China’s automobile industrydevelopment can be dividedinto two stages. The first stage(1953-1978)focused on developing the No.1Auto Plant,No.2 Auto Plant and abatch of factories for producingautomobile components to m...China’s automobile industrydevelopment can be dividedinto two stages. The first stage(1953-1978)focused on developing the No.1Auto Plant,No.2 Auto Plant and abatch of factories for producingautomobile components to meet theneeds of national economicdevelopment,laying a foundationfor the automobile industry,Becauseof the deficiency of nationalcomprehensive strength and theimplementation of the plannedeconomic management system,automobile products were in shortsupply for a long time. The second stage(1978-1993)witnessed the rapid developmentafter China introduced the reformand opening policy.The annualaverage growth rate of automobileoutput stood at 13 percent,and thatof motors at 40 percent.展开更多
This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal...This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal point of all marketing operations. We look for agile opportunities in the Chinese automobile industry and identify customers＇ needs and expectations in the current and future markets and propose solutions to satisfy those needs. We, then, develop a strategic marketing framework based on the 5P marketing model and Blue Ocean Strategy to make best use of the agile opportunities.展开更多
文摘China’s automobile industrydevelopment can be dividedinto two stages. The first stage(1953-1978)focused on developing the No.1Auto Plant,No.2 Auto Plant and abatch of factories for producingautomobile components to meet theneeds of national economicdevelopment,laying a foundationfor the automobile industry,Becauseof the deficiency of nationalcomprehensive strength and theimplementation of the plannedeconomic management system,automobile products were in shortsupply for a long time. The second stage(1978-1993)witnessed the rapid developmentafter China introduced the reformand opening policy.The annualaverage growth rate of automobileoutput stood at 13 percent,and thatof motors at 40 percent.
文摘This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal point of all marketing operations. We look for agile opportunities in the Chinese automobile industry and identify customers＇ needs and expectations in the current and future markets and propose solutions to satisfy those needs. We, then, develop a strategic marketing framework based on the 5P marketing model and Blue Ocean Strategy to make best use of the agile opportunities.
