Geographical Indication Intellectual Property Protection and Regional Public Brand Construction of Rape Industry in China

As China s largest oil crop,rape occupies a central position in ensuring the safety of China s cooking oil supply.This paper introduced China s rapeseed industry from the rape type,rapeseed production,planting area,national rapeseed production protected area,rape national dominant characteristic industrial clusters,and rapeseed industry,etc.Besides,from the aspects of geographical indication products,geographical indication trademarks,and geographical indications of agricultural products,this paper discussed the intellectual property protection of geographical indications of rape,rapeseed,and rapeseed oil in China.It analyzed the main problems such as the lag in the formulation of relevant standards for geographical indications and the low use of special signs for geographical indications,and finally came up with recommendations including building a public brand of geographical indications and expanding foreign exchanges of geographical indications.

A Study on Intellectual Property Right Protection of Geographical Indications and Regional Public Brand Building in Xinjiang

This paper studies the geographical indication resources of Xinjiang and their distribution in administrative regions,national grain production functional zones,protected zones for production of major agricultural products,advantageous areas of Chinese characteristic agricultural products,and national advantageous characteristic industrial clusters.It analyzes the main problems existing in the protection of intellectual property rights of geographical indications.Besides,it discusses the strategies for the protection of intellectual property rights of geographical indications in the autonomous region and the building of regional public brands in the contest of the strategy of strengthening the country with intellectual property and rural revitalization strategy.Finally,it comes up with recommendations,including collecting and sorting out the human factors and natural factors of geographical indications of famous,excellent and special products,strengthening the protection of geographical indications of Xinjiang cotton and its products,enhancing the protection of geographical indications of grain and oil crops and sugar beet,implementing the protection of geographical indications for products with special needs for ethnic minorities,building national geographical indication product protection demonstration areas,formulating national and international standards for geographical indication products,and take full advantage of the EU-China Agreement on Cooperation on and Protection of Geographical Indications to actively participate in the EU protection of geographical indications.

Present Satus and Ongoing Development of the Protection of Geographical Indications in Hebei Province

这份报纸为 geographial 指示在 Hebei 省提供的保护表明现状和战略目的发展。八主要项目 ofpolicy 和措施有关农业和保护的有能力的开发由地理指示提供了的 sustain 被介绍。

Discussion on the Role of Geographical Indications in Promoting the Development of Tea Industry in Chengdu

Sichuan Province is a major agricultural province in the west,and its tea industry has always been well-known throughout China.As an important tea producing area in Sichuan,Chengdu,through the guidance and support of the government,the active action of functional departments,brand promotion,and industrial operation and development,Chengdu has given play to the role of geographical indications in boosting the development of the industry.This paper focused on the significance of the research on the role of geographical indications in promoting the development of the tea industry in Chengdu,the research status and evaluation at home and abroad,and put forward countermeasures and suggestions for the research on the promotion of the development of the tea industry in Chengdu by geographical indications.

Geographical Indications and Unique Production Techniques of Tangya Tribute Rice

Tangya Tribute Rice is a famous and special product in Shandong Province,and it was awarded the National Geographical Indication Certificate trademark in 2011.This paper elaborated the specific production area,unique production environment,rich cultural history and unique product quality of Tangya Tribute Rice.In addition,from the aspects of choice of origin,variety selection,production management,timely harvesting and processing,it summarized the unique production methods of Tangya Tribute Rice.Besides,it discussed its development prospects,in order to maintain the brand quality of Tangya Tribute Rice to the greatest extent,and further improve the brand awareness and market competitiveness of Tangya Tribute Rice in the domestic and international markets.

Protection of Geographical Indication and Intangible Cultural Heritage of the Chinese Food Product Resources

The geographical Indications intellectual property and intangible cultural heritage are the general focus of attention of the world today. In the Chinese food product resources, there are 44 kinds of national geographical indication products, 41 national geographical indication trademarks, 9 kinds of national and 212 kinds of provincial-level intangible cultural heritage. This article introduces the geographical indication protection and geographical indication trademark registration of the Chinese food products, the protection of intangible cultural heritage of traditional craftsmanship; discusses the countermeasures for the protection of geographical indication intellectual property and intangible cultural heritage; finally puts forth several recommendations.

Consumers'Purchase Intention of Geographical Indication Agricultural Products under the Background of Live-streaming Sales:An Exploratory Research Based on Grounded Theory

Exploring the mechanism for the formation of consumer purchase intentions of geographical indication agricultural products in the context of live-streaming sales can provide an important reference for brand marketing of geographical indication agricultural products.In this study,in-depth interviews were conducted with consumers of geographical indication agricultural products.Based on grounded theory,open coding,axial coding and selective coding were performed for interview text.Finally,21 concepts,7 subcategories and 3 main categories were obtained,and a model of the formation mechanism of the purchase intention of geographical indication agricultural products under the background of live-streaming sales was constructed,that is,"consumer cognition-consumer attitude-consumer behavior".Among them,consumer cognition includes two dimensions:the type of geographical indication agricultural products and the live-streaming appeal strategy,i.e.,the personal cognition of consumer and the promotion of live-streaming host's strategy.Consumer attitude is value perception of consumers,mainly including two dimensions of functional value and emotional value.Consumer behavior is the consumer's willingness to buy.It has been concluded that the types of geographical indication agricultural products interact with the live-streaming appeal strategies.Through the intermediary of consumers'value perception,consumers'purchase intention is generated.Among them,resource-oriented geographical indication agricultural products adopt rational live-streaming appeal strategies,which can enhance the consumer's perception of functional value,thereby promoting their purchase intention;and cultural and creative geographical indication agricultural products brands adopt perceptual live-streaming appeal strategies,which can enhance the emotional value perception of consumers,thereby promoting their purchase intention.

Development and Reservation of Geographical Indication Products in China

With more than 5000-year civilization, China has gradually formed in its different regions hundreds of the geographic indication products, such as Longjing Tea, Maotai Liquor, Shaoxing Rice Wine, Jinghua Ham, Beijing Roast Duck, Xinjiang Honey Jelon, etc. They are the precious creatures of Chinese nation.

Regulating and Controlling the Rising Prices of Geographical Indication Products in Inflation——taking Geographical Indication Products from Chongqing as an Example

Since July 2010,the prices of geographical indication products have risen with the occurrence of inflation.In contrast with other products,geographical indication products are distinct.The increasing prices of geographical indication goods have their own necessities.From the perspective of the products,they are equipped with appreciation potential due to the cultural pe culiarities.From the historical standpoint,their prices have not been high as well as other agricultural products.Realistically,the increase in their prices results from the costs of labors and raw materials.Therefore,the prices of geographical indication products rise to catch up.Not only are their prices at a reasonable level,but also they are beneficial to increase peasants'income.In con clusion,it is necessary that the strategies which are different from those of other products be adopted to regulate and control the prices of geographical indication products.

Geographical Indication Characteristics and Agricultural Intellectual Property Protection of the Tea in Enshi Prefecture

Agricultural intellectual property rights can protect the innovation of agricultural science and technology. Enshi Prefecture is China's important tea-producing area. Its tea industry has become a pillar industry. The prefecture enjoys a reputation of " world selenium capital",and is the best birthplace of natural selenium-enriched tea. The national geographical indication protection has been implemented for Enshi Yulu Tea,Enshi selenium-enriched tea,Wujiatai Tribute Tea,Hefeng Tea,Mapo Tea,etc. This paper introduces the geographical indication characteristics and agricultural intellectual property protection of the tea in this world selenium capital,analyses the countermeasures for agricultural intellectual property protection,and puts forward some constructive suggestions.

Protection of Geographical Indication Intellectual Property of Tea in Zhejiang Province

As to tea resources in Zhejiang Province at present, there are 8 kinds of national geographical indication products, 23 national geographical indication trademarks, and 7 kinds of national geographical indication of agricultural products. From the geographical indication protection, geographical indication trademark registration, geographical indication registration of agricultural products, we conduct a analysis on the current protection of geographical indication intellectual property of tea in Zhejiang Province, and put forth the following countermeasures: (i) Based on the relevant tangible cultural heritage and natural heritage, conducting in-depth study on the characteristics of natural factors and human factors concerning geographical indication of famous tea; (ii) Based on the protection pattern of national geographical indication products, registering the national geographical indication trademarks, and registering the national agricultural product geographical indication; (iii) Taking full advantage of special mark of geographical indication products and agricultural brand heritage, and integrating the tea brands within the scope of protection of geographical indication; (iv) Exploiting and arranging the intangible cultural heritage related to tea, strengthening the intangible cultural heritage protection of tea in the province, and endeavoring to include Longjing tea in the world's intangible cultural heritage list on traditional craftsmanship of green tea.

Protection of Geographical Indication Intellectual Property of Tea in Guangdong Province

As to tea resources in Guangdong Province at present,there are 4 kinds of national geographical indication products,2 national geographical indication trademarks,and 1 kind of national geographical indication of agricultural products.We conduct a analysis on the current protection of geographical indication intellectual property of tea in Guangdong Province,and put forth the following countermeasures:(i) Conducting indepth study of geographical indication characteristics of famous tea;(ii) Exploiting and arranging the intangible cultural heritage of tea;(iii) Focusing on the protection pattern of geographical indication products established by the General Administration of Quality Supervision,Inspection and Quarantine;(iv) Taking full advantage of special mark of geographical indication.

Protection of the Geographical Indication Right and New Plant Variety Right of Green Chinese Onion in China

Geographical indication right and new plant variety right are important agricultural intellectual property.This article researches the current situation on protection of geographical indication right of green Chinese onion resources and new plant variety right.And it puts forward the following measures for improvement:(i)Promoting the implementation of geographical indication product protection based on the national quality system;(ii)Establishing the national quality standards of geographical indication green Chinese onion,in order to improve quality standardization;(iii)Encouraging more enterprises within the scope of protection of geographical indication to use special signs of geographical indication;(iv)Unifying the green Chinese onion brands within the scope of protection of geographical indication;(v)Achieving the dual protection of geographical indication right and new variety right of green Chinese onion;(vi)Developing the tourism resources on geographical indication green Chinese onion,to develop tourism agriculture.

Research on the Geographical Indication and Cultural Heritage of China's Yellow Tea

The yellow tea falls within one of the six basic categories of tea,and it is a type of unique and ancient tea in China. Junshan Yinzhen is one of China's Top Ten Teas,and Yueyang City in Hunan Province is the hometown of yellow tea. The yellow tea now has 2 national geographical indication products,4 national geographical indication trademarks,1 national geographical indication of agricultural products,and 3 items of provincial intangible cultural heritage. The famous brand of yellow tea is just the brand cultural heritage. This article expounds the current situation of geographical indication and cultural heritage protection,and put forth the corresponding recommendations.

Intangible Cultural Heritage and Geographical Indication of Specialty Resources: A Case Study of Shiyan City

The protection of intangible cultural heritage and geographical indications of the specialty in Shiyan City was analyzed,and then related suggestions were proposed,for example,to collect and organize the intangible cultural heritage related to traditional specialty;to enhance the application of those intangible cultural heritage projects related to traditional industry and agriculture;to establish some demonstration bases for the productive protection of intangible cultural heritages;to strengthen the application of geographical indications of traditional specialty;to build national quality standards for various specialty with geographical indications;to integrate and cultivate the famous specialty brands with geographical indication;to implement the double protection of the geographical indications and intangible cultural heritages;to improve the poverty alleviation through developing the specialty industry with geographical indications.

Geographical Indication Protection and Brand Cultivation of Hefeng Tea in Wuling Mountain Area

Located in Wuling mountain area which is the main battlefield for poverty alleviation in the new stage,Hefeng County of Hubei Province has been recognized as a " National Key Tea-producing County in 2013"( ranking 17th) and one of the " Top Ten Ecological Rea Counties of China in 2012". As the first county of tea export in Hubei Province,it has been awarded the " Town of the Chinese Tea" certificate by the State Forestry Bureau. This paper introduced the characteristics of geographical indication and the current situation of brand of Hefeng Tea. Later,it analyzed its geographical indication protection and brand cultivation strategies and puts forward 9 suggestions.

Current Protection of Geographical Indication Specialties in Anqing Area and Future Development Strategies

Current protection of geographical indications of specialty resources in Anqing area was introduced,development strategies for intellectual property right protection of geographical indications in the city were explored from the perspectives of protection of intangible cultural heritage,cultivation of high-quality specialties,technical specifications and quality control,poverty alleviation through industrial development.

European Union Kicks off the "Tastes of Europe" Campaign in China——Highlighting products with geographical indication status from Europe

The EU"Tastes of Europe"campaign launch event featured two rounds of live cooking shows,sampling of EU Gl products,and an interactive touch screen display.On May 6,2015,the European Union celebrated the 40th anniversary of diplomatic relations with China at the Delegation of the European Union to China in Beijing.On this occasion,the"Tastes of Europe"campaign in China was

Geographical Indication and Unique Production Technology of Zhengcheng Honeysuckle

The specific production area,unique production environment,rich humanistic history and unique production quality of Zhengcheng honeysuckle,a featured product of Pingyi County,Shandong Province and a national geographic indication agricultural product are described in this article.The unique production method for Zhengcheng honeysuckle is summarized from the aspects of production area selection,variety selection,production management,harvesting,processing and packaging,and corresponding development measures for the industry are proposed,aiming to maintain the Zhengcheng honeysuckle brand to the greatest extent and further increase the popularity of Zhengcheng honeysuckle.

Geographical Indication of Unique Production Technology of Bahu Lotus Root

Bahu lotus root is a specialty of Hedong District,Linyi City,Shandong Province.It was recognized as a national product of geographical indication in 2011.This article describes the specific production area,unique production environment,rich cultural history and unique quality of Bahu lotus root,and summarizes its unique production from four aspects:selection of origin,selection of variety,production management and timely harvest,aiming to maintain the brand of Bahu lotus root to the greatest extent and further enhance the brand value and influence.