Chinese Brands Need to Tell Good Brand Stories for ＂Going Global＂

Under then ational wave of"going global",more and more Chinese enterprises and brands are nudging into the overseas market,with the focus shifting from pure manufact uring to quality focus and to the current innovation orientation,which signals that Chinese brands are exerting an increasingly greater inf luence in the international stage.

Hurun Most Valuable Chinese Brands Witnessed Chinese Brand Value Increasing

On September 17,2015,the Hurun Institute released the Hurun Most Valuable Chinese Brands 2015,a comprehensive ranking of the 200 most valuable home-grown China's Mainland brands.This is the tenth consecutive year of the list.'Whilst most Chinese brands remain unknown to the

Absorb the Imagination of Consumers Issues of the Chinese mode deal with global brands Article 1 A chronicle of Aubry Marty

The Chinese masters of the seventeenth century inspire luxury brand Chanel Some brands like Chanel continually put on the market products that carry an element of dream: an

An Experimental Pragmatic Study of Readers’Preferences for Methods Used in Translating Chinese Brand Names

This survey investigated different methods for translating Chinese brand names into English.Results of Pre-investigation show that five methods are most frequently used in translating Chinese Brand Names into English:English,Pinyin,Coinage,Acronym,and English+Pinyin.Two further experiments were conducted.The results of Experiment 1 indicated that participants evaluated translations produced using English as their most favored and English as the most appropriate method to translate Chinese brand names,showing low interest in translations by Pinyin and Coinage.The results of Experiment 2 further supported the English method as the most favored one in comparison to the Acronym and English+Pinyin,methods,and likewise in the methods used to translate different categories of brands.A“Mother-Tongue”Effect is observed in translation.This study concludes that English is the most effective method for translating Chinese brand names.

The 2nd Chinese Brand Festival Opens

On October 1,co-spon- sored by the China Council for the Pro- motion of Intenational Trade(CCPIT),the All-China Women's Federation(ACWF) and the Brand China Industry Alliance(Brand China),the 2nd Chinese Brand Festival was solemnly opened at the National Indoor Stadium.Nearly 20,000 entrepreneurs,brand experts,

Chinese Demand Boosts Luxury Brand Profits

The world’s biggest luxury brands have their eyes set on the Chinese consumer - a strategy that is reaping profits. In the next few months,the British fashion house Burberry will expand its retail space in China to capitalize on strong Chinese consumer demand for luxury products.Already,sales in China have contributed 4 percent to

The Influence of Country of Origin, Brand Awareness, Perceived Risk and Brand Image on Purchase Intention on China Wuling Air Electric Vehicles

In 2019, Indonesia was ranked second with 619,840.03 carbon emissions, after India. Therefore, the Indonesian government issued a zero emission plan in 2022 and encouraged Indonesians to purchase electric vehicles, striving to achieve zero emissions by 2060. Facing the huge potential market for the development of electric vehicles in Indonesia, the Chinese brand Wuling took this opportunity to launch its first electric vehicle, Wuling Air EV, in Indonesia. This study aims to analyze the influence of the brand image of Wuling electric vehicles, brand awareness, country of origin and perceived risk on the purchase intention of Indonesian consumers. Data collection in this study was carried out through offline and online questionnaires which were distributed to 150 respondents who met the research criteria in the JABODETABEK area, and they all owned cars and had driving experience. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was adopted for data analysis. The results of this study indicate that country of origin, perceived risk, and brand image have a significant effect on consumer purchase intention. In addition, perceived risk also has a significant positive impact on brand image. However, the influence of country of origin and brand awareness has no significant effect on brand image.

NE·TIGER Launches First Chinese Luxury Brand in Shanghai

November 6, 2010: Top Chinese luxury brand NE.TIGER launched a grand opening ceremony for its image store in Shanghai. The new store is located at Libao Square on Middle Huaihai Road, which has a commer-

A comparison of efficacy and safety between Chinese generic imatinib and branded imatinib in patients with newly-diagnosed chronic myeloid leukemia in the chronic phase:a single-center prospective cohort study

Objective To compare the efficacy and safety between Chinese generic imatinib(Xinwei~,Jiansu Hansoh Pharmaceutical Group Co.,Ltd.)and branded imatinib(Glivec~,Novartis)in patients with newly-diagnosed chronic myeloid leukemia in chronic phase(CML-CP).Methods Patients with newly diagnosed CML-CP