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The Market Development of Children’s Go Training and the Difficulty and Countermeasure Analysis of Go Training
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作者 Yangcheng Zhao 《Proceedings of Business and Economic Studies》 2024年第3期161-165,共5页
The children’s Go training market is experiencing vigorous growth but also faces several challenges.As the importance of Go in cultural education increases,the market expands,with growing demand and involvement from ... The children’s Go training market is experiencing vigorous growth but also faces several challenges.As the importance of Go in cultural education increases,the market expands,with growing demand and involvement from training and educational institutions.However,the market encounters difficulties such as a shortage of high-quality Go coaches,uniformity in training content and methods,and high training costs.To address these issues,measures can be taken to strengthen the team of Go coaches,diversify training content and methods,and optimize the training cost structure,thereby promoting the healthy development of the children’s Go training market. 展开更多
关键词 Children’s Go Training market development Go training
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Analysis of Porter’s Five Forces Competitive Model in China’s Property Rights Trading Market
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作者 Weinong Wang 《Proceedings of Business and Economic Studies》 2024年第3期206-211,共6页
In recent years,China’s property rights trading market has been extremely competitive,but there are also new contradictions and challenges.This paper aims to analyze the external and internal competitive market of th... In recent years,China’s property rights trading market has been extremely competitive,but there are also new contradictions and challenges.This paper aims to analyze the external and internal competitive market of the property rights market through Porter’s five forces competition model,then find out the problems and defects in the development,thereby promoting the better development and progress of China’s property rights trading market. 展开更多
关键词 Porter’s five forces competitive model market optimization Innovative development
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基于S-O-R模型的视觉营销对消费者购买意愿的影响研究——以红色文创网店为例 被引量:1
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作者 魏加兴 张婷婷 《市场周刊》 2024年第1期76-80,共5页
为提高红色文创网店的点击转化率,文章从消费者视角出发,研究影响消费者购买意愿的视觉因素。基于S-O-R模型理论,构建红色文创网店视觉营销对消费者购买意愿因素的理论模型。利用S-O-R模型分析了红色文创网店视觉营销中的商品形象、界... 为提高红色文创网店的点击转化率,文章从消费者视角出发,研究影响消费者购买意愿的视觉因素。基于S-O-R模型理论,构建红色文创网店视觉营销对消费者购买意愿因素的理论模型。利用S-O-R模型分析了红色文创网店视觉营销中的商品形象、界面形象以及品牌视觉形象对顾客感知价值及顾客购买意向的影响。通过设计量表和调查问卷进行实证研究,并结合结构方程模型加以论证,得出品牌视觉形象和界面形象是影响消费者购买意愿的关键因素,为设计师和红色文创品牌进行网店设计提供了一定的理论参考和建议。 展开更多
关键词 s-O-R模型 消费者购买意愿 红色文创产品 视觉营销
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全国市场VS区域市场:碳市场有效性的差异、成因及其对策 被引量:1
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作者 唐德祥 廖盛兴 《工业技术经济》 CSSCI 北大核心 2024年第1期112-121,共10页
对碳市场有效性进行测度、把握碳市场运行效率,有利于进一步推动碳交易机制优化和效率提升。本文以全国碳排放权交易市场及8个区域试点碳市场为研究对象,以2021年7月16日至2023年6月16日碳配额成交均价为样本,运用结构突变检验法与重标... 对碳市场有效性进行测度、把握碳市场运行效率,有利于进一步推动碳交易机制优化和效率提升。本文以全国碳排放权交易市场及8个区域试点碳市场为研究对象,以2021年7月16日至2023年6月16日碳配额成交均价为样本,运用结构突变检验法与重标极差分析法对各个碳市场整体与阶段运行效率进行测度。研究结果表明:全国碳市场整体运行效率偏低,仅第一阶段达到了弱式有效水平;在区域试点碳市场中北京碳市场达到弱式有效,若考虑结构突变点时,则上海、广东、湖北、深圳和重庆碳市场达到阶段性弱式有效。在此基础上,进一步剖析了全国碳市场有效性较低的影响因素,并有针对性地提出对策建议。 展开更多
关键词 碳市场 分形市场假说 结构突变 R/s分析法 HURsT指数 碳配额
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集中式三层B/S架构的企业市场营销信息系统设计
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作者 李文婷 《武夷学院学报》 2024年第9期38-44,共7页
针对传统企业的人工营销信息管理的方式效率低下,操作过程中出错率较高,营销信息更新滞后,信息管理较为混乱的问题,建立企业市场营销信息系统。系统采用集中式三层B/S体系结构进行设计,主要包括用户接口层、功能层和数据库。为使系统具... 针对传统企业的人工营销信息管理的方式效率低下,操作过程中出错率较高,营销信息更新滞后,信息管理较为混乱的问题,建立企业市场营销信息系统。系统采用集中式三层B/S体系结构进行设计,主要包括用户接口层、功能层和数据库。为使系统具备数据挖掘的能力,对数据的预处理过程、聚类算法提取客户群体的特性以及Apriori关联规则算法挖掘潜在规则进行设计。为验证系统的性能,对其进行聚类和数据挖掘功能测试。试验结果表明该系统可以完成对客户的聚类,并挖掘出客户的购买习惯。 展开更多
关键词 企业市场营销信息系统 数据挖掘 三层B/s架构 聚类算法
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Consideration of some key issues of carbon market development in China 被引量:2
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作者 Sizhen Peng Ying Chang Jiutian Zhang 《Chinese Journal of Population,Resources and Environment》 2015年第1期10-15,共6页
The global carbon market has developed rapidly with two significant trends of globalization and financialization.Deriving economic interest is a nation driven-force behind the international climate negotiation and car... The global carbon market has developed rapidly with two significant trends of globalization and financialization.Deriving economic interest is a nation driven-force behind the international climate negotiation and carbon market.According to deeply analyzed relationships between the carbon market and the key subjects of the climate negotiation,this article reveals that promoting the development of the global carbon market is one of the core interests of developed nations.Based on the background of international carbon market development and domestic carbon market pilots,four suggestions to the key issues of China's carbon market are provided.The first is that the goal of China's carbon market should be in line with and contribute to the national objectives and policies addressing climate change.The second is that the Chinese carbon market should mainly target the emission reduction of production-sectors,and contribute to their upgradation and transformation.The third is mat the development of the nation-wide carbon market in China should first take the principle of unbalanced regional development into consideration.The fourth is that linking China's carbon market to the international market should keep steps in line with international opening-up of China's financing system. 展开更多
关键词 CLIMATE NEGOTIATIONs international CARBON market China’s CARBON market key issues
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Research on the Tourism Marketing Strategy of the New Countryside——"Auspicious Four Seasons" in Wuhan City,China 被引量:3
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作者 LI Ya-juan1,HU Jing1,2 1.College of Urban and Environmental Science,Huazhong Normal University,Wuhan 430079,China 2.Huazhong Agricultural University,Wuhan 430070,China 《Asian Agricultural Research》 2010年第8期12-16,共5页
On the basis of expounding connotation of "auspicious four seasons",the paper introduces related situations of spring peach blossom village,summer pomegranate blossom village,autumn osmanthus blossom village... On the basis of expounding connotation of "auspicious four seasons",the paper introduces related situations of spring peach blossom village,summer pomegranate blossom village,autumn osmanthus blossom village and winter plum blossom village,as well as major project and profit of "auspicious four seasons" new village tourism in Wuhan City.Development situations of "auspicious four seasons" new village tourism in Wuhan City are analyzed by using SWOT analysis.Among them,the strengths are analyzed from four aspects of geographical strengths,transportation superiority,rich natural resources and attached great importance by government,the weaknessses are illustrated from the five aspects of backward infrastructure construction,unsound governmental functions,needing improvement of service consciousness and service quality of villagers,shortage of publicity,insufficient input competence of tourism,the opportunities are analyzed from the two aspects of policy guarantee and tourism demand,the threats are analyzed from the two aspects of serious homogenization of tourism products and increasingly improved expected value of tourism products.Based on the analysis above,tourism marketing strategies of the new village-"auspicious four seasons" in Wuhan are put forward:First,strengthening publicity,it includes using network marketing strategies,enhancing traditional marketing publicity,strengthening festival tourism publicity and intensifying celebrity charm;Second,launching various new village tourism projects,it includes vigorously extending picking and exhibition tourism of fruits and vegetables,launching rural education tourism,launching flowers and plants cultural tourism and wedding celebration tourism,launching leisure tourism for old people and building learning base of new village construction;Third,exerting resource superiority of Han River water area,developing aquatic tourism projects,it mainly includes developing pleasure-boat of different types and grades,strengthening construction of waterfront accessible space and enhancing connection and cooperation with travel agencies. 展开更多
关键词 New VILLAGE marketING MANAGEMENT AUsPICIOUs FOUR s
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Agricultural Market Name Geo-Locating System Based on an Administrative Ontology and Web Search Engine 被引量:2
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作者 HU Yi-min SONG Liang-tu +2 位作者 WEI Yuan-yuan HUANG He WANG Xue 《Journal of Integrative Agriculture》 SCIE CAS CSCD 2012年第5期849-857,共9页
The problem of associating the agricultural market names on web sites with their locations is essential for geographical analysis of the agricultural products. In this paper, an algorithm which employs the administrat... The problem of associating the agricultural market names on web sites with their locations is essential for geographical analysis of the agricultural products. In this paper, an algorithm which employs the administrative ontology and the statistics from the search results were proposed. The experiments with 100 market names collected from web sites were conducted. The experimental results demonstrate that the algorithm proposed obtains satisfactory performance in resolving the problem above, thus the effectiveness of the method is verified. 展开更多
关键词 agriculture markets geo-locating ONTOLOGY search engine Pearson's chi-square test
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Study on the model of an insurer's solvency ratio in Markov-modulated Brownian markets 被引量:2
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作者 XIA Deng-feng FEI Wei-yin LIANG Yong 《Applied Mathematics(A Journal of Chinese Universities)》 SCIE CSCD 2011年第1期23-28,共6页
In this paper the insurer's solvency ratio model with or without jump diffusion process in the presence of financial distress cost is constructed, where an insurer's solvency ratio is characterized by a Markov-modul... In this paper the insurer's solvency ratio model with or without jump diffusion process in the presence of financial distress cost is constructed, where an insurer's solvency ratio is characterized by a Markov-modulated dynamics. By Girsanov's theorem and the option pricing formula, the expected present value of shareholders' terminal payoff is provided. 展开更多
关键词 Markov-modulated market jump diffusion process solvency ratio Girsanov's theorem financialdistress cost.
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Forecasting the Future of Self-producing Marketing from Prince William's Marriage
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作者 王汪帅 范京枝 《海外英语》 2011年第11X期387-388,共2页
Self-producing marketing is a kind of classical and effective marketing measure;recently it has drawn more and more attention and won wider application.This paper will start from Britain's prince William's wed... Self-producing marketing is a kind of classical and effective marketing measure;recently it has drawn more and more attention and won wider application.This paper will start from Britain's prince William's wedding on April 29th,2011 and analyze the self-producing marketing in marriage.Moreover,adjusted to the current marketing environment,the paper will forecast the development trend of self-producing. 展开更多
关键词 self-producing marketING guerrilla marketING PRINCE William’s WEDDING
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Buyer's Guide
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《China's Refractories》 CAS 2007年第2期54-56,共3页
Refractory Products﹡SinoSteel Luoyang Institute of Refractories Research Products: High-purity oxide products; High quality silicon carbide materials; Functional refractories for
关键词 WWW s Guide buyer
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IKD Co., Ltd. successfully listed on Shanghai's stock market
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《China Foundry》 SCIE 2017年第6期538-538,共1页
IKD Co., Ltd. was listed on the main board of Shanghai's stock market on November 17, 2017. IKD, established in 2003, is a professional manufacturer of precision aluminum alloy die-castings. Its main products are die... IKD Co., Ltd. was listed on the main board of Shanghai's stock market on November 17, 2017. IKD, established in 2003, is a professional manufacturer of precision aluminum alloy die-castings. Its main products are die-casting aluminum automotive parts such as wiper, transmission, steering, engine and brake systems to meet the requirements of lightweight and energy saving. Its main customers are the world's leading providers of automotive components including Valeo, Bosch, and Knorr-Bremse. 展开更多
关键词 IKD Co. Ltd. shanghai's stock market
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Global Mobile Market Situations and China Telecom's Strategy to Enter Mobile Market
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作者 Zhang Dongbo (Anhui Telecom Corporation,China Telecom Group,Hefei 230001,China) 《ZTE Communications》 2003年第2期2-7,共6页
The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to ent... The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to enter the mobile market,mainly focusing on mo- bile technologies selection,differentiable services,regional strate- gies and price policies. 展开更多
关键词 CDMA as de Global Mobile market situations and China Telecom’s strategy to Enter Mobile market been for GsM into of
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New Momentum in China’s Import Consumption Market——China Chamber of International Commerce,Deloitte China and Ali Research Jointly Release China Import Consumption Market Report
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作者 Jenny Hu 《China's Foreign Trade》 2019年第6期18-19,共2页
Stimulated by the continuous opening-up strategy and strong domestic demand,China s consumption market has become an important growth pole for the global market.China’s import consumption market has ushered in innova... Stimulated by the continuous opening-up strategy and strong domestic demand,China s consumption market has become an important growth pole for the global market.China’s import consumption market has ushered in innovation driven by technology,and new import models represented by cross-border e-commerce have strengthened ties between China and other countries around the world. 展开更多
关键词 International COMMERCE market REPORT New MOMENTUM in China’s
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Targeting Arab Markets:Is Cultural Context Irrelevant to Marketing in Libya?
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作者 Izzudin Busnaina Faraj Almgatif Imen Sdiri 《Management Studies》 2021年第3期153-176,共24页
Marketing experts have debated for more than two decades about the effect of nationality and culture on marketing.However,most research on this issue was conducted in Western countries.An important question for market... Marketing experts have debated for more than two decades about the effect of nationality and culture on marketing.However,most research on this issue was conducted in Western countries.An important question for marketers in the international arena,therefore,is whether the consumer’s responses(i.e.,sentiment and behavioural aspects)toward the global marketing programs in developing countries depend on culture.In a research representing a large sample of consumers and four different home appliances country-of-origin global operators in Libya,we explore the potential role of culture on consumers’responses toward foreign marketing programs.Results indicate that although the foreign companies have a tendency to adopted standardisation perspective,this does not impact on consumers’responses in a single cultural context toward marketing.The findings reveal that buying behavior was more a function of individual difference than of national cultural context.Further,our results suggest that for mainstream home appliances,segmenting on the basis of nationality is probably unnecessary and that a standardized approach would likely be successful across an increasingly relevant Arab world;and that continuing perceptions of Arab insularity are likely to be misplaced.Faced with the effectiveness of globally efficient marketing programs,local manufacturers would need to work hard to identify particular niche segments where a culturally-specific appeal might be more successful. 展开更多
关键词 buyers characteristics consumer behaviour the Arab World marketing program home appliances
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Enlightenment on Restructuring and Convergence of U.S.Telecom Market
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作者 Hu Fengchu1,Peng Jiusheng2 1 Department of Changchun University of Science and Technology 2 Department of Technology of China Unicom 《China Communications》 SCIE CSCD 2008年第3期112-113,共2页
This paper reviews the course of merger and acquisition (M & A) in U.S. telecom industry, sums up the experiences in restructuring and convergence with Verizon and AT & T as the examples. Based on the analysis
关键词 AT Enlightenment on Restructuring and Convergence of U.s.Telecom market IPHONE sBC
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Russia's Precious Metals Market: Condition and Prospects
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作者 KOTLYAR A.Yu. 《贵金属》 CAS CSCD 北大核心 2012年第A01期287-287,共1页
The region of existence of phases in equilibrium with the solid solution based on palladium. Presented to analyze the current situation in the market of precious metals in Russia. Provides information about the produc... The region of existence of phases in equilibrium with the solid solution based on palladium. Presented to analyze the current situation in the market of precious metals in Russia. Provides information about the production and processing of precious metals. Prospects for the most likely path of development of the Russian market of precious metals. 展开更多
关键词 Russia’s Precious Metals market Condition and Prospects
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China's Refrigerator Market
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作者 Bai Mang 《China's Foreign Trade》 1995年第1期34-35,共2页
China’s refrigerator industry developed at a rapid pace in the 1980s when the purchase of household electrical appliances was progressing the country. More than half of the refrigerator enterprises disappeared from t... China’s refrigerator industry developed at a rapid pace in the 1980s when the purchase of household electrical appliances was progressing the country. More than half of the refrigerator enterprises disappeared from the market in ten years of bitter competition. However, seven brands of refrigerators——Changling, Shangling, Rongsheng, Qindao, Meiling, Zhongyi and Shuanglu——have captured 90% of the market with their high quality products, after-sales service, new product development and financial viability. Between 1955 and 1977, 展开更多
关键词 THAN In China’s Refrigerator market MORE
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China's Steel Market
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作者 Jia Yingsong 《China's Foreign Trade》 1994年第4期14-,19,共2页
1. Exuberant supply and demand dominated the first half of 1993, but levelled out in the second half. In 1993, China’s steel production had sustained growth, with an output of 88.68 million tons of steel, 9.56 percen... 1. Exuberant supply and demand dominated the first half of 1993, but levelled out in the second half. In 1993, China’s steel production had sustained growth, with an output of 88.68 million tons of steel, 9.56 percent increase over 1992, and 76 million tons of steel products, 13.58 percent up on the 展开更多
关键词 THAN China’s steel market DOWN OVER
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Booming Demand in China’s Second-hand Market——2018 Development Report for China Second-hand E-businesses
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作者 Lynn Yu 《China's Foreign Trade》 2019年第3期47-49,共3页
On June 3rd,JD.com announced that Paipai,its second-hand commodity trade platform,was strategically merged with Aihuishou(Love Recycling)which is one of the largest electronics recycling platforms in China.Recently,th... On June 3rd,JD.com announced that Paipai,its second-hand commodity trade platform,was strategically merged with Aihuishou(Love Recycling)which is one of the largest electronics recycling platforms in China.Recently,the Ecommerce Research Centre of 100ec.cn released the2018 Development Report for China Second-hand E-businesses(hereinafter referred to as the Report),which indicated that as of the end of 2017. 展开更多
关键词 China service Development Report for China second-hand E-businesses BOOMING DEMAND in China’s second-hand market
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