Research of Blockchain Technology in the Traceability of Characteristic Agricultural Products

With the increasingly prominent problem of food safety,the quality traceability of characteristic agricultural products has become a pressing issue.This study focuses on the application of blockchain technology in the traceability of characteristic agricultural products,aiming to explore its potential and practical value in improving the efficiency and transparency of the traceability system of agricultural products.Through the combination of case analysis and model construction,a blockchain-based traceability system for characteristic agricultural products was established.The results showed that the traceability system could effectively record the whole process information of agricultural products from production and processing to sales,and greatly improve the immutability and traceability of data.Lastly,this paper also points out that the use of blockchain technology can improve the market trust in characteristic agricultural products,provide consumers with authentic and reliable product information,and provide new technical means for the quality management of agricultural products.

Marketing Strategies for Chinese Specialty Agricultural Products under the Internet Environment : Taking Tianshui Qinzhou Big Cherry Industry as an Example

Combined with the current situation of marketing of Chinzhou big cherries in Tianshui,we find out the problems in the development of network marketing of Chinzhou big cherries and put forward corresponding countermeasures and suggestions to improve its marketing level and solve the problem of imbalance between supply and demand of Qinzhou big cherries.

Analysis on the Problems and Strategies of Marketing Channels of Agricultural Products : Taking Liujun Lotus Root as an Example

Marketing channels are an important part of the circulation of agricultural products.With the development of China s agricultural industry,the marketing channels of agricultural products are continuously innovated and optimized.Taking Liujun Lotus Root as an example,on the basis of studying the existing model of marketing channels of agricultural products,this paper analyzes the problems in the existing marketing channels of Liujun Lotus Root,and puts forward relevant strategies.

Analysis of Agricultural Product Marketing Channels with Tashan Pomegranate as an Example

In the context of the digital economy, agricultural product marketing has also undergone new development, and the models of agricultural product marketing are constantly innovating. Based on the current sales situation of Tashan Pomegranate, this paper analyzed the existing sales channels of Tashan Pomegranate. It found that Tashan Pomegranate currently has insufficient online marketing channels, incomplete logistics system, and a lack of comprehensive talents in online marketing. In response to the existing problems, constructive recommendations are proposed for the online marketing channels of agricultural products in Lieshan District, and a network marketing path suitable for Tashan Pomegranate in Lieshan District was explored.

Analysis of the Identification of Local Agriculture Products in the Municipality of Aileu, Manufahi, and Ainaro That Have Potential for Export and Attract Foreign Investments in Agricultural Sector

The objective of this study is to identify and collect information on local agriculture products and identify local potential agriculture and livestock that can attract foreign investments. Used Stratified Random Sampling and data was collected from both primary and secondary data (both quantitative and qualitative data. The data analyzed used qualitative and quantitative analysis. The supply chain analysis was carried out to develop a description of the value chain to identify potential high-value market areas and current and potential products in the domestic and export markets. The results of the study revealed that most farmers in the research location grow different types of crops and livestock. In particular for Aileu and Ainaro where most of the areas are up-land, therefore, horticulture crops (mustard, cabbage, carrots, and tomato) and coffee are dominated in these areas. For Manufahi, some parts are lowland areas, where most crops grown are maize, cassava, and paddy rice. The study reveals that local potential agriculture products and livestock in the municipalities of Aileu, Ainaro, and Manufahi are vegetable, coffee, maize, and paddy rice, banana, shallot, tangerine, cabbage, carrot, cattle, mung-bean, and banana. To accelerate economic growth, in these municipalities, there is a need to modernize agricultural production, requiring markets for both inputs supply and for the sale of output products. Opportunities to increase the productivity of these products are feasible and this can be done through the use of high-variety seeds and better farm management, and the government and private sector can play an important role in improving productivity as this will have a further implication in improving food security.

Research on the Legal Regulation of Market Access for Agricultural Products in China

On the basis of defining the concept of market access for agricultural products,this paper analyzes the necessity of establishing market access system of agricultural products,proposes the conception of establishing market access system of agricultural products in China;sets up the frame of market access system of agricultural products;analyzes the rationality of the frame of market access system of agricultural products;poses the consideration of economic law regarding setup of market access system of agricultural products.This paper also puts forward the legislative suggestions for establishing market access system of agricultural products as follows:establish the frame of market access system of agricultural products taking quality access as core;establish and perfect the compensation and relief system of guaranteeing benefit of manager and producers;establish the market access system of agricultural products with hierarchical structure;sort out existing laws and form the sound the legal frame of market access system of agricultural products.

Consumer Behavior Analysis under the "Lemon Dilemma" in the Market of Agricultural Products

Based on the introduction of the connotation of "lemon market" and the phenomenon of "lemon" in the market of agricultural products,the consumers' behaviors in the "lemon market" of agricultural products are analyzed.Firstly,consumers feel unfair in their minds in the process of negotiation;secondly,the purchase decision rule tends to be simplified in the "lemon market" of agricultural products;thirdly,the consumers tend to follow the masses in the "lemon market" of agricultural products.The economics significance of the impact of "lemon dilemma" of agricultural products on consumers is analyzed.The causes of the impact are analyzed from two aspects the uncertainty of collecting the information of agricultural information and the uncertainty of using the agricultural information.The suggestions and countermeasures are put forward in order to solve the "lemon" problems in agricultural market.In the first place,the excellent mechanism for producing the information of agricultural products should be constructed;in the second place,the government should encourage the multi-channel,multi-form and multi-level operation mode of agricultural products,to promote the optimization of market functions;in the third place,the government should widen the channel of information dissemination for agricultural products and establish the high efficiency feedback path;in the fourth place,the traditional thought pattern of consumers should be changed,so as to promote the healthy,orderly and benign development of agricultural products market.

Obstacles to Development of Marketing Channels of Agricultural Products in China and Countermeasures

This paper introduces the connotation of marketing channels of agricultural products, and gives an overall of current modes of marketing channels of agricultural products in China, including the marketing channel of transportation and sale of agricultural products, the marketing channel of intermediary sales agent, and the marketing channel of mutual cooperation. The problems existing in the marketing channel of agricultural products in China as follows: first, the cost is high; second, the technological content is low; third, the upstream main body lacks competitiveness; fourth, the structure of investment is irrational. Corresponding countermeasures are put forward to develop marketing channels of agricultural products as follows: perfect the service function of wholesale market of agricultural products; propel the construction of integration and expansion of wholesale market; develop the circulation cooperatives of agricultural products; develop the integrated organization of production and sales of agricultural products.

Agricultural production structure,market conditions and farmers’nutritional intake in rural China

Nutrition poverty alleviation is an effective measure to improve the nutritional status of economically disadvantaged individuals,fundamentally improving their health and reducing poverty.Based on the Entitlement Theory and using the China Health and Nutrition Survey(CHNS)data,this paper examines the relationship between farmers’nutritional intake,production structure and regional market conditions.Results show that farmers with diversified production have better nutritional intake than those who specialize.Furthermore,the correlation between regional market conditions and nutritional intake varies between economically disadvantaged and non-economically disadvantaged households.Market conditions significantly influence the carbohydrate and fat intake of economically disadvantaged households and are positively associated with the dietary structure and nutritional intake of non-economically disadvantaged ones.Moreover,income is positively correlated with the nutritional intake of non-economically disadvantaged households but not with economically disadvantaged ones.

Research on Marketing Model of Green Agricultural Product under the Background of Internet Plus

With the continuous development of networkcommunication technology in recent years, China’ssocialist market has been continuously improved,and the level and standards of modern scienceand technology have also achieved a remarkableimprovement. Coupled with the gradual integration ofeconomies worldwide, China’s Internet technology isalso rapid developing. In the meantime, this ushered thedevelopment and formation of online marketing marketin China. In particular, the business of by-products fromthe agriculture industry can also be promoted throughthe new marketing medium of the network, representinga major change in the market economy. The agriculturalproduct marketing model using Internet Plus helpsfarmers to expand the sales of the agricultural products,and also provides a new opportunity for the furtherdevelopment of the network marketing. The authordiscusses the Internet Plus-based agricultural productmarketing model, encompassing an analysis of theadvantages of marketing green agricultural productsin the Internet Plus era and the status quo of China’sagricultural product marketing activities. Consideringthe sales demand of green agricultural product in thecurrent market and the development of e-commerceunder the Internet Plus model, it will further promotethe development of network marketing activities ofgreen agricultural product in China.

Research on the Performance Evaluation and Advancing Path of Henan Agricultural Products E-marketing

Given that the traditional marketing management of agricultural products has been unable to meet the diversified demands of market, and the network has been applied to the marketing field of agricultural products,the research on the performance evaluation and advancing path of Henan agricultural products E-marketing is more important than before. Based on current problems of Henan agricultural products E-marketing,a system of performance evaluation is established,which covers website building and maintenance and other four first-class indexes as well as profit ratio of sales and other thirteen second-class indexes,and then the system is evaluated by comprehensive evaluation method. Meanwhile,it is explored to discuss how to further advance Henan agricultural products E-marketing.

Evaluation on Core Competitiveness of Wholesale Market of Agricultural Products Based on CWAA Operator

According to relevant data,we select five indices,namely management ability,organization and management capability,enterprise culture,development ability and technical equipment ability,to establish the index system of core competitiveness of wholesale market of agricultural products.Based on combination weight arithmetic average(CWAA) operator,we advance an evaluation model of core competitiveness of wholesale market of agricultural products which involves participation of many people.By inviting five exerts,we conduct evaluation in terms of management ability of wholesale market of agricultural products,organization and management capability of leadership,enterprise culture of wholesale market of agricultural products,future development ability of wholesale market of agricultural products,and exiting technical equipment ability of wholesale market of agricultural products.We adopt hundred-mark system to grade and evaluate core competitiveness of wholesale market of agricultural products.The results show that the experts’ evaluation score of core competitiveness of wholesale market of agricultural products is high.The evaluation result is reasonable and authentic and this model is feasible.

Practical Significance of Basin Water Market Construction on Agricultural Production

On the basis of introducing the concept of water market and the water market research in cluding both domestic market and foreign market,the system design features of water market are analyzed.The features include the prior distribution of agricultural water right,the close construction of market structure,reasonable price of water obtaining right and water pollution-discharge right and scientific stipulation of total volume of water use and total volume of pollution drainage.The practical significances of basin water market construction on Chinese agricultural production are revealed,which clover safeguarding the safety of agricultural water;effectively alleviating agricultural drought;saving the agricultural production water and improving the quality of agricultural products.

Empirical Research on Impact of Marketization of Agricultural Products on Income of Rural Households Based on Questionnaire Survey of Rural Household

Based on the survey and research on rural households in Changshu City and Jiangdu City of Jiangsu Province, this paper researches the microeconomic subject-commercial decision-making and production behaviours of the rural households, under the circumstance of development of agricultural product market in different regions. We conduct random sampling questionnaire survey on the rural households in 7 villages of Changshu City and Jiangdu City, Jiangsu Province, and obtain data, in order to judge and verify the theory, explore the relationship between market development of agricultural products, behaviours of rural households and income of rural households, and establish the econometric model of impact of market of agricultural products on income per capita of rural households. The research shows that there is difference in the level of socio-economic development in different regions of Jiangsu Province, and the effect of the same factors in different regions is not quite similar; the income structure of rural households and marketization development have great impact on total income per capita of rural households; the planting structure has significant impact on agricultural income per capita. Then the countermeasures and suggestions are put forward as follows: strengthen rural marketization building and broaden sales channel; reinforce information-based building and promote transparency and openness of rural market information; adjust the production structure of rural households rationally, coordinate agricultural production activities and non-agricultural activities of rural households, and balance the planting of cash crops and grain crops.

Status and Countermeasures for the Green Marketing of Agricultural Products Processing Enterprises in Yinchuan City,China

Based on the overview and characteristics of agricultural products processing enterprise in Yinchuan City,green marketing status of agricultural products processing enterprise in Yinchuan City is introduced from the aspects of product strategy,pricing strategy,distribution strategy and promotion strategy.Problems in the green marketing of agricultural products processing enterprise are analyzed,such as the obvious contradiction between the processing demand and the raw materials,low level of comprehensive utilization of resources,no common demand for green consumption in Yinchuan City,weak strength of enterprise and no concept of green marketing,poor macro-control and insufficient input,neglecting the environmental production of materials during marketing,and insufficient input of enterprises in professional marketing personnel.In order to improve the green marketing ability of enterprises and the development of agricultural products processing enterprise in Yinchuan City,the following countermeasures are put forward:green marketing strategy(mainly including cultivating the green marketing strategy for enterprises,gathering of green information,and strengthening the marketing strategy of target market)and green marketing policy(mainly including green products policy,green price policy,green channel policy and green promotion policy).

Mathematical Modeling and Analysis of Classified Marketing of Agricultural Products

Classified marketing of agricultural products was analyzed using the Logistic Regression Model. This method can take full advantage of information in agricultural product database,to find factors influencing best selling degree of agricultural products,and make quantitative analysis accordingly. Using this model,it is also able to predict sales of agricultural products,and provide reference for mapping out individualized sales strategy for popularizing agricultural products.

The Network Marketing of Fresh Agricultural Products in China

The paper introduced the connotation of network marketing of fresh agricultural products and analyzed the fundaments of launching the C2C marketing of fresh agricultural products in China.The fundaments mainly cover the development of e-commerce,the transformation of consumption concept,the change of life style and the features of Chinese agricultural production.The developmental status of the C2C marketing of Chinese fresh vegetables and fresh fruits is introduced and the plights,including imperfect rural network infrastructure,inadequate talents specialized in network marketing of fresh agricultural products,uneven quality of agricultural products,immature logistics system,uncertainty existed in faced by the C2C marketing of fresh agricultural products and imperfect governmental protection system,are pointed out.In the end,the developmental trend of Chinese network marketing of fresh agricultural products on the basis of C2C mode is described.

Technological Innovation of Agricultural Products Processing Enterprises from the Perspective of Modern Marketing——A Case of Agricultural Products Processing Enterprises in Hubei Province,China

The science and technology development of agricultural products processing enterprises in Hubei Province is analyzed.From the perspective of modern marketing,problems in the research and development work of agricultural products processing enterprises are analyzed from the aspects of market,personal training and technology radiation,which are mainly the lack of close connection with market.Countermeasures for the technological innovation of agricultural products processing enterprises are put forward,such as establishing modern enterprise culture with innovative features,strengthening the market benefits of brand,constructing a comprehensive customer orientation information platform,scientifically predicting and developing the market,doing well in market positioning of enterprise,selecting corresponding technology innovation strategy,taking technological innovation strategy as the basis,realizing the transformation from "4P" marketing combination to "4C",cultivating technical personnel,and realizing the integration of professional skill and marketing ability.

Lemon Effect of Green Agricultural Products and Its Marketing Strategy

The paper introduces the lemon effect of green agricultural products,analyzes the formation reasons of the lemon effect of green agricul-tural products and summarizes problems brought by the effect,such as malicious deception and high price.The paper proposes countermeasures toavoid the lemon effect of green agricultural products from a perspective of marketing.The first is to strengthen the quality supervision of green agri-cultural products,upgrade the quality of products,and build up branded products.The government should foster the main body of the products andguide the main body to realize the importance of brand construction and management.The second is to construct a sales channel system of greenagricultural products,making use of the trading center of modern green agricultural products to sell products,developing a long term partnershipwith processing industries,big supermarket and restaurants,making use of internet and selling products online and offline.The third is to propagatethe products.Make a good use of advertisement,personal sales,propagation and public relations to accelerate the healthy development of greenagricultural market.

Prevention of Agricultural Market Risks by Agricultural Production Entities in Hubei Province

Different agricultural production and operation entities face the same market risks.Since there is a huge gap in market risk prevention ability between agricultural market operation entities,the gap of risk prevention effect is huge.Using statistical analysis and comparative analysis methods,this paper analyzed characteristics and influencing factors of agricultural market risks and pointed out characteristics of agricultural market and special characteristics of agricultural production and operation entities in Hubei Province.Based on SWOT analysis on market risk prevention ability of agricultural production and operation entities in Hubei Province,it came up with three recommendations,including upgrading agricultural production and operation entities,enlarging the production and operation scale,and strengthening the ability of balancing the market demand and supply and bargaining power and pricing power.