Organizations serving rural communities in Kenya have found use for media as a tool of replacement for personal interface in the daily communication with the beneficiaries of their programmes in deprived areas. The in...Organizations serving rural communities in Kenya have found use for media as a tool of replacement for personal interface in the daily communication with the beneficiaries of their programmes in deprived areas. The interactions between two non-governmental organizations （NGOs） and rural beneficiaries in Isinya, Kajiado County, provide case studies of how NGOs modernize their outreach via new media and how beneficiaries respond to the change. The research was not only concerned with the presence of information technology （IT） and online facilities in remote and deprived locations. It also evaluated responses to the replacement of person-to-person contact with technologies, such as social media, the Internet, Compact Disc-Read Only Memory （CD-ROMs）, and Digital Versatile Disc （DVDs）. Conducted in four focus groups, the research evaluated the uptake of new media technologies by beneficiaries following the transition, asked whether beneficiaries engaged with the materials being communicated, and assessed whether this confluence of technology and culture had eased the flow of communication, or unsettled it. Evidence of discomfort among the older （over 50-year-old） beneficiaries stemmed from fear of failure to master the technologies and a desire for a continuation of regular interpersonal interaction with the NGO field officers （whose field trips were scaled back in preference of computer-mediated communication）. However, younger （under 40-year-old） beneficiaries were less insistent on regular interpersonal visits and were appreciative of the use of technology, and of the building of Maarifa Centres to give the beneficiaries free access to internet, DVDs, and hard drive-based information materials. Another demographic, beneficiaries aged between 40 and 50 years old, said they were not comfortable with the change and wanted the interpersonal interaction to continue, but were open to a longer-term transition once the beneficiaries were all conversant with the uses of the new technologies. The study recommends a better managed transition that accommodated the beneficiaries’ fears, misgivings, and cultural preference for verbal, face-to-face consultation.展开更多
Children’s Day, June the first, is our favourite festival.On this day, we don’t have classes or homework. Our school usually hold a big party to celebrate the festival in the morning. We perform a wide variety of pr...Children’s Day, June the first, is our favourite festival.On this day, we don’t have classes or homework. Our school usually hold a big party to celebrate the festival in the morning. We perform a wide variety of programs on the stage,such as dancing, singing, magic tricks and so on. During the party, our teachers give us the best wishes.展开更多
Comrades,friends,ladies and gentlemen,The year 2020 is arriving.From China’s capital Beijing,I would like to extend my New Year wishes to you all!In 2019,we sweated and we toiled as we pressed ahead with concrete eff...Comrades,friends,ladies and gentlemen,The year 2020 is arriving.From China’s capital Beijing,I would like to extend my New Year wishes to you all!In 2019,we sweated and we toiled as we pressed ahead with concrete efforts for achievements.Thanks to our steady pursuit of high-quality development,China’s GDP is expected to edge close to 100 trillion yuan with the per capita figure reaching the level of 10,000 U.S.dollars.展开更多
文摘Organizations serving rural communities in Kenya have found use for media as a tool of replacement for personal interface in the daily communication with the beneficiaries of their programmes in deprived areas. The interactions between two non-governmental organizations （NGOs） and rural beneficiaries in Isinya, Kajiado County, provide case studies of how NGOs modernize their outreach via new media and how beneficiaries respond to the change. The research was not only concerned with the presence of information technology （IT） and online facilities in remote and deprived locations. It also evaluated responses to the replacement of person-to-person contact with technologies, such as social media, the Internet, Compact Disc-Read Only Memory （CD-ROMs）, and Digital Versatile Disc （DVDs）. Conducted in four focus groups, the research evaluated the uptake of new media technologies by beneficiaries following the transition, asked whether beneficiaries engaged with the materials being communicated, and assessed whether this confluence of technology and culture had eased the flow of communication, or unsettled it. Evidence of discomfort among the older （over 50-year-old） beneficiaries stemmed from fear of failure to master the technologies and a desire for a continuation of regular interpersonal interaction with the NGO field officers （whose field trips were scaled back in preference of computer-mediated communication）. However, younger （under 40-year-old） beneficiaries were less insistent on regular interpersonal visits and were appreciative of the use of technology, and of the building of Maarifa Centres to give the beneficiaries free access to internet, DVDs, and hard drive-based information materials. Another demographic, beneficiaries aged between 40 and 50 years old, said they were not comfortable with the change and wanted the interpersonal interaction to continue, but were open to a longer-term transition once the beneficiaries were all conversant with the uses of the new technologies. The study recommends a better managed transition that accommodated the beneficiaries’ fears, misgivings, and cultural preference for verbal, face-to-face consultation.
文摘Children’s Day, June the first, is our favourite festival.On this day, we don’t have classes or homework. Our school usually hold a big party to celebrate the festival in the morning. We perform a wide variety of programs on the stage,such as dancing, singing, magic tricks and so on. During the party, our teachers give us the best wishes.
文摘Comrades,friends,ladies and gentlemen,The year 2020 is arriving.From China’s capital Beijing,I would like to extend my New Year wishes to you all!In 2019,we sweated and we toiled as we pressed ahead with concrete efforts for achievements.Thanks to our steady pursuit of high-quality development,China’s GDP is expected to edge close to 100 trillion yuan with the per capita figure reaching the level of 10,000 U.S.dollars.
