期刊文献+
共找到4篇文章
< 1 >
每页显示 20 50 100
One Functioning Pattern to Introduce International Matured Underwear Brands into China's Market
1
作者 Yao Bing(姚冰) +1 位作者 Jiang Zhiwei(蒋智威) 《Journal of Donghua University(English Edition)》 EI CAS 2001年第3期94-96,共3页
China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited mark... China's underwear market, concurrently with the transformation of China's fashion companies' structure performed in recent years, has attracted numerous underwear brands to share the large but limited market,especially after entering WTO. Confronting the sharp competition, how can the China's companies survive?The following study answers this urgent question by introducing one functioning pattern for international matured brands to spread in the China's market. 展开更多
关键词 underwear brand china's market.
下载PDF
Research on Digital Marketing Intelligence Innovation of Guangzhou’s Time-Honored Brands in the Era of Big Data
2
作者 Qifan Huang 《Proceedings of Business and Economic Studies》 2022年第4期40-50,共11页
Guangzhou’s time-honored brands are the image of Guangzhou City,the historical legacy of the cultural emblems of the millennium commercial capital,the bearer of the memory of“old Guangdong”over generations,and the ... Guangzhou’s time-honored brands are the image of Guangzhou City,the historical legacy of the cultural emblems of the millennium commercial capital,the bearer of the memory of“old Guangdong”over generations,and the legends inscribed in the vast era of history.It not only carries the rise and fall of the city,but also documents the awakening,rejuvenation,and development of these“gold-lettered signboards.”In this age of big data,it is not only the expectation of the older generation,but also the responsibility of the new generation to“polish”the gold-lettered signboards of time-honored brands.“Time-honored brands”have accumulated rich and priceless knowledge from their ancestors in the vast era of business history and have profound cultural legacy.The time-honored brands that have been handed down not only allow the new generation to experience and identify with the unbounded knowledge of ancient people,but also provide economic value that can ensure the survival of future generations.However,in the market tide,the development of time-honored brands is not easy;some have even vanished.Therefore,it is imperative to take action to safeguard the development of time-honored brands,helping them to revitalize and shine once again.This paper discusses the difficulties in the development of Guangzhou’s time-honored brands and provides relevant suggestions for digital intelligence marketing of these“brands.” 展开更多
关键词 brand management Guangzhou time-honored brand Digital marketing Marketing strategy
下载PDF
Development Is A High Level Inheritance for China Time-honored Brand Products 被引量:2
3
作者 陈可冀 《Chinese Journal of Integrative Medicine》 SCIE CAS 2014年第11期803-804,共2页
As culture is the soul of a nation,the three books,"History of Chinese Philosophy,""History of Chinese Culture"and"History of Chinese Science and Technology"have demonstrated the superiority of our great Chinese... As culture is the soul of a nation,the three books,"History of Chinese Philosophy,""History of Chinese Culture"and"History of Chinese Science and Technology"have demonstrated the superiority of our great Chinese culture,and its significant impact in the field of international culture.Both core value and practical value of the Chinese culture are very clear,reflected in the views of universe,nature,life,health,disease,and therapy and related considerations,concepts,and technical methods. 展开更多
关键词 In Development Is A High Level Inheritance for China time-honored brand Products
原文传递
传统老字号的空间环境保护措施探讨——以西安市为例(英文)
4
作者 谷秋琳 《Journal of Landscape Research》 2010年第7期15-17,22,共4页
Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and ... Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established. 展开更多
关键词 time-honored brands INTANGIBLE CULTURAL heritages SPACE ENVIRONMENT Protective measures
下载PDF
上一页 1 下一页 到第
使用帮助 返回顶部