From a Workshop to an Enterprise Group——Notes on Wenzhou Zhengtai Group Co.

The Wenzhou Liushi Industrial Zone is a well-known electrical appliances area which borders on Huanghua Harbour. The No.104 national highway cuts through the zone which is 40 kilometres away from Wenzhou Airport. The headquarters of Wenzhou Zhengtai Group Co., a unique white and blue building, stands out from many other buildings in the zone and attracts attention.

Foreign Trade Shortens the Distance between an Enterprise and the World

The Tongling Non-ferrous Metals(Group) company was known forproducing the first copper ingot afterthe founding of new China.Through 44years and generations of exploration, thecompany has now become a large nationalconglomerate of more than 30 units, includingsix mines, two smelting plants and threecopper processing factories, coordinated withmining, dressing, smelting and deepprocessing, with its products reaching 150varieties. The Jinlong Copper Co. Ltd.,jointly invested by this company and Japan’sSumitomo co., is the largest Sino-Foreignjoint venture in Anhui Province and theChina National Non-ferrous Metals IndustryCorporation, and is planned to go into operationin 1996. By then, the Tongling Non-ferrousMetals (Group) Company will be highlightedin China’s copper industry. In June 1993, the Ministry of ForeignTrade and Economic Cooperation authorizedthe company with the right of import andexport operation. In October the same year,the company established its own foreigntrade institution--the Tongling Non-ferrousMetals Import and Export Company,

Applied Ethics and Modem Enterprises One Viewpoint

Business ethics has been growing from a philosophy discipline to an applied science. That explains its significance for more efficient functioning of various systems in business world. For that reason, organized societies with developed economies invest in empiric, theoretic, and theoretic-empiric investigations of various sectors and applied dimensions of business ethics. Its epistemological sense reflects to increasing productivity, more successful establishing of the system of hierarchy within an enterprise, appropriate formulating the strategy of management, improving the market reputation, increasing profitability, and strengthening social responsibility. The complexity of modem and successful business is based on a series of social factors which spread in the arch from anthropological, socially-psychological, and cultural characteristics of a human being, to quality characteristics of the global society. That is why the scientific information available to business ethics is synthesized from various scientific perspectives. This paradigm is a starting point of this project which is about the above subject. Its cognitive aim is presented through the description, classification, and explanation of the influence of business ethics to successful functioning of every kind of business institution. As a theoretic investigation which grows from verified scientific information and their critical analysis, it relies on standard, general scientific, basic special and general methods which are characteristic to the applied scientific disciplines. Business ethics has clearly established two key cognitive bases of its investigations： 1） personal value attitude; and 2） interests of a company, groups, and individuals in them. This project is only a small contribution to explaining elementary functions of this applied ethics in business world.