Brand Construction of Characteristic Agricultural Products in Ethnic Regions under the Background of Rural Revitalization:A Case Study of Honeysuckle Industry of Mashan County

The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job in building agricultural product brands under the background of rural revitalization?This paper takes the honeysuckle industry in Mashan County,Nanning as a case study for comprehensive analysis,forming a driving force for the high-quality development of characteristic agricultural industries.

Research of Blockchain Technology in the Traceability of Characteristic Agricultural Products

With the increasingly prominent problem of food safety,the quality traceability of characteristic agricultural products has become a pressing issue.This study focuses on the application of blockchain technology in the traceability of characteristic agricultural products,aiming to explore its potential and practical value in improving the efficiency and transparency of the traceability system of agricultural products.Through the combination of case analysis and model construction,a blockchain-based traceability system for characteristic agricultural products was established.The results showed that the traceability system could effectively record the whole process information of agricultural products from production and processing to sales,and greatly improve the immutability and traceability of data.Lastly,this paper also points out that the use of blockchain technology can improve the market trust in characteristic agricultural products,provide consumers with authentic and reliable product information,and provide new technical means for the quality management of agricultural products.

Mixed Integer Robust Programming Model for Multimodal Fresh Agricultural Products Terminal Distribution Network Design

The low efficiency and high cost of fresh agricultural product terminal distribution directly restrict the operation of the entire supply network.To reduce costs and optimize the distribution network,we construct a mixed integer programmingmodel that comprehensively considers tominimize fixed,transportation,fresh-keeping,time,carbon emissions,and performance incentive costs.We analyzed the performance of traditional rider distribution and robot distribution modes in detail.In addition,the uncertainty of the actual market demand poses a huge threat to the stability of the terminal distribution network.In order to resist uncertain interference,we further extend the model to a robust counterpart form.The results of the simulation show that the instability of random parameters will lead to an increase in the cost.Compared with the traditional rider distribution mode,the robot distribution mode can save 12.7%on logistics costs,and the distribution efficiency is higher.Our research can provide support for the design of planning schemes for transportation enterprise managers.

Marketing Strategies for Chinese Specialty Agricultural Products under the Internet Environment : Taking Tianshui Qinzhou Big Cherry Industry as an Example

Combined with the current situation of marketing of Chinzhou big cherries in Tianshui,we find out the problems in the development of network marketing of Chinzhou big cherries and put forward corresponding countermeasures and suggestions to improve its marketing level and solve the problem of imbalance between supply and demand of Qinzhou big cherries.

Analysis on the Problems and Strategies of Marketing Channels of Agricultural Products : Taking Liujun Lotus Root as an Example

Marketing channels are an important part of the circulation of agricultural products.With the development of China s agricultural industry,the marketing channels of agricultural products are continuously innovated and optimized.Taking Liujun Lotus Root as an example,on the basis of studying the existing model of marketing channels of agricultural products,this paper analyzes the problems in the existing marketing channels of Liujun Lotus Root,and puts forward relevant strategies.

Construction and Implementation of Logistics Tracking Management System of Tropical Agricultural Products Based on Supply Chain

[Objective] The paper is to construct the logistics tracking management system of tropical agricultural products based on supply chain.[Method] With tropical agricultural products in Hainan as study object,based on logistics supply chain files and electronic tag coding of agricultural products,cold chain temperature and humidity monitoring,vehicle transportation positioning,data exchange of XML Web services and role-based permission dynamic allocation,the multi-level multi-permission and multi-role logistics tracking management system of tropical agricultural products has been established.[Result] The system constructs information exchange platform for various links of logistics supply chain of tropical agricultural products,which realizes the entire quality monitoring and information tracing of agricultural products,thus enhancing the competitiveness of supply chain in company.[Conclusion] The system has good application and extension prospect.

Selection of Third-party Logistics Provider for Agricultural Products Based on System Comprehensive Evaluation

Through the analysis on the meanings and features as well as the ad- vantages of the third-party logistics for agricultural products, the quantization index system for the selection of third-party logistics providers for agricultural products was constructed based on the system comprehensive evaluation theory. Analytic hierar- chy process （AHP） was used to determine the weight of the index system of each level, and AHP and fuzzy comprehensive evaluation method were used to determine the selection steps for the third-party logistics providers for agricultural products. The method was proved to be scientific and reasonable through calculation examples.

Design and Implementation of Traceability Management System of Agricultural Products Quality and Safety Based on Domestic Basic Software of China

[Objective] To establish the traceability mechanism of agricultural products safety, and the application of promote domestic based software in the supervision area of agricultural products quality and safety. [Method] Through the analysis on the circulation characteristics of agricultural products, like fruits, vegetables, livestock and poultry, the agricultural products quality safety management and traceability query business component libraries were designed. Based on the run-time-supporting environment provided by domestic based software, traceability management system of agricultural products quality and safety was constructed. [Result] The traceability management system provided the information interaction and comprehensive management platform of agricultural product quality and safety based on domestic based software for the government, enterprises and consumers. [Conclusion] Through the application demonstration, the quality control and information traceability of full circulation of agricultural products was achieved effective and reliably, and the management level of agricultural products quality and safety was improved.

Review of Food Safety Supervision for the Wholesale Market of Chinese Agricultural Products

With the continuous improvement of living standards, there is an increasingly concerned about food quality and safety issues. Especially in recent years,food safety incidents, breaking out frequently, have become the focus of people＇s attention, putting forward new demands on the regulation of food safety. This paper reviewed the Food Safety Supervision in China from food safety supervision mode,regulatory system defects and circulation supervision system, and also proposed the future research trends of food safety regulations for the wholesale market of Chinese agricultural products.

Construction of Value Models of Consumer Creation for Agricultural Products Based on the Analytic Hierarchy Process(AHP)

With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the meaning and characteristics of agricultural product consumer creation,index system of value model of agricultural product consumer creation was put forward through analytical hierarchy process（AHP）.The weights of the indicators and related indicators of impact on the value were analyzed,and value models of agricultural product consumer creation were constructed to provide ideas for development of agricultural product consumer market and research of consumer value.Consumer creation was constructed to provide ideas for development of agricultural product consumer market and research of consumer value.

Comparative Study on the Development Levels of Cold Chain Logistics for Agricultural Products between China and Developed Countries Based on Analytic Hierarchy Process

By introducing the analytic hierarchy process （AHP）, a model is constructed to compare the logistics development level of cold chain for agricultural products between China and other developed countries such as United States, Japan and Euro- pean. The paper makes a comparative study on the development levels of agricultural cold chain logistics in China and developed countries from the aspects of the level of cold chain logistics facilities and equipments, the degree of cold chain logistics market-oriented and the capacity of cold chain logistics, then determines the problems of cold chain logistics in China. With the experiences learning from developed countries, some countermeasures are proposed to resolve those problems of cold chain logistics for agricultural products development combining with the national conditions in China.

The Operation Mechanism of Agricultural Products Supply Chain and Profit Allocation Model in the Context of Asymmetric Information

The research performed analysis on causes of asymmetric information of agricultural product supply chain and made conclusion on operation mechanism and characteristics of supply chain based on asymmetric information. Finally, the research detailed profit sharing of agricultural product supply chain in the context of asymmetric information and proposed suggestions, providing references of pricing and profit sharing of supply chains of agricultural products.

Construction of Strategic Supporting-System for Anti-dumping Measures on China's Agricultural Products

With the international trade theories as the basis,this study started with researches on the reality of agricultural products that often experience anti-dumping,carried out a careful study on the construction of business strategic supporting-system to cope with the anti-dumping so as to promote the association governance and industrial warning mechanism and to provide new strategic thinking and theoretical support for the exporters to cope with anti-dumping.

Application of Laser Speckle Technology on the Detection of Agricultural Products

[Objective] The research aimed at investigating the application of laser speckle technology in agricultural products detection.[Method] This article described the basic principle of the laser speckle technology,provided a review of application development of the laser speckle technology in agricultural products detection,analyzed the problems in agriculture products detection using laser speckle technology and described the prospects of laser speckle technology in agricultural products detection.[Result] The laser speckle technology is a non-destructive detection technology for quality determination of agricultural products,which can be used to classify the agricultural products reasonably according to the quality of agricultural products.[Conclusion] The article provided reference and consult for laser speckle detection technology research.

Thoughts on Establishment of the Agricultural Products Quality and Safety(Standards) Cooperation Center in Asia-Pacific Region

The establishment of agricultural products quality and safety cooperation mechanism and the research demonstration center in the Asia-Pacific reg coordinating each other, is not only of great ening cooperation with countries in Asia-Pacific region and for agricultural production safety of those countries in Asia- Pacific region, but also very necessary for our country to build a responsible image in the quality and safety of agricultural products, protection of the benefit of agriculture-related enterprises, increasing exports, ensuring imported food safety and China＇s national food security, as Well as nice exploration of establishing the global agricultural＇ products quality and safety cooperation center.

Construction of Characteristic Marketing System of Organic Agricultural Products——A Case of Caijia wa Base

At present, food safety and agricultural pollution arouse public attention. Developing organic agriculture, therefore, is a feasible approach to solve related problems. Caijia wa is a base of organic agricultural products of Miyun County in Beijing. Based on the experience of farm management of Taiwan, Caijiawa＇s char- acteristics were explored. Customer requests were collected and analyzed to find growth space of new market. To establish marketing system for Caijia wa Base, three questions should be settled at the very begining. The questions are as fol- lows： Who are the customers to be confronted with？ What＇s kind of product or service can we provide？ What are the causes that customers willing to pay a prod- uct at higher price？ On basis of experience in Taiwan and local characters, the marketing system in Caijia wa Base can be concluded, including segmentation of market, diversification of marketing channel, close contact with clients and flexibility of price system. The pattern of omni-directional, muti-level and wide-ranging cooper- ation has been improved continuously. Finally, marketing system could integrate with social responsibility and sustainable development. Some measures about the marketing system have been proposed, which are believed applicable to other bases of organic agriculture.

Using Quantile Regression Approach to Analyze Price Movements of Agricultural Products in China

This paper studies how the price movements of pork,chicken and egg respond to those of related cost factors in short terms in Chinese market.We employ a linear quantile approach not only to explore potential data heteroscedasticity but also to generate confidence bands for the purpose of price stability study.We then evaluate our models by comparing the prediction intervals generated from the quantile regression models with in-sample and out-of-sample forecasts.Using monthly data from January 2000 to October 2010,we observed these findings：（i） the price changes of cost factors asymmetrically and unequally influence those of the livestock across different quantiles;（ii） the performance of our models is robust and consistent for both in-sample and out-of-sample forecasts;（iii） the confidence intervals generated from 0.05th and 0.95th quantile regression models are good methods to forecast livestock price fluctuation.

Research on Mobile-Based Logistics Information System for Hainan Agricultural Products

The current situation,information technology and problems of logistics for agricultural products were summarized.Some key technologies involved in mobilebased logistics information system for Hainan agricultural products were analyzed,such as information classification and retrieval,user information authentication via QR code,and logistics information services based on WEB and mobile devices.Emphasis was given to study the design idea,content,method for the system.

Paths for Upgrade and Transformation of E-commerce of China's Fresh Agricultural Products Based on Whole Industry Supply Chain

China's e-commerce market scale of fresh agricultural products has reached 1000 billion yuan,and the prospect is bright.However,in the face of such problems as quality control,storage and distribution,and consumption habits,the fresh product e-commerce has great difficulty in development.Internet generates large data,and data are the resources and the core of the Internet and the foundation for survival and development of Internet.This paper analyzed the current situation of the development of fresh agricultural products,and discussed the plight of fresh product e-commerce in scale,profit,non-standard,and network environment.On the basis of the whole industry supply chain,it came up with paths for upgrade and transformation of the fresh product e-commerce with the big data as the core in the context of Internet environment.

Process Reengineering of Cold Chain Logistics of Agricultural Products Based on Low-carbon Economy

Through the process analysis of cold chain logistics of agricultural products,we find that cold chain logistics of agricultural products contradict the development model of low-carbon economy to some extent.We apply the development idea of low-carbon economy,introduce the thirdparty logistics companies,establish distribution center of cold chain logistics of agricultural products,and strengthen information sharing,to reengineer the process of cold chain logistics of agricultural products in China.The results show that applying low-carbon economy to process reengineering of cold chain logistics of agricultural products,has advantages of increasing added value of products,promoting scale merit and abating lag,plays a role in promoting emission reduction,high efficiency and environmental protection in the process of cold chain logistics of agricultural products in China.