Clinical application of traditional herbal medicine in five countries and regions: Japan;South Korea;China's Mainland;Hong Kong, China;Taiwan, China

Objective:To study the characteristics of the clinical application of traditional herbal medicine in five countries and regions where traditional medicine(TM)is widely used:Japan;South Korea;China's Mainland;Hong Kong,China;Taiwan,China.And to analyze,from multiple angles,the variations in the methods of TM used in each countries and regions.Methods:Fifty commonly used traditional herbs(TOP50)from classical formulae were selected,and descriptive statistics,correlation analyses,and Friedman test were used to compare methods of clinical application and dosages in the countries and regions of interest based on a retrospective review of randomly-selected medical records.Results:There were significant differences in sequencing TOP50 among the five countries and regions(P<.01).The adherence to the classical formulae,from strong to weak was Japan;China's Mainland;Taiwan,China;Hong Kong,China;South Korea.There were also significant differences in TOP50 dosing regimens(P<.01).Overall dosages of TOP50 from high to low were:China's Mainland;Hong Kong,China;Taiwan,China;South Korea;Japan.Finally,there were significant differences in the dosage intervals(P<.01),with dosage intervals from maximum to minimum as follows:China's Mainland;Taiwan,China;Hong Kong,China;South Korea;Japan.Conclusions:The clinical dosages of traditional herbal medicine used in the China's Mainland are relatively large compared with those prescribed in the other four countries and regions,and the range of dosages in China's Mainland is more flexible.On the other hand,clinical dosages of TOP50 are the lowest in Japan,where the dosage range is also the narrowest,supporting the idea that Doctors of Kampo medicine are highly cautious and are likely to adhere strictly to classical formulae,while Hong Kong,China and Taiwan,China are in the middle.The dosage of TOP50 in South Korea is significantly lower than that used in the China's Mainland;Hong Kong,China and Taiwan,China where the adherence to the classical formulae was the lowest,albeit slightly higher than that in Japan.The methods of clinical application of traditional herbal medicine in the five countries and regions were affected by multiple factors,including history,geography,climate,and culture.

One Functioning Pattern to Introduce International Matured Underwear Brands into China's Market

China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market.

The Revival of Traditional Cultural Brand Genes with Media Convergence

Under the background of media convergence,a new path has been established for the development of traditional cultural brands.By exploring the balance point of representative elements of traditional cultural brand genes and media convergence in the form of digital media,this paper analyzes the founding value and advantages of traditional cultural brand genes,transforms the representative elements of traditional cultural brand genes into visual traces,and extends its information characteristics with digital technology.The research gives new vitality to the genes of traditional cultural brands,enhances the social space and cultural value of traditional cultural brands,and drives the development of digital cultural and creative industries.

Socio-Economic Brand ＂Carpathians＂ in the Context of Tourism Industry Development in Countries of Central and East Europe

Brand in terms of strategy is a way of relationships between the organization and its target groups, aimed at removing a priori existing conflict. Therefore, formation of a new socio-economic brand ＂Carpathians＂, which joins a mountain system in the eastern part of Central Europe, Ukraine, Hungary, Poland, Slovakia, Romania, Serbia, and Austria, will help create a new image of Carpathians and implementation of programs aimed at the increase of investment activities, building confidence to domestic producers and creating programs to attract tourists to the most profitable tourist areas, in particular.

The Income Security System in Japanese Traditional Performing Arts： A Strategy for Utilizing the Nation＇s Traditional Arts Resources

The objective of this paper is to examine an effective strategy for maintaining and utilizing the traditional arts resources of Japan. The authors explore two pillars of the strategy. One is to improve the quality of Japanese traditional performing arts by securing incomes for artists. The other is to utilize the traditional arts as a medium to expand Japanese cultural influence in foreign countries and to improve Japan＇s branding as a nation. First, the authors focus on the income security system practiced in traditional Japanese music and describe the discrepancy between short- and long-run optimality. The authors prove that the reputation of this art form affects its popularity and that it is optimal for the Iemoto （the head of the music school） to restrict the number of pupils in onstage performances in order to maintain stage quality. Second, the authors provide evidence that effective methods for a country to expand its cultural influence across the world differ among nations. The authors conduct willingness-to-pay （WTP） experiments and find that while German audiences largely prefer traditional Japanese music, those in the USA are slightly partial to its mixed fusion form. Therefore, the effective ways to expand Japanese cultural influence in foreign countries differ from one country to another.

从“媒体出圈”到“价值共创”:非传统旅游城市目的地品牌生态圈塑造研究

社交媒体平台的兴起催生了“网红打卡”式新兴旅游方式,带火了一批“网红城市”。对于知名度低、传统旅游吸引物匮乏的非传统旅游城市来说,媒体“出圈”容易,却难以形成持续稳定的目的地品牌形象。基于品牌生态圈理论,通过梳理“淄博烧烤”现象的关键事件,探索从单一网红要素到目的地品牌生态圈塑造的经验模式。研究发现,非传统旅游城市品牌生态圈塑造分四个阶段:聚焦“有效治理”的品牌生态圈前期阶段、聚焦“核心IP打造”的品牌核心圈塑造阶段、聚焦“价值共创”的品牌生态圈初步形成阶段和聚焦“适应性演化能力”的城市品牌生态圈可持续发展阶段,不同阶段分别受市场契合性、感官真实性、互动参与性、多主体联动性和情感体验性因素驱动。本研究为非传统旅游城市打造从媒体出圈到目的地品牌可持续发展模式提供了有益借鉴及参考。

中国传统文化在国潮服饰的设计应用研究

文章从国潮服饰的设计角度出发,探讨了中国传统文化在服饰设计中的应用。通过分析国潮服饰的发展历程、特点以及中国传统文化的内涵,得出了中国传统文化在国潮服饰设计中的重要性,并提出了相关的设计方法和策略。国潮服饰立足于传统文化,并将传统文化传递给大众。国潮品牌的成功崛起不仅让设计者看到了传统文化与品牌设计融合的希望,也极大增强了人们对民族文化的自信。中华优秀传统文化在国潮服饰设计中具有重要的价值和意义,其独特的魅力和文化内涵为现代服饰设计注入了新的活力,提供了无限的创意灵感。

原创品牌的设计“在地性”内涵发微

设计“在地性”以设计主体和文化自身与生发文化的场域共同构建的设计实践为内容,包含两个相反相成的理论指向:一方面,呼吁设计关注工艺本体、汲取传统造物经验;另一方面,强调开拓原创力、面向未来的可持续设计。全球在地化语境下,中国“在地”设计以原创力开拓为内容,贯穿着一条从原创意志、原创设计到原创品牌的发展路径。随着文创产业发展、传统工艺振兴和区域创新体系的建构,原创设计品牌不断深化实践内容,呈现游离出“本土”的地方活力,开始从经验的“地方”走向本元性、主体性和日常性的“在地性”内涵。

新中式品牌首饰设计策略研究

基于前期调研,在确定了首饰风格构成要素和设计特征的基础上,选择12个案例,运用实证分析之多元回归法,进行了首饰风格构成要素与新中式品牌首饰设计的相关性分析;首饰风格设计特征与新中式品牌首饰设计相关性分析;新中式品牌首饰风格构成要素对首饰风格设计特征影响分析。结果表明,新中式品牌首饰包括了视觉层要素、技术层要素、功能层要素、精神层要素四大风格构成要素与形式表现、款式呈现、审美情趣、互动体验、佩戴场合、控制成本六大设计特征。风格构成各要素均与设计特征呈正相关影响关系,不同风格构成要素对设计特征的影响存在差异。最后,将首饰风格构成要素、设计特征相结合,为新中式品牌首饰设计提供了理论依据及设计策略。

文旅融合背景下泉州传统手工艺类非遗文化传承和创新发展研究

文旅融合发展是顺应时代发展的产物。非物质文化遗产与旅游深度融合发展能促进文化和旅游产业的发展,也有助于地方非遗文化的传承。泉州传统手工艺类非遗与旅游的融合对打造高质量文化旅游产业具有重要作用。针对泉州市传统手工艺类非遗在与旅游业融合发展中存在的问题,应完善“非遗+旅游”的长效保障机制、开发“非遗+旅游”新产品、拓展“非遗+旅游”融合开发模式,加大“非遗+旅游”互动参与体验,借助新媒体先进技术促进非遗与文旅融合的传播。

赣南非遗客家服饰品牌助力文化软实力提升——以“客家衣锦”品牌为例

赣南客家服饰,作为赣鄱文化的重要组成部分,彰显出独特的传承性与创新性。文章以“客家衣锦”品牌为例,结合创始人的设计实践,分析了该品牌的定位、产品类型、产品创新设计原则、职业装系列产品创新设计案例和品牌的推广策划,认为“客家衣锦”服饰品牌以原真性和守正创新为本,深入挖掘非遗赣南客家服饰的文化价值和艺术价值,通过深描的方式提取设计元素进行产品的设计与推广,实现了对品牌的塑造。

中医医院中医药健康文化传播的品牌建设需求分析及对策

目的了解目前中医医院中医药健康文化传播存在的问题及需求,分析其原因,为进一步提升品牌建设提供科学依据及建议。方法选取2023年5月至8月深圳市中医院的552名医务人员、375例住院患者作为研究对象,通过问卷调查及深入访谈,分析中医医院中医药健康科普传播存在问题及需求。结果医务人员认为影响参与中医药健康文化传播工作积极性的因素中,排在前三的是工作忙不能兼顾、绩效支持不足、医院提供的传播平台不足,分别占比49.09%、33.15%和29.17%;认为医院存在的主要问题是医院宣传支持力度不够、申请流程复杂,多部门沟通效率低、医院对科室经费支持不足,分别占比49.46%、46.38%、40.7%。在传播内容和渠道上,医务人员与患者的需求有明显的不一致,医务人员认为最需要加强的是中医特色疗法推广,占比67.21%、45.29%;而患者认为是中医养生保健方法占比74.4%。医务人员认为线上与线下渠道的需求基本一致,分别为占比46.20%和40.76%;而患者需求上明显偏向于线上渠道,占比61.07%。结论中医药健康文化传播工作涵盖医务人员和社会群众两个群体,剖析认清两个群体的供需情况,对提升医院中医药健康文化传播效能,打造品牌有积极的促进作用。

“邵阳红”农产品公共品牌建设与传统文化传承的融合发展摭谈

分析探讨地方传统文化与农产品公共品牌建设所采取的有效路径与取得的成效,不断丰富“邵阳红”优质农产品公共品牌的文化内涵,传承发展邵阳优秀传统文化,推动其他区域品牌建设,为助力乡村振兴提供一定的借鉴与参考。

中华优秀传统文化创造性转化和创新性发展研究述评--基于自主品牌符号意义建构的视角

品牌作为文化符码的重要载体,是实现中华优秀传统文化创造性转化和创新性发展的应用对象,更是将中华优秀传统文化更好更多地融入生产生活的重要主体。为了解中华优秀传统文化融入自主品牌建设的创造性转化和创新性发展的研究现状,明确未来研究方向,文章对中华优秀传统文化创造性转化和创新性发展的研究文献进行系统回顾。文献研究表明,已有研究主要集中于中华优秀传统文化的当代价值,以及“双创”的深刻内涵、路径策略、一般社会融入形式等方面。已有文献在研究视角、理论支撑、研究方法等层面均存在不足,尤其缺乏与品牌建设和传播结合的深入研究。为更好地满足消费者日益提高的文化符号消费需求,增进文化情感与文化自信,提升品牌符号价值,助力品牌强国建设,未来应不断深化对中华优秀传统文化在新时代大力推进自主品牌建设中的创造性转化和创新性发展研究。

传统文化广告内容对国潮品牌消费者购买意愿的影响

为探究国潮品牌如何通过在社交媒体上发布传统文化广告来影响消费者购买意愿这一问题,研究依据“刺激-机体-反应”理论构建了传统文化广告内容、感知价值和国潮品牌消费者购买意愿影响之间的研究模型。通过回收241份有效问卷数据,利用逐步回归分析、Bootstrap中介效应分析等方法进行了路径验证。研究发现,“感知情感价值”和“感知认知价值”在“优质信息”“粉丝互动”和“产品互动”类传统文化广告与购买意愿之间均起部分中介效应;“感知体验价值”在“优质信息”和“粉丝互动”类传统文化广告与购买意愿之间起完全中介效应,在“产品推广”与购买意愿之间起部分中介作用。研究将为国潮品牌在未来传播与推广中,如何有效进行传统文化内容的设计与组织起到借鉴作用。

传统色彩与纹样在现代品牌设计中的应用研究

让传统元素在现代品牌设计中重现荣光,是弘扬传统文化,树立文化自信,夺回审美话语权的重要途径。本研究旨在探讨传统色彩与纹样在现代品牌设计中的应用,首先对传统色彩与纹样进行了概述,接着探讨了在现代品牌设计中应用传统色彩与纹样的意义,随后提出了传统色彩与纹样在现代品牌设计中的应用策略。本研究有助于进一步理解传统色彩与纹样在现代品牌设计中的重要性,为品牌设计实践提供参考。

内江市龙舟赛事市场现状及发展对策研究

该文针对内江市龙舟赛事发展现状,从内江市龙舟赛事市场的主体、客体、媒介3个方面展开分析,探究赛事市场发展过程中存在的问题,从而提出发展对策,包括:提高龙舟赛事质量,积极提升龙舟赛事品牌影响力;加强专业人才培养,建立多元化的高素质人才队伍;加强媒体渠道合作,扩大龙舟赛事的社会影响力度。

文化自信视域下物流品牌包装文化的创新设计研究

文化是一个品牌最大的特色和区别于其他产业的最大特征。将中国传统文化、技艺、工艺与品牌包装设计的结合既弥补品牌文化内涵和价值诉求缺失的问题,同时也提升品牌形象在市场的竞争力。本文以物流品牌包装为例,分析文化自信背景下物流企业如何借助中国传统文化设计提升品牌文化价值。通过对现有物流品牌包装文化的现状研究,探索物流品牌包装文化的创新设计与应用方案。

传统文化元素在现代标志设计中的应用

将传统文化元素融入现代标志设计中,这是保护遗产、增强品牌形象、与受众建立情感联系的有效方式。本文首先探讨了传统文化元素和现代标志设计的定义,凸显了这种融合的意义,包括文化遗产保护、独特性和情感共鸣。然后重点剖析了标志设计中象征主义、颜色和图案、字体版式和图标的结合应用,强调了它们的影响。最后,还解决了保持真实性、避免误传以及在传统与创新之间取得平衡的挑战。