This paper is on the Chinese-English advertisement translation. It gives people an orderly discussion with examples in three parts:the problems in current advertisement translation, the causes of these problems, essen...This paper is on the Chinese-English advertisement translation. It gives people an orderly discussion with examples in three parts:the problems in current advertisement translation, the causes of these problems, essential steps of making the Chinese-English translation of advertisement onto an appropriate way. This paper also suggests the principles of Chinese-English advertisement translation:natural, precise and understandable.展开更多
This thesis aims to exhibit deep-rooted origins of cultural differences and their influences on advertising translation. The definition of the advertising and the importance of the advertising translation will be intr...This thesis aims to exhibit deep-rooted origins of cultural differences and their influences on advertising translation. The definition of the advertising and the importance of the advertising translation will be introduced. And then, five aspects of cultural differences and their influences upon English-Chinese advertising translation are fully discussed with the help of relevant examples of English and Chinese advertisements. There are different values, different patterns of thinking, social norms of the society, different cultural connotations of the same word and different national aesthetic psychology.展开更多
Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English i...Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English in Chinese advertisements, movies and TV shows, which are shown in China's Mainland, Taiwan, and Hong Kong. Findings show that English is pervasively used in Chinese commercials in both China's Mainland and Taiwan. Unlike the situations in Taiwan, English is always used in combination with Chinese subtitles in China's Mainland, most international commercials are re-produced to be more applicable to local Chinese communities, and the strategy of advertising is different. In Hong Kong movies, Hong Kong English is used frequently, which gives the evidence that the language mixing behavior is popular in Hong Kong.展开更多
The main errors in translating Chinese advertisements into English are pragmatic failures in which target-language readers fail to find the optimal relevance between the target text and source text.The translation str...The main errors in translating Chinese advertisements into English are pragmatic failures in which target-language readers fail to find the optimal relevance between the target text and source text.The translation strategies proposed under the guidance of Relevance Theory can effectively help translators find out optimal relevance in the process of translating Chinese advertisements into English to avoid pragmatic failures.展开更多
文摘This paper is on the Chinese-English advertisement translation. It gives people an orderly discussion with examples in three parts:the problems in current advertisement translation, the causes of these problems, essential steps of making the Chinese-English translation of advertisement onto an appropriate way. This paper also suggests the principles of Chinese-English advertisement translation:natural, precise and understandable.
文摘This thesis aims to exhibit deep-rooted origins of cultural differences and their influences on advertising translation. The definition of the advertising and the importance of the advertising translation will be introduced. And then, five aspects of cultural differences and their influences upon English-Chinese advertising translation are fully discussed with the help of relevant examples of English and Chinese advertisements. There are different values, different patterns of thinking, social norms of the society, different cultural connotations of the same word and different national aesthetic psychology.
文摘Nowadays Chinese have become much more open and willing to welcome and embrace Western culture, and therefore English plays an important role in Chinese pop culture. This paper intends to analyze the role of English in Chinese advertisements, movies and TV shows, which are shown in China's Mainland, Taiwan, and Hong Kong. Findings show that English is pervasively used in Chinese commercials in both China's Mainland and Taiwan. Unlike the situations in Taiwan, English is always used in combination with Chinese subtitles in China's Mainland, most international commercials are re-produced to be more applicable to local Chinese communities, and the strategy of advertising is different. In Hong Kong movies, Hong Kong English is used frequently, which gives the evidence that the language mixing behavior is popular in Hong Kong.
文摘The main errors in translating Chinese advertisements into English are pragmatic failures in which target-language readers fail to find the optimal relevance between the target text and source text.The translation strategies proposed under the guidance of Relevance Theory can effectively help translators find out optimal relevance in the process of translating Chinese advertisements into English to avoid pragmatic failures.
