A Probe into C-E Translation of Publicity Materials of Red Tourism in Hu.nan Province

Hunan Province is rich in red tourism resources, and many scenic spots in the region proudly echo the glory of China's revolutionary history. Publicity materials of red tourism in Hunan Province play the role of publicizing and promoting historical sites and places linked with China's revolutionary history. However, at present the C-E translation of publicity materials of red tourism in Hunan province is far from satisfaction. Reasonable application of eco-translatology in C-E translation of publicity materials of red tourism in Hunan Province will allow the translator to enjoy a much greater degree of flexibility in translating and produce appropriate translation which produce functionally the same effect on the target readers as the original on the readers.

On C-E Translation of Chinese Tang Poetry from the Perspective of Ecotranslatology

Tang poetry is a shining pearl in the history of Chinese literature.C-E translation of Tang poetry is regarded as a very complex and hard task because of its special style and form,concise diction and profound artistic conception.Eco-translatology provides a new perspective for the study on C-E translation of Tang poetry.Based on analysis of some practical examples,this paper discusses some C-E translation methods of tang poetry from the perspective of eco-translatology,namely,adaptive transformation from linguistic,cultural and communicative dimensions.

The Translation Strategies of Chinese Reduplicated Words From a Skopos Theory Perspective

This paper explores the translation strategies for Chinese reduplication to English from the perspective of Skopos theory. Drawing on previous research on the semantic functions of reduplication, the paper analyzes the three main types of semantic changes in Chinese reduplicated words: intensification of meaning, moderation of meaning, and addition of meaning. The paper then proposes different translation strategies for Chinese reduplication, including same-word repetition, near-synonym repetition, “have a try” form, “noun(pl.) + of” form, and “all”, “each”, and “every” pattern. Finally, the paper emphasizes the importance of understanding the intended communicative function of the reduplicated words and the need for flexible handling in order to achieve a natural translation with better readability.

On the C-E Translation of Cultural Information in Tourist Publicity Materials

Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.

How to Deal with the Mood in C-E Translation

The mood particle in Mandarin Chinese is a very important kind of mark in the analysis of discourse structure.By varying the discourse structure,changing the word order or using modal verbs,we can translate Chinese into English both accurately and beautifully.

A Study on C-E Translation of Product Introductory Texts on Company Websites Under Skopos Theory

This paper takes the C-E translation of product introductory texts on official websites of three mobile phone makers as the study object under the Skopos theory, with an aim to identify and analyze the distinctive translation features of such special type of text. The exhausted parse and analysis bring out the findings that there exists a significant translation difference between the Chinese and English-version product introductory texts on official websites. It is found that Chinese introductory texts are more inclined to rely on exquisite words and redundant expressions to describe products’ features and functions, while switching to the corresponding English version, simple vocabularies and compact sentence structure are more frequent. Hereafter, this paper raises two practical guidelines to instruct translation activities in business contexts.

On C-E Translation Strategies and Methods of Zhiba Culture for Global Communication

Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.

A Contrastive Study on the C-E Translation of the Verb of Perception zhijian from the Perspective of Subjective Consciousness and Objective Consciousness

Verbs of perception include sight,hearing,smell,taste and touch,of which zhijian belongs to sight is very common in literary works,and its semantic meaning also begins to change with the development of time.Based on the original text and two translated versions of the Water Margin,this paper makes a comparative analysis of the translation strategies of zhijian on the basis that Chinese emphasizes subjective consciousness and the mixed consciousness of subjectivity and objectivity,while English stresses objective consciousness with a clear boundary between subjectivity and objectivity.According to previous studies,this paper regroups the appearance of zhijian and divides it into two categories,namely zhijian at the beginning of a sentence and at the beginning of a minor sentence.On the basis of the context and the changing function of zhijian,that is,the function of being a verb and being a discourse marker,it can be concluded that as the meaning of a verb,the real action,the meaning of zhijian is expressed by“seeing”,so translators usually adopt literal translation;while as a discourse marker,it is no longer the main component of sentence structure,but to highlight the following information,translators will adopt deletion,conversion and retaining.It can be seen that translators often need to convert Chinese characterized by subjective consciousness into English dominated by objective consciousness,thus conforming to various meaning of zhijian.

Restructuring and Rewriting:Two Justified C-E Translation Tactics for Publicity Materials about Chinese Cities

The objective of this paper is to illustrate the target-reader-oriented translation strategy for publicity materials about Chinese cities. Under the guidance of functionalism, it is proved that a great variety of translation tactics, restructuring and rewriting in particular, should be adopted to make the target text of publicity materials acceptable to the addressees.

On Approaches to C-E Translation of Chinese Dish Names

Literal translation and free translation are the most common methods of translation. It may be accepted that either the two methods or one, or neither on account of the different understandings of the two methods. The author tries to probe into some approaches to C-E translation of Chinese dish names according to the contrastive studies between Chinese and English dish names.

Problems in C-E Translation of Company Profiles from the Perspective of Linguistic and Cultural Differences Between Chinese and English and Counter Measures

Company profile, as an important propaganda media, plays a crucial role in the growth of Chinese companies and their expansion into the international market. By making comparison between Chinese company profiles and English company profiles in diction, syntax features, passage features, thought patterns and culture, and analyzing C-E translation errors in the company profiles, the writer expect to offer targeted measures to improve the C-E company profiles of Chinese enterprises. To improve the C- E translation of Chinese enterprises, translators need to focus on the following things: the absorbing of source language text, enough communication with people from different cultures and comparative study of Chinese and English.

An Analysis of Problematic C-E Translations of Signs in Light of Nida's Functional Equivalence Theory

Based on Nida’s Functional Equivalence theory,this article makes an analysis of the problems in C-E translations ofsigns in China.The author will discuss respectively the problematic C-E translations from two respects:1)not being equivalent tosource-language message,and 2)not being natural for target language.If translators work hard with the help of Nida’s functionalequivalence theory,the defects and imperfections will be discovered,and standard signs in English will be read more and more inpublic places.

A Study on C-E Translation of Puns in Advertisements

Due to concise language and rich connotation, puns have become the most widely used rhetorical devices in various advertisements, to achieve the best communicative purpose, to arouse the customer's emotional appeal and to provoke certain purchasing action. Guided by Skopos Theory, this article aims to explore the practical translation methods in combination with the use of puns in Chinese advertisements.

Reflection on the C-E Translation of Tao Te Ching (Chapter 22)

This paper will give a reflective report on the C-E translation of Tao Te Ching(Chapter 22).An overall reflection will be introduced in the aspects of words and phrases,sentence patterns and the whole text.Through case analysis,the author has deepened his understanding of translation of Chinese classics and gained experience to translate similar texts.

Faithfulness:the Basic Standard for Chinese-English Contract Translation

Contract,as a legal agreement,stipulates the obligations and rights for both the buyer and the seller,therefore the appropriateness of contract translation is highly required. This paper first demonstrates that "faithfulness" is the basic standard for Chinese-English (thereafter shortened as C-E) contract translation. Then by using some examples to illustrate how the criteria of "faithfulness" is put into practice.

Teaching Cultural Strategies for Undergraduate Chinese-English Translation in Chinese Context

Although in China, ordinary translation theories favor the foreignizing strategy in translating culture, and outside China, there are opposing strategies between the cultural studies school and deconstructionist school, translation teachers should be fully aware of their respective revelations and limitations to translation teaching. This paper holds that in undergraduate C-E （Chinese-English~ translation teaching, the linguistic strategy is assimilation rather than alienation, thus, idiomaticness and preciseness should be emphasized. In teaching cultural translation strategy, first, we should promote students＇ cultural competence, which includes culture perceptive competence, culture comparison competence, culture evaluation competence, and culture mediation competence. Second, we need differentiate cultural strategies to translate literary and practical materials. In translating practical materials, functionality determines adaptation or exoticization; in translating literary materials, when cultural factor is the topic of writing, exoticization is employed for the main except that part of politeness system in institutional culture, abstract concrete conversion and description affection model in spiritual culture are adapted. When cultural factor is the background of writing, it is the target text aestheticality and readership intertextuality that determine adaptation or exoticization.

Research on the Cognitive Mechanism of Idioms Translation

Idioms are the marrow in a language, in which it is easy to find a lot of cultural information. English and Chinese people are different in many aspects, such as geography and history, customs, religion and belief, value and concept, etc.It is a very important task in cross-culture communication that the understanding and translation of English and Chinese idioms. This paper mainly analyzes the implicit information lied in English and Chinese idioms.Further, it will figure out the cultural factors influencing English and Chinese people's cognition.Finally, it reveals the cognitive mechanism in different cultures so as to accelerate the cross-culture communication.

机器翻译在医学结构式论文摘要中的问题分析——以百度翻译为例

是中国医学期刊论文必不可少的一部分,文章以公众所熟知的主流翻译软件——百度翻译为例,从国内顶级医学期刊《中华医学杂志》的不同分科中随机选取50篇论文摘要,重点从词汇、句法以及文本规范层面将机器译文同期刊发布的摘要译文展开对比研究。研究发现,机器翻译在处理这类文本中存在医学术语、机构名称以及句子表达等错误问题。笔者建议医学工作者以及相关编辑人员在使用机器翻译时,注意了解机器翻译在该类文本翻译中的特点,从而有针对性地进行译后编辑,以提升译文质量。

机电类文摘机助翻译的错误剖析

为提高基于CAT的摘要英译质量,对机电类论文英文摘要的机器译文进行了错误剖析,描述了机器译文在词汇错译、句法错译、以及篇章错译三大方面的典型错误形式。其错误原因主要与摘要中源语言句型复杂、专业术语较多以及中英文语言、文化差异有关。为了减少和避免上述错误,译者对译前、译后编辑以及对中英文语言、文化差异的掌握必不可少。

中医博士学位论文摘要专有名词术语英译失误现状与对策

目的 本研究对中医博士学位论文摘要及英译进行研究,主要探讨摘要中中医专有名词术语英译存在的突出问题,并提出探索性的对策。方法 检索中国知网中北京中医药大学2017—2021年中医博士学位论文摘要共270篇,排除民族语言书写者34篇与未涉及名词术语者90篇,最终纳入146篇。146篇摘要中共提取术语852条。以世界卫生组织、世界中医药学会联合会、国家中医药管理局颁布的术语英译作为参考标准,对名词术语英译进行问题归类与统计分析。结果 失误率≥50的摘要占146篇摘要的半数以上;852条名词术语中,翻译正确者408条,翻译失误者444条。444条翻译失误术语中,误译者243条(54.73%);滥用音译者107条(24.10%);漏译者94条(21.17%)。结论 当前术语翻译失误率整体情况较为严重,且近5年未得到明显改善,提升摘要英译质量,需多方共同努力。