The influence of different types of satisfaction on loyalty on C2C online shopping platform:From the perspective of sellers and the platform

With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.

Investigation and Countermeasures of the Development of Chinese Pharmaceutical E-commerce in the B2C Model Based on PEST-SWOT Analysis

Objective To analyze the problems of pharmaceutical e-commerce and provide strategies for its development in the future B2C mode since drug network management has great potential in China.Methods By collecting,identifying,and conducting literature research,PEST-SWOT identification and positioning of pharmaceutical e-commerce in the B2C mode were carried out.Results and Conclusion A PEST-SWOT analysis matrix was established to analyze the status of B2C pharmaceutical e-commerce,and to summarize its advantages,disadvantages,opportunities and threats from four perspectives of politics,economy,society and technology.Suggestions on cultivating compound talents proficient in medicine and e-commerce,exploring online payment methods for medical insurance,integration of upstream and downstream of the industrial chain and data sharing are put forward to promote the healthy and long-term development of pharmaceutical e-commerce under the background of big data.

Assumption of E-commerce Platform of Agricultural Products Based on F2C2B Mode

This paper proposes the assumption of E-commerce platform of the agricultural products based on the F2C2B mode. The whole e-commerce model is guided by the idea of the supply chain management from the perspective of the modern system, and the e-commerce integration model from customer to supplier is implemented, and the whole is optimized. E-commerce to cloud computing as the basic environment, the construction of public cloud services and private cloud resources, based on public cloud to the SaaS way to provide services to customers, focus on business search and business collaboration, make full use of the lnternet, modern communications technology to provide the real- service. The development of agricultural economy, no longer depends only on the number of some traditional agricultural resources, but also depends on the modern technology, information access and use. Through the development of basic network technology, by virtue of some modern electronic information technology and some other means that can improve the intelligence of agricultural use of the information resources, the proposed model provides the new methodology of the solution.

SWOT Analysis on Agricultural Enterprises Implementing B2C E-commerce——A Case Study of Wuding Strong Chicken Farming Enterprises

This paper first introduced current situations of agricultural enterprises using B2C e-commerce to sell agricultural products.Then,using SWOT method,it analyzed strengths,weaknesses,opportunities,and threats of Wuding strong chicken farming enterprises implementing B2C e-commerce.Finally,it came up with recommendations for Wuding strong chicken farming enterprises implementing B2C e-commerce.

Quality Criteria for B2C E-Commerce Websites in Brazil

The objective of this study is to compare the ranking of the quality of e-commerce B2C portals in Brazil according to explicit criteria described in the article with the ranking according to the INFO 100 ranking. Theoretical research is first described, followed by the construction of eight self-established criteria of B2C portal quality measures and identification and compilation of requirements used by the I-Best, Opinia, E-bit and other institutes. After that, a portal quality evaluation is made by the web site content analysis;finally, a comparison of the rankings is presented. The obtained results showed that in spite of the lack of knowledge of the criteria adopted by INFO100 [1], there could be agreement with the criteria adopted in this study, because there was agreement with the results for the Ponto Frio portal. Therefore, it was concluded that the eight criteria used in this study can be useful in a quality analysis of B2C electronic portals.

Research on Online Reviews Impact on Commodity Sales in B2C E-commerce

The objective of this paper was to analyze the impact of online reviews on sales. Based on dual path model of commodity sales, an online reviews impact on the relationship between various factors, and then the theoretical hypothesis of each factor has been put forward in the model. As it is intuitive and strongly supported empirically, data including Chinese texts captured from Tmall.com was utilized, and then analyzed by SPSS and ROST CM6. Our empirical study on the reviews of Tmall.com indicated that the hypotheses are verified.

Research on Online Reviews Impact on Commodity Sales in B2C E-commerce

The objective of this paper was to analyze the impact of online reviews on sales. Based on dual path model of commodity sales, an online reviews impact on the relationship between various factors, and then the theoretical hypothesis of each factor has been put forward in the model. As it is intuitive and strongly supported empirically, data including Chinese texts captured from Tmall. com was utilized, and then analyzed by SPSS and ROST CM6. Our empirical study on the reviews of TmalLcom indicated that the hypotheses are verified.

Study on the Self-supporting Logistics Mode based on B2C E-commerce Enterprises

Taking B2C E-commerce enterprises as the center, it can be divided into a set of logistics activities upstream supply chain logistics producer to B2C e-commerce enterprises, and the B2C e-commerce enterprise logistics to client consumer, and the paper focuses on the study of self-supporting logistics for the E-commerce enterprise. According to the development status of current B2C electronic commerce enterprise in our country and logistics, the paper study B2C electric business enterprise how to correctly choose the logistics mode and how to promote the business logistics operation level.

Distributed tasks-platforms scheduling method to holonic-C2 organization

To solve the problem of distributed tasks-platforms scheduling in holonic command and control(C2) organization,the basic elements of the organization are analyzed firstly and the formal description of organizational elements and structure is provided. Based on the improvement of task execution quality,a single task resource scheduling model is established and the solving method based on the m-best algorithm is proposed. For the problem of tactical decision-holon cannot handle tasks with low priority effectively, a distributed resource scheduling collaboration mechanism based on platform pricing and a platform exchange mechanism based on resource capacities are designed. Finally,a series of experiments are designed to prove the effectiveness of these methods. The results show that the proposed distributed scheduling methods can realize the effective balance of platform resources.

Regulating Crossing Border E-commerce by SC

Crossing border e‐commerce develops rapidly because of e‐commerce development.There are three typical modes of crossing border e‐commerce,and they are B2B(business to business),B2C(business to customer),and C2C(customer to customer).With the development of social network,a new mode called C2C cross‐border e‐commerce by SC(social commerce)is occurring.This new kind of e‐commerce has several advantages,like high trust between seller and customer and personalized consumption for customers.But there are still some problems of C2C cross‐border e‐commerce by SC,which are tax evasion and no rule to regulate.To solve these problems,several measures should be taken into account.In the area of Customs Law,it should refine the standard of luggage and post package taxation.The Custom should strengthen supervision for international post package.To deal with the problem that there is no law to regulate C2C cross‐border e‐commerce by SC,Contract Law is suitable before the E‐commerce Law enacts.

The Effect of Reputation to the Moral Hazard in C2C E-Market with Game Theory

It is well known that the reputation is the basis of a seller to survive and gain trust from customers in a competitive business environment. But as the existence of information asymmetry between buyer and seller, the moral hazard problem is the key obstacle that impedes the benefits of related shareholders and reduces the efficiency of total market. It is crucial to design a control mechanism to avoid the negative impact of moral hazard. This paper studies the principal and agent relationship between buyer and seller in C2C e-market;because of the influence of information asymmetry, many customers suffered from being cheated by sellers with defective products in practice. These frequent cases will deteriorate long term relationship between sellers and buyers. Here we focus on the analysis of the causes of moral risks and the effect of reputation on oral risk with repeated game theory. The purpose of this paper is to help both firms and customers effectively avoid morality risk and realize a win-win situation.

Matlab与C混合编程实现Type-2模糊系统

Type-2模糊系统的理论有着广泛的应用,但是Type-2模糊系统结构较Type-1模糊系统复杂,且编程实现难度和计算强度都较大。Matlab平台下,运用M语言调试算法,在实现Type-2模糊系统的基础上,利用C语言的高效性优化算法,改进程序,克服了Matlab计算瓶颈的问题。给出的Matlab+C混合编程实现Type-2模糊系统的程序,编译后可以函数的形式调用,既保留了Matlab平台处理数据的便捷性,又具有很高的执行效率。仿真结果表明该方法的有效性。

The Effects of B2C Interaction on Customer Loyalty

Purpose： This research attempts to examine the relationship between B2C interaction and customer loyalty in Business-to-Customer（B2C） context from a new perspective of the interactive tool.Design/methodology/approach： The scale for B2C interactive tools is of seven dimensions： efficiency, security, fulfillment, mobility, community, cultivation, and customization. A model reflecting the influences of these attributes on customer loyalty is developed and empirically examined based on data collected from 265 B2C customers. Findings： Results reveal that the fulfillment, mobility, community, and customization of B2C interactive tools can enhance customer loyalty directly and significantly. Efficiency and security, serving as the premise for possible purchase behavior, facilitate fulfillment. In addition, cultivation promotes the formation of customization, which directly strengthens customer loyalty.Research limitations： Models considering individual-level indicators and combined with classic loyalty mechanisms in B2C context may lead to a deeper understanding of the tested effects of interaction on customer loyalty.Practical implications： To strengthen B2C interaction and further cultivate loyal customers, making interactive tools more fundamental, flexible, and personalized is critical for B2C enterprises. Originality/value： This study proposes a new perspective from interactive tools when measuring the relationship between B2C interaction and customer loyalty, and offers a useful theoretical lens and reasonable explanations for investigating customer loyalty in B2C e-commerce context.

Risk Analysis and Consumer Protection in B2C Transactions

Recent studies have shown that the perceived lack of security is a major obstacle to the wider acceptance of e-commerce. To overcome this barrier, businesses need to implement comprehensive consumer protection systems that protect consumers during every stage of the purchasing process. This paper used the consumer behaviour model as the basis for analysing risks in Bussiness-to-Consumer (B2C) transactions. Four categories of risks were identified: information, agreement, payment and delivery risk. By combining these risk categories with the three dimensions of management, technology and legislation, a comprehensive B2C consumer protection framework is developed.

Building Trust in the Infrastructure for Electronic Commerce between the Consumer-to-Consumer in Developing Countries

In this paper, the authors proposed a model, to build trust in the infrastructure between the Consumer-to-Consumer （C2C） and some proposals, to increase the trust in building the infrastructure for electronic commerce between consumers C2C through a comparison of previous studies, which have been applied in many countries like America, China, France, Korea, and Philippines. In their work the authors focused on the relation between consumers C2C which is more successful than the Business-to-Consumer （B2C）, Business-to-Business （B2B）, and is more systems suitable for developing countries and have been applied in China.

Coopetition between B2C E-commerce Companies:Price Competition and Logistics Service Cooperation

This paper studies the impact of logistics cooperation in two competing companies,one of which is equipped with a self-run logistics system while the other is not.The latter outsources logistics services to a third-party logistics company before logistics cooperation,or to its competitor after logistics cooperation with the client's service quality being in proportion to and no greater than the service provider's service quality.We find that when the service provider is a price taker,logistics cooperation is beneficial to both firms only when the service quality after logistics cooperation is moderate.Interestingly,under some circumstances,the client's profit increases even when its service quality decreases after logistics cooperation because logistics cooperation eases the price competition.We also find that all-win situations in which logistics cooperation increases the firms7 profit,consumer surplus and social welfare can be achieved.Finally,when the service price can be chosen by the service provider,we propose a negotiation process in which agreement on logistics cooperation can be reached;when the firm can invest in service quality,logistics cooperation may lower the equilibrium investment level.

一款电池管理芯片的硬件测试平台设计与实现

针对电池管理芯片的硬件测试平台进行了设计,根据待测芯片的功能和多种工作模式,基于模块化的设计思想对硬件测试平台的各电路模块进行了设计,完成了系统板开发与测试验证。为了保证测试平台的功能完整性,将硬件测试平台划分为监测功能测试电路模块、通用功能测试电路模块、控制和保护功能测试电路模块三个主要部分,分别对应待测芯片监测、保护和控制三类关键功能。通过待测芯片预留的I^(2)C接口,使用I^(2)C总线实现测试板与通信模块之间的通信,通信模块采用STM32开发板作为核心处理器,通过大量的I/O接口解决了数据通信的问题。为实现上位机对测试系统平台的控制,通过PC机接口传输测试向量和测试数据完成具体的测试工作。根据设计制作实现PCB板,结合上位机测试所得数据,与硬件测试设备所测数据进行对比分析,完成了硬件测试平台的功能检测。

E-comm■的“围墙”能建起吗

电子商务最大特点就是它借助于网络创造了一个全新的商业环境。从传统商业环境发展到网络的商务环境,的确是一个”商机无限”的绝好时机。不过。“商机无限”并不等于“利润无限”。最终从电子商务中受益最大的是整个社会经济和广大消费者,而不是电子商务的投资者和经营者。