This study analyzes the public relations curricula of 44 American colleges that have a Public Relations (PR) Student Society of America (PRSSA) chapter. Through content analysis, this study examines general requir...This study analyzes the public relations curricula of 44 American colleges that have a Public Relations (PR) Student Society of America (PRSSA) chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.展开更多
美国教育历史学家弗雷德里克·鲁道夫(Frederick Rudolph)于1977年出版《课程: 1636年以来美国本科生学习科目的历史》(Curriculum:A History of the American Undergraduate Course of Study since 1636),该书是美国高等教育领域...美国教育历史学家弗雷德里克·鲁道夫(Frederick Rudolph)于1977年出版《课程: 1636年以来美国本科生学习科目的历史》(Curriculum:A History of the American Undergraduate Course of Study since 1636),该书是美国高等教育领域中的一部力作。作者通过本科课程的社会特性和大学的知识特性这两条线索,为读者勾勒出美国高等教育300多年的课程发展史。一些表面上看似简单而又众所周知的结论,却通过作者点点滴滴的史实丰富生动起来。本文是对该书的一个简要评述。展开更多
文摘This study analyzes the public relations curricula of 44 American colleges that have a Public Relations (PR) Student Society of America (PRSSA) chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.
文摘美国教育历史学家弗雷德里克·鲁道夫(Frederick Rudolph)于1977年出版《课程: 1636年以来美国本科生学习科目的历史》(Curriculum:A History of the American Undergraduate Course of Study since 1636),该书是美国高等教育领域中的一部力作。作者通过本科课程的社会特性和大学的知识特性这两条线索,为读者勾勒出美国高等教育300多年的课程发展史。一些表面上看似简单而又众所周知的结论,却通过作者点点滴滴的史实丰富生动起来。本文是对该书的一个简要评述。