Hero Hua Mulan With a Thousand Faces:Why Chinese Stories Can Move the World?Evidence From a Global Cross-Cultural Interview Survey

While people from Western countries do not always understand of the underlying cultural values of most Chinese stories,the Hua Mulan story has gained significant recognition from Western audiences.Therefore,it would be quite beneficial if we could understand the key elements that have contributed to the success of the Hua Mulan story so that we can employ similar elements in other intercultural communication programs and promote the communication and dissemination of cultures between China and the rest of the world.According to the findings from the interviews of 6,130 respondents from 107 countries,we found that the Hua Mulan story gains global acceptance because it represents a story of“a hero with a thousand faces,”which embodies the integration of Chinese traditions and contemporary spirit through sharing a global meaning while responding to various culturally common challenges.Five key cultural value dimensions are responsible for this Chinese story’s cross-cultural affinity and influence,which helped it win recognition and empathy worldwide.The five key cultural value dimensions are loyalty and patriotism,the courage to take responsibility,compatibility of individualism and collectivism,respondence to the multicultural appeal,and hero growth.These dimensions are then generalized as the value identity orientation grounded in a Global Shared Meaning(GSM)in this study.

China’s Minnowbrook Conference: The Review of “Chinese Theories, Chinese Stories and Chinese Solutions” Initiated by China Case Study Journal Alliance

On March 24th,2021,with the initiative of the Chinese government and the promotion of well-known scholars in public administration,the(qualitative)case study seminar of Tsinghua University initiated the case study movement.The Case Study Seminar of Young Scholars was also held on November 16th 2021,and the Case Study Seminar of the Case Center of the Ministry of Education was held on November 17th 2021.If the three Minnowbrook Conferences of the United States were of epoch-making significance to the transformation of the paradigm of public administration theories and practices,then the three conferences also have the epoch-making significance of the paradigm transformation of case studies of public administration in China.Under the background of great changes in the global power contrast and profound reform in China,this review paper tries to use the interpretation and interpretation of critical discourse,especially to explain the Chinese theories which are in-depth,refined and transformed by the case study method of Chinese stories,and the Chinese solutions plausible for Chinese theories.In view of the diversity and complexity of Chinese theories and Chinese solutions,this paper mainly focuses on the realization of Chinese theoretical construction and the formulation of Chinese solutions through the discourse interpretation of Chinese case propositions.

Research on Strategies for Enhancing the Ability of Chinese German Learners to Tell Chinese Stories Through Short Videos

In the age of new media,short videos play an increasingly important role in international cultural exchange.However,German learners often encounter challenges when producing and sharing short videos due to factors such as technology and language proficiency.Such challenges can affect the professionalism and attractiveness of the videos.This study focuses on German learners at the University of Shanghai for Science and Technology.The aim of this study is to investigate students’experiences in producing short videos,identify issues through surveys and interviews,and concentrate on editing skills,language proficiency,and intercultural communication abilities.It proposes strategies for developing these skills and aims to provide insights for German and other foreign language learners in telling Chinese stories using short videos.

Chinese Brands Need to Tell Good Brand Stories for ＂Going Global＂

Under then ational wave of"going global",more and more Chinese enterprises and brands are nudging into the overseas market,with the focus shifting from pure manufact uring to quality focus and to the current innovation orientation,which signals that Chinese brands are exerting an increasingly greater inf luence in the international stage.

COVER STORY UNILEVER knows Chinese Households Out-An Interview with Mr. Bruno Lemagne, Chairman of UNILEVER (China) Ltd

In the 1980s when China began the drive of launching reforms and opening to the outside world, the brand Lux ironed a fairly deep impression in the minds of ordinary Chinese. The graceful body and beautiful hair of the international film star, the delicately-produced and sense-stimulating advertisement, and the unique foam and flavour of Lux products

Beyond the Voices We Hear:Diversified Focalization Modes in the Yueyue Xiaoshuo Short Stories,1906-9

The last two decades have revealed new significance in the late Qing fiction in the transformation of Chinese literature,which has convincingly challenged the long-held discourse that a group of writers associated with the May Fourth New Literature Movement in the late 1910s fundamentally broke with the literary tradition and became the forerunners of modern Chinese literature.This article studies the short stories published in the popular literary magazine Yueyue xiaoshuo(also known as All-Story Monthly,1906-9)and finds out that the narrative approaches adopted in the short stories are diverse and experimental,breaking from the preceding customs.While examining the narrative approaches in the short stories,this paper focuses on the aspect of focalization.Adopting the idea of focalization mode as an observatory point is particularly useful for discussing short stories in All-Story Monthly,because the diversified and flexible arrangement of observatory positions and the selection of the narrative information(such as a character’s appearance,action,and speech)to be presented are exactly crucial aspects in which the short stories display marked innovation or modification of the traditional narrative modes.