This present work deals with the research of some difficulties that we encounter in the evaluation processing of aesthetic pollution.Experimental economics techniques,such as answering a questionnaire(including quanti...This present work deals with the research of some difficulties that we encounter in the evaluation processing of aesthetic pollution.Experimental economics techniques,such as answering a questionnaire(including quantitative indicators in the form of Willingness to Pay/Accept),have been incorporated into the FTS/A(Fault Tree Synthesis/Analysis)methodology.Such a methodological application is presented in the present document with reference to the archaeological site of Eleusis,where the visual&aesthetic pollution is apparent due to the heavy anthropogenic impact that takes place in the major area.It has been proved that EAP(Extended Aesthetic Pleasure),used as an indicator of“visual exterior”,can contribute to the conceptual determination of the optimal value in the intensification effort and the resources expended(Iopt)to achieve a particular aesthetic result.According to this analysis,Iopt decreases in the short run(due to lack of dissemination of information,mainly to the public)and increases in the long run,due to the accumulation/transfer/dissemination of knowledge.The methodology presented herein has been successfully applied in the case of the archaeological site of Eleusis,where the corresponding extensive aesthetic enjoyment of EAP is reduced by the ongoing intensified industrial activities.展开更多
A novel marketing approach operating within legislative restrictions such as the prohibition of outdoor advertising in a city environment is suggested. The case examined is the city of Athens. The purpose of this stud...A novel marketing approach operating within legislative restrictions such as the prohibition of outdoor advertising in a city environment is suggested. The case examined is the city of Athens. The purpose of this study is to present a modified model of internalizing external costs caused by the operation of a manufacturing unit in conjunction with a new reality created. The model is shaped by means of marketing practices. The environment is characterized as a public good. Contingent Valuation Method and expert opinions were used to evaluate the effect of aesthetic pollution and estimate the potential of our proposal. The proposal describes an exemplary collaboration between private and public sector that brings multiple benefits without burdening any social group, on the basis of a Pigouvian subsidy scheme for renovation of city building facades, including motive to encourage advertising on the scaffoldings used for the renovation （which is allowed by law）. Advertisers will place advertising screens on the scaffold while revenues from advertising will fund the renovation of the facade of the building. The suggested solution combines two seemingly competing activities of the city, outdoor advertising and the aesthetic reconstruction of building facades. Activity is transferred from micro- to macro-economic level, while at the same time Pareto criterion of optimality is met.展开更多
文摘This present work deals with the research of some difficulties that we encounter in the evaluation processing of aesthetic pollution.Experimental economics techniques,such as answering a questionnaire(including quantitative indicators in the form of Willingness to Pay/Accept),have been incorporated into the FTS/A(Fault Tree Synthesis/Analysis)methodology.Such a methodological application is presented in the present document with reference to the archaeological site of Eleusis,where the visual&aesthetic pollution is apparent due to the heavy anthropogenic impact that takes place in the major area.It has been proved that EAP(Extended Aesthetic Pleasure),used as an indicator of“visual exterior”,can contribute to the conceptual determination of the optimal value in the intensification effort and the resources expended(Iopt)to achieve a particular aesthetic result.According to this analysis,Iopt decreases in the short run(due to lack of dissemination of information,mainly to the public)and increases in the long run,due to the accumulation/transfer/dissemination of knowledge.The methodology presented herein has been successfully applied in the case of the archaeological site of Eleusis,where the corresponding extensive aesthetic enjoyment of EAP is reduced by the ongoing intensified industrial activities.
文摘A novel marketing approach operating within legislative restrictions such as the prohibition of outdoor advertising in a city environment is suggested. The case examined is the city of Athens. The purpose of this study is to present a modified model of internalizing external costs caused by the operation of a manufacturing unit in conjunction with a new reality created. The model is shaped by means of marketing practices. The environment is characterized as a public good. Contingent Valuation Method and expert opinions were used to evaluate the effect of aesthetic pollution and estimate the potential of our proposal. The proposal describes an exemplary collaboration between private and public sector that brings multiple benefits without burdening any social group, on the basis of a Pigouvian subsidy scheme for renovation of city building facades, including motive to encourage advertising on the scaffoldings used for the renovation （which is allowed by law）. Advertisers will place advertising screens on the scaffold while revenues from advertising will fund the renovation of the facade of the building. The suggested solution combines two seemingly competing activities of the city, outdoor advertising and the aesthetic reconstruction of building facades. Activity is transferred from micro- to macro-economic level, while at the same time Pareto criterion of optimality is met.
