期刊文献+
共找到7篇文章
< 1 >
每页显示 20 50 100
Genre and Language Feature Analysis of English Print Advertisements
1
作者 邓晓佳 《海外英语》 2013年第4X期214-219,共6页
This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite a... This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite advertisement designs,including both rhetorical moves and the special use of language,serve the common communicative purpose of advertisements-promoting the advertised products or service. 展开更多
关键词 ENGLISH PRINT ADVERTISEMENTS GENRE ANALYSIS advert
下载PDF
Is It Possible to Translate Wordplay in Adverts?
2
作者 安冬 《海外英语》 2015年第20期88-90,共3页
Wordplay, an essential part in adverts, is hard to translate and convey the exact meaning to the target readers. This essaywill explore the translation strategies applied in translation process according to the main t... Wordplay, an essential part in adverts, is hard to translate and convey the exact meaning to the target readers. This essaywill explore the translation strategies applied in translation process according to the main theories and help to find the appropriatestrategies in different background. 展开更多
关键词 adverts wordplay TRANSLATION STRATEGY
下载PDF
Radio Adverts
3
《海外英语》 2010年第12期27-27,共1页
关键词 《Radio Adverts》 英语学习 学习方法 阅读
下载PDF
Control programs for strongyloidiasis in areas of high endemicity: an economic analysis of different approaches
4
作者 Dora Buonfrate Lorenzo Zammarchi +2 位作者 Zeno Bisoffi Antonio Montresor Sara Boccalin 《Infectious Diseases of Poverty》 SCIE 2021年第3期72-81,共10页
Background:Implementation of control programmes for Strongyloides stercoralis infection is among the targets of the World Health Organization Roadmap to 2030.Aim ofthis work was to evaluate the possible impact in term... Background:Implementation of control programmes for Strongyloides stercoralis infection is among the targets of the World Health Organization Roadmap to 2030.Aim ofthis work was to evaluate the possible impact in terms of economic resources and health status of two different strategies of preventive chemotherapy(PC)compared to the current situation(strategy A,no PC):administration of ivermectin to school-age children(SAC)and adults(strategy B)versus ivermectin to SAC only(strategy C).Methods:The study was conducted at the IRCCS Sacro Cuore Don Calabria hospital,Negrar di Valpolicella,Verona,Italy,at the University of Florence,Italy,and at the WHO,Geneva,Switzerland,from May 2020 to April 2021.Data for the model were extracted from literature.A mathematical model was developed in Microsoft Excel to assess the impact of strategies B and C in a standard population of 1 million subjects living in a strongyloidiasis endemic area.In a case base seenario,15%prevalence of strongyloidiasis was considered;the 3 strategies were then evaluated at different thresholds of prevalenee,ranging from 5 to 20%.The results were reported as number of infected subjects,deaths,costs,and Incremental-Effectiveness Ratio(ICER).A 1-year and a 10-year horizons were considered.Results:In the case base seenario,cases of infections would reduce dramatically in the first year of implementation of PC with both strategy B and C:from 172500 cases to 77040 following strategy B and 146700 following strategy C.The additional cost per recovered person was United States Dollar(USD)2.83 and USD 1.13 in strategy B and C,respectively,compared to no treatment in the first year.For both strategies,there was a downtrend in costs per recovered person with increasing prevalenee.The number of adverted deaths was larger for strategy B than C,but cost to advert one death was lower for strategy C than B.Conclusions:This analysis permits to estimate the impact of two PC strategies for the control of strongyloidiasis in terms of costs and adverted infections/deaths.This could represent a basis on which each endemic country can evaluate which strategy can be implemented,based on available funds and national health priorities. 展开更多
关键词 Strongyloides stercoralis STRONGYLOIDIASIS Control programme Preventive chemotherapy IVERMECTIN Economic Adverted death Adverted infection
原文传递
摇滚巨星Robbie Williams
5
作者 Joyce 《当代学生(探秘)》 2008年第8期57-57,共1页
喜欢听英文歌的同学一定对Better Man这首歌有所印象吧。歌曲的演唱者Robbie Williams曾经是一个偶像团体的成员,而现在他已真正转型为英国乐坛上的实力巨星了。
关键词 DREAMS advert SWING mother SWING CHRISTMAS DYING a
原文传递
大学英语四级考试(CET-4)模拟试题(英文)
6
《当代外语研究》 1994年第2期22-32,共11页
Questions 21 to 25 are based on the following passage: Animals seem to have the sense to eat when they are hungry and theydo not eat more than their bodies need. It has been demonstrated that ratswill, when given a ch... Questions 21 to 25 are based on the following passage: Animals seem to have the sense to eat when they are hungry and theydo not eat more than their bodies need. It has been demonstrated that ratswill, when given a choice over a period of time, prefer water with vitaminsto water without vitamins, even though there is no difference in taste 展开更多
关键词 CET-4 Questions 模拟试题 PREFER PASSAGE choice LIKELY advert TASTE Reading
原文传递
新四级英语核心词汇精选
7
作者 张明安 《东西南北(大学生版)》 2007年第6期39-40,共2页
关键词 核心词汇 四级 张明安 advert commit 大津 专科院校 expensive AGENCY
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部