On ecological inheritance construction of intangible cultural heritage in era of intellectual media

It is known that intangible cultural heritage is an important resource of the cultural soft power in a country, and it is also an organic component and representation of national history, spirit and cohesion.Therefore, a good inheritance of intangible cultural heritage is of great significance for carrying forward the ethical basis of human culture as well as maintaining its value core. Nowadays, the rapid intelligentization of media has ushered in the era of intellectual media, with characteristics of “massive media, man-machine integration and self-evolution”. In the era of intellectual media, traces of intelligent technologies can be seen everywhere, and the ecology of the inheritance of intangible cultural heritage has been reconstructed. Under this circumstance, the author firstly makes clarification of the advancement of the era, which has given a new logic of intangible cultural heritage inheritance, and various intelligent powers should be developed including intelligent acquisition, processing and judgement ability of content value. Then, the technology empowerment is analyzed, which has made reconstruction of intangible cultural heritage inheritance: while being digitalized,the inheritance of intangible cultural heritage has become systematized in way of “Points, Lines and Planes” at the same time. Therefore, the communication ecology of intangible cultural heritage could be established as a new approach of inheritance via all sorts of intelligent technologies, so as to promote Chinese cultural soft power and enhance our national image in the long run.

Exploration on Ideological and Political Construction of Higher Vocational English Course in Southern Xinjiang from the Perspective of "Cultural Confidence"

At present,the lack of Chinese culture in higher vocational English teaching in southern Xinjiang is serious.The existing English curriculum system is not enough to support the goal of cultivating ethnic minority college students cultural confidence,and its curriculum ideological and political construction is still in the initial stage of exploration.The combination of the Chinese national culture and the ethnic culture of Xinjiang and the ideological and political elements organically integrated into cultural confidence have endowed the vocational English education in Xinjiang with the characteristics of the times.In this paper,from the perspective of China s"cultural confidence",ideological and political elements were explored,and the background of ideological and political construction in higher vocational English teaching course in southern Xinjiang was analyzed;it is expounded that the ideological and political construction is an inevitable requirement for the high-quality development of vocational English education in southern Xinjiang,and the content design and implementation path of higher vocational English course was explored to provide new ideas and new ways for the curriculum ideological and political construction of higher vocational English teaching in southern Xinjiang.

Research on the Cultural Construction of Private University Laboratories Based on Cultural Education

University laboratories serve as crucial hubs for scientific and technological innovation and play a vital role in nurturing talents.As pivotal spaces for both teaching and scientific research,the development of laboratories necessitates not only investment in scientific research equipment and experimental facilities but also in cultural construction.This cultural aspect holds significant importance in promoting the comprehensive development of students and enhancing scientific research capabilities.This article concentrates on the strategies for cultivating laboratory culture in private universities,addressing six key dimensions:spiritual culture,institutional culture,scientific culture,innovation culture,safety culture,and shared culture.

System Path of China＇s Cultural Soft Power Construction

论文对中国文化软实力建设的系统路径进行了论述,认为：中国文化软实力建设是宏大的系统工程,既需要党委领导和政府引导,也需要社会各界共同努力,还需要提升文化产业竞争力、培育开发急需人才、建立多元投资体系、完善文化基础设施.

On the Construction and Representation of Chinese Cultural Identity: From an Intercultural Perspective

Cultural identity is the identity or feeling of belonging to a group.Individual,relational and communal identity are the three components of the cultural identity.Chinese cultural identity is an example of communal identity.A positive national cultural identity enhances national prestige,increases global understanding,reveals a unique value proposition and develops a competitive advantage in the world.However,in the wave of globalization and contemporary Chinese social transformation,Chinese cultural identity encounters some challenges.Cultural identity becomes fuzzy.The present paper attempts to make some suggestions to the construction and representation of Chinese cultural identity from an intercultural perspective.To construct Chinese cultural identity,we should try to accommodate Chinese cultural inheritance with contemporary culture and modern society,enhance full development of cultural products,rebuild people’s self-esteem on cultural identity,and improve the government’s identity-constructing ability.As for the representation of Chinese cultural identity,promoting the Chinese language,making use of mass media,performing national cultural identity in sports,encouraging heritage tourism and drawing upon other countries’ experience would be essential.

Implications of Japanese Culture for Cultural Construction of Chinese Agricultural Enterprises

The cultural construction in agricultural enterprises in China is not so optimistic especially compared with developed countries. In2015,as the Party Central Committee in China put forward strategy of building a moderately prosperous society in all aspects,it is necessary for Chinese agricultural enterprise to gain implications for cultural construction by studying Japanese culture. Japanese culture features " group spirit,interpersonal relation,absorbing advanced culture and rational spirit" as its quintessence and with " lifetime employment,annual merits,decision making on application,cooperative management ". Chinese agricultural enterprises should find ways for cultural construction which is beneficial for enhancing staff awareness and management from quintessence and outward manifestation of Japanese culture. By doing so,it will promote the cultural construction of Chinese agricultural enterprises and lift the core-competitiveness.

Current Situation of Discipline Construction of Marine Cultural Industry at Home and Abroad

Firstly,research of marine cultural industry at home and abroad was introduced briefly,and then current situation of discipline construction of marine cultural industry at home and abroad was analyzed.

Rural Cultural Construction in the Context of a Harmonious Society

Strengthening rural cultural construction is the objective requirement of building socialist new countryside,is the demand for promoting rural cultural and ethical progress,and is of great significance to promotion of rural economic and social development and building of a moderately prosperous countryside. Rural cultural construction is beset with many problems:( 1) unbalance in development of rural cultural construction;( 2) mistaken ideas in understanding;( 3) negative influence of traditional culture;( 4) negative effect of market economy;( 5)rural education is backward,and science and technology are free from rural production and life. In line with these problems,it comes up with following countermeasures:( 1) bringing government functions into full play;( 2) carrying forward excellent ethnic cultural tradition and learning all outstanding civilization achievements;( 3) enhancing elementary education and energetically developing science and technology;( 4)reinforcing rural democratic and legal construction,and guiding farmers to set up socialist democratic and legal awareness;( 5) stimulating cultural subject awareness of farmers and enhancing their enthusiasm for participation in cultural construction;( 6) cultivating personnel and bringing up a qualified rural cultural backbone team.

The role of forest culture in green construction and management of forest parks:merging knowledge-attitude-practice and theory of planned behavior

As a cultural concept refl ecting the relationship between humans and forests,forest culture plays an active role in sustainable forest management.Forest parks provide a wide range of ecosystem services essential for the sustainable development of society,and the relationships between forest culture,green construction and management of forest parks have practical signifi cance.This study aimed to understand the interaction and process of forest culture infl uencing green construction and management in forest parks with the models Knowledge-Attitude-Practice(KAP)and Theory of Planned Behavior(TPB)by proposing a theoretical model.Four hypotheses were tested using data collected from 193 forest park employees in Heilongjiang Province,China.Our results show that forest culture had a signifi cant infl uence on green construction and forest management.In addition,subjective norm and perceived behavioral control directly impacted behavior in green construction and management of the forest park,whereas attitude did not have an impact.Subjective norm had a direct eff ect on attitude.Results between constructs show that forest culture had an indirect eff ect on planning and construction,and on ecological and economic management.Consequently,it supported three of four hypotheses within the proposed model in determining the infl uence of forest culture on green construction and management.

Finding Cultural Differences and Motivation Factors of Foreign Construction Workers

The rapid inflow of foreign construction workers caused the reduction of labor productivity in the construction industry due to communication problems and cultural differences. This may lead to shortage of productivity and quality reduction. The cultural differences and motivation factors of foreign construction workers must be considered for effective and systematic manpower management. It is necessary to study foreign construction workers’ productivity factors that reflect cultural differences and motivation as the productivity and quality of the construction industry are subject to the work efficiency and high dependence of manpower. This study aimed to suggest effective productivity management plan considering cultural differences and motivation factors of foreign construction workers. For this purpose, the desire and motivation factors affecting on Korean workers and foreign construction workers were analyzed and the comparative analysis on the requirements by nationality was carried out. Accordingly, it is expected that this could contribute to the improvement of productivity, construction period, quality, safety and manpower management.

The Construction of Irish Cultural Identity in Yeats’s Poetry

W.B.Yeats(1865-1939),Noble Prize winner for literature in 1923,is an influential Irish poet,playwright and critic.This paper will discuss that Yeats is devoted to seek and construct Irish cultural identity in his poetry because of the Irish cultural and identity crisis as well as his own identity anxiety.Yeats endeavours to establish a distinctly Irish cultural identity through reviving Irish traditional folklore,myths and legends,hybridising English language,and absorbing oriental culture in his poetry.

Cultural Inheritance of Miao Nationality in Western Hubei under the Background of Beautiful Countryside Construction

Miao nationality is an ancient minority with rich culture and long history,especially for its handicraft art.The Miao nationality migrated to western Hubei still retain their own cultural customs and has also experienced the integration of Tujia nationality and Han nationality,with high research and inheritance value.Based on the policy guidance of beautiful countryside construction and all-for-one tourism transformation,combined with the theory of local landscape design,the ways to revitalize the economy and inherit the culture of traditional villages of ethnic minorities in western Hubei are explored,so as to provide the reference for construction and development of traditional villages in other regions.

An Exploration of the Construction of Inner Driving Force of Cultural Education in Vocational Colleges

Cultural education is closely related to individual development and the needs for economic,social,and technological development,which,while aiming at improving students’overall professionalism,respects their subjective consciousness and initiative,highlights the development of personality and individual potential,and designs and improves educational activities that are characterized by cultivating people’s ability to make innovation,start a business,and form a healthy personality.Taking problems existing in the cultural education in vocational colleges as the cutin point,this paper explored the inner driving force of cultural education in the new era and tried to discuss the concept,objectives,content and mechanism of cultural education by pivoting to individual autonomy,expertise,and development goals,with the hope that the inner driving force of cultural education could be effectively carried out.

On the Whole-Process People’s Democracy and the Construction of Citizens’ Cultural Quality

The Whole-Process People’s Democracy has become an important proposition of the socialist modernization democratic theory with Chinese characteristics,and has important value for the development of the new form of human civilization.The Whole-Process People’s Democracy is not only a“democracy”system,its focus is to achieve“people’s democracy”,its unique feature is to surpass“non process”democracy with the“Whole-Process”,and create a new governance path of a new form of human civilization.Of course,the emphasis of people’s democracy on the consciousness of people’s subjective participation in the whole process also puts forward corresponding requirements for the cultural quality construction of Chinese social citizens in the new era,so it is also of great significance to pay attention to the cultivation of citizens’public spirit.

Comparison between Chinese and Western Corporate Social Responsibilities Based on Cultural Differences and Their Constructions

Currently,corporate social responsibility has become the focus of all countries in the world.Accordingly,there is a new management concept to appear.Corporate social responsibility means that corporation is the main body to undertake responsibility,and its social responsibility is from the effect of corporation activities on the society.With cultural differences,Chinese and western corporate social responsibilities are very different,including the role of government,the point of view to understand,the social supervision,etc.In this study,China’s corporation society responsibility construction way is analyzed based on knowing well the cultural differences.

Theoretical Construction of Palmer's Cultural Linguistics

American anthropologist Gary.B.Palmer put forward a comprehensive theory—cultural linguistics in 1996.Centered in image and framed in cultural dimension,Palmer originates a new research method for linguistics by integrating three major branches of linguistic anthropology and cognitive linguistics,hopefully to provide a new perspective to study language and culture,enhance understanding between nations,and promote the process of the harmonious world.

Analysis of the Forming Process of Construction Enterprise Culture Based on the QFD Theory

In order to clarify the direction and way of construction enterprise culture,the method of construction enterprise culture based on quality function deployment(QFD)theory is put forward.Firstly,the paper analyzes the QFD theory and the forming process of construction enterprise culture and considers that the two have strong adaptability in the aspects of basic characteristics,implementation process,and logical relationship.Secondly,based on QFD,the basic framework of construction enterprise culture is established,which is divided into three stages:cultural planning,process planning,and implementation planning.Finally,the paper expounds on each link of the cultural planning matrix in detail.

Reshaping the New Paradigm of Classroom Culture Construction in Colleges and Universities

The classroom is an important place for“three guarantees”education.Classroom culture refers to a group culture with both teachers and students as the main body,the classroom space as the carrier,and spiritual connotation as the core.The creation of classroom culture with school characteristics,characteristics of the times,and Chinese characteristics can reflect the aesthetic perspective and value orientation of the school,which has far-reaching significance for the growth of students and their future development.This paper takes the construction of classroom culture in colleges and universities as the research subject,obtains real data,and conducts variable analysis through questionnaire survey and structured interview,with the aim of enriching the educational function of the classroom.It involves how the classroom culture pays attention to the current life,needs,and desires of college and university students,along with the problems and functions that should be improved in the traditional construction.This paper also discusses and reshapes the new paradigm of classroom culture construction in colleges and universities based on the combination of student growth,subject areas,school culture,and advanced technology.