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Research on the Practice of Cross-Border E-Commerce Strategies: Taking Alibaba International Station as an Example
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作者 Jiong’en Xiao Xiaosha He Yiyang Lu 《Journal of Electronic Research and Application》 2024年第4期168-173,共6页
Currently,Alibaba International Station,as an emerging e-commerce platform in recent years,plays a crucial role in cross-border e-commerce trade.This article describes an overview of Alibaba International Station,as w... Currently,Alibaba International Station,as an emerging e-commerce platform in recent years,plays a crucial role in cross-border e-commerce trade.This article describes an overview of Alibaba International Station,as well as the methods of attracting traffic and some current problems encountered.Simultaneously,relevant suggestions are provided based on the problems. 展开更多
关键词 alibaba international station Drainage USER
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Digital Marketing and B2B Cross-Border E-Commerce: A Case Study of Alibaba International Station in China
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作者 Qianyu Li Jiaxuan Sun 《Proceedings of Business and Economic Studies》 2023年第6期76-80,共5页
The rapid development of the“Internet+”has ushered in a new era of global digital technology innovation.Concurrent with the deepening trends of economic globalization and integration,international trade is progressi... The rapid development of the“Internet+”has ushered in a new era of global digital technology innovation.Concurrent with the deepening trends of economic globalization and integration,international trade is progressively undergoing extensive digitization,with cross-border e-commerce emerging as a significant manifestation of this transformation.Within this landscape,the cross-border e-commerce B2B platform is anticipated to become a pivotal driver for China’s cross-border trade growth,representing a strategic opportunity for trade transformation.This paper provides a comprehensive examination of the concepts,characteristics,and development status of cross-border e-commerce and B2B platforms,considering both global and Chinese perspectives.Focusing on a prominent case study,Alibaba International Station,a B2B cross-border e-commerce platform,the paper delves into its business model and core competencies,offering a thorough analysis of its role in the intricacies of international e-commerce and its contribution to the field.Drawing on insights gained,the paper concludes by presenting targeted recommendations from both the platform and government perspectives.These suggestions are informed by a nuanced understanding of the development opportunities and challenges facing China’s cross-border e-commerce B2B platforms. 展开更多
关键词 Digital economy Cross-border e-commerce B2B platform 2.0 Business model analysis alibaba international station
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