From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide correspon...From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.展开更多
Nov.23<sup>rd</sup> marks the launch of CASHMERE WORLD,the only trade fair dedicated exclusively to the whole supply chain of the global cashmere industry.It is the first-ever event jointly organized by th...Nov.23<sup>rd</sup> marks the launch of CASHMERE WORLD,the only trade fair dedicated exclusively to the whole supply chain of the global cashmere industry.It is the first-ever event jointly organized by the CFNA(China Chamber of Commerce for Import and Export of Foodstuffs,Native展开更多
Modem society colleges and universities brand bulidings are more and more important, the brand reflects the school＇s quality and characteristics, also the realm and the target that school pursued. University competit...Modem society colleges and universities brand bulidings are more and more important, the brand reflects the school＇s quality and characteristics, also the realm and the target that school pursued. University competition is largely the brand competition, therefore, the importance of university brand building is self-evident. In the context that the whole society concerned about the brand building, this paper takes Hubei University as an example to clarify the current situation and characteristics of its brand building＇s communication, analyzing its shortcomings and putting forward the corresponding improvement suggestions, hoping to be helpful to build the brand of Hubei University.展开更多
Home Textiles is located in beautiful rich zone of the Yellow River Delta ---- Binzhou. It has gone through four years course of development. For more than four years, Home Textiles efforts
文摘From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.
文摘Nov.23<sup>rd</sup> marks the launch of CASHMERE WORLD,the only trade fair dedicated exclusively to the whole supply chain of the global cashmere industry.It is the first-ever event jointly organized by the CFNA(China Chamber of Commerce for Import and Export of Foodstuffs,Native
文摘Modem society colleges and universities brand bulidings are more and more important, the brand reflects the school＇s quality and characteristics, also the realm and the target that school pursued. University competition is largely the brand competition, therefore, the importance of university brand building is self-evident. In the context that the whole society concerned about the brand building, this paper takes Hubei University as an example to clarify the current situation and characteristics of its brand building＇s communication, analyzing its shortcomings and putting forward the corresponding improvement suggestions, hoping to be helpful to build the brand of Hubei University.
文摘Home Textiles is located in beautiful rich zone of the Yellow River Delta ---- Binzhou. It has gone through four years course of development. For more than four years, Home Textiles efforts
