This paper explores the integration of Chinese culture into language education for German students at the University of Shanghai for Science and Technology(USST).Focusing on USST’s Chinese curriculum and pedagogical ...This paper explores the integration of Chinese culture into language education for German students at the University of Shanghai for Science and Technology(USST).Focusing on USST’s Chinese curriculum and pedagogical strategies,the study emphasizes the importance of cultural immersion,experiential learning,and authentic materials.Drawing on Byram’s Intercultural Communicative Competence(ICC)model,the Cultural Studies Approach,and Task-Based Language Teaching(TBLT),the paper presents a case study on incorporating Chinese calligraphy into regular classes.This hands-on approach not only enriches cultural understanding but also enhances language skills.The findings stress the need for tailored,multifaceted pedagogical approaches to prepare international students for cross-cultural interactions in a globalized context.展开更多
Integrating Chinese culture into college English can not only enhance students’humanities literacy and cultivate their cultural confidence,but also facilitate the inheritance and international dissemination of Chines...Integrating Chinese culture into college English can not only enhance students’humanities literacy and cultivate their cultural confidence,but also facilitate the inheritance and international dissemination of Chinese culture.Taking Tyler’s curriculum framework as the starting point,this paper analyzes some factors that affect the integration of Chinese culture into the college English teaching and proposes some strategies for the integration of Chinese culture into college English teaching by innovating teaching objectives,enriching teaching contents,transforming modes of course delivery,and reconstructing the assessment system.展开更多
In January 2024,the Chinese Year of the Loong,how to translate the Chinese character Long went viral on the Internet.Taking the English translation of Long as an example,this study tends to make a tentative analysis o...In January 2024,the Chinese Year of the Loong,how to translate the Chinese character Long went viral on the Internet.Taking the English translation of Long as an example,this study tends to make a tentative analysis of the application of translation strategies in the macro context of the dissemination of Chinese culture.Moreover,it probes into the phenomenon of Chinese cultural aphasia by analyzing the domestication and foreignization of Long in three aspects.The three attitudes provided ought to be addressed in the Chinese-English translations.This study emphasizes enhancing translators’cultural awareness and their cultural confidence in the process of translating the source language to the target language.展开更多
The inseparable relationship between language and culture indicates that culture teaching is indispensable in English teaching.The ultimate goal of culture teaching in English teaching is to cultivate learners’cross-...The inseparable relationship between language and culture indicates that culture teaching is indispensable in English teaching.The ultimate goal of culture teaching in English teaching is to cultivate learners’cross-cultural communication skills.Cross-cultural communication is a two-way process,which requires not only knowledge of English culture but also the use of English as a medium for disseminating Chinese culture to the outside world.However,in actual English teaching,the teaching of Chinese culture is a mere formality,and the teaching effect is not obvious.Therefore,it is necessary to conduct a survey and research on Chinese culture teaching in high school English classrooms to understand its current situation,existing problems,and their causes,so as to provide suggestions for Chinese culture teaching in high school.展开更多
The phenomenon of aphasia in Chinese culture is serious.The existing English teaching materials emphasize too much Western culture education and lack traditional Chinese cultural elements.Therefore,this paper takes th...The phenomenon of aphasia in Chinese culture is serious.The existing English teaching materials emphasize too much Western culture education and lack traditional Chinese cultural elements.Therefore,this paper takes the Guangdong Maritime Silk Road as an example to study the specific application of traditional Chinese culture in cross-cultural English education.This paper first summarizes the significance of cross-cultural integration into college English education and then points out the serious phenomenon of Chinese cultural aphasia.Next,the paper focuses on English education,using English textbooks as a starting point to explore and integrate strategies related to excellent traditional Chinese culture from the Guangdong Maritime Silk Road.By integrating traditional Chinese culture into business English classes(with the Guangdong Maritime Silk Road as an example),the study explores the influence of such cultural integration on students’cross-cultural communication skills,cultural identity,and learning effects.The results showed that the P value of the experimental group and the control group was<0.05,that is,cultural integration had a positive effect on improving the effect of cross-cultural English education.The overall scores and cultural confidence of the experimental group are higher than those of the control group,which proves that cross-cultural teaching has a positive effect on the improvement of students’scores.展开更多
Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language lear...Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language learning and improve their learning effect through understanding the excellent traditional Chinese culture,at the same time,culture teaching can help to disseminate the Chinese culture and promote the development of a multicultural world.Taking the teaching of Chinese New Year culture as an example,we analyze the current teaching materials involving Chinese New Year culture with high popularity and acceptance,put forward effective teaching methods matching the feasibility of teaching Chinese New Year culture,and then present the specific teaching design of Chinese New Year culture,in order to provide references for the teaching of culture in International Chinese Language Education.展开更多
Environmental design plays a critical role in shaping human habitats.In the context of increasing homogenization of environmental aesthetics,the pervasive influence of the information age,and challenges in industry gr...Environmental design plays a critical role in shaping human habitats.In the context of increasing homogenization of environmental aesthetics,the pervasive influence of the information age,and challenges in industry growth,the question arises:where does environmental design stand?This article delves into the development of the environmental design industry in view of China’s diverse regional cultural contexts.It analyzes the concepts and interconnections between China’s regional cultures and environmental design,identifies current issues,and proposes strategies for integrating China’s regional cultures into environmental design practices.This exploration provides valuable insights into the evolution of environmental design within the framework of China’s distinct regional cultural characteristics in the contemporary era.展开更多
Language and culture are closely related,and understanding the cultural knowledge embedded in the process of language learning is an important goal of English teaching in colleges and universities.At present,the disse...Language and culture are closely related,and understanding the cultural knowledge embedded in the process of language learning is an important goal of English teaching in colleges and universities.At present,the dissemination of Chinese culture in English teaching in colleges and universities is lacking,which affects the improvement of students’intercultural communication skills.In order to effectively solve such problems,we need to take effective measures to disseminate Chinese culture by combining teaching content and students’characteristics.This paper summarizes the problems of Chinese culture dissemination in English teaching in colleges and universities,and explores effective countermeasures and teaching considerations,hoping to provide teachers with valuable guidelines.展开更多
Foreign language education involves not only language education but also cultural education.It is the new mission of today’s foreign language education to integrate Chinese traditional culture into foreign language t...Foreign language education involves not only language education but also cultural education.It is the new mission of today’s foreign language education to integrate Chinese traditional culture into foreign language teaching and cultivate foreign language talents who can tell Chinese stories well and spread Chinese voice.As a basic course for English majors,English Listening and Speaking faces many challenges when it is integrated into Chinese traditional culture,such as complex teaching content,limited teaching resources,insufficient teachers’literacy,and students’listening and speaking difficulties.In order to solve these problems,teachers and universities should work together to sort out the connotation of Chinese traditional culture,develop audio-visual teaching materials,organize teacher training,and innovate teaching methods,so as to effectively promote the connection between Chinese traditional culture and English Listening and Speaking curriculum system.展开更多
Against the background of a rigorous campaign of globalization of Chinese culture, the global dissemination of local operas has drawn attention from the government, art performers, translators and scholars. This paper...Against the background of a rigorous campaign of globalization of Chinese culture, the global dissemination of local operas has drawn attention from the government, art performers, translators and scholars. This paper takes Wuxi Opera, a precious cultural treasure in Jiangsu province, China, for example. We will discuss the difficulties in spreading Wuxi Opera globally and learn the successful globalizing experience from other operas, such as Peking Opera, Kunqu Opera and Sichuan Opera. Considering the important status and rich resources of Peking Opera, we will analyze Peking Opera thoroughly and the most important aspects of Sichuan Opera and Kunqu Opera. By analyzing their translations and globalization process, we believe that Wuxi Opera should make efforts especially in four aspects to make progress in its globalizing campaign.展开更多
Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread ...Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread of Chinese culture.Therefore,the spread of Chinese Confucian thought abroad is also the key to Chinese culture “going global”.However,there are some cultural hinders between China and the West due to the differences in cultures.On the basis of summarizing Confucius and Socrates’ thoughts,this paper analyzes their essence of thoughts by contrast,which represent the eastern and Western cultures respectively.From the perspective of cross-cultural communication,the paper adopts the methods of multiculturalism,criticism and down-to-earth attitudes to deal with Chinese and Western cultures in order to make Chinese go global and share China’s wisdom with the world.展开更多
The Belt and Road Initiative contains the aspiration of Chinese nation to pursue ideological freedom and desire of strengthening international exchanges and cooperation. This paper takes the Belt and Road Initiative f...The Belt and Road Initiative contains the aspiration of Chinese nation to pursue ideological freedom and desire of strengthening international exchanges and cooperation. This paper takes the Belt and Road Initiative for example,emphasizing the interpretation of the inheritance and development of Chinese culture so as to study the importance of Culture Self-Consciousness in Chinese Philosophy,in the context of English globalization. That is to say,this paper stresses the spirits and the stand of nation 's demonstration on pursuing peace,cooperation and sustainable development in the civilization continuity from traditional China to the contemporary China,with practical philosophic view.展开更多
In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the ...In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.展开更多
In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture...In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture begin to embark on a new challenge. Based on big data and new media platform,this thesis mainly analyzes the material selection,transmission channels and inspirations from internet stars,for example,Li Ziqi,advocating reader analysis mechanism and diversified communication modes,so as to let foreigners understand and love Chinese culture through various channels,and promote Chinese culture going global.展开更多
Along with the globalization,all fields in the society are making a very broad,profound epochal change.Globalization has developed its own outstanding cultural characteristics in the development,and simultaneously the...Along with the globalization,all fields in the society are making a very broad,profound epochal change.Globalization has developed its own outstanding cultural characteristics in the development,and simultaneously the social and cultural influences from the era of globalization are also very significant.Because of globalization,the conflict between Chinese and western cultures widely emerge,which has been reflected obviously from different levels.Thus,it is imperative to adjust Chinese and western cultures in the process of globalization.展开更多
Against the historical background today that is themed with'dialogue'and'integration'and in the context of'Internet thinking'in the new media era,Chinese film is at a critical juncture of going...Against the historical background today that is themed with'dialogue'and'integration'and in the context of'Internet thinking'in the new media era,Chinese film is at a critical juncture of going global and exploring a new stage and new forms.Therefore,the'Go Global'strategy has become the only path for Chinese film to pursue development and secure a footing in the international film industry and an indisputable fact that the academic circle is studying.This paper will discuss the opportunities and challenges faced by Chinese film in the new era from the angle of the cultural significance and reflection of its going global,and will,through SWOT analysis and in-depth study,try to find the paths and tactics truly suitable for Chinese film in that process.展开更多
This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective...This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective to include customs which were perceived as quite different from their own.Unsurprisingly,all of the participants were interested in superficial experiences with Chinese culture,like eating Chinese food.More than half of the participants indicated a desire to visit historical sites,such as the Great Wall and the Forbidden City.Half of the participants would like to travel in big cities such as Beijing and Shanghai,if they were to visit China.Not a few of Chinese descendants were eager to go to China for tracing roots.According to the results of the research,some"going global"strategies of Chinese culture were provided.The results may impact on Chinese culture's"going global"trend and offer support to the spread of Chinese culture.展开更多
In recent years,with the accelerating of the integration of world economy,the world culture tends to integrate into one,especially the developed countries which rely on their powerful economic forces,conduct cultural ...In recent years,with the accelerating of the integration of world economy,the world culture tends to integrate into one,especially the developed countries which rely on their powerful economic forces,conduct cultural infiltration in the backward countries and regions.Many disadvantaged countries gradually lose their cultural uniqueness,faced with the risk of being assimilated entirely by the advantaged culture.China,as a developing country,its culture has also suffered from being penetrating.Chinese culture has a long history and is of great diversity,the present author discusses only a branch of Chinese culture,i.e.Chinese clothing culture.The present author aims to explore the development of Chinese clothing culture in the context of cultural globalization,then some feasible counter-measures to resist the adverse effects of globalization and to maintain and carry forward the essence of our clothing culture in the irreversible trend of globalization.展开更多
The irreversible trend of globalization has great effects on language and culture. In the context of globalization, China English acts as the medium of Chinese culture. It conveys Chinese culture from three perspectiv...The irreversible trend of globalization has great effects on language and culture. In the context of globalization, China English acts as the medium of Chinese culture. It conveys Chinese culture from three perspectives: the unique concepts, the typical thinking mode, and distinctive Chinese personality. In this way, China English enhances the introduction of Chinese culture,thus promoting the soft power of China.展开更多
A multi-level analysis on the conflict between Chinese and western sports cultures in the era of globalization must be always made for realzaing the co-development of the two sports cultures in the era of globalizatio...A multi-level analysis on the conflict between Chinese and western sports cultures in the era of globalization must be always made for realzaing the co-development of the two sports cultures in the era of globalization.To choose the ways of developing the sports culture in the era of globalization,it is necessary to implement from breaking misunderstandings,strengthening the protection of the national traditional sports,learning from excellent western sports cultures,promoting the comprehensive innovation of sports culture,etc.展开更多
文摘This paper explores the integration of Chinese culture into language education for German students at the University of Shanghai for Science and Technology(USST).Focusing on USST’s Chinese curriculum and pedagogical strategies,the study emphasizes the importance of cultural immersion,experiential learning,and authentic materials.Drawing on Byram’s Intercultural Communicative Competence(ICC)model,the Cultural Studies Approach,and Task-Based Language Teaching(TBLT),the paper presents a case study on incorporating Chinese calligraphy into regular classes.This hands-on approach not only enriches cultural understanding but also enhances language skills.The findings stress the need for tailored,multifaceted pedagogical approaches to prepare international students for cross-cultural interactions in a globalized context.
基金supported by Program of curriculum ideological and political education teaching reform,Zhoukou Normal University-Research on the Path of Ideological and Political Construction of College English Course in local universities from the perspective of cultural confidence(Fund No.SZJG-2022004)Program of Educational Curriculum Reform Henan Province-The exploration of the cultivation of the mentors in normal universities under the background of teacher professional certification(Fund No.2022-JSJYZD-028)+1 种基金the research and practice program of teaching and learning in Zhoukou Normal University(Fund No.JF2021016)achievements of the training program for young and middle-aged key teachers at Zhoukou Normal University in 2021.
文摘Integrating Chinese culture into college English can not only enhance students’humanities literacy and cultivate their cultural confidence,but also facilitate the inheritance and international dissemination of Chinese culture.Taking Tyler’s curriculum framework as the starting point,this paper analyzes some factors that affect the integration of Chinese culture into the college English teaching and proposes some strategies for the integration of Chinese culture into college English teaching by innovating teaching objectives,enriching teaching contents,transforming modes of course delivery,and reconstructing the assessment system.
文摘In January 2024,the Chinese Year of the Loong,how to translate the Chinese character Long went viral on the Internet.Taking the English translation of Long as an example,this study tends to make a tentative analysis of the application of translation strategies in the macro context of the dissemination of Chinese culture.Moreover,it probes into the phenomenon of Chinese cultural aphasia by analyzing the domestication and foreignization of Long in three aspects.The three attitudes provided ought to be addressed in the Chinese-English translations.This study emphasizes enhancing translators’cultural awareness and their cultural confidence in the process of translating the source language to the target language.
文摘The inseparable relationship between language and culture indicates that culture teaching is indispensable in English teaching.The ultimate goal of culture teaching in English teaching is to cultivate learners’cross-cultural communication skills.Cross-cultural communication is a two-way process,which requires not only knowledge of English culture but also the use of English as a medium for disseminating Chinese culture to the outside world.However,in actual English teaching,the teaching of Chinese culture is a mere formality,and the teaching effect is not obvious.Therefore,it is necessary to conduct a survey and research on Chinese culture teaching in high school English classrooms to understand its current situation,existing problems,and their causes,so as to provide suggestions for Chinese culture teaching in high school.
基金Research on the Cultural Inheritance of Guangdong Maritime Silk Road Enabled by AI(CXXL2024249)。
文摘The phenomenon of aphasia in Chinese culture is serious.The existing English teaching materials emphasize too much Western culture education and lack traditional Chinese cultural elements.Therefore,this paper takes the Guangdong Maritime Silk Road as an example to study the specific application of traditional Chinese culture in cross-cultural English education.This paper first summarizes the significance of cross-cultural integration into college English education and then points out the serious phenomenon of Chinese cultural aphasia.Next,the paper focuses on English education,using English textbooks as a starting point to explore and integrate strategies related to excellent traditional Chinese culture from the Guangdong Maritime Silk Road.By integrating traditional Chinese culture into business English classes(with the Guangdong Maritime Silk Road as an example),the study explores the influence of such cultural integration on students’cross-cultural communication skills,cultural identity,and learning effects.The results showed that the P value of the experimental group and the control group was<0.05,that is,cultural integration had a positive effect on improving the effect of cross-cultural English education.The overall scores and cultural confidence of the experimental group are higher than those of the control group,which proves that cross-cultural teaching has a positive effect on the improvement of students’scores.
文摘Culture teaching is an inseparable part of International Chinese Language Education,and it has great significance in international Chinese language teaching.Students can enhance their interest in Chinese language learning and improve their learning effect through understanding the excellent traditional Chinese culture,at the same time,culture teaching can help to disseminate the Chinese culture and promote the development of a multicultural world.Taking the teaching of Chinese New Year culture as an example,we analyze the current teaching materials involving Chinese New Year culture with high popularity and acceptance,put forward effective teaching methods matching the feasibility of teaching Chinese New Year culture,and then present the specific teaching design of Chinese New Year culture,in order to provide references for the teaching of culture in International Chinese Language Education.
文摘Environmental design plays a critical role in shaping human habitats.In the context of increasing homogenization of environmental aesthetics,the pervasive influence of the information age,and challenges in industry growth,the question arises:where does environmental design stand?This article delves into the development of the environmental design industry in view of China’s diverse regional cultural contexts.It analyzes the concepts and interconnections between China’s regional cultures and environmental design,identifies current issues,and proposes strategies for integrating China’s regional cultures into environmental design practices.This exploration provides valuable insights into the evolution of environmental design within the framework of China’s distinct regional cultural characteristics in the contemporary era.
文摘Language and culture are closely related,and understanding the cultural knowledge embedded in the process of language learning is an important goal of English teaching in colleges and universities.At present,the dissemination of Chinese culture in English teaching in colleges and universities is lacking,which affects the improvement of students’intercultural communication skills.In order to effectively solve such problems,we need to take effective measures to disseminate Chinese culture by combining teaching content and students’characteristics.This paper summarizes the problems of Chinese culture dissemination in English teaching in colleges and universities,and explores effective countermeasures and teaching considerations,hoping to provide teachers with valuable guidelines.
基金Special Group on Philosophy and Social Science Planning of Guangdong Province“The Construction and Practice of the POA-Based Teaching Mode of Integrating Chinese Excellent Traditional Culture into English Listening,and Speaking Course for English Majors”(GD23WZXY02-06)。
文摘Foreign language education involves not only language education but also cultural education.It is the new mission of today’s foreign language education to integrate Chinese traditional culture into foreign language teaching and cultivate foreign language talents who can tell Chinese stories well and spread Chinese voice.As a basic course for English majors,English Listening and Speaking faces many challenges when it is integrated into Chinese traditional culture,such as complex teaching content,limited teaching resources,insufficient teachers’literacy,and students’listening and speaking difficulties.In order to solve these problems,teachers and universities should work together to sort out the connotation of Chinese traditional culture,develop audio-visual teaching materials,organize teacher training,and innovate teaching methods,so as to effectively promote the connection between Chinese traditional culture and English Listening and Speaking curriculum system.
文摘Against the background of a rigorous campaign of globalization of Chinese culture, the global dissemination of local operas has drawn attention from the government, art performers, translators and scholars. This paper takes Wuxi Opera, a precious cultural treasure in Jiangsu province, China, for example. We will discuss the difficulties in spreading Wuxi Opera globally and learn the successful globalizing experience from other operas, such as Peking Opera, Kunqu Opera and Sichuan Opera. Considering the important status and rich resources of Peking Opera, we will analyze Peking Opera thoroughly and the most important aspects of Sichuan Opera and Kunqu Opera. By analyzing their translations and globalization process, we believe that Wuxi Opera should make efforts especially in four aspects to make progress in its globalizing campaign.
基金the research findings of Hunan Province Philosophy and Social Science Fund’s Foreign Language Joint Project“The Study of the Phenomenon of Unreliable Translation Based on Cultural Turn”(No.16WLH02)
文摘Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread of Chinese culture.Therefore,the spread of Chinese Confucian thought abroad is also the key to Chinese culture “going global”.However,there are some cultural hinders between China and the West due to the differences in cultures.On the basis of summarizing Confucius and Socrates’ thoughts,this paper analyzes their essence of thoughts by contrast,which represent the eastern and Western cultures respectively.From the perspective of cross-cultural communication,the paper adopts the methods of multiculturalism,criticism and down-to-earth attitudes to deal with Chinese and Western cultures in order to make Chinese go global and share China’s wisdom with the world.
文摘The Belt and Road Initiative contains the aspiration of Chinese nation to pursue ideological freedom and desire of strengthening international exchanges and cooperation. This paper takes the Belt and Road Initiative for example,emphasizing the interpretation of the inheritance and development of Chinese culture so as to study the importance of Culture Self-Consciousness in Chinese Philosophy,in the context of English globalization. That is to say,this paper stresses the spirits and the stand of nation 's demonstration on pursuing peace,cooperation and sustainable development in the civilization continuity from traditional China to the contemporary China,with practical philosophic view.
基金funded by Key Planning Project of Philosophy and Social Sciences of Anhui Province(Number:AHSKZ2018D11).
文摘In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.
基金one of the research achievements of the project"The translation of Children’s Literature and Chinese Culture Going Global"(NoY201840027)sponsored by the Education Department of Zhejiang Province。
文摘In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture begin to embark on a new challenge. Based on big data and new media platform,this thesis mainly analyzes the material selection,transmission channels and inspirations from internet stars,for example,Li Ziqi,advocating reader analysis mechanism and diversified communication modes,so as to let foreigners understand and love Chinese culture through various channels,and promote Chinese culture going global.
文摘Along with the globalization,all fields in the society are making a very broad,profound epochal change.Globalization has developed its own outstanding cultural characteristics in the development,and simultaneously the social and cultural influences from the era of globalization are also very significant.Because of globalization,the conflict between Chinese and western cultures widely emerge,which has been reflected obviously from different levels.Thus,it is imperative to adjust Chinese and western cultures in the process of globalization.
基金Project of 2010 national social science fund:Study of Media Brand Establishment in the Strategic Vision of National Cultural Industry(project approval number:10CXW023)
文摘Against the historical background today that is themed with'dialogue'and'integration'and in the context of'Internet thinking'in the new media era,Chinese film is at a critical juncture of going global and exploring a new stage and new forms.Therefore,the'Go Global'strategy has become the only path for Chinese film to pursue development and secure a footing in the international film industry and an indisputable fact that the academic circle is studying.This paper will discuss the opportunities and challenges faced by Chinese film in the new era from the angle of the cultural significance and reflection of its going global,and will,through SWOT analysis and in-depth study,try to find the paths and tactics truly suitable for Chinese film in that process.
基金part of the key project of humanities and social sciences(SK2015A468)supported by Anhui Provincial Department of Education
文摘This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective to include customs which were perceived as quite different from their own.Unsurprisingly,all of the participants were interested in superficial experiences with Chinese culture,like eating Chinese food.More than half of the participants indicated a desire to visit historical sites,such as the Great Wall and the Forbidden City.Half of the participants would like to travel in big cities such as Beijing and Shanghai,if they were to visit China.Not a few of Chinese descendants were eager to go to China for tracing roots.According to the results of the research,some"going global"strategies of Chinese culture were provided.The results may impact on Chinese culture's"going global"trend and offer support to the spread of Chinese culture.
文摘In recent years,with the accelerating of the integration of world economy,the world culture tends to integrate into one,especially the developed countries which rely on their powerful economic forces,conduct cultural infiltration in the backward countries and regions.Many disadvantaged countries gradually lose their cultural uniqueness,faced with the risk of being assimilated entirely by the advantaged culture.China,as a developing country,its culture has also suffered from being penetrating.Chinese culture has a long history and is of great diversity,the present author discusses only a branch of Chinese culture,i.e.Chinese clothing culture.The present author aims to explore the development of Chinese clothing culture in the context of cultural globalization,then some feasible counter-measures to resist the adverse effects of globalization and to maintain and carry forward the essence of our clothing culture in the irreversible trend of globalization.
文摘The irreversible trend of globalization has great effects on language and culture. In the context of globalization, China English acts as the medium of Chinese culture. It conveys Chinese culture from three perspectives: the unique concepts, the typical thinking mode, and distinctive Chinese personality. In this way, China English enhances the introduction of Chinese culture,thus promoting the soft power of China.
基金A General National Educational Science Planning Project:Study on the Fundamental Role of “Chinese Textbooks in a Century” in the Cultural Inheritance and Innovation(No.BAA120011)
文摘A multi-level analysis on the conflict between Chinese and western sports cultures in the era of globalization must be always made for realzaing the co-development of the two sports cultures in the era of globalization.To choose the ways of developing the sports culture in the era of globalization,it is necessary to implement from breaking misunderstandings,strengthening the protection of the national traditional sports,learning from excellent western sports cultures,promoting the comprehensive innovation of sports culture,etc.