Significance of“Printing English”in the Curriculum Setting of Business English Majors(Publishing Direction)

With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(publishing direction)has gradually shifted from the improvement of studentslanguage abilities to the cultivation of more specialized business knowledge and publishing skills.As an important course for Business English majors(publishing direction),Printing English is of great significance for cultivating studentsprofessional quality,professional competitiveness,career development,and practical ability.From the perspective of curriculum setting,it is necessary to re-understand the importance of Printing English in the curriculum setting of Business English major(publishing direction),and put forward corresponding teaching methods and strategies.

Research and Practice of Flipped Classroom Teaching Mode of Integrated Business English Course Under MOOC Environment

As an online course-teaching mode,Massive Open Online Course(MOOC)has drawn great attention from both teachers and students.It is necessary to give full play to the advantages of MOOC resources and to enhance teachers’consciousness of“identity remodeling”in the process of Integrated Business English flipping classroom teaching.Combining the advantages of MOOC and flipped classroom teaching during before-,during-,and after-class will greatly help promote the overall quality of business English teaching in universities.

The Ethical Choice of Business English Interpreters under Chesterman’s Model of Translation Ethics

This paper explores the ethical challenges encountered by business English interpreters using Chesterman’s Model of Translation Ethics,set against the context of economic globalization and the“Belt and Road”initiative.With the increasing demand for interpreters,the paper delves into the ongoing discussion about the role of AI in translation and its limitations,especially concerning cultural subtleties and ethical issues.It highlights the importance of human interpreters’cross-cultural understanding and the ethical principles that inform their work,such as the Ethics of Representation,Service,Communication,Norm-based Ethics,and Commitment.Moreover,the paper examines how these ethical models are applied in practical business situations,including business banquets,business negotiations,business talks and business visits,etc.,and investigates the cultural misunderstandings that may occur during these interactions.The study concludes that although AI provides efficiency and cost savings,human interpreters are essential for their capacity to handle the intricacies of cross-cultural communication with cultural awareness and ethical discernment.

Teaching Strategies in Business English Translation Based on Ecological Translation

This paper addresses the singularity of the teaching evaluation system and the limited practical teaching resources in business English translation.It proposes a diversified teaching evaluation system based on ecological translation,expands practical teaching resources,and emphasizes the importance of teaching cultural differences and strengthening ecological translation theory.This approach aims to innovate and optimize the teaching mode of business English translation,thereby improving the quality of teaching and promoting students’deep understanding and application skills of business English.Consequently,this strategy brings new opportunities for development in the field of business English education.

Energizing Yiwu with Language Learning Yiwu businesswomen are picking up more English as business booms

Recently,a video of a businesswoman in Yiwu practicing English received impressive views and comments.Many echoed sentiments like,“Yiwu businesswomen are so dedicated,”and“They are either making money or studying to make money.”

Teaching Research on Integrating Ideological and Political Elements into Business English Reading Courses

In the current situation of economic globalization and communalization with a shared future for mankind,it is crucial to cultivate outstanding composite talents who possess morality,literacy,patriotism,business knowledge,good cross-cultural communication skills,and teamwork spirit.This requires the Business English major to increase the reform of course ideology.This article will propose several innovative paths for the ideological and political education of Business English Reading courses based on the necessity of conducting ideological and political education in Business English majors and working together with colleagues to study.

On the Training Modes of Interdisciplinary and Application-oriented Talents of Business English

This paper focuses on the training modes of interdisciplinary and application-oriented talents of business English and the constructions of curriculum. In the light of our socialist market-oriented economy characteristics, the discussion proceeds, in theory and practice, by putting forward a relatively profound approach according to the trend in the demands for business English talents and to the operational patterns of business English discipline, with some suggestions about the training modes of interdisciplinary and application-oriented talents and the construction of curriculum.

An analysis of the divergent opinions on the disciplinary orientation of Business English

Starting with the introduction of current development of Business English in China, the paper points out the problems existing in the disciplinary orientation of Business English. On the basis of discussing the decisive factors in the disciplinary orientation of Business English, the paper concludes that Business English is an interdisciplinary subject which has practical applications, and Business English should take linguistics and economics as its theoretical basis.

Application of Lexical Approach to Teaching of Business English Correspondence

Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relations with lexical chunks, whichmakes it necessary to apply lexical approach to teaching of Business English Correspondence. This paper intends to explore its the-oretical foundations and emphasize how to apply lexical approach to teaching of Business English Correspondence in vocationalschool.

On Listening Comprehension and Shorthand in the Process of Teaching Business English Interpretation

In recent years the market demand for interpreters is gradually increase. interpretation teaching make more and morepopular. How to improve students’abilities of listening comprehension and shorthand made interpretation teachers must face anda new subject.

The Survey on Course Design for Business English Majors on the Base of Needs Analysis

Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied.

Schema Theory and Business English Teaching

Schema Theory, which emphasizes on the effects of existing knowledge on language learning, has been applied into varied areas of language teaching. And BE （business English）, on the other hand, is drawn more and more attentions as a specialized usage of language. This paper will probe into the application of Schema Theory into BE teaching through discussing three types of schemata. In order to facilitate learning, BE teachers should help students modify their exiting schemata, such as teaching them the terminology used in BE, and the factual and socio-cultural knowledge of the business, and improve their ability to speak and listen English in business

The Vagueness in Business English Interpretation and its Pragmatic Functions

In BE interpretation process, interpreters will inevitably encounter the fuzzy phenomenon when inputting and outputting the message and they will adopt some vague language to fulfill the communication task. The proper analysis of pragmatic function of vagueness in BE interpretation will contribute to the realization of business communication.

The Application of CP and PP in Business English

Cooperative principle and politeness principle enjoy great significance in pragmatic field.Via the analysis of certain examples extracted from Business English course-book, this paper aims to study the observance of cooperative principle and politeness principle. The conclusion is reached that the application of CP and PP in pedagogical practice could benefit students' language application. Meanwhile, this paper also aims to prove that cooperation and politeness are a key factor in communication through which teachers could improve students' language competence.

Survey Research into Cohesive Device Misuses in Business English Writing

Cohesive devices in students’business English writing are regarded as the object of the research.Based on Haliday and Hasan’s cohesion theory,this paper introduces commonly-used cohesive devices in English writing.With the method of quantitative data,use and misuse frequency of cohesive devices in students’writings can be known.The paper will also analyze why misuses happen through qualitative data analysis and explore right ways of using cohesive devices.

Discourse Analysis on Business English Claim Letters

Based on the context theory within the framework of the metafunction,the paper analyses the English claim letters in terms of field,tenor and mode.The result of the paper shows the features of the claim letters which will help the English claim letter writing.

A Case Study of The Course Setting of Business English of South-Central University For Nationalities

With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lots of problems exist in the major construction, in which the issue of course settings is a heated one. The author believes that as for the course setting of business English that is an important branch of English for Specific Purposes (ESP), it should be based on the demand toward business English talents from the market and the characteristics of business English.This thesis will, based on the point view of student, further discuss the issue of business English. Based on the analysis, it is concluded that the course setting of business English in China is not mature enough, which has problems involved in the content and the time arrangement. The significance of this thesis is to put forward reasonable proposals in the hope of solving the problem in the course setting of business English so that the business English graduates will be fit for the needs of the society.

On the Cultivation of Business English Talents in Higher Vocational Colleges

CBE,initials of Competency Based Education,is an educational theory focused on competency,which plays a very important role in the cultivation of skilled talents with high quality in higher vocational colleges.This paper,from the CBE perspective and with the combination of the main problems existing in the present cultivation of business English talents in higher vocational colleges,puts forward effective strategies:confirm the explicit cultivation target for business English major,innovate the talent cultivation mode,optimize the professional curriculum system,reform the practical teaching,perfect the testing and evaluation system,and improve the teaching staff construction.

On How to Improve Spoken English Teaching on Business of Liuzhou City Vocational College

Nowadays, China's foreign trade can not be compared with what it was before. As the foreign trade business has developed rapidly, a great deal of qualified talents on economy and trades are needed. These kinds of talents are supposed to master academic knowledge of economy and trade as well as the related business knowledge. Moreover, they should have excellent competences of expressing themselves orally in foreign language. English is the popular language that is used in international communication. All English majors in Liuzhou City Vocational College (LCVC) are majoring in Business English. According to some research, one of the weakest abilities of business major is spoken English. Hence, it becomes an important task for teachers to enhance students' spoken English competence on business. This article is talking about this teaching condition and to make some analyzes and put forward some reform suggestions based on the investigation.

An Analysis on the Application of Business English in Port Trade

Business English has been working as a vital tool in the port trade,such as the way of learning trade information,and the tool of improving the image of foreign trade personnel.Yet the lack of business knowledge lead to many problems.And we proposed some strategies to counter these barriers.