Digital Marketing and B2B Cross-Border E-Commerce: A Case Study of Alibaba International Station in China

The rapid development of the“Internet+”has ushered in a new era of global digital technology innovation.Concurrent with the deepening trends of economic globalization and integration,international trade is progressively undergoing extensive digitization,with cross-border e-commerce emerging as a significant manifestation of this transformation.Within this landscape,the cross-border e-commerce B2B platform is anticipated to become a pivotal driver for China’s cross-border trade growth,representing a strategic opportunity for trade transformation.This paper provides a comprehensive examination of the concepts,characteristics,and development status of cross-border e-commerce and B2B platforms,considering both global and Chinese perspectives.Focusing on a prominent case study,Alibaba International Station,a B2B cross-border e-commerce platform,the paper delves into its business model and core competencies,offering a thorough analysis of its role in the intricacies of international e-commerce and its contribution to the field.Drawing on insights gained,the paper concludes by presenting targeted recommendations from both the platform and government perspectives.These suggestions are informed by a nuanced understanding of the development opportunities and challenges facing China’s cross-border e-commerce B2B platforms.

Investigation and Countermeasures of the Development of Chinese Pharmaceutical E-commerce in the B2C Model Based on PEST-SWOT Analysis

Objective To analyze the problems of pharmaceutical e-commerce and provide strategies for its development in the future B2C mode since drug network management has great potential in China.Methods By collecting,identifying,and conducting literature research,PEST-SWOT identification and positioning of pharmaceutical e-commerce in the B2C mode were carried out.Results and Conclusion A PEST-SWOT analysis matrix was established to analyze the status of B2C pharmaceutical e-commerce,and to summarize its advantages,disadvantages,opportunities and threats from four perspectives of politics,economy,society and technology.Suggestions on cultivating compound talents proficient in medicine and e-commerce,exploring online payment methods for medical insurance,integration of upstream and downstream of the industrial chain and data sharing are put forward to promote the healthy and long-term development of pharmaceutical e-commerce under the background of big data.

SWOT Analysis on Agricultural Enterprises Implementing B2C E-commerce——A Case Study of Wuding Strong Chicken Farming Enterprises

This paper first introduced current situations of agricultural enterprises using B2C e-commerce to sell agricultural products.Then,using SWOT method,it analyzed strengths,weaknesses,opportunities,and threats of Wuding strong chicken farming enterprises implementing B2C e-commerce.Finally,it came up with recommendations for Wuding strong chicken farming enterprises implementing B2C e-commerce.

Quality Criteria for B2C E-Commerce Websites in Brazil

The objective of this study is to compare the ranking of the quality of e-commerce B2C portals in Brazil according to explicit criteria described in the article with the ranking according to the INFO 100 ranking. Theoretical research is first described, followed by the construction of eight self-established criteria of B2C portal quality measures and identification and compilation of requirements used by the I-Best, Opinia, E-bit and other institutes. After that, a portal quality evaluation is made by the web site content analysis;finally, a comparison of the rankings is presented. The obtained results showed that in spite of the lack of knowledge of the criteria adopted by INFO100 [1], there could be agreement with the criteria adopted in this study, because there was agreement with the results for the Ponto Frio portal. Therefore, it was concluded that the eight criteria used in this study can be useful in a quality analysis of B2C electronic portals.

The Effects of B2C Interaction on Customer Loyalty

Purpose： This research attempts to examine the relationship between B2C interaction and customer loyalty in Business-to-Customer（B2C） context from a new perspective of the interactive tool.Design/methodology/approach： The scale for B2C interactive tools is of seven dimensions： efficiency, security, fulfillment, mobility, community, cultivation, and customization. A model reflecting the influences of these attributes on customer loyalty is developed and empirically examined based on data collected from 265 B2C customers. Findings： Results reveal that the fulfillment, mobility, community, and customization of B2C interactive tools can enhance customer loyalty directly and significantly. Efficiency and security, serving as the premise for possible purchase behavior, facilitate fulfillment. In addition, cultivation promotes the formation of customization, which directly strengthens customer loyalty.Research limitations： Models considering individual-level indicators and combined with classic loyalty mechanisms in B2C context may lead to a deeper understanding of the tested effects of interaction on customer loyalty.Practical implications： To strengthen B2C interaction and further cultivate loyal customers, making interactive tools more fundamental, flexible, and personalized is critical for B2C enterprises. Originality/value： This study proposes a new perspective from interactive tools when measuring the relationship between B2C interaction and customer loyalty, and offers a useful theoretical lens and reasonable explanations for investigating customer loyalty in B2C e-commerce context.

B-TO-C电子商务平台软件的研究与设计

该论文主要研究 B- TO- C形式电子商务贸易平台的开发建立 ,专门为企业在网上营销、开展电子商务贸易活动提供服务平台。电子商务贸易平台的建立包括虚拟电子商务中心模型、企业产品信息的即时发布、基于 WEB页面的即时信息反馈浏览、购物车的设计、货物订单的确认设计、信息咨询服务平台的设计等。该电子商务贸易平台为广大消费者和企业经营者构架了一个便捷化、个性化的电子商务环境。整个平台具有通用性、方便性和可交易性。

Coopetition between B2C E-commerce Companies:Price Competition and Logistics Service Cooperation

This paper studies the impact of logistics cooperation in two competing companies,one of which is equipped with a self-run logistics system while the other is not.The latter outsources logistics services to a third-party logistics company before logistics cooperation,or to its competitor after logistics cooperation with the client's service quality being in proportion to and no greater than the service provider's service quality.We find that when the service provider is a price taker,logistics cooperation is beneficial to both firms only when the service quality after logistics cooperation is moderate.Interestingly,under some circumstances,the client's profit increases even when its service quality decreases after logistics cooperation because logistics cooperation eases the price competition.We also find that all-win situations in which logistics cooperation increases the firms7 profit,consumer surplus and social welfare can be achieved.Finally,when the service price can be chosen by the service provider,we propose a negotiation process in which agreement on logistics cooperation can be reached;when the firm can invest in service quality,logistics cooperation may lower the equilibrium investment level.

浅析我国中小企业发展外贸型电子商务企业

2011年12月11日是中国加入WTO十周年。十年里,我国的出口规模增长超过6倍。借助电子商务,国内外贸中小企业在过去十年实现了百倍的增长。中小企业发展外贸型电子商务企业有其独特的优势,同时又存在一定的问题,中小企业可以找出对策,以发展成外贸型电子商务企业并进一步发挥其应有的作用。

E-comm■的“围墙”能建起吗

电子商务最大特点就是它借助于网络创造了一个全新的商业环境。从传统商业环境发展到网络的商务环境,的确是一个”商机无限”的绝好时机。不过。“商机无限”并不等于“利润无限”。最终从电子商务中受益最大的是整个社会经济和广大消费者,而不是电子商务的投资者和经营者。