In the novel“A Clean,Well-lighted Place”,Hemingway tells the story of two waiters in a Spanish caféjust before closing time,talking about an old man who drank heavily in the caféevery night and lived a wea...In the novel“A Clean,Well-lighted Place”,Hemingway tells the story of two waiters in a Spanish caféjust before closing time,talking about an old man who drank heavily in the caféevery night and lived a wealthy life but still wants to commit suicide.Using the iceberg principle,Hemingway purposely omits the plot,characterization of the story,and uses symbolism and repetition to describe people’s different attitudes facing the spiritual emptiness after the war,breaking the readers’expectations,and inspiring them to explore the meaning of individual life.Therefore,based on Wolfgang Iser and Zhu Liyuan’s appealing structure theory,this paper will analyze the appealing structure in“A Clean,Well-lighted Place”at three levels:meaning construction,rhetorical techniques,and thoughts and themes.It is hoped that readers can find a new way to interpret the short story,better understand the author’s creative ideas and dig deeper into the connotation of the work.展开更多
One of the fundamental aspects of the scientific ideal is to disseminate important findings and communicate with peers fairly, freely and openly. After you＇ve sweated for weeks, months or even years in the lab, frett...One of the fundamental aspects of the scientific ideal is to disseminate important findings and communicate with peers fairly, freely and openly. After you＇ve sweated for weeks, months or even years in the lab, fretted each night about experimental progress, and finally achieved amazing western blot films, brain slices and cellular images or discovered novel rat behavior, the next thing to do is to announce to the world that you＇ve found SOMETHING! However, how can you ensure your voice does not drown and vanish in the current flood of global information？ An effective and permanent way is to publish your article in a reputable, peer-reviewed journal. Although the procedure for preparing a scientific manuscript can be complicated, there are a few tips we would like to share with you before you start writing.展开更多
The impact of mass media has evidently penetrated diverse aspects of people's daily life. Among those various, reality TV is booming. The concept of reality TV, whether its fame follows merit, its appeal, and the ...The impact of mass media has evidently penetrated diverse aspects of people's daily life. Among those various, reality TV is booming. The concept of reality TV, whether its fame follows merit, its appeal, and the reasons for its worldwide success are elaborated, followed by an analysis of its one sub-genre.展开更多
Based on three aesthetic criteria of logos, pathos and ethos in classic rhetoric theory, this article analyzes the modes of persuasion applied in Barack Obama's first inaugural speech. It has been found out that t...Based on three aesthetic criteria of logos, pathos and ethos in classic rhetoric theory, this article analyzes the modes of persuasion applied in Barack Obama's first inaugural speech. It has been found out that the perfect combination of these three appeals endows the speech with the rhetoric charm, passion and art of language which efficiently helps Obama to guarantee the political success in election.展开更多
Objective:To explore the aesthetic characteristics of the Chinese children lips.Methods: Frontal and profile photographs of 653 healthy children were categorized as the attractive and the unattractive by three laypers...Objective:To explore the aesthetic characteristics of the Chinese children lips.Methods: Frontal and profile photographs of 653 healthy children were categorized as the attractive and the unattractive by three laypersons and objectively measured for comparison.Results: The attractive group tended to be smaller in the upper paramedian red lip height,the lower paramedian red lip height,the midline upper red lip height,the central bow angle,and the lip angle,while greater in the Cupid’s bow width.Conclusions:Thinner lips seemed to be more attractive than full ones among Chinese children.展开更多
Drawing inspiration from the information dissemination of emotional appeals in real life,author of this paper pointed out the role of emotional appeals in psychological intervention posters and analyzed the applicatio...Drawing inspiration from the information dissemination of emotional appeals in real life,author of this paper pointed out the role of emotional appeals in psychological intervention posters and analyzed the applications of emotional appeals in psychological intervention posters.This paper is of theoretical guiding significance of enhancing the influence of psychological intervention posters and giving full play to the role of these posters.展开更多
External perceptions of individuals based on the presence of tattoos were assessed. College students completed anonline attitudinal assessment in a 4 × 2 design. Participants were asked to rate the aesthetics of ...External perceptions of individuals based on the presence of tattoos were assessed. College students completed anonline attitudinal assessment in a 4 × 2 design. Participants were asked to rate the aesthetics of tattoos and models（11 women and 17 men） from Photoshopped images. Results （n = 152 usable of 177 collected） indicate that aswhole models and tattoos are not affected in aesthetic appeal, but individually some models and tattoos wereaffected. Tattoos were rated as better quality art when the model can be seen; thus, contextualization allows forgreater appreciation of the tattoo. Results support extant research that indicates women＇s attractiveness is notaffected by tattoos, which also providing a new approach for tattooed individuals.展开更多
Based on the theory of human nature and community,this paper analyzes some problems such as the weakening of moral appeal,the loss of moral behavior,the supremacy of physical values and the unclear role orientation fa...Based on the theory of human nature and community,this paper analyzes some problems such as the weakening of moral appeal,the loss of moral behavior,the supremacy of physical values and the unclear role orientation faced by some Chinese college students in the course of their moral life so as to cultivate moral feelings and construct moral values,reshape the ethics of behavior,give full play to the main channel of ideological and political theory courses in colleges and universities,inherit the outstanding Chinese traditional culture as the focal point,and probe into the value demands of college students' harmonious moral life.展开更多
Diction,as one of the important aspects of stylistics,is deserving of our attention and study.This paper devotes itself to Kennedy’s Inaugural Address,and concentrates on how the diction strengthens its appeal to the...Diction,as one of the important aspects of stylistics,is deserving of our attention and study.This paper devotes itself to Kennedy’s Inaugural Address,and concentrates on how the diction strengthens its appeal to the audience.Sound is of great importance and significance and proper use of sound can achieve wonderful effect to strengthen its appeal.Wide use of rhetorical devices makes great contributions to strengthening the appeal of the speech.As a political address,it provides ideal source material for us to study its diction.展开更多
Teaching English composition has long been recognized as one of the most daunting tasks of college education in China. So this thesis is intended to investigate the applicability of the audience-oriented rhetorical ap...Teaching English composition has long been recognized as one of the most daunting tasks of college education in China. So this thesis is intended to investigate the applicability of the audience-oriented rhetorical appeals to the teaching of English composition.展开更多
Secondary vocational education in Shanghai continues to experiment in an attempt to find ways to solve the decline of student enrollment and adjust to rapidly changing social and economic environments. The 3 ＋ 4 Pilo...Secondary vocational education in Shanghai continues to experiment in an attempt to find ways to solve the decline of student enrollment and adjust to rapidly changing social and economic environments. The 3 ＋ 4 Pilot Program （three-year secondary vocational education and four-year undergraduate education） has been under experiment since 2014. It has attracted more and more academically good junior middle school graduates to secondary vocational schools with the national and local favorable policies and laws. Except the three-year’s hand-on practice, what appeals most to the junior middle school graduates is the academic transfer under the Program, a breakthrough in history of vocation education in China. However, only initiating a new program is not enough. Shanghai government should map out a long-term plan to set up promotion to increase the public awareness to change the long prevailing outdated ideology in order to add more to its appeal of the Program. There is still much work to be done before expanding the scope of the Program.展开更多
As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requir...As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer＇s emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy.展开更多
At present, from the aspect of promoting consumers＇ pro-social consumption behaviors, the public service ads has a clearly insufficient persuasive problem. In order to make a theoretical explanation and provide sugge...At present, from the aspect of promoting consumers＇ pro-social consumption behaviors, the public service ads has a clearly insufficient persuasive problem. In order to make a theoretical explanation and provide suggestions for this phenomenon, this article compares the effect of different orientations of public service ads＇ appeals on the tendency of individual＇ s pro-social consumption behaviors experiment. The experimental results prove that comparatively speaking, altruism orientation of public service ads＇ appeals can make the individual to produce higher levels of pro-social consumption behaviors. Based on the above research results, the author respectively puts forward some advices about public service ads for the management of profit and non-profit organizations.展开更多
The commencement speech becomes pivotal because it inspires,educates,and enlightens the graduates.Therefore,it is of great value to make a study on the speeches.This article analyzes two commencement speeches between ...The commencement speech becomes pivotal because it inspires,educates,and enlightens the graduates.Therefore,it is of great value to make a study on the speeches.This article analyzes two commencement speeches between China and America from the perspective of rhetoric,namely Aristotle’s appeals as the well as deductive and inductive method of reasoning and finds out that the similarities and differences of those two speeches concerning Aristotle’s appeals as the well as deductive and inductive method of reasoning.展开更多
Institutional reform and social changes in northeast China during the late Qing period are usually attributed to the Qing dynasty changing its policy on immigration to northeast China.However,institutional reform beca...Institutional reform and social changes in northeast China during the late Qing period are usually attributed to the Qing dynasty changing its policy on immigration to northeast China.However,institutional reform because of debt appeals between civilian creditors and the Mongolian princes is often overlooked.Using administrative cases from Fengtian Governor Archives and Kirin Prefecture Archives,this study identifies how the governor officers of northeast China changed Mongolian land rights and official finance institutions through appeal judgments in the late Qing dynasty.Appeals were related to Mongolian land rights reform and promoted the financial institutional reform in northeast China.This study concludes by arguing that the judgments affected the profits of the litigants and changed the local society.展开更多
A wide difference of opinion exists about the content and composition of emotions. Advertising may influence an audience and their buying decisions about products and services. The objective of this study is to better...A wide difference of opinion exists about the content and composition of emotions. Advertising may influence an audience and their buying decisions about products and services. The objective of this study is to better conceptualize how women emotionally respond to emotional advertisements （EAs）. The variant views are integrated into an ACE model, composed of subordinate levels of emotions （E）, celebrity endorsements （C）, and appeal drivers （A）. This empirical study examines women＇s emotional response using data from 240 Chinese women respondents. The study participants were invited to develop ACE mix based advertisements and fill out questionnaires. PLS-SEM analysis, a novel approach in ACE advertisement development and its applicability to consumer behavior, was used. The results show that showbiz celebrities expressing the emotion of happiness with music and color make the most effective ACE mix to influence the consumption behavior of women. The results are significantly mediated by attention levels and are widely applicable in the burgeoning advertising industry. The study also calls for further research with different ACE mixes in different contexts and on different audiences. It also opens doors for policy making and an appropriate understanding of women＇s consumption behavior in the Chinese context.展开更多
文摘In the novel“A Clean,Well-lighted Place”,Hemingway tells the story of two waiters in a Spanish caféjust before closing time,talking about an old man who drank heavily in the caféevery night and lived a wealthy life but still wants to commit suicide.Using the iceberg principle,Hemingway purposely omits the plot,characterization of the story,and uses symbolism and repetition to describe people’s different attitudes facing the spiritual emptiness after the war,breaking the readers’expectations,and inspiring them to explore the meaning of individual life.Therefore,based on Wolfgang Iser and Zhu Liyuan’s appealing structure theory,this paper will analyze the appealing structure in“A Clean,Well-lighted Place”at three levels:meaning construction,rhetorical techniques,and thoughts and themes.It is hoped that readers can find a new way to interpret the short story,better understand the author’s creative ideas and dig deeper into the connotation of the work.
文摘One of the fundamental aspects of the scientific ideal is to disseminate important findings and communicate with peers fairly, freely and openly. After you＇ve sweated for weeks, months or even years in the lab, fretted each night about experimental progress, and finally achieved amazing western blot films, brain slices and cellular images or discovered novel rat behavior, the next thing to do is to announce to the world that you＇ve found SOMETHING! However, how can you ensure your voice does not drown and vanish in the current flood of global information？ An effective and permanent way is to publish your article in a reputable, peer-reviewed journal. Although the procedure for preparing a scientific manuscript can be complicated, there are a few tips we would like to share with you before you start writing.
文摘The impact of mass media has evidently penetrated diverse aspects of people's daily life. Among those various, reality TV is booming. The concept of reality TV, whether its fame follows merit, its appeal, and the reasons for its worldwide success are elaborated, followed by an analysis of its one sub-genre.
文摘Based on three aesthetic criteria of logos, pathos and ethos in classic rhetoric theory, this article analyzes the modes of persuasion applied in Barack Obama's first inaugural speech. It has been found out that the perfect combination of these three appeals endows the speech with the rhetoric charm, passion and art of language which efficiently helps Obama to guarantee the political success in election.
文摘Objective:To explore the aesthetic characteristics of the Chinese children lips.Methods: Frontal and profile photographs of 653 healthy children were categorized as the attractive and the unattractive by three laypersons and objectively measured for comparison.Results: The attractive group tended to be smaller in the upper paramedian red lip height,the lower paramedian red lip height,the midline upper red lip height,the central bow angle,and the lip angle,while greater in the Cupid’s bow width.Conclusions:Thinner lips seemed to be more attractive than full ones among Chinese children.
基金Sponsored by Educational Reform Project of Jiangxi Normal University(JXSDJG1746)
文摘Drawing inspiration from the information dissemination of emotional appeals in real life,author of this paper pointed out the role of emotional appeals in psychological intervention posters and analyzed the applications of emotional appeals in psychological intervention posters.This paper is of theoretical guiding significance of enhancing the influence of psychological intervention posters and giving full play to the role of these posters.
文摘External perceptions of individuals based on the presence of tattoos were assessed. College students completed anonline attitudinal assessment in a 4 × 2 design. Participants were asked to rate the aesthetics of tattoos and models（11 women and 17 men） from Photoshopped images. Results （n = 152 usable of 177 collected） indicate that aswhole models and tattoos are not affected in aesthetic appeal, but individually some models and tattoos wereaffected. Tattoos were rated as better quality art when the model can be seen; thus, contextualization allows forgreater appreciation of the tattoo. Results support extant research that indicates women＇s attractiveness is notaffected by tattoos, which also providing a new approach for tattooed individuals.
文摘Based on the theory of human nature and community,this paper analyzes some problems such as the weakening of moral appeal,the loss of moral behavior,the supremacy of physical values and the unclear role orientation faced by some Chinese college students in the course of their moral life so as to cultivate moral feelings and construct moral values,reshape the ethics of behavior,give full play to the main channel of ideological and political theory courses in colleges and universities,inherit the outstanding Chinese traditional culture as the focal point,and probe into the value demands of college students' harmonious moral life.
文摘Diction,as one of the important aspects of stylistics,is deserving of our attention and study.This paper devotes itself to Kennedy’s Inaugural Address,and concentrates on how the diction strengthens its appeal to the audience.Sound is of great importance and significance and proper use of sound can achieve wonderful effect to strengthen its appeal.Wide use of rhetorical devices makes great contributions to strengthening the appeal of the speech.As a political address,it provides ideal source material for us to study its diction.
文摘Teaching English composition has long been recognized as one of the most daunting tasks of college education in China. So this thesis is intended to investigate the applicability of the audience-oriented rhetorical appeals to the teaching of English composition.
文摘Secondary vocational education in Shanghai continues to experiment in an attempt to find ways to solve the decline of student enrollment and adjust to rapidly changing social and economic environments. The 3 ＋ 4 Pilot Program （three-year secondary vocational education and four-year undergraduate education） has been under experiment since 2014. It has attracted more and more academically good junior middle school graduates to secondary vocational schools with the national and local favorable policies and laws. Except the three-year’s hand-on practice, what appeals most to the junior middle school graduates is the academic transfer under the Program, a breakthrough in history of vocation education in China. However, only initiating a new program is not enough. Shanghai government should map out a long-term plan to set up promotion to increase the public awareness to change the long prevailing outdated ideology in order to add more to its appeal of the Program. There is still much work to be done before expanding the scope of the Program.
文摘As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer＇s emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy.
文摘At present, from the aspect of promoting consumers＇ pro-social consumption behaviors, the public service ads has a clearly insufficient persuasive problem. In order to make a theoretical explanation and provide suggestions for this phenomenon, this article compares the effect of different orientations of public service ads＇ appeals on the tendency of individual＇ s pro-social consumption behaviors experiment. The experimental results prove that comparatively speaking, altruism orientation of public service ads＇ appeals can make the individual to produce higher levels of pro-social consumption behaviors. Based on the above research results, the author respectively puts forward some advices about public service ads for the management of profit and non-profit organizations.
文摘The commencement speech becomes pivotal because it inspires,educates,and enlightens the graduates.Therefore,it is of great value to make a study on the speeches.This article analyzes two commencement speeches between China and America from the perspective of rhetoric,namely Aristotle’s appeals as the well as deductive and inductive method of reasoning and finds out that the similarities and differences of those two speeches concerning Aristotle’s appeals as the well as deductive and inductive method of reasoning.
基金This paper benefited from the Fundamental Research Funds for the Central Universities(Project No.1709068-11200-31610148).
文摘Institutional reform and social changes in northeast China during the late Qing period are usually attributed to the Qing dynasty changing its policy on immigration to northeast China.However,institutional reform because of debt appeals between civilian creditors and the Mongolian princes is often overlooked.Using administrative cases from Fengtian Governor Archives and Kirin Prefecture Archives,this study identifies how the governor officers of northeast China changed Mongolian land rights and official finance institutions through appeal judgments in the late Qing dynasty.Appeals were related to Mongolian land rights reform and promoted the financial institutional reform in northeast China.This study concludes by arguing that the judgments affected the profits of the litigants and changed the local society.
文摘A wide difference of opinion exists about the content and composition of emotions. Advertising may influence an audience and their buying decisions about products and services. The objective of this study is to better conceptualize how women emotionally respond to emotional advertisements （EAs）. The variant views are integrated into an ACE model, composed of subordinate levels of emotions （E）, celebrity endorsements （C）, and appeal drivers （A）. This empirical study examines women＇s emotional response using data from 240 Chinese women respondents. The study participants were invited to develop ACE mix based advertisements and fill out questionnaires. PLS-SEM analysis, a novel approach in ACE advertisement development and its applicability to consumer behavior, was used. The results show that showbiz celebrities expressing the emotion of happiness with music and color make the most effective ACE mix to influence the consumption behavior of women. The results are significantly mediated by attention levels and are widely applicable in the burgeoning advertising industry. The study also calls for further research with different ACE mixes in different contexts and on different audiences. It also opens doors for policy making and an appropriate understanding of women＇s consumption behavior in the Chinese context.
