Customer-oriented strategy is a popular and effective writing principle in business writing.To different customers,the letter writer should adopt to different strategies according to the background of different custom...Customer-oriented strategy is a popular and effective writing principle in business writing.To different customers,the letter writer should adopt to different strategies according to the background of different customers,therefore,the writer can remain good relationship with various customers.展开更多
The focus of modern marketing has shifted from products and enterprise level of traditional marketing to customer level,and customer equity is receiving closer attention. No. 1 document of central government proposed ...The focus of modern marketing has shifted from products and enterprise level of traditional marketing to customer level,and customer equity is receiving closer attention. No. 1 document of central government proposed innovating agricultural production and operation system and establishing new agricultural business entities. Seizing these customers becomes a great challenge for pesticide enterprises in the new trend. Therefore,pesticide enterprises need to find out key factors driving customer equity,so as to carry out pertinent marketing and grab the maximum market share. Based on the first-hand survey data,this paper analyzed the influence of value equity,brand equity and relation equity on customer equity by factor analysis and structural equation analysis. It found that the relation equity has the highest driving effect,especially training,community building and visiting experience. Finally,it came up with some recommendations to make pertinent marketing.展开更多
This study is conducted to measure customer recognition level of business logos in Kingdom of Bahrain in order to identify the best predictor for logo recognition in a local context.A quantitative approach and combina...This study is conducted to measure customer recognition level of business logos in Kingdom of Bahrain in order to identify the best predictor for logo recognition in a local context.A quantitative approach and combination of descriptive and correlational research design is reflected in this study.Customers in Bahraini market whose age range is between 15 and 50 years were deemed to be research population;to form a representative sample,non-probability sampling technique was applied,specifically combination of convenient and judgmental sampling method.While in deciding the size of the sample,ratio sampling was used;total of 384 customers using confidence level of 95%were the research sample.As for data collection,the researcher used structured interview questionnaire as an instrument to extract the raw data and 16 business logos were presented equally to customers,those logos belong to four distinctive industries in Bahrain:food,medical,beauty services,and fashion.As for the demographic profile,most of customers in the sample were female(54.9%)that belonged to the age range between 18-24 years old(33%)with income range between 301 and 600 BD(41.1%)from Capital Governorate(41.9%);in term of education level most of respondents have bachelor’s degree holder(58.1%).The research concluded with significant findings,one of which was that the relationship profile revealed that all of the demographic variables inserted in the research had significant correlation with the customer’s overall logo recognition and in addition to the other aspects associated with recognition,such as logo scope recognition,logo industry recognition,and company name recognition.Moreover,it has been concluded that the scope of all medical logos in the research was mostly moderately by the customer beside many other findings.展开更多
With the advent of the knowledge economy and information age in the 21st century,the relationship between managers,the managed personnel,and customers has undergone tremendous changes.In order to meet the needs of the...With the advent of the knowledge economy and information age in the 21st century,the relationship between managers,the managed personnel,and customers has undergone tremendous changes.In order to meet the needs of the development of the times,the business management has gradually turned to the study of people,and humanistic management has become one of the important factors influencing the sustainable development of enterprises.This paper came up with people-oriented management approaches and countermeasures for enterprises from corporate culture,customer satisfaction and loyalty,balance sheet management,customer database establishment,and improvement of the rate of return of customer relationship assets.展开更多
The discipline of business intelligence addresses a broad range of functional activities from data mining and statistical analysis to predictive modeling and reporting, and customer intelligence is the actionable outp...The discipline of business intelligence addresses a broad range of functional activities from data mining and statistical analysis to predictive modeling and reporting, and customer intelligence is the actionable output from an intelligence eco-system. In order to focus enterprise's attention on their customers satisfaction in the customer relationship management and make CRM system run more efficiently, a new concept of customer intelligence engine(CIE) is proposed at first time in the paper, the architecture of CIE is structured, the trigger of CIE is defined and described, the CIE-based CRM eco-system is also discussed.展开更多
Customer service is the act of supporting customers of a business that can break a business or generate profit in the competitive environment with growing customers’expectations.Regarding the critical role of custome...Customer service is the act of supporting customers of a business that can break a business or generate profit in the competitive environment with growing customers’expectations.Regarding the critical role of customer service to differentiate between businesses,it is considered as one of the top considerations in businesses.However,there is a range of key factors that are tied to the success of a customer service provider in offering quality customer service that will eventually lead the business through exceeding or falling short in responding to customers’expectations.Besides,businesses are prone to face some challenges in the employment of customer services that are required to be addressed.This paper aims to discuss the importance of customer service and the establishment of an efficient customer service strategy in business considering different influential factors that affect offering quality customer services.It also explains challenges that businesses may face in providing amazing customer services and how to address them.展开更多
Web sites are very important and companies can attract customers by promoting various features of the web site. This paper presents an analysis of the relationship between web site functions and firm performance. A re...Web sites are very important and companies can attract customers by promoting various features of the web site. This paper presents an analysis of the relationship between web site functions and firm performance. A research model based on the DeLone and McLean （D＆M） model and customer service life cycle （CSLC） theory was used to investigate the impact of web site functions on e-business success. The research model considers web site functions, web site use, customer satisfaction, and firm performance. According to the CSLC theory, there are three stages in a customer service life cycle. Therefore, the web site functions are divided into three stages： requirements, acquisition, and ownership. The functions in each stage serve to encourage usage and thus, enhance customer satisfaction and firm performance. The theoretical model and hypotheses were tested using data collected from 72 wholesale and retail firms in China using the partial least squares （PLS） method. The results suggest that web site functions in the acquisition stage have the strongest impact on web site use and that the improvement of customer satisfaction can significantly increase firm performance.展开更多
In this in-depth exploration, I delve into the complex implications and costs of cybersecurity breaches. Venturing beyond just the immediate repercussions, the research unearths both the overt and concealed long-term ...In this in-depth exploration, I delve into the complex implications and costs of cybersecurity breaches. Venturing beyond just the immediate repercussions, the research unearths both the overt and concealed long-term consequences that businesses encounter. This study integrates findings from various research, including quantitative reports, drawing upon real-world incidents faced by both small and large enterprises. This investigation emphasizes the profound intangible costs, such as trade name devaluation and potential damage to brand reputation, which can persist long after the breach. By collating insights from industry experts and a myriad of research, the study provides a comprehensive perspective on the profound, multi-dimensional impacts of cybersecurity incidents. The overarching aim is to underscore the often-underestimated scope and depth of these breaches, emphasizing the entire timeline post-incident and the urgent need for fortified preventative and reactive measures in the digital domain.展开更多
文摘Customer-oriented strategy is a popular and effective writing principle in business writing.To different customers,the letter writer should adopt to different strategies according to the background of different customers,therefore,the writer can remain good relationship with various customers.
基金Supported by Project of National Natural Science Foundation(71573098&71173085)Social Science Foundation for The Excellent Youths of Huazhong Agricultural University
文摘The focus of modern marketing has shifted from products and enterprise level of traditional marketing to customer level,and customer equity is receiving closer attention. No. 1 document of central government proposed innovating agricultural production and operation system and establishing new agricultural business entities. Seizing these customers becomes a great challenge for pesticide enterprises in the new trend. Therefore,pesticide enterprises need to find out key factors driving customer equity,so as to carry out pertinent marketing and grab the maximum market share. Based on the first-hand survey data,this paper analyzed the influence of value equity,brand equity and relation equity on customer equity by factor analysis and structural equation analysis. It found that the relation equity has the highest driving effect,especially training,community building and visiting experience. Finally,it came up with some recommendations to make pertinent marketing.
文摘This study is conducted to measure customer recognition level of business logos in Kingdom of Bahrain in order to identify the best predictor for logo recognition in a local context.A quantitative approach and combination of descriptive and correlational research design is reflected in this study.Customers in Bahraini market whose age range is between 15 and 50 years were deemed to be research population;to form a representative sample,non-probability sampling technique was applied,specifically combination of convenient and judgmental sampling method.While in deciding the size of the sample,ratio sampling was used;total of 384 customers using confidence level of 95%were the research sample.As for data collection,the researcher used structured interview questionnaire as an instrument to extract the raw data and 16 business logos were presented equally to customers,those logos belong to four distinctive industries in Bahrain:food,medical,beauty services,and fashion.As for the demographic profile,most of customers in the sample were female(54.9%)that belonged to the age range between 18-24 years old(33%)with income range between 301 and 600 BD(41.1%)from Capital Governorate(41.9%);in term of education level most of respondents have bachelor’s degree holder(58.1%).The research concluded with significant findings,one of which was that the relationship profile revealed that all of the demographic variables inserted in the research had significant correlation with the customer’s overall logo recognition and in addition to the other aspects associated with recognition,such as logo scope recognition,logo industry recognition,and company name recognition.Moreover,it has been concluded that the scope of all medical logos in the research was mostly moderately by the customer beside many other findings.
基金2019 Colleges and Universities Young Innovative Talent Introduction and Cultivation Project"Tourism Investment Risk and Management Innovation Team"Humanities and Social Sciences Project of Shandong Province in 2019"Research on Cooperation Model Innovation and Operation Mechanism of Shandong Sports Tourism Enterprises"(19-ZC-GL-02)2018 Special Project of Traditional Culture and Economic and Social Development"Research on the Integrated Development of Cultural Creative Industry and Tourism Industry in Tai'an City"(CZ201810116).
文摘With the advent of the knowledge economy and information age in the 21st century,the relationship between managers,the managed personnel,and customers has undergone tremendous changes.In order to meet the needs of the development of the times,the business management has gradually turned to the study of people,and humanistic management has become one of the important factors influencing the sustainable development of enterprises.This paper came up with people-oriented management approaches and countermeasures for enterprises from corporate culture,customer satisfaction and loyalty,balance sheet management,customer database establishment,and improvement of the rate of return of customer relationship assets.
基金Supported by the Special Scientific Research Fund for Doctoral Education Base of Higher School (20030614011)National Science Fund of Excellent Youth (79725002)
文摘The discipline of business intelligence addresses a broad range of functional activities from data mining and statistical analysis to predictive modeling and reporting, and customer intelligence is the actionable output from an intelligence eco-system. In order to focus enterprise's attention on their customers satisfaction in the customer relationship management and make CRM system run more efficiently, a new concept of customer intelligence engine(CIE) is proposed at first time in the paper, the architecture of CIE is structured, the trigger of CIE is defined and described, the CIE-based CRM eco-system is also discussed.
文摘Customer service is the act of supporting customers of a business that can break a business or generate profit in the competitive environment with growing customers’expectations.Regarding the critical role of customer service to differentiate between businesses,it is considered as one of the top considerations in businesses.However,there is a range of key factors that are tied to the success of a customer service provider in offering quality customer service that will eventually lead the business through exceeding or falling short in responding to customers’expectations.Besides,businesses are prone to face some challenges in the employment of customer services that are required to be addressed.This paper aims to discuss the importance of customer service and the establishment of an efficient customer service strategy in business considering different influential factors that affect offering quality customer services.It also explains challenges that businesses may face in providing amazing customer services and how to address them.
基金Supported by the National Natural Science Foundation of China (Nos. 70772022, 70472007, 70231010, and 70621061)the MOE Project of Key Research Institute of Humanity and Social Sciences at Universities (No. 06JJD630014)
文摘Web sites are very important and companies can attract customers by promoting various features of the web site. This paper presents an analysis of the relationship between web site functions and firm performance. A research model based on the DeLone and McLean （D＆M） model and customer service life cycle （CSLC） theory was used to investigate the impact of web site functions on e-business success. The research model considers web site functions, web site use, customer satisfaction, and firm performance. According to the CSLC theory, there are three stages in a customer service life cycle. Therefore, the web site functions are divided into three stages： requirements, acquisition, and ownership. The functions in each stage serve to encourage usage and thus, enhance customer satisfaction and firm performance. The theoretical model and hypotheses were tested using data collected from 72 wholesale and retail firms in China using the partial least squares （PLS） method. The results suggest that web site functions in the acquisition stage have the strongest impact on web site use and that the improvement of customer satisfaction can significantly increase firm performance.
文摘In this in-depth exploration, I delve into the complex implications and costs of cybersecurity breaches. Venturing beyond just the immediate repercussions, the research unearths both the overt and concealed long-term consequences that businesses encounter. This study integrates findings from various research, including quantitative reports, drawing upon real-world incidents faced by both small and large enterprises. This investigation emphasizes the profound intangible costs, such as trade name devaluation and potential damage to brand reputation, which can persist long after the breach. By collating insights from industry experts and a myriad of research, the study provides a comprehensive perspective on the profound, multi-dimensional impacts of cybersecurity incidents. The overarching aim is to underscore the often-underestimated scope and depth of these breaches, emphasizing the entire timeline post-incident and the urgent need for fortified preventative and reactive measures in the digital domain.
