After more than 40 years of development,China's travel agency industry has grown rapidly,but the situation of scattered,small,weak and poor has not fundamentally changed.The unexpected the public health event cris...After more than 40 years of development,China's travel agency industry has grown rapidly,but the situation of scattered,small,weak and poor has not fundamentally changed.The unexpected the public health event crisis of COVID-19 in 2020 has brought great influence on China's travel agency industry,which makes China's travel agency industry face double challenges at home and abroad,but also breeds opportunities for development.In the face of the crisis,China's travel agency industry has responded to it,trying to restore confidence and revive the economy.This paper puts forward some idea from the aspects of crisis management,marketing and product development,including the establishment and implementation of the normalized tourism public crisis response mechanism;the reconstruction of the tourism image of the travel agency industry;the strengthening of marketing,with special attention to new media marketing;the emphasis on natural education,and the enhancement of the upgrading of tourism products.展开更多
In the 1930s and 1940s,Thomas Chao,an internationally-renowned Chinese journalist,influenced Chinese journalists’way of covering and writing news with his own prominent experience in international news reporting.Base...In the 1930s and 1940s,Thomas Chao,an internationally-renowned Chinese journalist,influenced Chinese journalists’way of covering and writing news with his own prominent experience in international news reporting.Based on his long-term news practice,Chao analyzed the differences between Chinese and Western press and explored the way for improvement.He called on the government to set up a national news agency so as to establish itself in the field of international communication,and helped the Central News Agency to take back Reuters’right to publish in China.Chao also actively promoted the exchange and cooperation between Chinese newspapers and news agencies and foreign press in international communication activities,striving to increase China’s voice worldwide.展开更多
文摘After more than 40 years of development,China's travel agency industry has grown rapidly,but the situation of scattered,small,weak and poor has not fundamentally changed.The unexpected the public health event crisis of COVID-19 in 2020 has brought great influence on China's travel agency industry,which makes China's travel agency industry face double challenges at home and abroad,but also breeds opportunities for development.In the face of the crisis,China's travel agency industry has responded to it,trying to restore confidence and revive the economy.This paper puts forward some idea from the aspects of crisis management,marketing and product development,including the establishment and implementation of the normalized tourism public crisis response mechanism;the reconstruction of the tourism image of the travel agency industry;the strengthening of marketing,with special attention to new media marketing;the emphasis on natural education,and the enhancement of the upgrading of tourism products.
文摘In the 1930s and 1940s,Thomas Chao,an internationally-renowned Chinese journalist,influenced Chinese journalists’way of covering and writing news with his own prominent experience in international news reporting.Based on his long-term news practice,Chao analyzed the differences between Chinese and Western press and explored the way for improvement.He called on the government to set up a national news agency so as to establish itself in the field of international communication,and helped the Central News Agency to take back Reuters’right to publish in China.Chao also actively promoted the exchange and cooperation between Chinese newspapers and news agencies and foreign press in international communication activities,striving to increase China’s voice worldwide.
