Willingness of Agricultural Workers to Conduct E-commerce of Agricultural Products Based on GEM Model

At present,the development of e-commerce is slow for agricultural products in China. Taking agricultural workers as the research object,this paper analyzed factors influencing the implementation of e-commerce of agricultural products. Besides,from the enterprise status,market conditions,and groundings,with the aid of the GEM( Groundings-Enterprises-Markets) model,it evaluated the factors influencing the development of e-commerce of agricultural products. Then,using SPSS software,it analyzed factors and came up with improvement recommendations. The results show that 59% of the respondents are willing to conduct e-commerce,and the status of the enterprises,market conditions and groundings are main factors influencing the implementation of e-commerce of agricultural products. Therefore,it is required to increase industrial concentration,promote cooperation between small and medium-sized enterprises( SMEs),and strengthen infrastructure construction,so as to promote the development of e-commerce of agricultural products.

Paths for Upgrade and Transformation of E-commerce of China's Fresh Agricultural Products Based on Whole Industry Supply Chain

China's e-commerce market scale of fresh agricultural products has reached 1000 billion yuan,and the prospect is bright.However,in the face of such problems as quality control,storage and distribution,and consumption habits,the fresh product e-commerce has great difficulty in development.Internet generates large data,and data are the resources and the core of the Internet and the foundation for survival and development of Internet.This paper analyzed the current situation of the development of fresh agricultural products,and discussed the plight of fresh product e-commerce in scale,profit,non-standard,and network environment.On the basis of the whole industry supply chain,it came up with paths for upgrade and transformation of the fresh product e-commerce with the big data as the core in the context of Internet environment.

Empirical Research on E-commerce to Increase the Scale of Agricultural Products Trade: Taking Guangxi Hezhou Zhengfeng Modern Agriculture Co.,Ltd. as an Example

Agriculture is the foundation of the national economy.The periodicity of agricultural product output and prices,the asymmetry of information between buyers and sellers,and the inherent characteristics of small scale,high cost,and low profit have caused slow sales,which greatly hurt the enthusiasm of farmers to develop production and endanger social stability.Constructing an informationized and commercialized trading platform and an information sharing platform through e-commerce and establishing related systems and supervision mechanisms will help to promote the rapid growth of agricultural product sales.Research has shown that in the field of agricultural circulation,e-commerce has a significant effect on increasing the scale of agricultural trade.

Construction of Value Models of Consumer Creation for Agricultural Products Based on the Analytic Hierarchy Process(AHP)

With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the meaning and characteristics of agricultural product consumer creation,index system of value model of agricultural product consumer creation was put forward through analytical hierarchy process（AHP）.The weights of the indicators and related indicators of impact on the value were analyzed,and value models of agricultural product consumer creation were constructed to provide ideas for development of agricultural product consumer market and research of consumer value.Consumer creation was constructed to provide ideas for development of agricultural product consumer market and research of consumer value.

The Operation Mechanism of Agricultural Products Supply Chain and Profit Allocation Model in the Context of Asymmetric Information

The research performed analysis on causes of asymmetric information of agricultural product supply chain and made conclusion on operation mechanism and characteristics of supply chain based on asymmetric information. Finally, the research detailed profit sharing of agricultural product supply chain in the context of asymmetric information and proposed suggestions, providing references of pricing and profit sharing of supply chains of agricultural products.

A Study on Establishing a Cross-border E-commerce Logistics System for Agricultural Products in Sichuan Province in the Context of the Belt and Road Initiative

The rapid development of cross-border e-commerce,especially since Chengdu was listed as an Integrated Pilot Zone for Cross-Border E-Commerce in 2016,has led to a rising trade value of agricultural products in the metropolis.This upward trend is also attributed to the China-Europe Railway Express and the Chengdu International Aviation Hub Integrated Functional Area,two infrastructure systems that have opened more international logistics channels for agricultural products in Sichuan province.However,the development of cross-border logistics has failed to respond to the rapid growth of cross-border e-commerce for agricultural products.This problem has given rise to longer delivery cycles,higher costs,and reduced product quality,hindering the development of cross-border e-commerce for agricultural products.Currently,most research efforts are focused on selecting a logistics mode which has created an urgency is to establish a logistics system.To that end,we must utilize the opportunities and preferential policies brought about by the Belt and Road Initiative to advance the establishment of a cross-border logistics system for agricultural products,which will create more channels for selling Sichuan’s agricultural products overseas.This article analyzes the current situation of the cross-border logistics system for agricultural products produced by the province and studies the potential relationships between a logistics system and cross-border trade of agricultural products.It seeks to build a logistics system that meets the demands of cross-border transactions using economic theories focused on cross-border e-commerce and logistics.Such a logistic system will help shorten long delivery cycles,cut delivery costs,and guarantee the quality of agricultural products.Also,it can contribute to the rapid development of cross-border e-commerce of agricultural products and solve problems in developing the agricultural products logistics system of Sichuan province.

Assumption of E-commerce Platform of Agricultural Products Based on F2C2B Mode

This paper proposes the assumption of E-commerce platform of the agricultural products based on the F2C2B mode. The whole e-commerce model is guided by the idea of the supply chain management from the perspective of the modern system, and the e-commerce integration model from customer to supplier is implemented, and the whole is optimized. E-commerce to cloud computing as the basic environment, the construction of public cloud services and private cloud resources, based on public cloud to the SaaS way to provide services to customers, focus on business search and business collaboration, make full use of the lnternet, modern communications technology to provide the real- service. The development of agricultural economy, no longer depends only on the number of some traditional agricultural resources, but also depends on the modern technology, information access and use. Through the development of basic network technology, by virtue of some modern electronic information technology and some other means that can improve the intelligence of agricultural use of the information resources, the proposed model provides the new methodology of the solution.

Financing Decisions Analysis of E-commerce Supply Chain Finance for Fresh Agricultural Products in China

The supply chain finance(SCF)solutions are becoming increasingly diversified with the continuous perfection of the economic system.However,financing for small and medium sized enterprises(SMEs)is still a difficult issue waiting to be solved by enterprises and the government in China.SCF solutions based on e-commerce platforms have developed rapidly in China that provide an alternative for SMEs when few studies have been conducted on e-commerce SCF solutions which focus on fresh agricultural products.Therefore,this research focuses on the SCF solutions applicable to e-commerce enterprises of fresh agricultural products.

Research on Site Selection Model of Distribution Center of Agricultural Products

In the light of the practical situation of logistics distribution of agricultural products,we primarily select transportation factor,economic factor,environment factor,and other factors,to establish evaluation index system of site selection of distribution center of agricultural products.And then we adopt the analytic hierarchy process method to calculate weight of site selection of distribution center of agricultural products.Under the circumstance that the evaluation information is interval number,we use uncertain and multiple attribute decision making method to establish site selection model of distribution center of agricultural products.Finally,taking one city as an example,we discuss the application of this model in site selection of distribution center of agricultural products.The results of empirical analysis show that the model we established fully considers the randomness and uncertainty in the process of evaluation,so as to make the results of evaluation more objective,in line with reality.So the effect of evaluation is better as against the former real number evaluation calibration.

Analysis of Factors Influencing the Growth of Export of Agricultural Products in Yunnan Province: An Empirical Study Based on CMS Model

Yunnan Province is the bridgehead for the opening of the southwest region in China,and the economic frontier of China-ASEAN economic cooperation,where the export of agricultural products plays an important role in promoting the openness of the southwest region and strengthening China-ASEAN economic cooperation.In this paper,we use CMS model to analyze causes of the increase in the exports of agricultural products in Yunnan Province during the period 2001-2010.It is found that the expanded import scale of agricultural products in the world,improvement in the export competitiveness of products and the adaption of product export structure to the changes in the structure of world import demand,are the main factors responsible for increase in the exports of agricultural products in Yunnan Province.In recent years, the improvement of competitiveness of the export of agricultural products becomes a key factor for the growth of the export of agricultural products in Yunnan Province.In terms of the products classified,strong export competitiveness has promoted the export of plant products,such as beverages and tobacco,while weak export competitiveness and unreasonable export structure has impeded the export of animal products,plant and animal oil and fat products.

Analysis of Supply Chain Model of Agricultural Products and Quality Safety——A Case Study of Heilongjiang Province

This paper analyses the supply chain models of four types of agricultural products,namely fruits and vegetables,poultry,aquatic products and dairy,and the food safety problems arising from the links of supply chain.In view of different models,corresponding suggestions are put forward to ensure the quality safety of agricultural products in Heilongjiang Province.

Empirical Study on the Impact of Rural Labor Force Flow on the Price of Agricultural Products——A Method Based on VEC Model

Based on the research introduction of domestic and foreign scholars,dynamic equilibrium between the rural labor force flow and the price of agricultural product is analyzed by VEC model,according to the data of the rural labor force flow and the price of agricultural products in the years 1990-2007.Chows breakpoint test is used to measure the stage characteristics of the impact of rural labor force flow on the price of agricultural product.Result shows that there is a long-term and stationary relationship between the flow quantity of rural labor force and the price of agricultural product.Rural labor force flow,as an exogenous force,affects the agricultural production,and further influences the price fluctuation of agricultural products.Impact of rural labor force flow on the price of agricultural product is from weak to strong,then grows gradually weaker,and reaches its peak value at the year 1998.With the development of rural society and economy and the market process,rural labor force flow endogenously affects the price of agricultural product,which has periodic characteristics.In order to achieve a dual stabilization of the rural labor force flow and the price of agricultural products,the following countermeasures are put forward:vigorously developing vocational education,increasing the support for agricultural production,and making active employment measures.

Development mode of the E-commerce of eco-agriculture products in China

With the extensive use of the Internet and mobile technology, E-commerce in China has shown tremendous growth advantages and market potential, especially in promoting the access of eco-agriculture products. The E-commerce of agriculture products has shown diversification on the mainstay. "Three products, one indication"(pollution-free, green product, organic product, geographical indication) has becomes the primary character. Although the market of fresh products occupies a limited and meager profit, the blue sea effect has caused capital to enter into a large-scale development. It is very clearly shown after the analysis that the market of eco-agricultural E-commerce is vast and the expansionist policy for E-commerce environment is favorable. Meanwhile the required hardware and software of network in E-commerce are basically equipped with rapid development of service technology and strong driving force for innovation and development as well as an endless stream of new models and platforms. The whole phrase of development can be divided into five major stages. Through the analysis of five perspectives, such as platform, driver, participant, food supplier and Taobao, 16 types of agro-products E-commerce models and their different types of e-payment support systems are summarized, revealing the two major bottlenecks of development, namely the markets with limited share and low profit-making and the impact of cold chain services on E-commerce development. The thesis finally fortells the ten trends for the future development.

A Study on the Application Model of B2B E-Commerce in the Agricultural Sector

There are two main application models of B2B e-commerce, which are best suitable for agricultural sector. One is the e-market intermediation model (EMIM), and the other is the Integrative content center model (ICCM). Based on the analysis of these two models in application field of agriculture, a conclusion is drawn that these two models will be the main application ones of agricultural e-commerce at present, while ICCM will be a transition from local e-commerce to integrative e-commerce. The future development of agricultural e-commerce will follow the direction of integrative e-commerce which is based on the supply chain model on the E-Hubs. And a new framework of integrative e-commerce is presented as a conclusion at last.

Application of GARCH Model in Research on Price of Agricultural Products

Taking the price of grain in Guizhou Province as an example, by establishing GARCH model, I calculate VAR of logarithm return of grain price index, in order to conduct research on the variation law of price of the agricultural products. The results show that VAR of grain in Guizhou has variation. After the year 2010, VAR value is gradually increasing, and the price variation risk of grain market tends to increase progressively. Based on the characteristics of grain price variation, a series of corresponding proposals are put forward to stabilize the grain price as follows: strengthen the agricultural infrastructure construction, and promote the agricultural overall production capacity; reinforce the market supervision on the circulation field of agricultural products, and maintain market order; improve regulation system of agricultural products, and stabilize the price of agricultural products; strengthen mobility regulation, and prevent a flood of speculative cash.

The Impact of the Processing and Foreign Trade of Agricultural Products on Agricultural Modernization: An Empirical Analysis Based on Cointegration and VEC Model

Based on the data related to the Chinese and world agricultural production and trade from 1986 to 2011,this paper uses the principal component analysis,cointegration and vector error correction model to perform the empirical analysis of the impact of processing,import and export of agricultural products on the agricultural modernization in China. The results show that the processing and export of agricultural products play a role in promoting the agricultural modernization in China,while the import of agricultural products has some negative effects on the agricultural modernization in China. The negative effects of the import of agricultural products are from the limitations of farmers' small-scale operation and foreign trading partners' protectionism. China should further develop the processing industry of agricultural products,and strengthen the role of downstream industries in promoting the agricultural modernization; improve the level of large-scale and intensive operation,and make good use of WTO rules,in order to provide the necessary market conditions for the agricultural modernization.

Using Quantile Regression Approach to Analyze Price Movements of Agricultural Products in China

This paper studies how the price movements of pork,chicken and egg respond to those of related cost factors in short terms in Chinese market.We employ a linear quantile approach not only to explore potential data heteroscedasticity but also to generate confidence bands for the purpose of price stability study.We then evaluate our models by comparing the prediction intervals generated from the quantile regression models with in-sample and out-of-sample forecasts.Using monthly data from January 2000 to October 2010,we observed these findings：（i） the price changes of cost factors asymmetrically and unequally influence those of the livestock across different quantiles;（ii） the performance of our models is robust and consistent for both in-sample and out-of-sample forecasts;（iii） the confidence intervals generated from 0.05th and 0.95th quantile regression models are good methods to forecast livestock price fluctuation.

Development of Rural E-commerce from the Perspective of Agricultural New Kinetic Energy Cultivation:Based on Survey on the "E-commerce Entering Villages and Households" Project of Jurong City

Taking the implementation of the"e-commerce entering villages and households"project in Jurong City as an example,a survey plan is formulated,and questionnaires are designed.Through questionnaires,a large number of agricultural households are visited,and the data are collected and collated;and using interviews and field trips,the help of e-commerce for agricultural products sales is understood.Then,the analysis on the entire survey is summarized.Finally,the survey is researched,and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect.For existing problems,corresponding solutions are put forward.

A Study on the Countermeasures of Modern Agricultural Development from a Perspective of E-commerce——A Case of Suzhou,China

Based on the fact that e-commerce promotes the development of modern agriculture,the paper summarizes the present situation of agri-cultural e-commerce through related materials.Taking Suzhou city as an example,the paper analyzes the features of modern agriculture.And themodern agriculture is characterized with apparent industrialization and scaled requirements,the branded and particular agriculture has more advan-tages,leisure agriculture is the very special one.In order to upgrade the degree of agricultural industrialization of Suzhou,promote the communica-tion of agricultural information and sales of products and lower the risks of agricultural production,the e-commerce countermeasures of modern agri-culture have been put forward.Firstly,strengthen the network construction of agricultural information.Secondly,carry out the agricultural e-com-merce business by B2B model.Thirdly,construct the e-commerce platform of leisure agriculture.Fourthly,construct the e-commerce platform ofmodern agriculture.Fifthly,perfect the logistics distribution network of agricultural products of Suzhou.The last point is to accelerate the e-com-merce training of farmers and the introduction of talents.

Construction of Agricultural Tourism Product Model Based on Experience Economy

Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism product coincides with these characteristics, it is necessary to establish a model of agricultural tourism products based on experience economy. It is a model of wide range, strong personality and participation.