The key task of the article lies in putting forward the concept of collaboration relation management,which supplies the upper as well as the lower enterprises in business chain with highly harmonized,efficient and ord...The key task of the article lies in putting forward the concept of collaboration relation management,which supplies the upper as well as the lower enterprises in business chain with highly harmonized,efficient and orderly solution to lower operation cost and enhance total benefit.During the process of designing,module upgrading was adequately considered and great attention was paid to the independent feature and development space of module in original design,while software reuse was also considered,Uniform standard was inplemented in parts of the module's interface in the system,which was packed well.The article introduced the data integration method in detail which could form collaboration function within defferent management system,and emphasized particularly on the design thought and implementation process of how to take advantage of midware technology to implement data integration of the content of collaboration management system.展开更多
This paper firstly discusses the importance of impl em enting CRM (Costumer Relationship Management) in the information era, studies th e elementary theory of CRM, and the relationship between CRM and ERP(Enterprise R...This paper firstly discusses the importance of impl em enting CRM (Costumer Relationship Management) in the information era, studies th e elementary theory of CRM, and the relationship between CRM and ERP(Enterprise Resource Planning). Then the present situation of application of CRM system in C hina is analyzed in details. Based on the actuality and development object in th e future of ChangSha Zoomlion Heavy Industry and Technology Development CO., LTD ., the objective of CRM implementation and organizational mode of the system are determined. At last, through workflow surveying and analysis of Zoomlion, t he resolution is put forward.展开更多
Through establishing point-to-point enterprise-customer relationship and cultivating this relationship, the enterprise endeavors to maximize the enterprise＇s income under the driver of CRM system. But this requires t...Through establishing point-to-point enterprise-customer relationship and cultivating this relationship, the enterprise endeavors to maximize the enterprise＇s income under the driver of CRM system. But this requires the enterprise invest the additional marketing cost on the customers. Our research shows, if the income from the CRM system can＇t make up the opportunity cost of the additional marketing cost, the CRM system is invalid. And in order to reach the Nash equilibrium of the enterprise＇s income and the total social welfare, we must adjust the marketing strategy according to the opportunity cost of the resource.展开更多
Household medicine lease （HML） industry originated way back in the Edo period （17C-19C）, when it was promoted by the local fiefdom government to revitalize the economy. Accumulations of wealth, acquired thereafter...Household medicine lease （HML） industry originated way back in the Edo period （17C-19C）, when it was promoted by the local fiefdom government to revitalize the economy. Accumulations of wealth, acquired thereafter from everywhere outside the region, have culminated in the formation of the present-day industrial cluster in Toyama, the largest in the whole area facing the Sea of Japan. Today an adaptation of the quasi-CRM （customer relationship management） business model of the HML system has proved to be a success in Mongolia. This fact seems to offer the authors some clues for dealing with those problems that healthcare and medical services in Japan and elsewhere are riddled with. In this paper, focusing on the common critical success factors （CSFs） behind the success of the authors＇ prototype HML system and its recent successful application in Mongolia, the authors will analyze these factors from the perspective of CRM. The authors will then clarify the following： （1） the usefulness of the business model for ensuring primary healthcare for people in developing countries; （2） the usefulness in our ubiquitous network society of applying ICT to the HML system; （3） possible contributions that the use of the system can make toward improving the quality of our everyday healthcare and medical services in our prominently aging society; and the authors will also suggest （4） the importance of elevating ＂individual self-medication＂ to ＂community-based self-medication＂.展开更多
文摘The key task of the article lies in putting forward the concept of collaboration relation management,which supplies the upper as well as the lower enterprises in business chain with highly harmonized,efficient and orderly solution to lower operation cost and enhance total benefit.During the process of designing,module upgrading was adequately considered and great attention was paid to the independent feature and development space of module in original design,while software reuse was also considered,Uniform standard was inplemented in parts of the module's interface in the system,which was packed well.The article introduced the data integration method in detail which could form collaboration function within defferent management system,and emphasized particularly on the design thought and implementation process of how to take advantage of midware technology to implement data integration of the content of collaboration management system.
文摘This paper firstly discusses the importance of impl em enting CRM (Costumer Relationship Management) in the information era, studies th e elementary theory of CRM, and the relationship between CRM and ERP(Enterprise Resource Planning). Then the present situation of application of CRM system in C hina is analyzed in details. Based on the actuality and development object in th e future of ChangSha Zoomlion Heavy Industry and Technology Development CO., LTD ., the objective of CRM implementation and organizational mode of the system are determined. At last, through workflow surveying and analysis of Zoomlion, t he resolution is put forward.
文摘Through establishing point-to-point enterprise-customer relationship and cultivating this relationship, the enterprise endeavors to maximize the enterprise＇s income under the driver of CRM system. But this requires the enterprise invest the additional marketing cost on the customers. Our research shows, if the income from the CRM system can＇t make up the opportunity cost of the additional marketing cost, the CRM system is invalid. And in order to reach the Nash equilibrium of the enterprise＇s income and the total social welfare, we must adjust the marketing strategy according to the opportunity cost of the resource.
文摘Household medicine lease （HML） industry originated way back in the Edo period （17C-19C）, when it was promoted by the local fiefdom government to revitalize the economy. Accumulations of wealth, acquired thereafter from everywhere outside the region, have culminated in the formation of the present-day industrial cluster in Toyama, the largest in the whole area facing the Sea of Japan. Today an adaptation of the quasi-CRM （customer relationship management） business model of the HML system has proved to be a success in Mongolia. This fact seems to offer the authors some clues for dealing with those problems that healthcare and medical services in Japan and elsewhere are riddled with. In this paper, focusing on the common critical success factors （CSFs） behind the success of the authors＇ prototype HML system and its recent successful application in Mongolia, the authors will analyze these factors from the perspective of CRM. The authors will then clarify the following： （1） the usefulness of the business model for ensuring primary healthcare for people in developing countries; （2） the usefulness in our ubiquitous network society of applying ICT to the HML system; （3） possible contributions that the use of the system can make toward improving the quality of our everyday healthcare and medical services in our prominently aging society; and the authors will also suggest （4） the importance of elevating ＂individual self-medication＂ to ＂community-based self-medication＂.
