With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chines...With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chinese consumer market is shown mainly in two aspects. Firstly, the capacity of the market is growing fast. From 1979 to 1994, the yearly average increase rate of the gross value of national productivity was over nine percent. The sustained展开更多
On November 15th,the State Council approved that starting from May11th China will allow one transitional year for supervision on cross-border e-commerce retail,which means supervision will be continued based on the pi...On November 15th,the State Council approved that starting from May11th China will allow one transitional year for supervision on cross-border e-commerce retail,which means supervision will be continued based on the pilot model.In 10 pilot cities including Tianjin,Shanghai,Hangzhou,Ningbo,Zhenzhou,Guangzhou,Shenzhen,Chongqing,Fuzhou and Pingtan,customs clearance will be展开更多
There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’willingness on organic wine ...There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’willingness on organic wine purchase.Based on the TRA and TPB,combine with SCT,a conceptual model is established to solve research problems.展开更多
Russian is proactively tapping into the Chinese food market and China is importing more Russian food.According to statistics from customs,the Sino-Russian trade volume hit$64.2billion in the year of 2015,down 27.8%,an...Russian is proactively tapping into the Chinese food market and China is importing more Russian food.According to statistics from customs,the Sino-Russian trade volume hit$64.2billion in the year of 2015,down 27.8%,and Russia’s exports to China stood at$31.4 billion,down by 19.1%.'It is difficult for Russian companies to nudge into the展开更多
China is the world’s leading textile and apparel producer,but as China’s economy rapidly develops,all eyes are focused on the other end of the cotton supply chain--Chinese consumers. China’s middle class (with hous...China is the world’s leading textile and apparel producer,but as China’s economy rapidly develops,all eyes are focused on the other end of the cotton supply chain--Chinese consumers. China’s middle class (with household incomes of＄8,300 to＄68,800) has grown 22% in the last two years,to reach 80 million,and is expected to increase nearly tenfold by 2020 (according to Euromonitor,July 2007).As the disposable展开更多
Never before has China’s consumption issue attracted so much attention from various countries as it has under the current gloomy economic conditions caused about by the global financial crisis. Domestically, China re...Never before has China’s consumption issue attracted so much attention from various countries as it has under the current gloomy economic conditions caused about by the global financial crisis. Domestically, China relies on national consumption to stimulate its own economy, which previously depended heavily on exports; Internationally, scholars in the United States alleged that China’s high savings rate was the origin of this financial crisis. Questions have been raised concerning the direction of China’s consumption trend and whether the country should shift into a high consumption gear similar to that of the United States and Europe. Beijing Review reporter Liu Xinlian interviewed Li Peilin, Director of the Institute of Sociology at the Chinese Academy of Social Sciences, China’s top think tank, for his insight into this issue. Edited excerpts follow:展开更多
Shanghai GM Automotive Co., Ltd. (SGM) in-vested by Shanghai Automotive Industry (Group) Corp. and General Motors corp. with 50 per cent share each, is the biggest Sino- US joint venture by now. Its total investment r...Shanghai GM Automotive Co., Ltd. (SGM) in-vested by Shanghai Automotive Industry (Group) Corp. and General Motors corp. with 50 per cent share each, is the biggest Sino- US joint venture by now. Its total investment reached US $1.52 billion when estab-lished on June 12, 1997. The first Buick New Century rolled of production lines after 23 months of SGM’s es-tablishment, making a great stride on the development of China auto industry. Buick New Century equipped with 2.98-liter 2-valve V6 engine, fully automatic transmission, ABS, dual air bag, etc. is a high-and middle-end sedan展开更多
Editorial note Consumer demand is the driving force of economy.Since 1978,China has witnessed a massive rise in consumption and expansion of consumption mix.However,insufficient consumption has remained a primary cons...Editorial note Consumer demand is the driving force of economy.Since 1978,China has witnessed a massive rise in consumption and expansion of consumption mix.However,insufficient consumption has remained a primary constraint to economic growth.As such,domestic demand expansion and in particular demand-inducing strategy are high on the agenda of the Eleventh"Five- year Plan"(2006～2010).This article written by Dr.Chen Wenling offers a complete insight into the development,tendencies and deep-seated problems of consumer demand in China.展开更多
The Chinese masters of the seventeenth century inspire luxury brand Chanel Some brands like Chanel continually put on the market products that carry an element of dream: an
Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and b...Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and brand community engagement.Enhancing consumer engagement in the brand community is one of the key marketing objectives for strengthening the brand-consumer relationship.This study aims to explore the role of corporate social responsibility in enhancing brand community engagement and examines the dual mediating role of brand identification and community identification.Quantitative research was conducted and an adapted questionnaire was used.Survey data were collected from 405 Chinese consumers,and structural equational modeling was used to test the hypothesis.Results demonstrated that CSR motivates consumers to engage with the brand community.Further,brand identification and community identification perform the role of partial mediators.展开更多
文摘With a population of 1.2 billion, the enormous potential of the consumer market in China is common knowledge for people around the world. From an analysis by the Ministry of Internal Trade, the potential of the Chinese consumer market is shown mainly in two aspects. Firstly, the capacity of the market is growing fast. From 1979 to 1994, the yearly average increase rate of the gross value of national productivity was over nine percent. The sustained
文摘On November 15th,the State Council approved that starting from May11th China will allow one transitional year for supervision on cross-border e-commerce retail,which means supervision will be continued based on the pilot model.In 10 pilot cities including Tianjin,Shanghai,Hangzhou,Ningbo,Zhenzhou,Guangzhou,Shenzhen,Chongqing,Fuzhou and Pingtan,customs clearance will be
文摘There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’willingness on organic wine purchase.Based on the TRA and TPB,combine with SCT,a conceptual model is established to solve research problems.
文摘Russian is proactively tapping into the Chinese food market and China is importing more Russian food.According to statistics from customs,the Sino-Russian trade volume hit$64.2billion in the year of 2015,down 27.8%,and Russia’s exports to China stood at$31.4 billion,down by 19.1%.'It is difficult for Russian companies to nudge into the
文摘China is the world’s leading textile and apparel producer,but as China’s economy rapidly develops,all eyes are focused on the other end of the cotton supply chain--Chinese consumers. China’s middle class (with household incomes of＄8,300 to＄68,800) has grown 22% in the last two years,to reach 80 million,and is expected to increase nearly tenfold by 2020 (according to Euromonitor,July 2007).As the disposable
文摘Never before has China’s consumption issue attracted so much attention from various countries as it has under the current gloomy economic conditions caused about by the global financial crisis. Domestically, China relies on national consumption to stimulate its own economy, which previously depended heavily on exports; Internationally, scholars in the United States alleged that China’s high savings rate was the origin of this financial crisis. Questions have been raised concerning the direction of China’s consumption trend and whether the country should shift into a high consumption gear similar to that of the United States and Europe. Beijing Review reporter Liu Xinlian interviewed Li Peilin, Director of the Institute of Sociology at the Chinese Academy of Social Sciences, China’s top think tank, for his insight into this issue. Edited excerpts follow:
文摘Shanghai GM Automotive Co., Ltd. (SGM) in-vested by Shanghai Automotive Industry (Group) Corp. and General Motors corp. with 50 per cent share each, is the biggest Sino- US joint venture by now. Its total investment reached US $1.52 billion when estab-lished on June 12, 1997. The first Buick New Century rolled of production lines after 23 months of SGM’s es-tablishment, making a great stride on the development of China auto industry. Buick New Century equipped with 2.98-liter 2-valve V6 engine, fully automatic transmission, ABS, dual air bag, etc. is a high-and middle-end sedan
文摘Editorial note Consumer demand is the driving force of economy.Since 1978,China has witnessed a massive rise in consumption and expansion of consumption mix.However,insufficient consumption has remained a primary constraint to economic growth.As such,domestic demand expansion and in particular demand-inducing strategy are high on the agenda of the Eleventh"Five- year Plan"(2006～2010).This article written by Dr.Chen Wenling offers a complete insight into the development,tendencies and deep-seated problems of consumer demand in China.
文摘The Chinese masters of the seventeenth century inspire luxury brand Chanel Some brands like Chanel continually put on the market products that carry an element of dream: an
文摘Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and brand community engagement.Enhancing consumer engagement in the brand community is one of the key marketing objectives for strengthening the brand-consumer relationship.This study aims to explore the role of corporate social responsibility in enhancing brand community engagement and examines the dual mediating role of brand identification and community identification.Quantitative research was conducted and an adapted questionnaire was used.Survey data were collected from 405 Chinese consumers,and structural equational modeling was used to test the hypothesis.Results demonstrated that CSR motivates consumers to engage with the brand community.Further,brand identification and community identification perform the role of partial mediators.
