Research and Analysis of Chinese Social Catchphrases Based on Knowledge Graphs(1995-2023)

Using“catchphrases”as the keyword,this paper examines research literature(1995–2023)on catchphrases in China sourced from the China National Knowledge Infrastructure(CNKI).Utilizing CiteSpace for visualization analysis,it clarifies the current state of research on Chinese social catchphrases and identifies hotspots and evolution trends within the field.The findings reveal that the hotspots of research on social catchphrases in China involve text,discourse practice,and social practice,encompassing main research topics such as language structure,dissemination mechanisms,discourse meanings,and social mentality.However,current studies often focus on case analyses while ignoring the influence of macro social conditions on the production of catchphrases and neglecting the discourse production perspective regarding media events.Additionally,there is a lack of exploration of the subjects of discourse production.Future research should emphasize the long-term tracking of holistic research on catchphrases,focus on the intertextual influences between social context and the discourse production of catchphrases,place emphasis on the roles of Chinese mainstream media and digital media platforms in the discourse production and dissemination of catchphrases,attach importance to systematic investigations into the subjectivity of discourse production,and classify the research on the discourse governance of catchphrases as a key research field.