In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitatin...In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitating crosscultural exchanges.Despite the profound impact of these developments,the prevailing translation pedagogy remains predominantly focused on the enhancement of linguistic translation skills,with noticeable neglect of the imperative to cultivate students’competencies in multimodal translation.Based on the distinctive characteristics and challenges that multimodal translation presents in the context of new media,this study delves into the formulation of educational objectives and curriculum design for the training of multimodal translators.The intent is to propose a framework that can guide the preparation of translators who are adept and equipped to navigate the complexities and demands of the contemporary age.展开更多
Grammar-translation teaching method(GTTM as a shorthand below) has long been a buzzword when it is adopted in the class of English as a foreign language.It has been universally acknowledged that such teaching method c...Grammar-translation teaching method(GTTM as a shorthand below) has long been a buzzword when it is adopted in the class of English as a foreign language.It has been universally acknowledged that such teaching method contradicts the development of communicative language competence advocated in recent decades.However,I positively argue that GTTM in English class,as a comparative and intercultural model,should be given a due reconsideration to improve L2 learners' pragmatic competence.展开更多
This essay presents a historic overview of China’s recent studies on translation competence including how to define,build and assess such competence.By drawing on previous researches in the field,the author attempts ...This essay presents a historic overview of China’s recent studies on translation competence including how to define,build and assess such competence.By drawing on previous researches in the field,the author attempts to call for a new perspective to comprehensively study translation competence.展开更多
A survey made here aims to help both the educators and learners to improve the education of English majors.By distributing statistical questionnaires and collecting relevant data on translation knowledge,relevant exam...A survey made here aims to help both the educators and learners to improve the education of English majors.By distributing statistical questionnaires and collecting relevant data on translation knowledge,relevant examinations and competitions,this paper evaluates the translation competence of sophomores majoring in English at Northeastern University in China.Advantages together with shortcomings and suggestions are provided for teachers to position their teaching and for students to improve their translation competence.展开更多
The overlook of the cultivation of learners’perspective on translation is one of the essential reasons that we fail to enhance learners’translation competence effectively and efficiently.The perspective on translati...The overlook of the cultivation of learners’perspective on translation is one of the essential reasons that we fail to enhance learners’translation competence effectively and efficiently.The perspective on translation mirrors not only the interpretation of the essence,value,and function of translation,but the interpretation of culture and intercultural communication,which offers inspiration and implication on translation in the current context.This study analyzes the significance of the multi-dimensional developing perspective on translation and elaborates on the HBARP model to integrate the perspective on translation throughout the learning and teaching process to inspire learners to interpret translation essence and features,to highlight the intercultural communicative significance in the current context with a historical vision.展开更多
"Business English translation"is a specialized key course in higher vocational business English majors.The course objectives mainly enable the students to improve the business English translation competences..."Business English translation"is a specialized key course in higher vocational business English majors.The course objectives mainly enable the students to improve the business English translation competences.The thesis systemizes and concludes the effective cultivation of translation competence in higher vocational business English majors under the guidance of the subcompetences researches in the PACTE.展开更多
Hunan Province is rich in red tourism resources, and many scenic spots in the region proudly echo the glory of China's revolutionary history. Publicity materials of red tourism in Hunan Province play the role of p...Hunan Province is rich in red tourism resources, and many scenic spots in the region proudly echo the glory of China's revolutionary history. Publicity materials of red tourism in Hunan Province play the role of publicizing and promoting historical sites and places linked with China's revolutionary history. However, at present the C-E translation of publicity materials of red tourism in Hunan province is far from satisfaction. Reasonable application of eco-translatology in C-E translation of publicity materials of red tourism in Hunan Province will allow the translator to enjoy a much greater degree of flexibility in translating and produce appropriate translation which produce functionally the same effect on the target readers as the original on the readers.展开更多
Tang poetry is a shining pearl in the history of Chinese literature.C-E translation of Tang poetry is regarded as a very complex and hard task because of its special style and form,concise diction and profound artisti...Tang poetry is a shining pearl in the history of Chinese literature.C-E translation of Tang poetry is regarded as a very complex and hard task because of its special style and form,concise diction and profound artistic conception.Eco-translatology provides a new perspective for the study on C-E translation of Tang poetry.Based on analysis of some practical examples,this paper discusses some C-E translation methods of tang poetry from the perspective of eco-translatology,namely,adaptive transformation from linguistic,cultural and communicative dimensions.展开更多
This paper explores the translation strategies for Chinese reduplication to English from the perspective of Skopos theory. Drawing on previous research on the semantic functions of reduplication, the paper analyzes th...This paper explores the translation strategies for Chinese reduplication to English from the perspective of Skopos theory. Drawing on previous research on the semantic functions of reduplication, the paper analyzes the three main types of semantic changes in Chinese reduplicated words: intensification of meaning, moderation of meaning, and addition of meaning. The paper then proposes different translation strategies for Chinese reduplication, including same-word repetition, near-synonym repetition, “have a try” form, “noun(pl.) + of” form, and “all”, “each”, and “every” pattern. Finally, the paper emphasizes the importance of understanding the intended communicative function of the reduplicated words and the need for flexible handling in order to achieve a natural translation with better readability.展开更多
Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equival...Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.展开更多
The mood particle in Mandarin Chinese is a very important kind of mark in the analysis of discourse structure.By varying the discourse structure,changing the word order or using modal verbs,we can translate Chinese in...The mood particle in Mandarin Chinese is a very important kind of mark in the analysis of discourse structure.By varying the discourse structure,changing the word order or using modal verbs,we can translate Chinese into English both accurately and beautifully.展开更多
This paper takes the C-E translation of product introductory texts on official websites of three mobile phone makers as the study object under the Skopos theory, with an aim to identify and analyze the distinctive tra...This paper takes the C-E translation of product introductory texts on official websites of three mobile phone makers as the study object under the Skopos theory, with an aim to identify and analyze the distinctive translation features of such special type of text. The exhausted parse and analysis bring out the findings that there exists a significant translation difference between the Chinese and English-version product introductory texts on official websites. It is found that Chinese introductory texts are more inclined to rely on exquisite words and redundant expressions to describe products’ features and functions, while switching to the corresponding English version, simple vocabularies and compact sentence structure are more frequent. Hereafter, this paper raises two practical guidelines to instruct translation activities in business contexts.展开更多
Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.The...Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.展开更多
Verbs of perception include sight,hearing,smell,taste and touch,of which zhijian belongs to sight is very common in literary works,and its semantic meaning also begins to change with the development of time.Based on t...Verbs of perception include sight,hearing,smell,taste and touch,of which zhijian belongs to sight is very common in literary works,and its semantic meaning also begins to change with the development of time.Based on the original text and two translated versions of the Water Margin,this paper makes a comparative analysis of the translation strategies of zhijian on the basis that Chinese emphasizes subjective consciousness and the mixed consciousness of subjectivity and objectivity,while English stresses objective consciousness with a clear boundary between subjectivity and objectivity.According to previous studies,this paper regroups the appearance of zhijian and divides it into two categories,namely zhijian at the beginning of a sentence and at the beginning of a minor sentence.On the basis of the context and the changing function of zhijian,that is,the function of being a verb and being a discourse marker,it can be concluded that as the meaning of a verb,the real action,the meaning of zhijian is expressed by“seeing”,so translators usually adopt literal translation;while as a discourse marker,it is no longer the main component of sentence structure,but to highlight the following information,translators will adopt deletion,conversion and retaining.It can be seen that translators often need to convert Chinese characterized by subjective consciousness into English dominated by objective consciousness,thus conforming to various meaning of zhijian.展开更多
The objective of this paper is to illustrate the target-reader-oriented translation strategy for publicity materials about Chinese cities. Under the guidance of functionalism, it is proved that a great variety of tran...The objective of this paper is to illustrate the target-reader-oriented translation strategy for publicity materials about Chinese cities. Under the guidance of functionalism, it is proved that a great variety of translation tactics, restructuring and rewriting in particular, should be adopted to make the target text of publicity materials acceptable to the addressees.展开更多
Literal translation and free translation are the most common methods of translation. It may be accepted that either the two methods or one, or neither on account of the different understandings of the two methods. The...Literal translation and free translation are the most common methods of translation. It may be accepted that either the two methods or one, or neither on account of the different understandings of the two methods. The author tries to probe into some approaches to C-E translation of Chinese dish names according to the contrastive studies between Chinese and English dish names.展开更多
Company profile, as an important propaganda media, plays a crucial role in the growth of Chinese companies and their expansion into the international market. By making comparison between Chinese company profiles and E...Company profile, as an important propaganda media, plays a crucial role in the growth of Chinese companies and their expansion into the international market. By making comparison between Chinese company profiles and English company profiles in diction, syntax features, passage features, thought patterns and culture, and analyzing C-E translation errors in the company profiles, the writer expect to offer targeted measures to improve the C-E company profiles of Chinese enterprises. To improve the C- E translation of Chinese enterprises, translators need to focus on the following things: the absorbing of source language text, enough communication with people from different cultures and comparative study of Chinese and English.展开更多
Based on Nida’s Functional Equivalence theory,this article makes an analysis of the problems in C-E translations ofsigns in China.The author will discuss respectively the problematic C-E translations from two respect...Based on Nida’s Functional Equivalence theory,this article makes an analysis of the problems in C-E translations ofsigns in China.The author will discuss respectively the problematic C-E translations from two respects:1)not being equivalent tosource-language message,and 2)not being natural for target language.If translators work hard with the help of Nida’s functionalequivalence theory,the defects and imperfections will be discovered,and standard signs in English will be read more and more inpublic places.展开更多
基金2020 Chongqing Municipal Education Planning Project“Research on the Cultivation of Multimodal Translation Talent in the Digital Age”(2020-GX-278)Chongqing Higher Education Teaching Reform Research Project“Research on the Cultivation Model of Compound Application-Oriented Foreign Language Talent Based on the Integration of Classrooms One,Two,and Three Under the Background of the New Liberal Arts”(233177)。
文摘In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitating crosscultural exchanges.Despite the profound impact of these developments,the prevailing translation pedagogy remains predominantly focused on the enhancement of linguistic translation skills,with noticeable neglect of the imperative to cultivate students’competencies in multimodal translation.Based on the distinctive characteristics and challenges that multimodal translation presents in the context of new media,this study delves into the formulation of educational objectives and curriculum design for the training of multimodal translators.The intent is to propose a framework that can guide the preparation of translators who are adept and equipped to navigate the complexities and demands of the contemporary age.
文摘Grammar-translation teaching method(GTTM as a shorthand below) has long been a buzzword when it is adopted in the class of English as a foreign language.It has been universally acknowledged that such teaching method contradicts the development of communicative language competence advocated in recent decades.However,I positively argue that GTTM in English class,as a comparative and intercultural model,should be given a due reconsideration to improve L2 learners' pragmatic competence.
文摘This essay presents a historic overview of China’s recent studies on translation competence including how to define,build and assess such competence.By drawing on previous researches in the field,the author attempts to call for a new perspective to comprehensively study translation competence.
基金part of the National MTI Education and Research Project of“The Exploration and Practice of the Interpreting Teaching Method of Chunks”(No.MTIJZW202006).
文摘A survey made here aims to help both the educators and learners to improve the education of English majors.By distributing statistical questionnaires and collecting relevant data on translation knowledge,relevant examinations and competitions,this paper evaluates the translation competence of sophomores majoring in English at Northeastern University in China.Advantages together with shortcomings and suggestions are provided for teachers to position their teaching and for students to improve their translation competence.
文摘The overlook of the cultivation of learners’perspective on translation is one of the essential reasons that we fail to enhance learners’translation competence effectively and efficiently.The perspective on translation mirrors not only the interpretation of the essence,value,and function of translation,but the interpretation of culture and intercultural communication,which offers inspiration and implication on translation in the current context.This study analyzes the significance of the multi-dimensional developing perspective on translation and elaborates on the HBARP model to integrate the perspective on translation throughout the learning and teaching process to inspire learners to interpret translation essence and features,to highlight the intercultural communicative significance in the current context with a historical vision.
文摘"Business English translation"is a specialized key course in higher vocational business English majors.The course objectives mainly enable the students to improve the business English translation competences.The thesis systemizes and concludes the effective cultivation of translation competence in higher vocational business English majors under the guidance of the subcompetences researches in the PACTE.
文摘Hunan Province is rich in red tourism resources, and many scenic spots in the region proudly echo the glory of China's revolutionary history. Publicity materials of red tourism in Hunan Province play the role of publicizing and promoting historical sites and places linked with China's revolutionary history. However, at present the C-E translation of publicity materials of red tourism in Hunan province is far from satisfaction. Reasonable application of eco-translatology in C-E translation of publicity materials of red tourism in Hunan Province will allow the translator to enjoy a much greater degree of flexibility in translating and produce appropriate translation which produce functionally the same effect on the target readers as the original on the readers.
文摘Tang poetry is a shining pearl in the history of Chinese literature.C-E translation of Tang poetry is regarded as a very complex and hard task because of its special style and form,concise diction and profound artistic conception.Eco-translatology provides a new perspective for the study on C-E translation of Tang poetry.Based on analysis of some practical examples,this paper discusses some C-E translation methods of tang poetry from the perspective of eco-translatology,namely,adaptive transformation from linguistic,cultural and communicative dimensions.
文摘This paper explores the translation strategies for Chinese reduplication to English from the perspective of Skopos theory. Drawing on previous research on the semantic functions of reduplication, the paper analyzes the three main types of semantic changes in Chinese reduplicated words: intensification of meaning, moderation of meaning, and addition of meaning. The paper then proposes different translation strategies for Chinese reduplication, including same-word repetition, near-synonym repetition, “have a try” form, “noun(pl.) + of” form, and “all”, “each”, and “every” pattern. Finally, the paper emphasizes the importance of understanding the intended communicative function of the reduplicated words and the need for flexible handling in order to achieve a natural translation with better readability.
文摘Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.
文摘The mood particle in Mandarin Chinese is a very important kind of mark in the analysis of discourse structure.By varying the discourse structure,changing the word order or using modal verbs,we can translate Chinese into English both accurately and beautifully.
文摘This paper takes the C-E translation of product introductory texts on official websites of three mobile phone makers as the study object under the Skopos theory, with an aim to identify and analyze the distinctive translation features of such special type of text. The exhausted parse and analysis bring out the findings that there exists a significant translation difference between the Chinese and English-version product introductory texts on official websites. It is found that Chinese introductory texts are more inclined to rely on exquisite words and redundant expressions to describe products’ features and functions, while switching to the corresponding English version, simple vocabularies and compact sentence structure are more frequent. Hereafter, this paper raises two practical guidelines to instruct translation activities in business contexts.
基金This research was financially supported by the National College Students Innovation and Entrepreneurship Project(Grant NO.S202010647018).
文摘Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.
文摘Verbs of perception include sight,hearing,smell,taste and touch,of which zhijian belongs to sight is very common in literary works,and its semantic meaning also begins to change with the development of time.Based on the original text and two translated versions of the Water Margin,this paper makes a comparative analysis of the translation strategies of zhijian on the basis that Chinese emphasizes subjective consciousness and the mixed consciousness of subjectivity and objectivity,while English stresses objective consciousness with a clear boundary between subjectivity and objectivity.According to previous studies,this paper regroups the appearance of zhijian and divides it into two categories,namely zhijian at the beginning of a sentence and at the beginning of a minor sentence.On the basis of the context and the changing function of zhijian,that is,the function of being a verb and being a discourse marker,it can be concluded that as the meaning of a verb,the real action,the meaning of zhijian is expressed by“seeing”,so translators usually adopt literal translation;while as a discourse marker,it is no longer the main component of sentence structure,but to highlight the following information,translators will adopt deletion,conversion and retaining.It can be seen that translators often need to convert Chinese characterized by subjective consciousness into English dominated by objective consciousness,thus conforming to various meaning of zhijian.
文摘The objective of this paper is to illustrate the target-reader-oriented translation strategy for publicity materials about Chinese cities. Under the guidance of functionalism, it is proved that a great variety of translation tactics, restructuring and rewriting in particular, should be adopted to make the target text of publicity materials acceptable to the addressees.
文摘Literal translation and free translation are the most common methods of translation. It may be accepted that either the two methods or one, or neither on account of the different understandings of the two methods. The author tries to probe into some approaches to C-E translation of Chinese dish names according to the contrastive studies between Chinese and English dish names.
文摘Company profile, as an important propaganda media, plays a crucial role in the growth of Chinese companies and their expansion into the international market. By making comparison between Chinese company profiles and English company profiles in diction, syntax features, passage features, thought patterns and culture, and analyzing C-E translation errors in the company profiles, the writer expect to offer targeted measures to improve the C-E company profiles of Chinese enterprises. To improve the C- E translation of Chinese enterprises, translators need to focus on the following things: the absorbing of source language text, enough communication with people from different cultures and comparative study of Chinese and English.
文摘Based on Nida’s Functional Equivalence theory,this article makes an analysis of the problems in C-E translations ofsigns in China.The author will discuss respectively the problematic C-E translations from two respects:1)not being equivalent tosource-language message,and 2)not being natural for target language.If translators work hard with the help of Nida’s functionalequivalence theory,the defects and imperfections will be discovered,and standard signs in English will be read more and more inpublic places.