Research on the Mechanism of Retail Strategy Influencing Consumer Behavior Intention——Based on Empirical Analysis of Domestic Luxury Cosmetics Brands

This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix.

Impact of Tourists'Perceived Value on Behavioral Intention for Mega Events:Analysis of Inbound and Domestic Tourists at Shanghai World Expo

Based on the survey data for 2120 inbound and domestic tourists at the Shanghai World Expo,a structural equation model was constructed for the relationship among tourists' perceived value dimensions,behavioral intention and revisit intention.Additionally,the influence of tourists' perceived value dimensions on the behavioral intention and revisit intention was explored.The results show that the utilitarian value and enjoyment value significantly affect the inbound and domestic tourists' behavioral intention,while the convenience value and aesthetic value have no significant influence.The service value only significantly affects the domestic tourists' behavioral intention,and the aesthetic value only significantly affects the inbound tourists' behavioral intention.The utilitarian value,service value and enjoyment value significantly affect the inbound and domestic tourists' revisit intention,while the convenience value only significantly affects the domestic tourists' revisit intention.The utilitarian value is the primary factor affecting the inbound tourists' behavioral intention and revisit intention,and the perceived price has no significant effect on either inbound or domestic tourists' behavioral intention or revisit intention.The study explores the relationships between tourists' perceived value,behavioral intention and revisit intention,analyzes the divergence and causation,theoretically enriches the research field of tourism geography and behavioral geography,and has great practical significance to the sustainable development of mega events in China,including the further development of the Shanghai World Expo.

A Study of the Influence of Tourists’ Destination Image and Perceived Service Quality on Their Behavioral Intention

The purpose of this study is to understand the effect of tourists’ perception of destination image and service quality on their behavioral intention. A total of 1020 valid questionnaires were collected from tourists in Lukang Town, Taiwan, by means of convenient sampling. After descriptive statistics and PLS statistical analysis, the results show that: 1) Tourists’ image of Lukang town has a positive effect on their perceived service quality. In addition, it also has a positive effect on future travel behavior intention;2) The service quality of tourists in Lukang has a positive effect on their future travel behavior intention. 3) This study also finds that service quality has a mediating effect on tourism behavior intention. Finally, based on the results of the study, suggestions for future research and tourism planning are put forward.

Behavioral Intention to Continue Using a Library Mobile App

To meet the needs of today’s library users,institutions are developing library mobile apps(LMAs),as their libraries are increasingly intelligent and rely on deep learning.This paper explores the influencing factors and differences in the perception of LMAs at different time points after a user has downloaded an LMA.A research model was constructed based on the technology acceptance model.A questionnaire was designed and distributed twice to LMA users with an interval of three months to collect dynamic data.The analysis was based on structural equation modeling.The empirical results show that the perceived ease of use,the perceived usefulness,the social influence,and the facilitating conditions affected the users’behavioral intention,but their impacts were different at different times.As the usage time increases,the technology acceptance model is still universal for understanding the user perception of LMA.In addition,two extended variables(social impact and convenience)also affect the user’s behavior intention.User behavior is dynamic and changed over time.This study is important both theoretically and practically,as the results could be used to improve the service quality of LMAs and reduce the loss rate of users.Its findings may help the designers and developers of LMAs to optimize them from the perspective of a user and improve the service experience by providing a deeper understanding of the adoption behavior of information systems by LMA users.

Where Do I Go to Treat Me?Factors That Influence Users’Behavioral Intention

The aim of this paper is to analyze how some specific factors can impact on attitudes towards usage(ATU),and effect on behavioral intention(BI),when the potential medical tourist carries out the medical tourist destination information sourcing process.Specifically,we considered electronic word of mouth communication(eWOM),trust(TRT),perceived usefulness(PU),and perceived ease of use(PEOU).The data were collected from 698 experienced users participating in a tourism thematic Facebook group.The results state that being social media an effective channel to share contents among users,the more expert users are more influenced in the behavioural intention of choosing medical tourism destinations and trust is the variables with the strongest influence on attitude,which affects users’behavioural intention towards the use of Facebook to find information on medical tourism destination.These results contribute to the scientific debate on users’behavior in utilizing social media to find information for a medical tourism destination and provide support to the marketing and communication strategies of medical tourism practitioners.

A Study on the Relationships Between Brand Experience,Perceived Value,and Behavioral Intention

Brand experience is essential in shaping the competitive advantage and sustainability of theme park attractions.Using Shanghai Disneyland as a reference case,this study examined the relationships among brand experience,perceived value,satisfaction,and behavioral intention.And their relationship is the key point for the sustainable development of theme park market.This study constituted the relationship path theory mode of hypothesis between brand experience,perceived value,satisfactory,behavior intention.The key findings of this study revealed that the brand experience of theme park has significant positive impact on perceived value and satisfaction.In that,thoughts have no significant impact on emotional value and societal value.Similarly,functional experience has no significant impact on recreational value.Subsequently,perceived value has significant positive impact on satisfaction.And lastly,satisfaction has significant positive impact on tourist behavioral intention.The findings of this study may offer constructive bases to the management of Shanghai Disneyland and other theme park attractions of similar nature in formulating policies and marketing strategies.

A Study on the Path Mechanism of Para-social Interaction and Place Attachment on Film-Induced Tourists’Behavioral Intention

Under the influence of celebrity effect and para-social interaction,film is increasingly able to induce viewers’willingness to travel.Based on the theory of para-social interaction and the factors of place attachment,this study constructs a model of the influence mechanism of film-induced tourists’behavioral intention and puts relevant hypotheses.Taking the film A Little Red Flower as an example,the empirical test is carried out by using structural equation model(SEM).The results show that:(1)Film-induced tourists’emotional involvement has a significant positive impact on tourism behavioral involvement,but has no direct and significant impact on place dependence and place identity.(2)Film-induced tourists’behavioral involvement has a significant positive impact on place dependence and place identity.(3)Both place dependence and place identity of film-induced tourists have significant positive impact on tourism behavioral intention.Therefore,film tourism destinations should show the unique local conditions and customs according to the preference of fans and audiences,with the help of the popularity of film,so as to improve their tourism behavior intention.

Trust beyond Technology Algorithms: A Theoretical Exploration of Consumer Trust and Behavior in Technological Consumption and AI Projects

In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing customer trust in AI systems through a mixed-methods approach, blending quantitative analysis with qualitative insights to create a comprehensive conceptual framework. Quantitatively, the study analyzes responses from 1248 participants using structural equation modeling (SEM), exploring interactions between technological factors like perceived usefulness and transparency, psychological factors including perceived risk and domain expertise, and organizational factors such as leadership support and ethical accountability. The results confirm the model, showing significant impacts of these factors on consumer trust and AI adoption attitudes. Qualitatively, the study includes 35 semi-structured interviews and five case studies, providing deeper insight into the dynamics shaping trust. Key themes identified include the necessity of explainability, domain competence, corporate culture, and stakeholder engagement in fostering trust. The qualitative findings complement the quantitative data, highlighting the complex interplay between technology capabilities, human perceptions, and organizational practices in establishing trust in AI. By integrating these findings, the study proposes a novel conceptual model that elucidates how various elements collectively influence consumer trust in AI. This model not only advances theoretical understanding but also offers practical implications for businesses and policymakers. The research contributes to the discourse on trust creation and decision-making in technology, emphasizing the need for interdisciplinary efforts to address societal challenges associated with technological advancements. It lays the groundwork for future research, including longitudinal, cross-cultural, and industry-specific studies, to further explore consumer trust in AI.

A New Behavior-Assisted Semantic Recognition Method for Smart Home

In the recent Smart Home(SH)research work,intelligent service recommendation technique based on behavior recognition,it has been extensively preferred by researchers.However,most current research uses the Semantic recognition to construct the user’s basic behavior model.This method is usually restricted by environmental factors,the way these models are built makes it impossible for them to dynamically match the services that might be provided in the user environment.To solve this problem,this paper proposes a Semantic behavior assistance(Semantic behavior assistance,SBA).By joining the semantic model on the intelligent gateway,building an SA model,in this way,a logical Internet networks for smart home is established.At the same time,a behavior assistant method based on SBA model is proposed,among them,the user environment-related entities,sensors,devices,and user-related knowledge models exist in the logical interconnection network of the SH system through the semantic model.In this paper,the data simulation experiment is carried out on the method.The experimental results show that the SBA model is better than the knowledge-based pre-defined model.

Empirical Research on Mobile Phone Reading Based on User Behavior Analysis

Based on the technology acceptance model （TAM） as the foundation, according to the function of mobile phone reading, the hardware design characteristics, software design characteristics, perceived entertainment, perceived risk and perceived price, adding them to the user behavior model, and modify the TAM model. By self-designed questionnaire, taking college students for social mobile phone reading using behavior survey, using SPSS19.0, AMOS21.0 to validate modified TAM model. The empirical results show that hardware design characteristics, software design characteristics, perceived ease of use have significant positive influence on user behavior, while perceived entertainment, perceived risk, have no significant influence on user behavior, behavior Intention has positive influence on user actual behavior.

A study of factors influencing consumers' behavior in recycling waste household electronic appliances

The innovation of technologzv and the improvement of people＇s living standard accelerate the replacement of consumer electronic appliances, resulting in a significant increase of waste household electronic appliances （WHEA）. To address the environmental problems of WHEA, many countries have enacted legislation according to WHEA management, including collecting, processing and recycling. The regulations on the management of WHEA were also drafted in China and pilot programs of WHEA recycling management encountered difficulties in collecting WHEA. The success of a recycling scheme is dependent on people＇s willingness of participating in the scheme, This paper applies Ajzen＇s theory of planned behavior to seek the main factors to engourage consumers to participate in WHEA recycling management in China. Data from a survey conducted with a sample of 633 consumers show that service motivation is the first predictor of participation behavior intention, followed by environmental behavior attitude, economic motivation, subjective norm. and perceived behavior barrier. Environmental knowledge is found not to be the predictor of behavior intention in this recycling scheme. Study results also suggest that publicity is the key situational factor in the WHEA recycling management. Recycling network and policy have little influence on changing consumers＇ current behavior intention and participation. Implications of the findings are discussed and future research directions are suggested in the end.

Developing an Extended Theory of Planned Behavior Model for Small E-Waste Recycling:An Analysis of Consumer Behavior Determinants

WEEE(Waste Electrical and Electronic Equipment),also called e-waste,has become the world’s fastest-growing waste stream but only has a 17.4%recycling rate according to the Global E-waste Monitor 2020.The collection rate for sWEEE(Small WEEE),e.g.,used mobile phones,is even lower than 10%due to stockpiling at home and improper disposal via the general waste or private informal channels.The purpose of this paper was to(a)review how the TPB(Theory of Planned Behavior)was applied in the literature related to consumer behavioral intention for WEEE recycling and determine the most significant TPB predictors by comparing their standardized influence coefficients across various studies,and(b)identify additional behavior determinants specific to sWEEE recycling and thus develop a new TPB-sWEEE theoretical framework by integrating the TPB model with these new determinants in order to improve the predictability of consumers’sWEEE recycling behavioral intention.This paper reviewed over 30 peer-reviewed studies from Scopus and high impact factor journals and led to the following three key findings:(a)More variables of recycling behavioral intention determinants such as the size of WEEE need to be considered;(b)Eight sWEEE-specific behavioral determinants have been identified and included in the newly developed TPB-sWEEE model,including consumers’Sentimental Attachment,Data Security Concern,Economic Incentives,and How-to Knowledge;(c)For some sWEEE-specific determinants,their extent of influence differs across various regions and countries.This paper contributes to the sWEEE-specific consumer recycling behavior theoretical framework to fill the existing gap in the literature and provides recommendations through the new model for research-based behavioral intervention strategies and policy designs globally.

Factors influencing academic library users' intention to use mobile systems: A comparison of current users and potential adopters

Purpose: The study intends to examine the factors influencing the behavioral intention to use academic libraries’ mobile systems from the perspective of current users and potential adopters, respectively. Design/methodology/approach: Our study investigates the mobile library system’s acceptance by using a context-specific extension of the theory of reasoned action(TRA) and the technology acceptance model(TAM), which includes such factors as mobile self-efficacy, personal innovativeness and perceived playfulness. Structural equation modeling was used to test the validity of the proposed model based on the empirical data which was collected from 210 questionnaire survey participants.Findings: The result shows that 1) for both current users and potential adopters, attitude toward use and subjective norm both have a significant and positive impact on behavioral intention to use; 2) perceived usefulness and perceived ease of use are significantly correlated to potential adopters’ attitude toward use whereas perceived usefulness and perceived playfulness are significantly related to current users’ attitude toward use; 3) as for the comparison between the two groups of users, personal innovativeness not only affects perceived usefulness of both current users and potential adopters, but also affects potential adopters’ perceived playfulness positively. Mobile self-efficacy has a significant effect on perceived ease of use for both types of users.Research limitations: Although the sample size met the basic statistics requirements for the social research, the participants were mainly college students, and other mobile system users like faculty members and researchers were not investigated. In addition, some influencing factors, such as information quality, system quality and service quality were not considered in the research model.Practical implications: This study reveals main factors which influence both current users and potential adopters’ intention to use the mobile system, providing academic libraries withinsights into management strategies to offer customized mobile services to different types of users. Originality/value: Previous studies did not distinguish current users from potential adopters, which is not conducive for academic libraries to provide customized services and attract potential users. We presented an exploratory study to address this issue.

Empirical Evidence on the Role of UID Elements in Influencing Behavioral Intentions: A TAM-Based Analysis of the ZEPETO Metaverse

With the rise of metaverse-related technologies and industries,user interface design(UID)has become increasingly important in enhancing user experience and engagement.This study focuses on the metaverse platform ZEPETO World,using the Technology Acceptance Model(TAM)as the theoretical framework to investigate the effects of UID elements on users’perceived ease of use(PEOU),perceived usefulness(PU),and behavioral intention(BI)through empirical analysis.A total of 204 valid questionnaires were collected,and multiple regression analysis was conducted to test the theoretical model.The results indicate that typography and responsiveness are the key factors significantly affecting the perceived variables,followed by color and layout.As an essential component of UID elements,aesthetics has no significant direct impact in this technical environment.Additionally,perceived ease of use has a stronger influence on user behavioral intention than perceived usefulness.This study extends the applicability of the TAM model in the metaverse virtual environment and provides both theoretical and practical guidance for the optimization of user interfaces on metaverse platforms.

Evaluation of perceived value and behavioral intentions of citizens in Chinese commercially open communities:A case study of Liuyun Community

As urban development shifts from the incremental era to the stock era,urban design is becoming increasingly focused on high-quality living and human needs.However,the opening of traditional communities has been insufficiently examined.This study took Liuyun Community,a typical open community in Guangzhou(China)that has undergone a transformation from residential to commercial use,as its research object.First,more than 300 residents,tourists,and merchants were surveyed via questionnaires administered in field investigations and interviews.Next,the data from the completed questionnaires were used to construct a structural equation model consisting of five dimensions,namely commercial service value,cost value,risk value,perceptual value,and social value.The data were then analyzed to determine the correlations between perceived value and behavioral intention,satisfaction,and other psychological attributes.The following results were obtained:(1)As commercial activities in the community increased,the influence of social value,cost value,and commercial service value on behavioral intention decreased.(2)The open community inevitably had negative impacts on its citizens.However,these negative impacts were mitigated to some extent by high levels of social value.(3)Perceptions of commercial service value varied between groups.

Impacts of Tourists’Attachment Styles on Emotional Experiencesand Behavioral Intentions to Attractions of Tourism Destination:The Case of Xijiang Qianhu Miao Village,China

Existing studies of tourists’behaviors of tourism destination focus on place attachment.Although tourists’attachment is related to tourists’emotional experiences at the attractions of a tourism destination(ATDs),the rolethat tourists’attachment styles play in establishing their emotional experiences and behavioral intentions towarddifferent ATD types have not been verified.This study used the Xijiang Qianhu Miao Village as a typical tourismdestination to examine these effects.Based on research on attachment styles,emotional experiences,and behavioral intentions,a conceptual model of the relationships among tourists’attachment styles,emotional experiences of,and behavioral intentions toward ATDs was constructed.The impact of tourists’attachment styles between their emotional experiences of and behavioral intentions toward ATDs was then studied empirically.Theimpact pathways of tourist attachment styles on different ATD types were tested.The results indicate that tourists’emotional experiences of ATDs had no significant or direct impacts on their behavioral intentions in terms of relationship closeness and diversive exploration.Both their emotional experiences of and their behavioral intentionstoward ATDs were affected by the mediating effects of attachment anxiety and avoidance,which were full and partial,respectively.Further,the paths of the mediating effects of tourists’attachment styles on the emotional experiences of and behavioral intentions toward different types of ATDs varied significantly.Tourists’emotion-behaviorpaths when experiencing a TD were clarified,providing a theoretical basis to satisfy their real needs for experiencing ATDs.

Understanding factors affecting non-participants’interest in community-supported agriculture

Community-supported agriculture(CSA)has emerged as a viable solution for addressing the agricultural challenges faced by countries like Indonesia.This study uses the wellestablished unified theory of acceptance and use of technology(UTAUT2)model to examine the interest in CSA of potential customers in Indonesia.A standardized questionnaire was distributed to 1200 respondents,and the data were analyzed using structural equation model-partial least square(SEM-PLS)in SmartPLS 4.0 software.The results capture potential CSA consumer interest and will help to improve CSA development strategies in Indonesia.The model explains 44.4%of customers’intentions,and identifies performance expectancy as the decisive factor in customers’willingness to participate in CSA.Performance expectancy(0.292),hedonic motivation(0.262),social influence(0.259),and facilitating conditions(0.086)positively influence customers’interest in participating in a CSA program.The adoption of CSA programs by both farmers and customers could be increased by implementing regulations that provide tax incentives and subsidies,offering training on sustainable farming practices,facilitating the establishment of distribution channels,and establishing guidelines for fair price and quality standards.This study shows the high potential for the implementation of CSA in Indonesia.It could also be used as a foundation for the development of new policies regarding sustainable agriculture markets in Indonesia.

意义世界中的儿童行为表现概念及其意涵

行为表现是教育实践中的常见用语。教育实践者通常是在规范和实证的立场来使用这一概念,由此使得概念的使用者往往将儿童与其行为、儿童与概念的使用者切割开来,造成教育者在实践中的目中无人。对表现概念的意涵重释,特别是不同学科关于表现概念的界定,使得我们能够重新发现行为表现概念所内含的意义世界,从而启发一种关于行为表现的新的教育哲学,即儿童的行为即是儿童的表现,是儿童精神世界和意义世界借助行为的外显化。儿童借助行为而表现出来的意义,是在特定情境中与教育者共同建构的结果。意义世界中的儿童行为表现概念意味着,教育实践并非单纯实践性的,它同时也是理论性的。教育实践的理论性主要体现为教育者必须要对儿童行为所表现出来的意义世界作出准确的理解。

Critical Factors for Personal Cloud Storage Adoption in China

Purpose： In order to explain and predict the adoption of personal cloud storage, this study explores the critical factors involved in the adoption of personal cloud storage and empirically validates their relationships to a user＇s intentions.Design/methodology/approach： Based on technology acceptance model（TAM）, network externality, trust, and an interview survey, this study proposes a personal cloud storage adoption model. We conducted an empirical analysis by structural equation modeling based on survey data obtained with a questionnaire.Findings： Among the adoption factors we identified, network externality has the salient influence on a user＇s adoption intention, followed by perceived usefulness, individual innovation, perceived trust, perceived ease of use, and subjective norms. Cloud storage characteristics are the most important indirect factors, followed by awareness to personal cloud storage and perceived risk. However, although perceived risk is regarded as an important factor by other cloud computing researchers, we found that it has no significant influence. Also, subjective norms have no significant influence on perceived usefulness. This indicates that users are rational when they choose whether to adopt personal cloud storage.Research limitations： This study ignores time and cost factors that might affect a user＇s intention to adopt personal cloud storage.Practical implications： Our findings might be helpful in designing and developing personal cloud storage products, and helpful to regulators crafting policies.Originality/value： This study is one of the first research efforts that discuss Chinese users＇ personal cloud storage adoption, which should help to further the understanding of personal cloud adoption behavior among Chinese users.

竞赛过失伤害行为的类型重构与刑事责任法理探究

我国对竞赛过失伤害行为的刑事责任研究仍显薄弱,原因是现有的分类方式不能为刑事责任的法理研究提供理想的分类模型,以此找出罪与非罪的理由进行详细探讨。因此,需要在确立其行为的构成要件后对其内容展开讨论,根据竞赛违规目的与过失伤害行为、竞赛违规心理与犯罪过失心理2对关系进行类型的重构,将其分为纯粹的竞赛过失伤害行为与故意的竞赛过失伤害行为。纯粹的竞赛过失伤害行为虽然具有违法性,但满足刑法在体育行业发展过程中的谦抑需要,且兼具责任能力减弱的条件,因而不具有刑事可罚性。故意的竞赛过失伤害行为因违反保护其他运动员的义务,具有适法的期待可能性,违反竞技体育精神,应当承担刑事责任。但是在量刑上,应优先考虑财产刑、有条件的缓刑等轻缓的手段。