In the year 1999,when the secretary of Shaxi town,Zhongshan,Guangdong planning the first China's Casual Wear Fair,"Casual Wear" hadn’t become a widly accepted conception yet. At the end of last century,...In the year 1999,when the secretary of Shaxi town,Zhongshan,Guangdong planning the first China's Casual Wear Fair,"Casual Wear" hadn’t become a widly accepted conception yet. At the end of last century,Chinese people,who have just come across with lots of new ideas and new fashions brought from outside world,didn’t realized that casual wear is one of the most important fashion elements in people's daily life.展开更多
Since its establishment in 2000, the China’s Casual Wear Fair bears the hope and dreams of the casual wear industry, continuously integrates commercial channel, brand, market, media, and collects various superior res...Since its establishment in 2000, the China’s Casual Wear Fair bears the hope and dreams of the casual wear industry, continuously integrates commercial channel, brand, market, media, and collects various superior resources, builds up pleasant industrial chain and pushes forward the rapid development of casual wear industry.展开更多
Aiming to achieve market integration together with European classic style and Chinese business style 130 years ago,Hart brothers established a men＇s wear company-Hart Schaffner Marx,and accordingly,a classic American...Aiming to achieve market integration together with European classic style and Chinese business style 130 years ago,Hart brothers established a men＇s wear company-Hart Schaffner Marx,and accordingly,a classic American brand was born in Chicago in the United States.For 130 years,it has enjoyed countless glory,always standing in the forefront of American fashion,and the 44th president of the United States Barack Obama was展开更多
This study attempted to examine the importance of storeenvironment in affecting consumers’store choice deci-sion;the relative importance among the three environ-mental factors;and consumers’expectations on store en-...This study attempted to examine the importance of storeenvironment in affecting consumers’store choice deci-sion;the relative importance among the three environ-mental factors;and consumers’expectations on store en-vironment for the casual-wear chain stores in HongKong.Julie Baker’s Three-category framework onstore environments namely ambient,design and socialfactors was adopted for investigation.The results indi-cated that the store environment was important in affect-ing consumers’selection of store for shopping.It alsorevealed that social factor was perceived relatively im-portant than ambient and design factors.Nine store ex-pectation dimensions were categorised and the resultdemonstrated that most respondents were concerned onthe social aspect in their expectation of having a satisfy-ing store environment.展开更多
文摘In the year 1999,when the secretary of Shaxi town,Zhongshan,Guangdong planning the first China's Casual Wear Fair,"Casual Wear" hadn’t become a widly accepted conception yet. At the end of last century,Chinese people,who have just come across with lots of new ideas and new fashions brought from outside world,didn’t realized that casual wear is one of the most important fashion elements in people's daily life.
文摘Since its establishment in 2000, the China’s Casual Wear Fair bears the hope and dreams of the casual wear industry, continuously integrates commercial channel, brand, market, media, and collects various superior resources, builds up pleasant industrial chain and pushes forward the rapid development of casual wear industry.
文摘Aiming to achieve market integration together with European classic style and Chinese business style 130 years ago,Hart brothers established a men＇s wear company-Hart Schaffner Marx,and accordingly,a classic American brand was born in Chicago in the United States.For 130 years,it has enjoyed countless glory,always standing in the forefront of American fashion,and the 44th president of the United States Barack Obama was
文摘This study attempted to examine the importance of storeenvironment in affecting consumers’store choice deci-sion;the relative importance among the three environ-mental factors;and consumers’expectations on store en-vironment for the casual-wear chain stores in HongKong.Julie Baker’s Three-category framework onstore environments namely ambient,design and socialfactors was adopted for investigation.The results indi-cated that the store environment was important in affect-ing consumers’selection of store for shopping.It alsorevealed that social factor was perceived relatively im-portant than ambient and design factors.Nine store ex-pectation dimensions were categorised and the resultdemonstrated that most respondents were concerned onthe social aspect in their expectation of having a satisfy-ing store environment.
