An Exploration of Traditional Chinese Cultural Programs:The Construction of Rituals,Narrative Strategies,and Experiential Insights

In the context of the cultural development of the new era and the burgeoning spiritual demands of the people,there has been a remarkable surge in the proliferation of traditional Chinese cultural programs.The“Chinese Festivals”series,produced by Henan TV,standing out as an engaging TV program that showcases traditional Chinese culture,has rapidly captivated a diverse audience across different age groups,creating a rich,multi-dimensional,and cross-media cultural communication ecosystem.The program strategically selects symbolic elements by systematically categorizing and organizing traditional Chinese cultural symbols to create a rich cultural space.It employs cutting-edge scientific and technological methods to enrich viewer immersion,crafting media rituals with both temporal significance and a profound sense of media ritual.This approach boosts the program’s popularity and sets a benchmark for industry innovation.By fostering an interactive narrative between mainstream media and the public,the program continuously broadens the scope of the“story world,”fostering a harmonious and structured national cultural community through the creative interpretation of traditional Chinese culture and the evocative crafting of the aesthetic sensibilities inherent in Chinese art.It is worth noting that the phenomenon of aesthetic fatigue besets the development of this serial program.To address this issue and further improve the appeal of the program,a comprehensive approach is required to develop a cohesive narrative mode for the“story world.”This involves harmonizing the interplay between artistic endeavors and technological advancements,synchronizing sensory experiences with the foundational ritualistic elements,and enhancing the effectiveness of the media communication matrix to construct a brand of media culture that has social significance,aesthetic value,and economic profits in the new era.

Integrating Chinese Culture Into Language Curriculum:Teaching Chinese Culture to International Students in China

This paper explores the integration of Chinese culture into language education for German students at the University of Shanghai for Science and Technology(USST).Focusing on USST’s Chinese curriculum and pedagogical strategies,the study emphasizes the importance of cultural immersion,experiential learning,and authentic materials.Drawing on Byram’s Intercultural Communicative Competence(ICC)model,the Cultural Studies Approach,and Task-Based Language Teaching(TBLT),the paper presents a case study on incorporating Chinese calligraphy into regular classes.This hands-on approach not only enriches cultural understanding but also enhances language skills.The findings stress the need for tailored,multifaceted pedagogical approaches to prepare international students for cross-cultural interactions in a globalized context.

Four Dimensions of Integrating Chinese Culture Into College English Teaching From the Perspective of Tyler’s Basic Principles

Integrating Chinese culture into college English can not only enhance students’humanities literacy and cultivate their cultural confidence,but also facilitate the inheritance and international dissemination of Chinese culture.Taking Tyler’s curriculum framework as the starting point,this paper analyzes some factors that affect the integration of Chinese culture into the college English teaching and proposes some strategies for the integration of Chinese culture into college English teaching by innovating teaching objectives,enriching teaching contents,transforming modes of course delivery,and reconstructing the assessment system.

The Application of the Domestication and Foreignization Translation Strategies in the Context of the Dissemination of Chinese Culture:A Case Study of the English Translation of Long

In January 2024,the Chinese Year of the Loong,how to translate the Chinese character Long went viral on the Internet.Taking the English translation of Long as an example,this study tends to make a tentative analysis of the application of translation strategies in the macro context of the dissemination of Chinese culture.Moreover,it probes into the phenomenon of Chinese cultural aphasia by analyzing the domestication and foreignization of Long in three aspects.The three attitudes provided ought to be addressed in the Chinese-English translations.This study emphasizes enhancing translators’cultural awareness and their cultural confidence in the process of translating the source language to the target language.

A Study on the Integration of Chinese Culture in High School English Teaching

The inseparable relationship between language and culture indicates that culture teaching is indispensable in English teaching.The ultimate goal of culture teaching in English teaching is to cultivate learners’cross-cultural communication skills.Cross-cultural communication is a two-way process,which requires not only knowledge of English culture but also the use of English as a medium for disseminating Chinese culture to the outside world.However,in actual English teaching,the teaching of Chinese culture is a mere formality,and the teaching effect is not obvious.Therefore,it is necessary to conduct a survey and research on Chinese culture teaching in high school English classrooms to understand its current situation,existing problems,and their causes,so as to provide suggestions for Chinese culture teaching in high school.

An Introduction to the Dissemination of Chinese Culture in English Teaching in Colleges and Universities

Language and culture are closely related,and understanding the cultural knowledge embedded in the process of language learning is an important goal of English teaching in colleges and universities.At present,the dissemination of Chinese culture in English teaching in colleges and universities is lacking,which affects the improvement of students’intercultural communication skills.In order to effectively solve such problems,we need to take effective measures to disseminate Chinese culture by combining teaching content and students’characteristics.This paper summarizes the problems of Chinese culture dissemination in English teaching in colleges and universities,and explores effective countermeasures and teaching considerations,hoping to provide teachers with valuable guidelines.

Application of Traditional Chinese Culture in Cross-Cultural English Education:A Case Study of the Maritime Silk Road in Guangdong Province

The phenomenon of aphasia in Chinese culture is serious.The existing English teaching materials emphasize too much Western culture education and lack traditional Chinese cultural elements.Therefore,this paper takes the Guangdong Maritime Silk Road as an example to study the specific application of traditional Chinese culture in cross-cultural English education.This paper first summarizes the significance of cross-cultural integration into college English education and then points out the serious phenomenon of Chinese cultural aphasia.Next,the paper focuses on English education,using English textbooks as a starting point to explore and integrate strategies related to excellent traditional Chinese culture from the Guangdong Maritime Silk Road.By integrating traditional Chinese culture into business English classes(with the Guangdong Maritime Silk Road as an example),the study explores the influence of such cultural integration on students’cross-cultural communication skills,cultural identity,and learning effects.The results showed that the P value of the experimental group and the control group was<0.05,that is,cultural integration had a positive effect on improving the effect of cross-cultural English education.The overall scores and cultural confidence of the experimental group are higher than those of the control group,which proves that cross-cultural teaching has a positive effect on the improvement of students’scores.

A Study of ISA in Chinese Cultural Communication

The paper tentatively studies the function of the indirect speech act in Chinese cultural communication, namely, domestic communication. Two aspects are shown in this paper： communication between people of different social status, genders and casual relationships, and communication between people of same social status, genders and close relationships. Therefore, the study result can be concluded like this： whether the use of indirect speech act is successful or not always influences people＇s communication significantly.

Translation Strategy of Chinese Culture-loaded Lexes and the Dissemination of Chinese Culture

Lexes are the most important and basic element of a language.Chinese culture-loaded lexes are those words or expressions that are greatly rich in Chinese culture.They can reflect the characteristics of Chinese culture and Chinese nation.Therefore,it is of great significance to pay attention to the translation of Chinese culture-loaded lexes as they play a decisive role in disseminating Chinese culture.It can help promote Chinese culture worldwide,improve China's cultural exchanges and communication with other nations and strengthen China's status in the world.This paper focuses on the Chinese culture-loaded words and proposes some possible means of translation with the purpose of spreading Chinese culture.

Investigating the Reliability and Validity of Chen and Starosta's Intercultural Sensitivity Scale (ISS) against Chinese Cultural Background

Intercultural Communication Competence (ICC), as one of the research fields of intercultural communication, has been given much importance from scholars all around the world. Intercultural sensitivity is one of the three dimensions in Dr Chen's ICC model. This research investigates the reliability and validity of Chen and Starosta's Intercultural Sensitivity Scale (ISS) (2000) against Chinese cultural background by using Chinese university students majoring in English as respondents.

Being Chinese in Lived Intercultural Experiences:A Discourse Analysis of Chinese Undergraduates’Perceptions of Chinese Culture

The current study investigates a group of Chinese undergraduates’perceptions of Chinese culture.It examines the discourses that the students drew on to assign meaning to Chinese culture and how the students used these discourses in constructing their Chinese cultural identity.A qualitative study was conducted collecting written self-reflective reports on critical intercultural incidents from 39 Chinese undergraduates at a university in Beijing.Questions designed to evoke reports from the students had them describe incidents in their past intercultural experiences that made them acutely aware of themselves“being Chinese”and specify aspects of Chinese culture that they felt such awareness could be attributed to.A discourse analysis reveals the multiplicity and contextuality of the students’notions of Chinese culture.The findings raise important considerations for contemporary Chinese undergraduates’cultural identity and their much debated“identity crisis.”

Integrating Chinese Culture with TEFL in Chinese Classroom

Language is a mirror of a particular society. In the field of foreign language teaching, researchers and scholars focus on the importance of cultural awareness of target language. Still English learners have some difficulties that they feel hard to overcome even if they have a good command of the target language and its culture. This paper attempts to give a new direction to English teaching in China through a discussion of integrating Chinese culture in TEFL.

Three Levels of Friendship in Modern Chinese Culture

Friendship has been cherished by Chinese people for thousands of years. In the ancient times, a bosom friend is someone who is worth dying for. But its meaning has been changing as the society evolves. This essay discusses the three different levels of friendship in modern-day China. And by exemplifying these three types: acquaintances, companions and confidants, this essay aims at helping readers who are not familiar with modern Chinese culture to have a better understanding of the meaning of friendship in China.

A Study on the Integration of Traditional Chinese Culture into College English Education Under the Context of Course-Based Ideological and Political Education

The construction of course-based ideological and political education is currently in its full swing.With both instrumentality and humanity,college English is the ideal carrier of ideological and political education.College English education should keep pace with the era,integrate with ideological and political education based on traditional Chinese culture,and construct a teaching system with Chinese characteristics.It is necessary to strengthen ideological and political orientation,reasonably integrate the teaching content,comprehensively enhance the quality of teachers,and actively innovate the teaching method,so as to further improve the effect of course-based ideological and political practice as well as realize the fundamental task of cultivating students through moral cultivation in higher education.

用英语讲好中国故事--以Chinese culture为主题的初中英语口语活动的设计

分析初中生英语口语能力的现状。结合教学实践,探究以Chinese culture为主题的初中英语口语活动的设计,提出确定活动的子主题、收集相关的语言素材、展开素材交流、开始正式的英语口语活动等步骤,从而有效促进学生在英语口语表达中感受我国传统文化的独特魅力,树立文化自信,增强用英语讲好中国故事的能力。

Empathy and Cognitive Schema:The Ways of Chinese Culture Going Global Reconsidered

In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.

Issues of Chinese Culture Going Global in the Era of Big Data and Wireless Internet

In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture begin to embark on a new challenge. Based on big data and new media platform,this thesis mainly analyzes the material selection,transmission channels and inspirations from internet stars,for example,Li Ziqi,advocating reader analysis mechanism and diversified communication modes,so as to let foreigners understand and love Chinese culture through various channels,and promote Chinese culture going global.

Research Status and Reflection on Chinese Cultural Identity

Chinese cultural identity has great significance in maintaining the unity of Chinese nation and promo-ting the development of Chinese culture.This paper explains the definition and development of Chinese cultural iden-tity.Research targets include Chinese cultural identity of collge students and Chinese cultural identity of Chinese eth-nic minorities.This paper also carries out a comparative research from an international perspective.Enhancing Chinese cultural identity not only has an important efect on the prosperity and development of Chinese culture,but also has far-reaching impact on the Chinese national identity.

The New Media Engine for Promoting Chinese Cultural Diffusion： A Case Study of＂Confucius Institute Online＂

As a developing Non-profit Organization （NPO） system for the learning and diffusion of Chinese language and culture around the globe, the Confucius Institute network is becoming more and more important for China＇s presence and influence in a diversified arena of world cultures. While this network is being enlarged and improved with the Chinese govemment＇s persistent backing, it is, however, recognized that the influence and efficiency of the institutes are still limited. It might not be essential whether people come primarily as serious language learners, but necessarily, the platform has to be attractive enough for a considerable proportion of users to stick on, making the Confucius Institute System a sustainable cultural service provider. Within the background of information society, the Intemet, mobile service, digital broadcasting, and other types of new media would act as an important effort to help Confucius Institutes to improve the capabilities of interacting with users, offering users with abundant media-rich content, and minimizing users＇ inconvenience by enhancing users＇ experience, lowering travel and time cost, and easily providing multi-lingual support. In this paper, we take the platform of Confucius Institute Online （http：//www.chinese.cn, the official Intemet portal of the Confucius Institute network） as a case of actuality to analyze how the Confucius Institute system could utilize the communication capability of new media to enrich, enlarge, and enhance the diffusion of Chinese culture and language. Advantages and deficiencies of the planning, design, and layout of the portal＇s functionality and views are presented, upon which a number of strategic suggestions are raised, for the sake of further improvement of Confucius Institute＇s efficiency in cultural diffusion and sustainable development.