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Pumping-induced Well Hydraulics and Groundwater Budget in a Leaky Aquifer System with Vertical Heterogeneity in Aquitard Hydraulic Properties
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作者 ZHUANG Chao LÜChenyang +5 位作者 YAN Long LI Yabing ZHOU Zhifang WANG Jinguo DOU Zhi Walter A.ILLMAN 《Acta Geologica Sinica(English Edition)》 SCIE CAS CSCD 2024年第2期477-490,共14页
In groundwater hydrology,aquitard heterogeneity is often less considered compared to aquifers,despite its significant impact on groundwater hydraulics and groundwater resources evaluation.A semi-analytical solution is... In groundwater hydrology,aquitard heterogeneity is often less considered compared to aquifers,despite its significant impact on groundwater hydraulics and groundwater resources evaluation.A semi-analytical solution is derived for pumping-induced well hydraulics and groundwater budget with consideration of vertical heterogeneity in aquitard hydraulic conductivity(K)and specific storage(S_(s)).The proposed new solution is innovative in its partitioning of the aquitard into multiple homogeneous sub-layers to enable consideration of various forms of vertically heterogeneous K or S_(s).Two scenarios of analytical investigations are explored:one is the presence of aquitard interlayers with distinct K or S_(s) values,a common field-scale occurrence;another is an exponentially depth-decaying aquitard S_(s),a regional-scale phenomenon supported by statistical analysis.Analytical investigations reveal that a low-K interlayer can significantly increase aquifer drawdown and enhance aquifer/aquitard depletion;a high-S_(s) interlayer can noticeably reduce aquifer drawdown and increase aquitard depletion.Locations of low-K or high-S_(s) interlayers also significantly impact well hydraulics and groundwater budget.In the context of an exponentially depth-decaying aquitard S_(s),a larger decay exponent can enhance aquifer drawdown.When using current models with a vertically homogeneous aquitard,half the sum of the geometric and harmonic means of exponentially depth-decaying aquitard S_(s) should be used to calculate aquitard depletion and unconfined aquifer leakage. 展开更多
关键词 HYDROGEOLOGY AQUITARD vertical heterogeneity semi-analytical solution well hydraulics groundwater budget
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Link Budget and Enhanced Communication Distance for Ambient Internet of Things
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作者 YANG Yibing LIU Ming +2 位作者 XU Rongtao WANG Gongpu GONG Wei 《ZTE Communications》 2024年第1期16-23,共8页
Backscatter communications will play an important role in connecting everything for beyond 5G(B5G)and 6G systems.One open challenge for backscatter communications is that the signals suffer a round-trip path loss so t... Backscatter communications will play an important role in connecting everything for beyond 5G(B5G)and 6G systems.One open challenge for backscatter communications is that the signals suffer a round-trip path loss so that the communication distance is short.In this paper,we first calculate the communication distance upper bounds for both uplink and downlink by measuring the tag sensitivity and reflection coefficient.It is found that the activation voltage of the envelope detection diode of the downlink tag is the main factor limiting the back-scatter communication distance.Based on this analysis,we then propose to implement a low-noise amplifier(LNA)module before the envelope detection at the tag to enhance the incident signal strength.Our experimental results on the hardware platform show that our method can increase the downlink communication range by nearly 20 m. 展开更多
关键词 ambient IoT(AIoT) B5G backscatter communication link budget low-noise amplifier(LNA) Release 19 tag chip sensitivity upper bounds
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Optimization Analysis of Comprehensive Budget Management from the Perspective of Digital Restructuring:Taking a Water Company as an Example
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作者 Zhongjie Wang 《Proceedings of Business and Economic Studies》 2024年第4期23-31,共9页
This article takes water enterprises as the research object,exploring the organic combination of comprehensive budget management under the trend of digitalization and digital technology in the new era,as well as the p... This article takes water enterprises as the research object,exploring the organic combination of comprehensive budget management under the trend of digitalization and digital technology in the new era,as well as the process of management system reform.Introduce the current status of its budget management work,comprehensively analyze the architecture and operation mode of the current comprehensive budget management system of water enterprises,and evaluate and analyze the overall situation and shortcomings of its budget management system based on financial data such as budget formulation and execution.From the perspective of digital restructuring and upgrading of comprehensive budget management work,corresponding countermeasures are proposed to make up for the shortcomings and suggestions for the future development of the enterprise’s comprehensive budget. 展开更多
关键词 DIGITIZATION Comprehensive budget ACHIEVEMENTS Water company
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Discussion on Construction Project Cost Budget Settlement Review
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作者 Hongfeng Liu Yumin Yuan 《Journal of Architectural Research and Development》 2024年第1期43-48,共6页
Construction project cost control involves many complex contents,forming a large amount of data information.If the processing method is unreasonable,it will likely affect the cost control efficiency.Therefore,in the c... Construction project cost control involves many complex contents,forming a large amount of data information.If the processing method is unreasonable,it will likely affect the cost control efficiency.Therefore,in the current construction project management,the review of project cost budget settlement is the focus to solve the cost management problems of construction projects and promote the development of the construction industry.This article mainly analyzes the influencing factors and current situation of construction project cost budget settlement review,and based on this,it explores the project cost budget settlement review strategy to promote the healthy development of construction project cost work. 展开更多
关键词 Construction project COST budget settlement Review strategy
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Analysis of Hospital Budget Management Control Based on Smart Hospital
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作者 Yuqi Chen 《Journal of Clinical and Nursing Research》 2024年第5期169-173,共5页
Hospitals are crucial healthcare facilities where patients seek treatment,and effective budget management within hospitals significantly impacts their operational efficiency and financial performance.In the age of inf... Hospitals are crucial healthcare facilities where patients seek treatment,and effective budget management within hospitals significantly impacts their operational efficiency and financial performance.In the age of information technology and advanced healthcare solutions,the emergence of smart hospitals represents a new trend in the medical industry’s evolution.Leveraging modern information technology can enhance the development of hospital IT systems and drive budget management toward greater intelligence.This paper begins by analyzing the influence of smart hospitals on hospital budget control.It then examines the current state of budget management control within smart hospitals.Finally,it proposes several strategies for budget management control in smart hospitals,aiming to provide guidance for relevant stakeholders. 展开更多
关键词 Smart hospital Hospital management budget management Financial control Control strategies
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Discussion on Cost Budgeting and Cost Control Strategies for Prefabricated Construction Projects
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作者 Congzi Cheng 《Journal of Architectural Research and Development》 2024年第4期17-23,共7页
In the process of China’s national economic development,the construction industry is a very important component and has a direct impact on the level of China’s economic construction.Nowadays,the development speed of... In the process of China’s national economic development,the construction industry is a very important component and has a direct impact on the level of China’s economic construction.Nowadays,the development speed of the prefabricated construction industry is constantly accelerating.To effectively ensure the economic benefits of engineering projects,it is necessary to comprehensively strengthen cost budgeting and cost control.This article analyzes the cost budget of prefabricated construction projects,introduces the application advantages of prefabricated construction,and proposes specific cost budgeting and cost control measures,hoping to provide some reference for relevant researchers. 展开更多
关键词 Prefabricated building Engineering cost budget Cost control
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Household behavior in practicing mental budgeting based on the theory of planned behavior 被引量:1
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作者 Ume Habibah Ibne Hassan +1 位作者 Muhammad Shahid Iqbal Naintara 《Financial Innovation》 2018年第1期408-421,共14页
Ajzen’s theory of planned behavior(TPB)suggests that planned behavior is determined by behavioral intention.Despite extensive literature based on TPB,household mental budgeting behavior explained by TPB is underexplo... Ajzen’s theory of planned behavior(TPB)suggests that planned behavior is determined by behavioral intention.Despite extensive literature based on TPB,household mental budgeting behavior explained by TPB is underexplored.The current study empirically tested TPB factors in light of mental budgeting behavior.The hypothesized model was tested using partial least squares structural equation modeling(PLS-SEM).PLS-SEM was employed using a Likert-scaled questionnaire administered to 275 households.The results indicate that mental budgeting attitude and mental budgeting past behavior strongly predict mental budgeting intention,and mental budgeting intention predicts mental budgeting behavior.Further,mental budgeting intention partially mediates the relationship between mental budgeting attitude and mental budgeting behavior,and mental budgeting past behavior and mental budgeting behavior.This study contributes to the academic interest in theoretical progress in household behavior. 展开更多
关键词 Mental budgeting behavior Household budgeting behavior Mental budgeting attitude Mental budgeting past behavior Mental budgeting intention
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Effective Budgetary Control System:A Regression Model for Indian Listed Companies
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作者 Alireza Kaab K.Manoharan Nair 《Journal of Modern Accounting and Auditing》 2021年第1期41-51,共11页
Budgetary control system is a sin quo non for every business irrespective of whether it is small,medium or large.It is used for forecasting,fixing the responsibility of the departments,and the effective utilization of... Budgetary control system is a sin quo non for every business irrespective of whether it is small,medium or large.It is used for forecasting,fixing the responsibility of the departments,and the effective utilization of resources.It in turn leads to increase in the productivity,profitability and return on investment.Budgetary control system helps the senior managers to ensure that spending limits are adequate.Budgetary control system becomes one of the most vital and critical area of business management.Presently,much attention has been given to improving of budgetary control and planning and their interrelationship in developing countries including India.Two-way analysis is made in this paper:One is developing predictor model for an effective budgetary control system for listed companies in India and the other is the analysis on the quality reporting system for financial statements especially budgetary control system.The method of research is empirical which tests the feasibility of solution using empirical evidences based on the statistical applications.The result of the current study shows that effective budgetary control factors are prominent in determining the budgetary control system in Indian listed companies and have significant correlation between dependent and independent variables.The study suggested initiating steps for using budget as a tool for optimum use of available resources,for avoiding conflicts among departments while allocation of resources and for increasing the inspirational quality of the budget for budgetary control. 展开更多
关键词 budgetary control system effective budgetary control factors Indian listed companies traditional budgeting budget related targets budgetING management accounting Introduction
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Incentive-compatible and budget balanced AGV mechanism for peer-to-peer energy trading in smart grids 被引量:1
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作者 Yujia Chen Wei Pei +1 位作者 Hao Xiao Tengfei Ma 《Global Energy Interconnection》 EI CAS CSCD 2023年第1期26-35,共10页
Peer-to-peer(P2P)energy trading refers to a type of decentralized transaction,where the energy from distributed energy resources is directly traded between peers.A key challenge in peer-to-peer energy trading is desig... Peer-to-peer(P2P)energy trading refers to a type of decentralized transaction,where the energy from distributed energy resources is directly traded between peers.A key challenge in peer-to-peer energy trading is designing a safe,efficient,and transparent trading model and operating mechanism.In this study,we consider a P2P trading environment based on blockchain technology,where prosumers can submit bids or offers without knowing the reports of others.We propose an Arrow-d’Aspremont-Gerard-Varet(AGV)-based mechanism to encourage prosumers to submit their real reserve price and determine the P2P transaction price.We demonstrate that the AGV mechanism can achieve Bayesian incentive compatibility and budget balance.Kernel density estimation(KDE)is used to derive the prior distribution from the historical bid/offer information of the agents.Case studies are carried out to analyze and evaluate the proposed mechanism.Simulation results verify the effectiveness of the proposed mechanism in guiding agents to report the true reserve price while maximizing social welfare.Moreover,we discuss the advantages of budget balance for decentralized trading by comparing the Vickrey-Clarke-Groves(VCG)and AGV mechanisms. 展开更多
关键词 P2P energy trading AGV mechanism budget balance Incentive compatibility
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Kinetic Energy Budgets during the Rapid Intensification of Typhoon Rammasun (2014)
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作者 Xin QUAN Xiaofan LI 《Advances in Atmospheric Sciences》 SCIE CAS CSCD 2023年第1期78-94,共17页
In this study,Typhoon Rammasun(2014)was simulated using the Weather Research and Forecasting model to examine the kinetic energy during rapid intensification(RI).Budget analyses revealed that in the inner area of the ... In this study,Typhoon Rammasun(2014)was simulated using the Weather Research and Forecasting model to examine the kinetic energy during rapid intensification(RI).Budget analyses revealed that in the inner area of the typhoon,the conversion from symmetric divergent kinetic energy associated with the collocation of strong cyclonic circulation and inward flow led to an increase in the symmetric rotational kinetic energy in the lower troposphere.The increase in the symmetric rotational kinetic energy in the mid and upper troposphere resulted from the upward transport of symmetric rotational kinetic energy from the lower troposphere.In the outer area,both typhoon and Earth’s rotation played equally important roles in the conversion from symmetric divergent kinetic energy to symmetric rotational kinetic energy in the lower troposphere.The decrease in the symmetric rotational kinetic energy in the upper troposphere was caused by the conversion to asymmetric rotational kinetic energy through the collocation of symmetric tangential rotational winds and the radial advection of asymmetric tangential rotational winds by radial environmental winds. 展开更多
关键词 Typhoon Rammasun(2014) rapid intensification kinetic energy budget symmetric and asymmetric winds divergent and rotational circulations environmental flows
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Pointing Fingers from A Glass House The fundamental purpose of the increase in China’s defense budget is to safeguard national security and meet the challenges of global changes unseen in a century
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作者 Wang Keyu 《China Report ASEAN》 2023年第4期32-33,共2页
On March 5,the Ministry of Finance released the 2023 government budget draft report,according to which China’s defense budget of 2023 will be 1.55 trillion yuan(US$224.79 billion),an increase of 7.2 percent year on y... On March 5,the Ministry of Finance released the 2023 government budget draft report,according to which China’s defense budget of 2023 will be 1.55 trillion yuan(US$224.79 billion),an increase of 7.2 percent year on year,which is only 0.1 percentage points higher than 2022.The release of the defense budget attracted the attention of many foreign media outlets,some of which delivered distorted interpretations and exaggerated“China’s threat of force.”On March 6,Tan Kefei,spokesperson for the delegation of the People’s Liberation Army and the People’s Armed Police Force to the First Session of the 14th National People’s Congress,said that China has adhered to the principle of coordinated development of national defense and economic development. 展开更多
关键词 budget delegation outlet
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Influence of Climate and Daylength on the Activity Budgets of Feral Goats (Capra hircus) on the Isle of Rum, Scotland 被引量:5
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作者 石建斌 Robin Dunbar +1 位作者 李迪强 肖文发 《Zoological Research》 CAS CSCD 北大核心 2006年第6期561-568,共8页
Daytime activity budgets of feral goats ( Capra hircus ) were studied in 1981, 1982 and 2000 on the Isle of Rum, northwest Scotland. This paper analyzes the influence of key weather variables (temperature and rainf... Daytime activity budgets of feral goats ( Capra hircus ) were studied in 1981, 1982 and 2000 on the Isle of Rum, northwest Scotland. This paper analyzes the influence of key weather variables (temperature and rainfall) and seasonal variations in daylength on daytime activity budgets. This study showed that the percentage of daytime spent in feeding by feral goats on Rum Island decreased with average monthly temperature, while the percentage of daytime spent in lying increased and rainfall had no significant effects on the percentage daytime spent in feeding or lying. The daylength varied greatly from January to December with the longest daylength being in June and July, and the shortest one in December and January. The amount of daytime spent feeding decreased from summer to winter, although the percentage of daytime spent feeding increased greatly from summer to winter. The seasonal variations in daylength seem to be an important factor in constraining feral goats' activity, especially in the cold and wet winters when forage biomass and quality are both at their lowest level. We discuss the influence of such constraining effects on the forage intake of these goats and their winter survival rate, as well as its implication for population regulation of these goats. 展开更多
关键词 WEATHER Activity budget DAYLENGTH Feral goat Rum Island
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Diurnal activity rhythms and time budgets of captive Qinling golden takin(Budorcas taxicolor bedfordi) in the Qinling Mountains,Shaanxi,China 被引量:2
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作者 陈炜 申琦 +2 位作者 马清义 潘广林 雷初朝 《Journal of Forestry Research》 SCIE CAS CSCD 2007年第2期149-152,共4页
In July 2006, the diurnal activity rhythms of 13 heads of captive Qinling golden takin were observed in Shaanxi Provincial Centre for the Breeding and Conservation of Rare Wildlife (SPCBCRW) at daylight (from 9:00... In July 2006, the diurnal activity rhythms of 13 heads of captive Qinling golden takin were observed in Shaanxi Provincial Centre for the Breeding and Conservation of Rare Wildlife (SPCBCRW) at daylight (from 9:00 am to 4:00 pm in July). The behavioral ethnogram was identified through observation at the sampling site, with the behaviors of golden takin recorded at 5 min interval using instantaneous scannable sampling method. The results indicated that the resting of golden takin took an important part in the daylight activities. Meanwhile, drinking and urinating and defecating were 1.92 and 0.54 and 0.92 times per head per day. Ambient temperature had a strong effect on the diurnal activity rhythms of golden takin. The diurnal activity rhymes were affected by ages of the animals effectively, which was expressed through differentiation of the time budgets. Moreover, different individuals in the same population showed some non-synchronously activity rhythms. 展开更多
关键词 CAPTIVITY Diurnal activity rhythm Golden takin Budorcas taxicolor bedfordi Time budget
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Evaluation of Forest Carbon Budget of Liaoning Province in Recent 50 Years 被引量:1
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作者 王笑影 谢艳兵 +2 位作者 贾庆宇 吕国红 李荣平 《Meteorological and Environmental Research》 CAS 2010年第2期66-68,71,共4页
The interannual variation characteristics of NPP and carbon emission of Liaoning forest in recent 50 years (from 1961 to 2008) were analyzed based on the hydrothermal optimized NPP model and soil respiration Q10 model... The interannual variation characteristics of NPP and carbon emission of Liaoning forest in recent 50 years (from 1961 to 2008) were analyzed based on the hydrothermal optimized NPP model and soil respiration Q10 model.The results showed that the total amount of annual NPP was increased in recent 50 years,in which the amount of NPP (83.9 Mt) in 2008 was 2.8 times as high as that in 1961.Amount of NPP per unit area changed with different years,and the maximum value was 36.5% more than the minimum one.The net carbon budget of Liaoning forest was carbon sink,with annual 2.1 t CO2/hm2. 展开更多
关键词 FOREST Carbon budget Climate change China
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The Role of Legislators and Budget Process in Nigeria
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作者 Imuetinyan Eguavoen Isaac Ukarin Peter Oghenebrozie Avinyeze 《Macro Management & Public Policies》 2022年第3期1-6,共6页
This study examined the role of the legislators and budget process in Nigeria.For the objective of the study to be achieved,the study embraces the library research which involves a review of extant literature and this... This study examined the role of the legislators and budget process in Nigeria.For the objective of the study to be achieved,the study embraces the library research which involves a review of extant literature and this forms the basis for drawing up the conclusion.Flowing from the review,the study shows that argument has been raised by several analysts that legislative oversight committees have found not to be very effective in stimulating Ministries,Departments and Agencies(MDAs)for budget outcomes attainment.The argument is that oversight activities are used by some legislative committees to intimidate rather than encouraging(MDAs)to perform at the optimum levels especially in the areas of budget implementation.The study therefore recommends that the legislators in the Nigeria budget process should ensure that the MDAs make proper use of the funds allocated to them efficiently and effectively with a view to preventing careless spending,diversion as well as the misappropriation of public funds.The oversight activities of the legislative committees should be used to encourage MDAs to perform at the optimum levels especially in the areas of budget implementation and not to intimidate. 展开更多
关键词 budget budget implementation budget process LEGISLATURE NIGERIA
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用Budget方法评估食品防腐剂摄入量 被引量:1
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作者 裴世春 张东杰 +1 位作者 程远 曹静晶 《粮油食品科技》 2006年第4期42-44,共3页
分析了在Codex为了设定食品添加剂的使用标准而被应用的Budget方法论,并提出了适用于中国人饮食情况的使用准则。在此基础上对苯甲酸及其钠盐、山梨酸及其钾盐、对羟基苯甲酸乙脂和双乙酸钠的国内理论最大摄入量进行了估算。其结果苯甲... 分析了在Codex为了设定食品添加剂的使用标准而被应用的Budget方法论,并提出了适用于中国人饮食情况的使用准则。在此基础上对苯甲酸及其钠盐、山梨酸及其钾盐、对羟基苯甲酸乙脂和双乙酸钠的国内理论最大摄入量进行了估算。其结果苯甲酸及其钠盐、对羟基苯甲酸乙脂、双乙酸钠的每日最大理论摄入量超过了ADI(acceptable daily intakes)值,而山梨酸及其钾盐的每日最大理论摄入量估算值低于ADI值,因此即使在允许使用的所有食品群里以目前使用标准使用山梨酸及其钾盐也不会造成危害。 展开更多
关键词 budget方法 食品防腐剂 风险评估 摄入量
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Nitrogen and Phosphorus Budget of a Polyculture System of Sea Cucumber(Apostichopus japonicus), Jellyfish(Rhopilema esculenta) and Shrimp(Fenneropenaeus chinensis) 被引量:3
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作者 LI Junwei DONG Shuanglin +1 位作者 GAO Qinfeng ZHU Changbo 《Journal of Ocean University of China》 SCIE CAS 2014年第3期503-508,共6页
The nitrogen(N) and phosphorus(P) budget and the ecological efficiency of a polyculture system of sea cucumber(Apostichopus japonicus), jellyfish(Rhopilema esculenta) and shrimp(Fenneropenaeus chinensis) were studied ... The nitrogen(N) and phosphorus(P) budget and the ecological efficiency of a polyculture system of sea cucumber(Apostichopus japonicus), jellyfish(Rhopilema esculenta) and shrimp(Fenneropenaeus chinensis) were studied in a cofferdam, 120.2 ha in size. The nutrients were supplied by spring tide inflow. In total, 139600 kg N yr-1 and 9730 kg P yr-1 input to the system; while 118900 kg N yr-1 and 2840 kg P yr-1 outflowed from the system concurrently, thus the outflow was 85.7%(N) and 29.2%(P) of inflow. The production of N and P was 889.5 kg yr-1 and 49.28 kg yr-1(sea cucumber) and 204 kg yr-1 and 18.03 kg yr-1(jellyfish and shrimp), respectively. The utilization rate of N and P by polycultured animals was 7.8‰ and 6.9‰, respectively, 21.9% and 38% higher than that of monocultured sea cucumber. Our results indicated that the polyculture system was an efficient culture system of animals and a remediation system of coastal environment as well; it scavenged 14.3% and 70.8% of N and P, respectively. Such an ecological efficiency may be improved further by increasing either the stocking density or the size of sea cucumber or both. 展开更多
关键词 POLYCULTURE nitrogen budget phosphorus budget Apostichopus japonicus Rhopilema esculenta Fenneropenaeus chinensis
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Comparative Analysis of Agricultural Budget in the European Union and China
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作者 傅钰 李广 《Agricultural Science & Technology》 CAS 2017年第3期553-555,564,共4页
With rapid development, the agriculture in the European Union (EU) is al- ways in the wodd's leading ranks, and with relatively complete systems, the devel- opment of agricultural budget in EU also has achieved a l... With rapid development, the agriculture in the European Union (EU) is al- ways in the wodd's leading ranks, and with relatively complete systems, the devel- opment of agricultural budget in EU also has achieved a lot. China's agricultural budget has been improved gradually with the rapid economic development, but also has exposed a series of problems. Therefore, countermeasures and suggestions are proposed through the comparative analysis on the agriculture budgeting, budget en- forcement, budget supervision between Europe and China. 展开更多
关键词 Agricultural budget expenditure Common agricultural policy budgetmanagement
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Fund budget model for multipurpose transit smart card systems
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作者 张宁 钱振东 +1 位作者 陈恺 杨利强 《Journal of Southeast University(English Edition)》 EI CAS 2008年第1期95-98,共4页
The fund budget of multipurpose transit smart card systems is studied by stochastic programming to assign limited funds to different applications reasonably. Under the constraints of a gross fund, models of chance-con... The fund budget of multipurpose transit smart card systems is studied by stochastic programming to assign limited funds to different applications reasonably. Under the constraints of a gross fund, models of chance-constrained and dependentchance for the fund budget of multipurpose transit smart card systems are established with application scale and social demand as random variables, respectively aiming to maximize earnings and satisfy the service requirements the furthest; and the genetic algorithm based on stochastic simulation is adopted for model solution. The calculation results show that the fund budget differs greatly with different system objectives which can cause the systems to have distinct expansibilities, and the application scales of some applications may not satisfy user demands with limited funds. The analysis results indicate that the forecast of application scales and application future demands should be done first, and then the system objective is determined according to the system mission, which can help reduce the risks of fund budgets. 展开更多
关键词 multipurpose transit smart card systems fund budgeting stochastic programming genetic algorithm
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Combination advertising with budget constraint
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作者 Zhang Yuxiang Zhong Weijun Mei Shu′e 《Journal of Southeast University(English Edition)》 EI CAS 2019年第2期257-263,共7页
An appropriate advertising mode selection and allocation of advertising budgets considering advertising budget constraints are developed with the game theory and optimization model.The results show that the advertisin... An appropriate advertising mode selection and allocation of advertising budgets considering advertising budget constraints are developed with the game theory and optimization model.The results show that the advertising budget and the weakening factor of the online advertising effects on the traditional advertising affect sellers advertising,pricing strategies and budget allocation.The effectiveness of combination advertising is a Pareto optimum relative to the traditional advertising in a certain range.The weakening effect of the online advertising on the traditional advertising has a nonlinear effect on the advertising strategy and pricing strategy.In addition,sellers choose combination advertising with different budget constraints,and there is an optimal budget allocation ratio.In certain cases,sellers can obtain an optimal advertising expenditure less than the budget constrain.When sellers adopt combination advertising with enough budget,they do not invest in traditional advertising without limit.Moreover,compared with enough budget,when sellers adopt combination advertising with budget constrain,sellers do not decrease the advertising allocation of online advertising since online advertising is more efficient. 展开更多
关键词 combination advertising budgets allocation traditional advertising online advertising budget constraint
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