Business English Talent Cultivation Research under the Background of Cross-border E-commerce

The meteoric rise of cross-border e-commerce has become one of the pillars of our foreign trade, while the lack of quali-fied talents in the industry may restrict its benign development. This paper analyzes the major problems existing in the BusinessEnglish talents cultivation in university, and offers advice for the construction of training modal for Business English talents basedon the cross-border e-commerce.

Research on customer loyalty of B2C e-commerce

Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis on expectations of shopping online, experience of shopping online, customer satisfaction and customer loyalty between which there are seven positive relationships accepted in the AMOS model. The results provide scientific evidence for B2C e-commerce.

Influences of Cloud Computing on E-Commerce Businesses and Industry

Cloud computing has been one of the most popular topics on information technology, since it was proposed by Google in 2007. In the past years, cloud computing has become from a theoretical concept into the real applications in different industries such as telecommunication and healthcare. Inevitably, its influences on different industries have also attracted much attention. Based on the literature review, this paper discussed how the traditional E-commerce businesses and industry were influenced by cloud computing in technical architecture, service modes and the industrial chain. Besides, it analyzed the driving-forces which led to the changes of E-commerce in cloud era. Finally, it concluded that only when the E-commerce enterprises involved cloud computing in the business strategy and established the core competencies, could they realize the sustainable development in the cloud era.

E-commerce＇s Impact on Traditional Business Development

The development of E-commerce accelerates the development of invisible market; the tangible market＇s functions of the retail trader will be replaced by the invisible market＇s function of the Intemet. The retail trader＇s functions tend to be weakened. With the direct integration by producing and consuming with the progress of E-commerce, the wholesale trader is going to shrink. Simultaneously, the E-commerce has solved the unsuitable contradiction of the producing and consuming structure and challenged the traditional storage industry. By the instance of changing from tangible function to invisible functions and improvement of information environment, the precondition of enterprise＇s expansion happened to be varied, and the scale of modem business enterprises will have a new developing trend.

Customer Loyalty： An Empirical Study on Italian E-commerce Websites

In contemporary entrepreneurial environment based on customer retention, the growth of the internet has pushed the most dynamic businesses to compete in the electronic market. In literature, there are many studies showing how a company＇s brand affects customer loyalty. Less attention has been paid to the relationship between e-commerce website loyalty and e-customer loyalty. This paper can be included in a stream of research that applies the construct of loyalty to e-commerce. Thus, this study aims to analyze, within the electronic market, the elements influencing and determining the trust and loyalty of the e-customers. This research consists of a descriptive study carried out utilizing the survey method. The population in this study includes 421 e-customers of Italian online multi-brand portals. The instrument of data gathering was a web-questionnaire and the data analysis was based on regression. Findings show a positive relationship between three factors （website technological level, e-service quality, and brand） and e-customer trust. Furthermore, the correlation, among the three variables, trust as mediating variable, and e-customer＇s loyalty, has been revealed. Therefore, it can be basically assumed that trust builds e-customer loyalty.

The Study of Business Model for Cross-Border E-Commerce

The purpose of this study is to explore the business model for a cross-border watch company in the virtual market.The virtual market in this research focuses on mobile app devices and social communities.In the e-commerce market,the company uses community marketing and cross-border e-commerce to enhance its merchandise sales.In-depth interviews are applied to e-commerce platform experts.The findings suggest that the successful business model includes a clear brand positioning,exposure to social media channels,enhance of the webpage experience,and optimization of global cross-border e-commerce purchasing platform.

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Factors of Marketing Toward Customer Decision-Making in Cross-Border E-Commerce:Case Study of QD Company

Taking small cross-border e-commerce enterprise QD company as an example,this study targets customers consuming on the platform of cross-border e-commerce enterprise QD company,and the purpose is to study the marketing factors affecting customer decision-making.By combining with relevant literature,this paper preliminarily confirmed that 7Ps,Technology Acceptance Model(TAM),and customer decision-making theory as the theoretical basis,and established the theoretical model.According to the mature scale of domestic and foreign scholars to measure the research variables,with 7Ps and TAM as the independent variable,TAM perceived usefulness and ease of use as the core of the independent variable,customer decision-making as the dependent variable,in the test before the project,forming a formal questionnaire,the main data are obtained through the design and distribution of the questionnaire.Based on a large number of relevant literature,this paper examines the marketing factors influencing customer decisions in cross-border e-commerce,then identifies goals,builds models,and proposes hypotheses.According to the technical acceptance model in consumer behavior theory,select the cross-border e-commerce enterprise quantum dot platform of consumers as the research object,finally through SPSS software on cross-border consumer feedback,including descriptive statistical analysis,factor analysis,correlation analysis,regression analysis test customer satisfaction,finally found a significant positive relationship between customer decision-making and marketing mix and TAM variables.

Customer Asset Risk Discernment of E-commerce Enterprises Based on Case-based Reasoning

In the Internet economy of the twentieth century, the competition for customers between enterprises is stiffer so that they strive for customers by all means. As a kind of new thing in the Internet economy, E-commerce can attract customers and expand sales efficiently; therefore, E-commerce becomes a powerful means by which enterprises can improve customer asset rapidly. However, compared with customer asset of traditional commerce enterprises, E-commerce enterprises customer asset is more liable to be affected by the surroundings, which will result in risk. On the other hand, though enterprises pay close attention to the study of customer asset risk of E-commerce enterprises currently, the academic circles have made little research in this respect, which is not helpful for enterprises to improve customer asset by applying for E-commerce, nor can meet the actual requirement for the development of academic circles. Therefore, the customer asset risk discernment of E-commerce enterprises has been studied in this paper, and case-based reasoning（CBR） has been applied to the discernment of the customer asset risk of E-commerce enterprise, which provides quantitative basis for customer asset risk management of E-commerce enterprises and conduces to the prevention of customer asset risk and the efficiency improvement of E-commerce.

Research of Order Allocation of E-commerce Logistics Service Supply Chain Considering Customer Evaluation

Based on the importance of customer evaluation for developing e-commerce enterprises,this paper analyzes the customer evaluation as a fuzzy variable and establishes a multi-objective mixed integer order allocation planning model by considering customer satisfaction,which maximizes customer praise and minimizes procurement cost.As the optimization goal,transaction cost is optimized for the order allocation of the secondary e-commerce logistics service supply chain.In order to defuzzify the customer evaluation,a fuzzy evaluation method is designed to transform the customer evaluation from fuzzy language evaluation to numerical measurement.Finally,the feasibility and effectiveness of the model are verified by using a specific example,and the order is made for the e-commerce enterprise.The allocation provides a theoretical reference.

Customer-oriented Strategies in Business Writing

Customer-oriented strategy is a popular and effective writing principle in business writing.To different customers,the letter writer should adopt to different strategies according to the background of different customers,therefore,the writer can remain good relationship with various customers.

Digital Marketing and B2B Cross-Border E-Commerce: A Case Study of Alibaba International Station in China

The rapid development of the“Internet+”has ushered in a new era of global digital technology innovation.Concurrent with the deepening trends of economic globalization and integration,international trade is progressively undergoing extensive digitization,with cross-border e-commerce emerging as a significant manifestation of this transformation.Within this landscape,the cross-border e-commerce B2B platform is anticipated to become a pivotal driver for China’s cross-border trade growth,representing a strategic opportunity for trade transformation.This paper provides a comprehensive examination of the concepts,characteristics,and development status of cross-border e-commerce and B2B platforms,considering both global and Chinese perspectives.Focusing on a prominent case study,Alibaba International Station,a B2B cross-border e-commerce platform,the paper delves into its business model and core competencies,offering a thorough analysis of its role in the intricacies of international e-commerce and its contribution to the field.Drawing on insights gained,the paper concludes by presenting targeted recommendations from both the platform and government perspectives.These suggestions are informed by a nuanced understanding of the development opportunities and challenges facing China’s cross-border e-commerce B2B platforms.

Empirical Study on Customer Equity of the Pesticide Industry

The focus of modern marketing has shifted from products and enterprise level of traditional marketing to customer level,and customer equity is receiving closer attention. No. 1 document of central government proposed innovating agricultural production and operation system and establishing new agricultural business entities. Seizing these customers becomes a great challenge for pesticide enterprises in the new trend. Therefore,pesticide enterprises need to find out key factors driving customer equity,so as to carry out pertinent marketing and grab the maximum market share. Based on the first-hand survey data,this paper analyzed the influence of value equity,brand equity and relation equity on customer equity by factor analysis and structural equation analysis. It found that the relation equity has the highest driving effect,especially training,community building and visiting experience. Finally,it came up with some recommendations to make pertinent marketing.

Customer Tiered Purchase Forecast by Mobile Edge Computing Based on Pareto/NBD and SVR

Mobile edge computing is trending nowadays for its computation efficiency and privacy.The rapid development of e-commerce show great interest in mobile edge computing due to numerous rise of small and middle-sized enterprises(SMEs)in the internet.This paper predicts the overall sales volume of the enterprise through the classic ARIMA model,and notes that the behavior and arrival differences between the new and old customer groups will affect the accuracy of our forecasts,so we then use Pareto/NBD to explore the repeated purchases of customers at the individual level of the old customer and the SVR model to predict the arrival of new customers,thus helping the enterprise to make layered and accurate marketing of new and old customers through machine learning.In general,machine learning relies on powerful computation and storage resources,while mobile edge computing typically provides limited computation resources locally.Therefore,it is essential to combine machine learning with mobile edge computing to further promote the proliferation of data analysis among SMEs.

A Study on the Application Model of B2B E-Commerce in the Agricultural Sector

There are two main application models of B2B e-commerce, which are best suitable for agricultural sector. One is the e-market intermediation model (EMIM), and the other is the Integrative content center model (ICCM). Based on the analysis of these two models in application field of agriculture, a conclusion is drawn that these two models will be the main application ones of agricultural e-commerce at present, while ICCM will be a transition from local e-commerce to integrative e-commerce. The future development of agricultural e-commerce will follow the direction of integrative e-commerce which is based on the supply chain model on the E-Hubs. And a new framework of integrative e-commerce is presented as a conclusion at last.

Process of Security Assurance Technique for Application Functional Logic in E-Commerce Systems

Security practices such as Audits that often focus on penetration testing are performed to find flaws in some types of vulnerability & use tools, which have been tailored to resolve certain risks based on code errors, code conceptual assumptions bugs, etc. Most existing security practices in e-Commerce are dealt with as an auditing activity. They may have policies of security, which are enforced by auditors who enable a particular set of items to be reviewed, but also fail to find vulnerabilities, which have been established in compliance with application logic. In this paper, we will investigate the problem of business logic vulnerability in the component-based rapid development of e-commerce applications while reusing design specification of component. We propose secure application functional processing Logic Security technique for component-based e-commerce application, based on security requirement of e-business process and security assurance logical component behaviour specification approach to formulize and design a solution for business logic vulnerability phenomena.

The Effects of B2C Interaction on Customer Loyalty

Purpose： This research attempts to examine the relationship between B2C interaction and customer loyalty in Business-to-Customer（B2C） context from a new perspective of the interactive tool.Design/methodology/approach： The scale for B2C interactive tools is of seven dimensions： efficiency, security, fulfillment, mobility, community, cultivation, and customization. A model reflecting the influences of these attributes on customer loyalty is developed and empirically examined based on data collected from 265 B2C customers. Findings： Results reveal that the fulfillment, mobility, community, and customization of B2C interactive tools can enhance customer loyalty directly and significantly. Efficiency and security, serving as the premise for possible purchase behavior, facilitate fulfillment. In addition, cultivation promotes the formation of customization, which directly strengthens customer loyalty.Research limitations： Models considering individual-level indicators and combined with classic loyalty mechanisms in B2C context may lead to a deeper understanding of the tested effects of interaction on customer loyalty.Practical implications： To strengthen B2C interaction and further cultivate loyal customers, making interactive tools more fundamental, flexible, and personalized is critical for B2C enterprises. Originality/value： This study proposes a new perspective from interactive tools when measuring the relationship between B2C interaction and customer loyalty, and offers a useful theoretical lens and reasonable explanations for investigating customer loyalty in B2C e-commerce context.

Study of Customer Relationship Asset Management from the People-oriented Perspective

With the advent of the knowledge economy and information age in the 21st century,the relationship between managers,the managed personnel,and customers has undergone tremendous changes.In order to meet the needs of the development of the times,the business management has gradually turned to the study of people,and humanistic management has become one of the important factors influencing the sustainable development of enterprises.This paper came up with people-oriented management approaches and countermeasures for enterprises from corporate culture,customer satisfaction and loyalty,balance sheet management,customer database establishment,and improvement of the rate of return of customer relationship assets.

Regulating Crossing Border E-commerce by SC

Crossing border e‐commerce develops rapidly because of e‐commerce development.There are three typical modes of crossing border e‐commerce,and they are B2B(business to business),B2C(business to customer),and C2C(customer to customer).With the development of social network,a new mode called C2C cross‐border e‐commerce by SC(social commerce)is occurring.This new kind of e‐commerce has several advantages,like high trust between seller and customer and personalized consumption for customers.But there are still some problems of C2C cross‐border e‐commerce by SC,which are tax evasion and no rule to regulate.To solve these problems,several measures should be taken into account.In the area of Customs Law,it should refine the standard of luggage and post package taxation.The Custom should strengthen supervision for international post package.To deal with the problem that there is no law to regulate C2C cross‐border e‐commerce by SC,Contract Law is suitable before the E‐commerce Law enacts.

Customers Recognition Level of Logos in Kingdom of Bahrain

This study is conducted to measure customer recognition level of business logos in Kingdom of Bahrain in order to identify the best predictor for logo recognition in a local context.A quantitative approach and combination of descriptive and correlational research design is reflected in this study.Customers in Bahraini market whose age range is between 15 and 50 years were deemed to be research population;to form a representative sample,non-probability sampling technique was applied,specifically combination of convenient and judgmental sampling method.While in deciding the size of the sample,ratio sampling was used;total of 384 customers using confidence level of 95%were the research sample.As for data collection,the researcher used structured interview questionnaire as an instrument to extract the raw data and 16 business logos were presented equally to customers,those logos belong to four distinctive industries in Bahrain:food,medical,beauty services,and fashion.As for the demographic profile,most of customers in the sample were female(54.9%)that belonged to the age range between 18-24 years old(33%)with income range between 301 and 600 BD(41.1%)from Capital Governorate(41.9%);in term of education level most of respondents have bachelor’s degree holder(58.1%).The research concluded with significant findings,one of which was that the relationship profile revealed that all of the demographic variables inserted in the research had significant correlation with the customer’s overall logo recognition and in addition to the other aspects associated with recognition,such as logo scope recognition,logo industry recognition,and company name recognition.Moreover,it has been concluded that the scope of all medical logos in the research was mostly moderately by the customer beside many other findings.