With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chines...With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chinese consumer market is shown mainly in two aspects. Firstly, the capacity of the market is growing fast. From 1979 to 1994, the yearly average increase rate of the gross value of national productivity was over nine percent. The sustained展开更多
There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’willingness on organic wine ...There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’willingness on organic wine purchase.Based on the TRA and TPB,combine with SCT,a conceptual model is established to solve research problems.展开更多
China is the world’s leading textile and apparel producer,but as China’s economy rapidly develops,all eyes are focused on the other end of the cotton supply chain--Chinese consumers. China’s middle class (with hous...China is the world’s leading textile and apparel producer,but as China’s economy rapidly develops,all eyes are focused on the other end of the cotton supply chain--Chinese consumers. China’s middle class (with household incomes of＄8,300 to＄68,800) has grown 22% in the last two years,to reach 80 million,and is expected to increase nearly tenfold by 2020 (according to Euromonitor,July 2007).As the disposable展开更多
文摘With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chinese consumer market is shown mainly in two aspects. Firstly, the capacity of the market is growing fast. From 1979 to 1994, the yearly average increase rate of the gross value of national productivity was over nine percent. The sustained
文摘There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’willingness on organic wine purchase.Based on the TRA and TPB,combine with SCT,a conceptual model is established to solve research problems.
文摘China is the world’s leading textile and apparel producer,but as China’s economy rapidly develops,all eyes are focused on the other end of the cotton supply chain--Chinese consumers. China’s middle class (with household incomes of＄8,300 to＄68,800) has grown 22% in the last two years,to reach 80 million,and is expected to increase nearly tenfold by 2020 (according to Euromonitor,July 2007).As the disposable
