Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards...Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards sustainability and meet the demands, companies need to re-examine their footprints and incorporate green practices in their products and organization. Using eco-friendly material & processes is one of the remedies to come up with this, and bamboo is one of the most versatile, green and renewable natural resources on planet earth. Traditionally bamboo has been exploited to a large extent but cutting-edge options available for bamboo are still limited and have a scope of indulging fully in the lifestyle of people in India. The global market size of bamboo was valued at UED 53.28 billion in 2020, and it is expected to grow at compound annual growth rate of 5.7% from 2022 to 2028. There is increasing demand for sustainable construction, and furniture and handicraft products also have considerable weightage. Manny brands and craft clusters of bamboo are realizing and promoting this green quotient of bamboo to the market to attract the eco-conscious audience and trying to cope up with the advancement of sustainability, like certifications of being a green organisation. Despite the exceptional qualities of bamboo, it is considered as a marginalized material due to low production rate, high competition with the non-eco-friendly or cheaper alternatives, aesthetics and marketing gaps. There is a gap between willingness to purchase and an actual purchase when it comes to the sustainable products and marketing plays a major role in conversions. The main purpose of the research is to study and understand the product, craft, design, production processes and marketing practices of bamboo lifestyle products and how conscious consumption patterns influence the bamboo products and the industry in relevance to the sustainability. Exploratory research method was applied with the literature survey and reviewing of the research papers from the peer reviewed journals. They were classified and reviewed based on the areas relevant to the bamboo products. The research outcome revealed the research gaps and the results were discussed and presented with the perspectives of product design, conscious consumption and marketing strategies in relevant to the sustainability of bamboo lifestyle products.展开更多
[Objectives]To analyze the changes of export binary margins of Chinese bamboo rattan products,so as to clarify its export model,and further promote the healthy development growth of Chinese bamboo rattan products expo...[Objectives]To analyze the changes of export binary margins of Chinese bamboo rattan products,so as to clarify its export model,and further promote the healthy development growth of Chinese bamboo rattan products export.[Methods]Based on the export trade data of bamboo and rattan products from 2008 to 2018 in UN Comtrade database,the binary marginal decomposition method was employed to analyze the export growth pattern of bamboo and rattan products between China and 22 major trading partners.[Results]This paper shows that the export growth pattern of bamboo and rattan products between China and the target countries during the investigation period was dominated by extensive margin,supplemented by intensive margin,indicating that the export growth of Bamboo and rattan products is mainly driven by the increase of export types of bamboo and rattan products,and the potential of export intensive margin needs to be further explored.[Conclusions]It is necessary to continuously increase export type of bamboo rattan products,build an information platform for bamboo rattan trade,and strengthen the ability of dealing with trade barriers,and strengthening technology innovation of bamboo and rattan industry,so as to improve added value of bamboo and rattan products,and form an intensive model of export growth of bamboo rattan products.展开更多
文摘Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards sustainability and meet the demands, companies need to re-examine their footprints and incorporate green practices in their products and organization. Using eco-friendly material & processes is one of the remedies to come up with this, and bamboo is one of the most versatile, green and renewable natural resources on planet earth. Traditionally bamboo has been exploited to a large extent but cutting-edge options available for bamboo are still limited and have a scope of indulging fully in the lifestyle of people in India. The global market size of bamboo was valued at UED 53.28 billion in 2020, and it is expected to grow at compound annual growth rate of 5.7% from 2022 to 2028. There is increasing demand for sustainable construction, and furniture and handicraft products also have considerable weightage. Manny brands and craft clusters of bamboo are realizing and promoting this green quotient of bamboo to the market to attract the eco-conscious audience and trying to cope up with the advancement of sustainability, like certifications of being a green organisation. Despite the exceptional qualities of bamboo, it is considered as a marginalized material due to low production rate, high competition with the non-eco-friendly or cheaper alternatives, aesthetics and marketing gaps. There is a gap between willingness to purchase and an actual purchase when it comes to the sustainable products and marketing plays a major role in conversions. The main purpose of the research is to study and understand the product, craft, design, production processes and marketing practices of bamboo lifestyle products and how conscious consumption patterns influence the bamboo products and the industry in relevance to the sustainability. Exploratory research method was applied with the literature survey and reviewing of the research papers from the peer reviewed journals. They were classified and reviewed based on the areas relevant to the bamboo products. The research outcome revealed the research gaps and the results were discussed and presented with the perspectives of product design, conscious consumption and marketing strategies in relevant to the sustainability of bamboo lifestyle products.
基金National Innovation and Entrepreneurship Training Program for College Students(202010341031)Science and Technology Innovation Project for College Students of Zhejiang New Seedling Talent Program(2020R412020).
文摘[Objectives]To analyze the changes of export binary margins of Chinese bamboo rattan products,so as to clarify its export model,and further promote the healthy development growth of Chinese bamboo rattan products export.[Methods]Based on the export trade data of bamboo and rattan products from 2008 to 2018 in UN Comtrade database,the binary marginal decomposition method was employed to analyze the export growth pattern of bamboo and rattan products between China and 22 major trading partners.[Results]This paper shows that the export growth pattern of bamboo and rattan products between China and the target countries during the investigation period was dominated by extensive margin,supplemented by intensive margin,indicating that the export growth of Bamboo and rattan products is mainly driven by the increase of export types of bamboo and rattan products,and the potential of export intensive margin needs to be further explored.[Conclusions]It is necessary to continuously increase export type of bamboo rattan products,build an information platform for bamboo rattan trade,and strengthen the ability of dealing with trade barriers,and strengthening technology innovation of bamboo and rattan industry,so as to improve added value of bamboo and rattan products,and form an intensive model of export growth of bamboo rattan products.
