Economic new normal and the change of industry environment, market environment and competition environment boost the liquor industry to conduct the transitional development. By analyzing the status quo and the motivat...Economic new normal and the change of industry environment, market environment and competition environment boost the liquor industry to conduct the transitional development. By analyzing the status quo and the motivation of transformation of the liquor industry, the liquor business ecosystem is constructed in this paper. And the path of transitional development of liquor industry is proposed based on the type division of liquor business ecosystem. Then we give some countermeasures and suggestions to improve transitional development of liquor industry from the aspect of liquor business ecosystem, government regulation and the transformation of liquor making company.展开更多
This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional ident...This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.展开更多
Liquor-making industry has stepped into the depths strategic transformation and faced more complex and versatile macro situation in recent years, which means that economy integration was accelerated, the spread of inf...Liquor-making industry has stepped into the depths strategic transformation and faced more complex and versatile macro situation in recent years, which means that economy integration was accelerated, the spread of information technology sped up, consumer demand for products became complex and sophisticated, and product life cycle was shortened. The theory of "Internet +" highlights new turn in the strategic transformation of liquor-making industry. This paper, under the background of "Internet +", analyzes the existing situations of liquor-making industry, provides transition routes of strategic transformation in liquor-making industry, and gives prevention against transformation risks.展开更多
基金supported by the philosophy and social sciences planning project of Sichuan province(Grant No.SC14E047)the bidding project of Key Research Base of Philosophy and Social Sciences in Sichuan Province-Research Center for Sichuan Liquor Industry Development(Grant No.CJZB15-02)Luzhou Laojiao Co.,Ltd Scientific Research Scholarship Program(Grant No.15ljsk04)
文摘Economic new normal and the change of industry environment, market environment and competition environment boost the liquor industry to conduct the transitional development. By analyzing the status quo and the motivation of transformation of the liquor industry, the liquor business ecosystem is constructed in this paper. And the path of transitional development of liquor industry is proposed based on the type division of liquor business ecosystem. Then we give some countermeasures and suggestions to improve transitional development of liquor industry from the aspect of liquor business ecosystem, government regulation and the transformation of liquor making company.
基金The 2022 High-level Talents Research Launch Project of SPPC,2022RCKY10。
文摘This paper investigates the vigorous economy of the Chinese Baijiu(a traditional liquor) with regard to the specific brands,their production and consumption and marketing,intersected with provincial and regional identities.The paper explores the ecological,cultural,social and political forces favoring or obstructing the Baijiu products’ branding across various provinces and regions.The Baijiu production largely falls into four categories,and clusters around seven distinct areas within the Upper Yangtze River Baijiu Agglomeration.These industrial areas have distinct development trajectories and branding strategies,impacted by factors such as environment,culture,brand identity and regional policy.The paper suggests that further work be done to gather research,to further strategize the branding,and to integrate the Chinese regional clusters into global value chains and global development.
文摘Liquor-making industry has stepped into the depths strategic transformation and faced more complex and versatile macro situation in recent years, which means that economy integration was accelerated, the spread of information technology sped up, consumer demand for products became complex and sophisticated, and product life cycle was shortened. The theory of "Internet +" highlights new turn in the strategic transformation of liquor-making industry. This paper, under the background of "Internet +", analyzes the existing situations of liquor-making industry, provides transition routes of strategic transformation in liquor-making industry, and gives prevention against transformation risks.
