期刊文献+
共找到10篇文章
< 1 >
每页显示 20 50 100
Radio Adverts
1
《海外英语》 2010年第12期27-27,共1页
关键词 《Radio adverts》 英语学习 学习方法 阅读
下载PDF
Is It Possible to Translate Wordplay in Adverts?
2
作者 安冬 《海外英语》 2015年第20期88-90,共3页
Wordplay, an essential part in adverts, is hard to translate and convey the exact meaning to the target readers. This essaywill explore the translation strategies applied in translation process according to the main t... Wordplay, an essential part in adverts, is hard to translate and convey the exact meaning to the target readers. This essaywill explore the translation strategies applied in translation process according to the main theories and help to find the appropriatestrategies in different background. 展开更多
关键词 adverts wordplay TRANSLATION STRATEGY
下载PDF
Genre and Language Feature Analysis of English Print Advertisements
3
作者 邓晓佳 《海外英语》 2013年第4X期214-219,共6页
This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite a... This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite advertisement designs,including both rhetorical moves and the special use of language,serve the common communicative purpose of advertisements-promoting the advertised products or service. 展开更多
关键词 ENGLISH PRINT advertISEMENTS GENRE ANALYSIS advert
下载PDF
基于H5技术的微信交互式广告在交互设计方面的“优势整合”创新思考 被引量:38
4
作者 胡晓林 马振龙 《包装工程》 CAS CSCD 北大核心 2016年第24期124-129,共6页
目的通过对当今多媒体交互式广告发展现状的介绍,重点对H5技术的特性、实现方式、创新案例等进行分析与探究,从而对移动社交平台的交互式广告的交互设计进行更为深层的创新思考。方法从H5技术的核心功能、微信H5广告现有互动形式分析来... 目的通过对当今多媒体交互式广告发展现状的介绍,重点对H5技术的特性、实现方式、创新案例等进行分析与探究,从而对移动社交平台的交互式广告的交互设计进行更为深层的创新思考。方法从H5技术的核心功能、微信H5广告现有互动形式分析来总结目前微信交互广告基于H5技术发展的优势和不足,从而对H5交互广告在交互形式和交互手段方面提出"优势整合"的创新设计思路。结论交互设计的创新关键在于基于H5技术所带来的交互手段对现有各种交互形式进行"优势整合",从而更好地突出品牌化设计理念和人性化用户体验。 展开更多
关键词 H5技术 微信 交互广告 创新设计
下载PDF
精确广告传播方略初探——关于“舆论领袖”理论在广告传播中的应用 被引量:4
5
作者 万玉 《湖州职业技术学院学报》 2006年第3期22-25,共4页
利用“舆论领袖”和人际关系传播网络与大众传播形态的互动影响,精细切割产品目标市场缩短产品导入期、催化其成长期、维护其成熟期、预警其衰退期。在降低广告开销耗费的同时,提高广告传播效果构筑起精确的广告传播模式。
关键词 精确广告传播 舆论领袖 广告理论
下载PDF
铸就新时代闽西广告人才队伍
6
作者 张龙专 《闽西职业大学学报》 2004年第3期67-68,78,共3页
振兴闽西广告业,必须造就一支优秀的广告人才队伍,从闽西广告业的现状出发,对树立尊重、重用广告人才的观念及广告人才的培养等方面作了一些探讨。
关键词 福建 广告人才 人才培养 广告业
下载PDF
Control programs for strongyloidiasis in areas of high endemicity: an economic analysis of different approaches
7
作者 Dora Buonfrate Lorenzo Zammarchi +2 位作者 Zeno Bisoffi Antonio Montresor Sara Boccalin 《Infectious Diseases of Poverty》 SCIE 2021年第3期72-81,共10页
Background:Implementation of control programmes for Strongyloides stercoralis infection is among the targets of the World Health Organization Roadmap to 2030.Aim ofthis work was to evaluate the possible impact in term... Background:Implementation of control programmes for Strongyloides stercoralis infection is among the targets of the World Health Organization Roadmap to 2030.Aim ofthis work was to evaluate the possible impact in terms of economic resources and health status of two different strategies of preventive chemotherapy(PC)compared to the current situation(strategy A,no PC):administration of ivermectin to school-age children(SAC)and adults(strategy B)versus ivermectin to SAC only(strategy C).Methods:The study was conducted at the IRCCS Sacro Cuore Don Calabria hospital,Negrar di Valpolicella,Verona,Italy,at the University of Florence,Italy,and at the WHO,Geneva,Switzerland,from May 2020 to April 2021.Data for the model were extracted from literature.A mathematical model was developed in Microsoft Excel to assess the impact of strategies B and C in a standard population of 1 million subjects living in a strongyloidiasis endemic area.In a case base seenario,15%prevalence of strongyloidiasis was considered;the 3 strategies were then evaluated at different thresholds of prevalenee,ranging from 5 to 20%.The results were reported as number of infected subjects,deaths,costs,and Incremental-Effectiveness Ratio(ICER).A 1-year and a 10-year horizons were considered.Results:In the case base seenario,cases of infections would reduce dramatically in the first year of implementation of PC with both strategy B and C:from 172500 cases to 77040 following strategy B and 146700 following strategy C.The additional cost per recovered person was United States Dollar(USD)2.83 and USD 1.13 in strategy B and C,respectively,compared to no treatment in the first year.For both strategies,there was a downtrend in costs per recovered person with increasing prevalenee.The number of adverted deaths was larger for strategy B than C,but cost to advert one death was lower for strategy C than B.Conclusions:This analysis permits to estimate the impact of two PC strategies for the control of strongyloidiasis in terms of costs and adverted infections/deaths.This could represent a basis on which each endemic country can evaluate which strategy can be implemented,based on available funds and national health priorities. 展开更多
关键词 Strongyloides stercoralis STRONGYLOIDIASIS Control programme Preventive chemotherapy IVERMECTIN Economic adverted death adverted infection
原文传递
摇滚巨星Robbie Williams
8
作者 Joyce 《当代学生(探秘)》 2008年第8期57-57,共1页
喜欢听英文歌的同学一定对Better Man这首歌有所印象吧。歌曲的演唱者Robbie Williams曾经是一个偶像团体的成员,而现在他已真正转型为英国乐坛上的实力巨星了。
关键词 DREAMS advert SWING mother SWING CHRISTMAS DYING a
原文传递
大学英语四级考试(CET-4)模拟试题(英文)
9
《当代外语研究》 1994年第2期22-32,共11页
Questions 21 to 25 are based on the following passage: Animals seem to have the sense to eat when they are hungry and theydo not eat more than their bodies need. It has been demonstrated that ratswill, when given a ch... Questions 21 to 25 are based on the following passage: Animals seem to have the sense to eat when they are hungry and theydo not eat more than their bodies need. It has been demonstrated that ratswill, when given a choice over a period of time, prefer water with vitaminsto water without vitamins, even though there is no difference in taste 展开更多
关键词 CET-4 Questions 模拟试题 PREFER PASSAGE choice LIKELY advert TASTE Reading
原文传递
新四级英语核心词汇精选
10
作者 张明安 《东西南北(大学生版)》 2007年第6期39-40,共2页
关键词 核心词汇 四级 张明安 advert commit 大津 专科院校 expensive AGENCY
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部