The English business letter (EBL) is an important written text used for international business communication and it has its own features of text. This paper explores the textual function of EBL in terms of thematic st...The English business letter (EBL) is an important written text used for international business communication and it has its own features of text. This paper explores the textual function of EBL in terms of thematic structure and thematic progression and finds that EBL has its unique textual features.展开更多
With the further globalization of China's economy and the continuous development of China's market economy in recent years,the foreign commercial activities of Chinese enterprises become more and more frequent...With the further globalization of China's economy and the continuous development of China's market economy in recent years,the foreign commercial activities of Chinese enterprises become more and more frequent.Subsequently,business correspondence becomes increasingly important because of its unique function in business trade.This paper combines the classical politeness theory of linguistics with the writing of business English letters,and analyzes the ways to realize politeness strategies in business English letters,so that people can better use politeness strategies to optimize the communication effect in international business communication.展开更多
In this paper, we conduct research on purpose-guided and the corresponding characteristics of the business English letter. Business English correspondence plays a role in many way, its basic features include developme...In this paper, we conduct research on purpose-guided and the corresponding characteristics of the business English letter. Business English correspondence plays a role in many way, its basic features include development of trade customers, business communication, transaction management and so on three aspects. Developing the trade customers is looking for new business partners and conducting trade. Under the traditional way of developing trade customer cost is very high, mainly is the incomplete and asymmetry of information. In the information age, a lot of information is public, via the Internet, cannot get restricted by time, space and geography, not only save a large amount of the manpower, and improve the working efficiency. Therefore we combine the purpose-guided theory of language to propose the novel business English letter writing paradigm.展开更多
Business English letter is an important component of external part of business activities, politeness of the language not only shows the high quality of the businessmen, but also helps to establish a good internationa...Business English letter is an important component of external part of business activities, politeness of the language not only shows the high quality of the businessmen, but also helps to establish a good international business relations. From a stylistic point of view, business letters in English have their unique characteristics in accordance with the Politeness Principles (PP). A sufficient understanding of this theory and its corresponding features helps to write a neatly arranged letter which may bring about good business relations. Therefore, it is necessary to explore the language characteristics of business English letters on the Politeness Principles. This paper investigates the main characteristics of business English letters in terms of vocabulary and sentence features. The Politeness Principles are elaborated through the analysis of examples. Conclusions concerning the stylistic characteristics are drawn based on these analysis. By exploring these characteristics of business letters, the paper also provides the learners of business English with the techniques necessary for writing business letters.展开更多
With the rapid development of science and technology, English business letters have become one of the most crucial parts in foreign trade. English business letters play an important role in foreign trade, which aims t...With the rapid development of science and technology, English business letters have become one of the most crucial parts in foreign trade. English business letters play an important role in foreign trade, which aims to acquire information, make effective communication, deal with related matters, maintain friendly business relations and proceed regular business contacts.As an effective bridge and cooperative bond, English business letters receive its popularity in joint ventures. The leaders focus on the application of the English business letters.The paper focus on the study of English business letters through cooperative principle, letting users of English business letters have a more profound and comprehensive understanding. Therefore, it is better to guide and get desired outcome.展开更多
文摘The English business letter (EBL) is an important written text used for international business communication and it has its own features of text. This paper explores the textual function of EBL in terms of thematic structure and thematic progression and finds that EBL has its unique textual features.
文摘With the further globalization of China's economy and the continuous development of China's market economy in recent years,the foreign commercial activities of Chinese enterprises become more and more frequent.Subsequently,business correspondence becomes increasingly important because of its unique function in business trade.This paper combines the classical politeness theory of linguistics with the writing of business English letters,and analyzes the ways to realize politeness strategies in business English letters,so that people can better use politeness strategies to optimize the communication effect in international business communication.
文摘In this paper, we conduct research on purpose-guided and the corresponding characteristics of the business English letter. Business English correspondence plays a role in many way, its basic features include development of trade customers, business communication, transaction management and so on three aspects. Developing the trade customers is looking for new business partners and conducting trade. Under the traditional way of developing trade customer cost is very high, mainly is the incomplete and asymmetry of information. In the information age, a lot of information is public, via the Internet, cannot get restricted by time, space and geography, not only save a large amount of the manpower, and improve the working efficiency. Therefore we combine the purpose-guided theory of language to propose the novel business English letter writing paradigm.
文摘Business English letter is an important component of external part of business activities, politeness of the language not only shows the high quality of the businessmen, but also helps to establish a good international business relations. From a stylistic point of view, business letters in English have their unique characteristics in accordance with the Politeness Principles (PP). A sufficient understanding of this theory and its corresponding features helps to write a neatly arranged letter which may bring about good business relations. Therefore, it is necessary to explore the language characteristics of business English letters on the Politeness Principles. This paper investigates the main characteristics of business English letters in terms of vocabulary and sentence features. The Politeness Principles are elaborated through the analysis of examples. Conclusions concerning the stylistic characteristics are drawn based on these analysis. By exploring these characteristics of business letters, the paper also provides the learners of business English with the techniques necessary for writing business letters.
文摘With the rapid development of science and technology, English business letters have become one of the most crucial parts in foreign trade. English business letters play an important role in foreign trade, which aims to acquire information, make effective communication, deal with related matters, maintain friendly business relations and proceed regular business contacts.As an effective bridge and cooperative bond, English business letters receive its popularity in joint ventures. The leaders focus on the application of the English business letters.The paper focus on the study of English business letters through cooperative principle, letting users of English business letters have a more profound and comprehensive understanding. Therefore, it is better to guide and get desired outcome.
