The 21st century is the time of brand strategy showing its position and importance in operation of enterprises.Rapid rise of the brand strategy in operation and management of enterprises has profound social and operat...The 21st century is the time of brand strategy showing its position and importance in operation of enterprises.Rapid rise of the brand strategy in operation and management of enterprises has profound social and operation background.The development process of brand strategy also reflects evolution of market economy.A country's cultural influence power depends on its brand equity.An essential task of brand promotion for a county is to narrow the gap between original image and target image,change the past or one-sided image of the public to products of the country,and implement effective communication and propaganda with the aid of related resource system in the country's soft power,and accept new excellent image.Fundamentally,lifting national soft power is to set up distinct and charming national brand or national image.The influence power with culture and communication as core is the direct manifestation of a country's core competitiveness.Brand is an outstanding feature of a country's strength.Brand stretching can promote liftoff of national economy.In expanding international market,famous brands will play a more and more important role.展开更多
On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based...On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.展开更多
A backbone enterprise under the ChinaAviation Industry Corporation,theSouth Aeronautic Power MachineryCompany is well known for its South brandmotorcycles.The SAPMC is the coreenterprise of the China South Aviation Po...A backbone enterprise under the ChinaAviation Industry Corporation,theSouth Aeronautic Power MachineryCompany is well known for its South brandmotorcycles.The SAPMC is the coreenterprise of the China South Aviation PowerMachinery Group,which is among China’sfirst 56 large-scale enterprise groups approvedby the State Council.In 1994,the展开更多
基金Supported by Project of National Social Science Foundation(12BGJ026)
文摘The 21st century is the time of brand strategy showing its position and importance in operation of enterprises.Rapid rise of the brand strategy in operation and management of enterprises has profound social and operation background.The development process of brand strategy also reflects evolution of market economy.A country's cultural influence power depends on its brand equity.An essential task of brand promotion for a county is to narrow the gap between original image and target image,change the past or one-sided image of the public to products of the country,and implement effective communication and propaganda with the aid of related resource system in the country's soft power,and accept new excellent image.Fundamentally,lifting national soft power is to set up distinct and charming national brand or national image.The influence power with culture and communication as core is the direct manifestation of a country's core competitiveness.Brand is an outstanding feature of a country's strength.Brand stretching can promote liftoff of national economy.In expanding international market,famous brands will play a more and more important role.
基金Sponsored by Key Projects of National Social Sciences Fund(12&ZD024)"985-III"Overall Promotion of Social Science Research Program of Fudan University(2012SHKXYB002)National Natural Science Fund(71373054,71073029)
文摘On the basis of analyzing defi nitions and signifi cance of cultural soft power, signifi cant value of brand culture marketing of Chinese tourism destinations was clarified. Basic contents of cultural soft power-based brand culture marketing of tourism destinations were explored from two perspectives: resource characteristics and marketing strategies of brand culture of tourism destinations.
文摘A backbone enterprise under the ChinaAviation Industry Corporation,theSouth Aeronautic Power MachineryCompany is well known for its South brandmotorcycles.The SAPMC is the coreenterprise of the China South Aviation PowerMachinery Group,which is among China’sfirst 56 large-scale enterprise groups approvedby the State Council.In 1994,the
