Carya cathayensis Sarg is distributed near Tianmu mountain areas in Zhejiang Province and Anhui Province, China. Kernel of Carya cathayensis Sarg, which is well-known for the daintiness and nutritional content, is pop...Carya cathayensis Sarg is distributed near Tianmu mountain areas in Zhejiang Province and Anhui Province, China. Kernel of Carya cathayensis Sarg, which is well-known for the daintiness and nutritional content, is popular and very delicious food in eastern China. In this paper, we investigated the physiochemical properties and nutrient gradients of the kernel oil of Carya cathayensis Sarg. The results showed that the kernel oil of Carya cathayensis Sarg contained 63% of fat, 9.1% of proteins, 3.6% of starch and 4.6% of soluble proteins (based ration of weight). The compositions of the fatty acids were very similar to olive oil, and the total unsaturated fatty acids were 94%. Meanwhile, the kernel oil of Carya cathayensis Sarg also contained some polyphenols such as vanillic acid, ferulic acid, 3-methoxybenzoic acid and quercetin. The content of total polyphenols was 9.7 μg/g. Furthermore, the kernel oil of Carya cathayensis Sarg also contained some trace amount of squalene, β-Sitosterol, Vitamin E.展开更多
Using cottonseed hull as the control substrate, different proportions of the untreated and treated Carya cathayensis Sarg shells were added to cultivation of Pleurotus geesteranus. The mycelial growth rate, yield, nut...Using cottonseed hull as the control substrate, different proportions of the untreated and treated Carya cathayensis Sarg shells were added to cultivation of Pleurotus geesteranus. The mycelial growth rate, yield, nutritional composition and contents of heavy metals of the Pleurotus geesteranus cultivated on these substrates were determined. The results suggest that added to treated Carya cathayensis Sarg shell promoted the mycelial growth and increased the yield, biological efficiency and the contents of crude fiber, ash, amino acids and essential amino acids of Pleurotus geesteranus. In addition, the fat content and soluble sugar contents of Pleurotus geesteranus were decreased with the increase of the Carya cathayensis Sarg shell content in substrate, but their contents of heavy metals including mercury (Hg), arsenic (As), cadmium (Cd) and lead (Pb) were higher than that obtained on control substrate.展开更多
[Objective] The antioxidation effect of Carya cathayensis sarg (CCS) Oil was qualitatively and quantitatively detected. [Method] 50 male mice were divided into 5 groups equally and randomly and among them,the three gr...[Objective] The antioxidation effect of Carya cathayensis sarg (CCS) Oil was qualitatively and quantitatively detected. [Method] 50 male mice were divided into 5 groups equally and randomly and among them,the three groups were either negative,or model control,or positive control (ginseng saponins),respectively. Two remaining groups were orally fed with low and high dosages of CCS oil ((9 ml/(kg·d) and (33 ml/(kg·d)),respectively. All groups were injected D-galactose through hypodermic except the negative control ones which were only treated with equals amount of distilled water. The superoxide dismutase (SOD),maleic dialdehyde(MDA) and monoamine oxidase(MAO) were analyzed with blood sample and brain tissue 42 days post treatment. [Result] It was showed that the activity of SOD enzyme was increased in the CCS oil groups,while MDA and MAO content were decreased in the CCS oil groups compared with that of other groups with significance observed in the group fed with high dose of CCS oil. [Conclusion] The result indicated that the CCS oil has the ability of antioxidation and is useful to human health.展开更多
Based on the theory of Means-End Chain,this paper surveyed value cognition structure of 36 member consumers through the laddering interview. According to the survey,it made an in-depth analysis on brand positioning st...Based on the theory of Means-End Chain,this paper surveyed value cognition structure of 36 member consumers through the laddering interview. According to the survey,it made an in-depth analysis on brand positioning strategy for Lin'an Carya Cathayensis Sarg,and obtained the existing brand operating model. It is hoped to explore effective strategy of brand positioning for agricultural product enterprises in Zhejiang Province,and accordingly lift core competitiveness of agricultural products of Zhejiang Province.展开更多
Lin'an City has a long history of growing,processing and selling Carya Cathayensis,a traditional special local product for which the city is well known.In recent years,Lin'an Carya Cathayensis gives full play ...Lin'an City has a long history of growing,processing and selling Carya Cathayensis,a traditional special local product for which the city is well known.In recent years,Lin'an Carya Cathayensis gives full play to the industry cluster advantages and gains the reputation of"regional name brand of Zhejiang".However,it faces the predicament of regional brand operation,so industry transformation and upgrading as well as intensive farming for this brand are inevitable and necessary.This paper analyzes the current regional brand operation mode of Carya Cathayensis in Lin'an to find out that the growth of this brand is constrained by messy business entities,weak brand protection effect,significant lemon market effect,insufficient industry association efforts and wanting brand culture construction,thus it puts forward the conception of a business alliance based regional brand operation mode for the Carya Cathayensis in Lin'an.The results of this study shall provide theoretical guidance and empirical basis for the marketing practice of the regional brand of Carya Cathayensis in Lin'an.展开更多
文摘Carya cathayensis Sarg is distributed near Tianmu mountain areas in Zhejiang Province and Anhui Province, China. Kernel of Carya cathayensis Sarg, which is well-known for the daintiness and nutritional content, is popular and very delicious food in eastern China. In this paper, we investigated the physiochemical properties and nutrient gradients of the kernel oil of Carya cathayensis Sarg. The results showed that the kernel oil of Carya cathayensis Sarg contained 63% of fat, 9.1% of proteins, 3.6% of starch and 4.6% of soluble proteins (based ration of weight). The compositions of the fatty acids were very similar to olive oil, and the total unsaturated fatty acids were 94%. Meanwhile, the kernel oil of Carya cathayensis Sarg also contained some polyphenols such as vanillic acid, ferulic acid, 3-methoxybenzoic acid and quercetin. The content of total polyphenols was 9.7 μg/g. Furthermore, the kernel oil of Carya cathayensis Sarg also contained some trace amount of squalene, β-Sitosterol, Vitamin E.
文摘Using cottonseed hull as the control substrate, different proportions of the untreated and treated Carya cathayensis Sarg shells were added to cultivation of Pleurotus geesteranus. The mycelial growth rate, yield, nutritional composition and contents of heavy metals of the Pleurotus geesteranus cultivated on these substrates were determined. The results suggest that added to treated Carya cathayensis Sarg shell promoted the mycelial growth and increased the yield, biological efficiency and the contents of crude fiber, ash, amino acids and essential amino acids of Pleurotus geesteranus. In addition, the fat content and soluble sugar contents of Pleurotus geesteranus were decreased with the increase of the Carya cathayensis Sarg shell content in substrate, but their contents of heavy metals including mercury (Hg), arsenic (As), cadmium (Cd) and lead (Pb) were higher than that obtained on control substrate.
文摘[Objective] The antioxidation effect of Carya cathayensis sarg (CCS) Oil was qualitatively and quantitatively detected. [Method] 50 male mice were divided into 5 groups equally and randomly and among them,the three groups were either negative,or model control,or positive control (ginseng saponins),respectively. Two remaining groups were orally fed with low and high dosages of CCS oil ((9 ml/(kg·d) and (33 ml/(kg·d)),respectively. All groups were injected D-galactose through hypodermic except the negative control ones which were only treated with equals amount of distilled water. The superoxide dismutase (SOD),maleic dialdehyde(MDA) and monoamine oxidase(MAO) were analyzed with blood sample and brain tissue 42 days post treatment. [Result] It was showed that the activity of SOD enzyme was increased in the CCS oil groups,while MDA and MAO content were decreased in the CCS oil groups compared with that of other groups with significance observed in the group fed with high dose of CCS oil. [Conclusion] The result indicated that the CCS oil has the ability of antioxidation and is useful to human health.
基金Supported by Sci-tech Innovation Program of Students of Colleges and Universities in Zhejiang Province in 2013(2013230019)Humanities and Social Sciences Research Project of the Ministry of Education(12YJA630192)
文摘Based on the theory of Means-End Chain,this paper surveyed value cognition structure of 36 member consumers through the laddering interview. According to the survey,it made an in-depth analysis on brand positioning strategy for Lin'an Carya Cathayensis Sarg,and obtained the existing brand operating model. It is hoped to explore effective strategy of brand positioning for agricultural product enterprises in Zhejiang Province,and accordingly lift core competitiveness of agricultural products of Zhejiang Province.
基金Supported by National Level Project of Innovation and Entrepreneurship Training Program for Undergraduates(201210341016)Zhejiang Province Project of Technology Innovation Program(2012R412016)+1 种基金Humanities and Social Sciences Research Project of the Ministry of Education(12YJA630192)Philosophy and Social Science Planning Project in Zhejiang Province(10CGGL18YB)
文摘Lin'an City has a long history of growing,processing and selling Carya Cathayensis,a traditional special local product for which the city is well known.In recent years,Lin'an Carya Cathayensis gives full play to the industry cluster advantages and gains the reputation of"regional name brand of Zhejiang".However,it faces the predicament of regional brand operation,so industry transformation and upgrading as well as intensive farming for this brand are inevitable and necessary.This paper analyzes the current regional brand operation mode of Carya Cathayensis in Lin'an to find out that the growth of this brand is constrained by messy business entities,weak brand protection effect,significant lemon market effect,insufficient industry association efforts and wanting brand culture construction,thus it puts forward the conception of a business alliance based regional brand operation mode for the Carya Cathayensis in Lin'an.The results of this study shall provide theoretical guidance and empirical basis for the marketing practice of the regional brand of Carya Cathayensis in Lin'an.
