In a multichannel supply chain comprising of dual-channel retailers with both physical and online channels as well as single-channel e-tailers with online channels,a multichannel demand model for e-commerce is constru...In a multichannel supply chain comprising of dual-channel retailers with both physical and online channels as well as single-channel e-tailers with online channels,a multichannel demand model for e-commerce is constructed based on customer channel preferences,and a Stackerberg game model with price competition dominated by dual-channel retailers and single-channel e-tailers as well as a Bertrand game model with equal rights are established to analyze the impact of different channel rights structures on the price,demand,and profit of the two retailers.The results show that the single-channel e-tailer under the dual-channel retailer-dominated game has the highest profit,and the dual-channel retailer xmder the single-channel e-tailer-dominated game has the highest profit;thus,both retailers should accept the other's dominant channel rights for profit maximization.展开更多
文摘In a multichannel supply chain comprising of dual-channel retailers with both physical and online channels as well as single-channel e-tailers with online channels,a multichannel demand model for e-commerce is constructed based on customer channel preferences,and a Stackerberg game model with price competition dominated by dual-channel retailers and single-channel e-tailers as well as a Bertrand game model with equal rights are established to analyze the impact of different channel rights structures on the price,demand,and profit of the two retailers.The results show that the single-channel e-tailer under the dual-channel retailer-dominated game has the highest profit,and the dual-channel retailer xmder the single-channel e-tailer-dominated game has the highest profit;thus,both retailers should accept the other's dominant channel rights for profit maximization.
