Analysis of Agricultural Product Marketing Channels with Tashan Pomegranate as an Example

In the context of the digital economy, agricultural product marketing has also undergone new development, and the models of agricultural product marketing are constantly innovating. Based on the current sales situation of Tashan Pomegranate, this paper analyzed the existing sales channels of Tashan Pomegranate. It found that Tashan Pomegranate currently has insufficient online marketing channels, incomplete logistics system, and a lack of comprehensive talents in online marketing. In response to the existing problems, constructive recommendations are proposed for the online marketing channels of agricultural products in Lieshan District, and a network marketing path suitable for Tashan Pomegranate in Lieshan District was explored.

International Experience of Farmers Specialized Cooperative Economic Organizations in Marketing of Agricultural Products

In the world,development modes of farmers specialized cooperative economic organizations mainly includes two types:( i) specialized agricultural cooperatives with the United States of America as representative,and( ii) comprehensive agricultural cooperatives with Japan and South Korea as representative. In comparison,China mainly develops farmers specialized cooperatives which are agricultural production with family as unit and small in land and management scale like agricultural production in Japan. Therefore,in marketing of agricultural products,cooperatives in the United States of America and Japan have successful experience. China may learn such experience in the development of farmers specialized cooperatives.

A Future with Hope:China Agriculture Outlook 2007

China's macro economy has remained in a good and stable condition overall,experiencing an annual GDP growth of over 10% for several consecutive years.Under this basic condition, the main focus of the Outlook was China's current grain and oil supply,and the demand market with its probable future prices.

Agricultural Market Name Geo-Locating System Based on an Administrative Ontology and Web Search Engine

The problem of associating the agricultural market names on web sites with their locations is essential for geographical analysis of the agricultural products. In this paper, an algorithm which employs the administrative ontology and the statistics from the search results were proposed. The experiments with 100 market names collected from web sites were conducted. The experimental results demonstrate that the algorithm proposed obtains satisfactory performance in resolving the problem above, thus the effectiveness of the method is verified.

Application of Principles of Integrated Agricultural Systems： Results from Farmer Panels

The Integrated Agricultural Systems workgroup is examining agricultural systems of the US to determine fundamental principles that underlie successful production systems. Our hypothesis is that principles are applicable across regions, but key drivers interact to influence producer decisions and create distinct production systems. We interviewed agricultural producers to examine the underlying rationale for producer decisions and discern primary factors influencing production and marketing practices. While drivers are common among regions, interactions between drivers and influences on decision-makers vary substantially to create unique production systems. The internal social driver that values farming lifestyle is the principal factor that leads people to farming. The type of farming is partly a lifestyle choice and is influenced by other factors. Economic drivers and marketing options are primary drivers influencing production systems and management choices, as farmers provide an economic foundation for their families. While all producers employed strategies to manage production and marketing risks, these varied with different marketing channels. Identification of key drivers and principles can be used by producers, scientists and policy makers to direct agricultural production and agricultural research. New management systems can be developed that are flexible enough to respond to changing societal demands, and are environmentally and economically sustainable.

Production response to price risk and market liberalization of Nigerian major agricultural crops

This study models supply response for major agricultural crops in Nigeria which include the standard arguments and price risk. The data comes from Central Bank of Nigeria annual reports and statement of account, National Bureau of Statistics＇ abstract of statistics and annual Agricultural survey manual. The data are analyzed using autoregressive distributed lag and cointegration and error correction models. The results indicate that producers are responsive not only to price but also to price risk and exchange rate.

Review of Innovative Agricultural Market Creation in Africa and the Study of Three-tier Model for Soybean Development and Promotion in Kenya

Agricultural market creation was critical for rural growth in Africa. How to achieve this based on crops other than major staples （e.g. maize） and traditional export crops （e.g., tea, coffee, cotton） remained a problem since most African countries did not give them policy attention. This study used a three-tier-model, developed based on successful strategies in Nigeria and Zimbabwe, to develop multi-level soybean market creation in Kenya. Data were from secondary sources, formal and informal interviews, farm-level data, and participant observations. Analysis was carried out using Microsoft Excel and SPSS. Result showed increasing in farmers＇ confidence to produce, process, consume, and sell more soybeans than before. Trained farmers＇ groups were developing new soybean products for cash, poverty reduction and improvements in livelihoods. Net returns had been increased from 4 to 14 times from processed products. Selected farmers＇ groups had begun to supply large-scale processors with soybean grains, substituting imports. The overall project＇s impact on number of participating farmer groups and the actual land area devoted to soybean cultivation ranged from a factor of 2.3 to a factor of 77.4 between the long rainy seasons of 2005 / 2006 and the short rainy seasons of 2009. Farmers had given testimonies on live improvements.

Changjiang Agricultural Products Whole-sale Market

Established in September 1995,theChangjiang Agricultural Products Whole-sale Market is a modern,multi-functionaland comprehensive trading market,integrating the whole-sales of agriculturaland side-line products,dry fresh fruits,vegetables,poultry,meats,aquiculture,delicatessen,native produce,smallcommodities,foodstuffs,drinks,cigarettesand wines,daily necessities,garments,shoesand caps,children’s articles,beddings,furniture,cosmetics,hardware,electricalappliances,telecom materials,buildingmaterials,fine chemicals,electronics,

Doha Round： The Environment and Agricultural and Biofuels Markets

The agricultural liberalization market process remains stalled Doha Round. The terms in protection levels reductions are negotiated, but the emergence of the global crisis constrains public resources to sustain them. In addition, the use of some grains as inputs in the production of biofuels, has contributed to the price increase in foods, although this production is an alternative to fossil fuels use and can help to reduce further environmental degradation. In this paper we analyze the main variables to be taken into account when negotiating the liberalization of agricultural trade, but also ofbiofuels in the context of Doha Round.

Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention

The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.

Designing price-contingent vegetable rotation schedules using agent-based simulation

Chinese vegetable production cooperatives supply their members, mostly smallholder farmers, with a rotation schedule for the year. Since vegetable prices are not stable throughout the year, designing a rotation schedule that maximizes expected profits, distributes farmers＇ profits more equitably, maintains the diversity of produce in the market, and reduces the risk of pests and diseases, requires adaptive, price-contingent rotation schedules（here, called ＂self-adaptive adjustment＂）. This study uses an agent-based simulation（ABS） to design self-adaptive rotation schedules that deliver these aims. The selfadaptive adjustment strategy was more profitable for farmers when faced with price volatility, and more equitable as well. This work provides a decision-support tool for managers of Chinese vegetable production cooperatives to provide farmers with more profitable and equitable rotation schedules.

Development of portable user-interactive holographic information collector for agricultural product markets

The efficient and accurate collection of agricultural product market information serves as the basis for the effective regulation of agricultural product markets.To achieve a comprehensive,accurate,and timely collection of agricultural product market information,this study puts forth a technique for collecting holographic information of agricultural product markets.A portable human-machine interaction device with an Advanced RISC(reduced instruction set computer)Machines(ARM)-based processor as the core is developed.Holographic information such as agricultural product market trading time,trading place,product name,price,and trading volume can be collected.Via embedded technology and component technology,innovative agricultural product market positioning,and matching,standardized collection,and data processing,and in combination with intelligent algorithms for analysis and early warning,a mobile application terminal for information collection is developed,namely,a holographic information collector for agricultural product markets(named Nongxincai).By using a layered structure,the hardware integrates microprocessor,storage,power,application and communication interface,and human-machine interaction modules.The device has the advantages of miniaturization,the whole-machine power consumption of less than 0.5 W,and continuous operating time of at least 10 h.A supporting software system for Nongxincai has also been developed,in which Microsoft Windows Mobile 6.5 is employed as the operating system,and the CPU frequency is up to 600 MHz.This configuration fully meets the computing requirements of map processing and large-volume data processing and has high compatibility.Nongxincai has been popularized and applied in 12 provinces/municipalities in China.It has played an important role in the monitoring and early warning of different varieties of agricultural products and target prices of soybean and cotton.