Significance of“Printing English”in the Curriculum Setting of Business English Majors(Publishing Direction)

With the development of the global economy and the quick growth of international exchanges,Business English major plays an increasingly important role in higher education.The training goal of Business English major(publishing direction)has gradually shifted from the improvement of studentslanguage abilities to the cultivation of more specialized business knowledge and publishing skills.As an important course for Business English majors(publishing direction),Printing English is of great significance for cultivating studentsprofessional quality,professional competitiveness,career development,and practical ability.From the perspective of curriculum setting,it is necessary to re-understand the importance of Printing English in the curriculum setting of Business English major(publishing direction),and put forward corresponding teaching methods and strategies.

Teaching Research on Integrating Ideological and Political Elements into Business English Reading Courses

In the current situation of economic globalization and communalization with a shared future for mankind,it is crucial to cultivate outstanding composite talents who possess morality,literacy,patriotism,business knowledge,good cross-cultural communication skills,and teamwork spirit.This requires the Business English major to increase the reform of course ideology.This article will propose several innovative paths for the ideological and political education of Business English Reading courses based on the necessity of conducting ideological and political education in Business English majors and working together with colleagues to study.

On the Reconstruction of Teachers’Role of Business English Reading Classroom Teaching Based on Literature Circle

Business English reading teaching under the mode of“literature circles”focuses on cultivating students’autonomy in reading,group cooperation,and the exchange of ideas among group members.In this teaching mode,teachers are no longer the masters of the reading classroom,but the helpers,participants,and researchers in the process of students’reading.The reconstruction of teachers’role can promote the benign development of relationship not only between teachers and students,but also between students and students,inject new impetus and vitality into the classroom,and improve students’reading literacy.

Unveiling the Pedagogical Potency of Quizlet:Enhancing Vocabulary Acquisition and Academic Performance Among Business English Major Students in China

The effectiveness of Quizlet,an online vocabulary learning tool,in enhancing vocabulary acquisition and academic performance among Business English major students in China was investigated in this study.With emphasis on the importance of vocabulary proficiency for English learners,especially those in English-related majors,this research aimed to understand the impact of Quizlet on vocabulary mastery and its connection to overall academic success.A one-academic-year longitudinal experiment was carried out involving two classes,utilizing quantitative methods for assessing vocabulary retention and academic progress.Improvement was seen in the final exam rankings and vocabulary retention rates in Quizlet-engaged classes.Hopefully,this study could provide valuable insights for educators,curriculum designers,and researchers,guiding the optimization of language acquisition strategies in the digital age.

An Investigation on Vocabulary Learning Strategies of Business English Majors

The vocabulary learning strategies are very common in English learning. Basing on O'Malley & Chamot's classification framework of vocabulary learning strategies, the present study conducts research by the questionnaires and interviews of junior Business English Majors to know the current real situation of business English vocabulary learning strategies used by business English Majors. After analyzing and discussing the problems which are reflected in the questionnaire and interview, the researcher puts forward some suggestions on vocabulary learning and teaching in Business English. The researcher hopes it is helpful for Business English Majors to learn Business English vocabulary.

The Survey on Course Design for Business English Majors on the Base of Needs Analysis

Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied.

Survey Research into Cohesive Device Misuses in Business English Writing

Cohesive devices in students’business English writing are regarded as the object of the research.Based on Haliday and Hasan’s cohesion theory,this paper introduces commonly-used cohesive devices in English writing.With the method of quantitative data,use and misuse frequency of cohesive devices in students’writings can be known.The paper will also analyze why misuses happen through qualitative data analysis and explore right ways of using cohesive devices.

Investigation and Survey of Graduate Employment of Business English Major——In the case of JMI

Business English Major is the key specialty in Jiangsu Maritime Institute.Grasping and understanding the situation of graduates is of very important meaning to the major construction and the personnel cultivating program.This article is mainly about the investigation and survey of graduate of 2011,and rational suggestions will be put forward on improving the quality of graduate and the major construction and the personnel cultivating program.

Investigation and Survey of Graduates Employment of Business English Major——In the Case of Employers

This article is about the investigation and survey of graduates of 2014 and 2015 majored in Business English of Jiangsu Maritime Institute. The investigation and survey was carried out on wenjuan.com. The statistics show that a great gap exists between our graduates and the employers, and we need to revise our Personnel cultivating program further. Hence, the author put forward some suggestions according to the survey.

New Changes in Business English Teaching System under the Background of Big Data

Big data,as an advanced form of information technology,not only brings challenges for business conductions,which is greatly influencing people’s live,but also triggers changes in business English education.This paper,inspired by the rapid development of big data technology,attempts to probe the relationship between business English teaching and big data,the influences of big data technology on business English teaching innovation.The changes in business teaching theories,notions,models and environment created by big data will be specifically discussed and analyzed in this paper in order to facilitate teachers to better carry out teaching innovations.

The Characteristics of the Prepositions and Prepositional Phrases in Business English Contracts and Translation

A majority of contracts will use many prepositions and prepositional phrases to reflect their preciseness which cause the treaty wording complicated and hard to understand. This paper tends to demonstrate the characteristics of the prepositions and prepositional phrases used in business English contracts and explore the translation strategies used in translating the features of the prepositions and the prepositional phrases in business English contracts. The findings of this paper can provide a reference for the majority of the trade workers, which can help them accurately and effectively draft or translate a contract and avoid unnecessary disputes.

Countermeasures to the Problems with Business English Teaching in Vocational Schools

With the development of China's foreign trade, there is a lack in business English talents in general. As a result, higher requirements have been made for business English teaching of higher vocational education in our country. However, there are still many unfavorable problems in current higher vocational business English teaching. This article carries on the analysis of the present situation in current higher vocational business English teaching, summarizes some of the problems that exist in it, and puts forward the countermeasures and suggestions to solve these problems, in order to improve the level of higher vocational business English teaching in China, and to create more business English talents for the society and enterprises.

To Improve Students'Linguistic Performance & Independent Thinking Abilities in Business English Teaching

Business English is a required course for English majors.By learning the course,students can know the necessary business knowledge and improve their linguistic performance and independent thinking abilities under the systematic background knowledge of industry & business theory and practice.It will be the strong foundations for students'better future career.

The Influence of the Chinese and Western Culture Differences on the Translation of Business English Advertising

The cultural differences between China and the West have a wide influence on all aspects, especially in the translation ofbusiness English advertisements. The differences in language semantics, cultural values, aesthetic and customs and habits have di-rect impacts on the translation of Chinese and English advertising and the opportunities for product development. On the basis ofunderstanding these differences, translators' understanding of business English advertisements will be more profound, and thetranslation will be more flexible, which will greatly help for the future cultural and business communication and integration.

The Stylistic Features of Business English Correspondences and the Cultivation of Business English Competence

Nowadays, with the background of economic globalization, shopping modes like e Bay, Ali Express and Amazon are popular among the public. Business English that plays an increasingly important role in international trades is widely applied to commercial activities. However, because of insufficient practical experience, improper use of stylistics and interference of first language, sometimes it is difficult for students in school to have good command of business English correspondence. This dissertation has suggested learners several ways to improve their competence in international communications and the teaching and learning efficiency, by analyzing the stylistic features of business English correspondences and the problems collecting from the learners on the basis of the data of questionnaires.

Review and Reflection on Business English Translation Researches in China

This research analyzes business English translation articles published in Chinese Translators Journal,Shanghai Journal of Translators and Chinese Science and Technology Translators journal from 2000 to 2019.The result shows that descriptive and applied articles occupy the dominant position in all business English translation research articles.By comparison,the number of business English theoretical research articles is relatively less than the former two types of articles.In addition,the number of business English translation research articles published in recent years shows a downward trend.Compared with the descriptive and applied research of business English,there is still much room for further improvement in the theoretical research of business English Translation.In addition,research methodologies of business English translation need to be further standardized,and the research content needs to be further innovated.

The PAD Class Teaching of Business English Translation

The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching.

A Case Study of ACCA-Oriented Course Offering for Business English

ACCA (The Association of Chartered Certified Accountants), as one of the most famous professional organizations for accountants, has long placed great importance on the cultivation of international accountants with colleges. Up to the present, more than forty universities all over the country have ACCA-oriented course offering. This study aims at embedding ACCA course into the curriculum system of Business English Majors. The new course offering would apply a bilingual teaching approach. This study would be beneficial to the construction of our English department and pave a brand new way of breeding international accountants.

An Exploration of the Current Business English Teaching at the Post-graduate Level in China

In China,the past two decades has witnessed the flourishing of Business English (BE) as a course or even a separated discipline in colleges and universities.Researches on BE and BE Teaching have also flourished in an attempt to formulate a coherent theoretical framework and to improve the present BE Teaching system.However,most of such researches focus on BE Teaching at the college level.The present thesis is to explore the present BE Teaching situation at the post-graduate level in several universities in China and point out some practical problems existing in the current BE Teaching at the post-graduate level with a purpose that the academic world could attach more attention to BE Teaching at the post-graduate level in China.

The Application of Politeness Principle in Business English Letter

With the further globalization of China's economy and the continuous development of China's market economy in recent years,the foreign commercial activities of Chinese enterprises become more and more frequent.Subsequently,business correspondence becomes increasingly important because of its unique function in business trade.This paper combines the classical politeness theory of linguistics with the writing of business English letters,and analyzes the ways to realize politeness strategies in business English letters,so that people can better use politeness strategies to optimize the communication effect in international business communication.