Similarities and Differences of Chinese Translation Theories And Western Translation Theories

Translation theories are based on the different languages and cultures.The difference is not clearly defined,so there is a place of mutual integration that can be used interchangeably.Theyall regard author’s meaning and style as a core to translate a good product.Comparatively,Chinese theories focus on expressing the general meaning of the author,but Western theory emphasizes equivalence of details on translation and response of reader.In the translation practice,according to different theoretical texts and different stages of the translation process,the Chinese and Western translation theories are combined to apply them for making up for each other's deficiencies,which can help our translators to solve the problems in the process of translation improve the construction of Chinese theories.

Brief Introduction to Chinese Translation Theories

Translation,as an activity in human history,has been discussing heatedly.In general,since mankind started translation activities,the study of translation has never ceased.Discussions about translation have become so frequent that various translation theories have been formed gradually in Chinese.The thesis gives a brief introduction to Chinese translation theories and the reasons of their existing.At last,as to the issue of establishing the Chinese translation theories,the author agrees to establish Chinese translatology.

The Dissemination, Influence, and Reception of the Modern Western Translation Theories in China

Modern Western translation theories have exerted a great influence upon the Chinese translation fields. The author of the present paper believes that science has no boundaries and nationality. It is advisable and necessary to learn and absorb what we do not know and then make the best use of the knowledge. The author tries to analyze what the western translation theories have brought to us, the advantages and disadvantage of them, and finally put forward the possible attitude we may take to the western translation theories.

Research on the Problematic Consciousness of Western Translation Theories

From sticking to certain western translating theory to combining western translating theories to eastern translating theories,the problematic consciousness keeps implicit on the way to seeking translating rules. However,when researching on the problematic consciousness of the western translation theories,the paper finds that the translation theories of the western linguistics aim to strengthen the western centrism thought;the translation theories of the western culture attempt to deconstruct the western centrism thought through translation. The ideology,time and region of the problems concerning translation lead to the distinctiveness of translation theories,reducing its general characteristics. As a result,the construction of the modern Chinese translation theories must be based on the present translation problems instead of adopting the western translation theories or combining the western and eastern translation theories.

A Comparative Study of Chinese Translations of Tagore’s Stray Birds From the Perspective of the“Three Beauties Theory”

For more than 60 years,Mr.Xu Yuanchong has been devoted to education.He has not only made remarkable achievements in translating from and into Chinese,English,French and other languages,but has also developed his own unique concept of translation.Since 1950,he has always adhered to the“Three Beauties Theory”,believing that translation should not only rely on the original text,but also realize the“beauty of meaning”,“beauty of sound”,and“beauty of form”.Based on Xu Yuanchong’s“Three Beauties Theory”,this paper takes Zheng Zhenduo’s and Feng Tang’s Chinese translations of Stray Birds as an example to explore in depth the specifics of poetry translation theory.The study summarizes the similarities and differences between these two translations in embodying the“three beauties”,providing insights into the Chinese translation techniques of philosophical prose poems.This endeavor seeks to offer valuable insights for the comparative study of Stray Birds translations。

Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory

This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustrate the research value of translating advertising slogans into Chinese.This research aims to help domestic consumers accurately understand the meaning of imported product advertisements and provide reference for the translation of domestic brand advertisements,thereby contributing to the development of national enterprises.

The Translation of Chinese Literature under the Theory of Translation Compensation

In order to promote the exchange of Chinese culture with foreign countries,translators bear an important mission in the process of cross-cultural communication.Although there are cultural differences,we can achieve cultural dissemination and exchange through continuous cultural dialogue.As an important way for foreign scholars to understand the history of the Shang and Zhou Dynasties in China,the translation of historical texts is crucial.Multiple typical cases are selected under the guidance of the translation theory of compensation to use relevant methods or techniques from the three levels of language,culture,and aesthetics to compensate for the loss of Li Xueqin’s The Origin of Ancient Chinese Civilization in English translation proofreading.

Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.

On Translation Strategies of Commercial Advertisements From the Perspective of Skopos Theory

In a highly competitive market,excellent advertising translation can better promote brands.By adopting the three principles of Skopos Theory,this paper discusses the E-C translation strategies of commercial advertisements based on specific advertising translation cases,and proposes translation methods of literal translation,free translation,paraphrase,and augmentation,as well as rhetorical methods of homophonic puns,aiming to improve the quality of commercial advertisement translations,enhance the publicity effect,and achieve brand marketing.

Transcreation in Advertisement Slogans from the Perspective of Communicative Translation Theory

Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly outlines theoretical basis of transcreation from the perspective of Communicative Translation Theory,emphasizing its uniqueness in the traditional translation paradigm.Then the four key steps of transcreation,including in-depth understanding of the brand essence,sensitive response to cultural differences,flexible use of language skills,and incorporation of creative elements,are examined by means of case analysis in advertisement translation.Finally,the article sums up the positive impact of transcreation on cultural exchange,brand communication and translation field,particularly in the era of globalisation.

Analysis of the Subtitle Translation of The Shawshank Redemption from the Perspective of the Skopos Theory

Translation is an important communication skill between different languages.In modern society,audiovisual products are distributed to worldwide areas as a popular means of mass media.As the globalization of economy and culture is advancing in the new century,audiovisual subtitle translation plays an increasingly important part.Good subtitles can enhance the audience’s experience of appreciating foreign films and make cultural communication more effective.This thesis conducts a brief survey on the strategies for film subtitle translation using the case study of the famous film The Shawshank Redemption.In this paper,based on Skopos theory,the author made a comprehensive analysis of subtitling activities and pointed out that subtitling,as a specialized area of translation,is not only guided by translation studies but also under the constraints of film properties.The Skopos theory of film subtitle translation is to provide,within the constraints of time and space,a well-translated subtitle that can contribute to a good understanding of what is happening on the screen.In short,the end justifies the means.Therefore,during the process of subtitle translation,the subtitler should take all the factors into consideration to identify the translation purpose,and then adopt corresponding translation strategies.From this perspective,the author takes the Skopos theory as instruction and applies the reduction and addition method to analyze the film subtitle translation.In the age of globalization,foreign films are increasingly entering people’s lives.Watching foreign films is a popular and effective way to understand foreign cultures.However,in China,subtitle translation has not attracted as much academic attention as it deserves and few theories could be appropriately applied to subtitle translation.Therefore,the author hopes that subtitle translation could be paid more attention in terms of cross-cultural communication.

On the Study of the Translator's Position in Traditional Translation Theories

In traditional translation theories, the author and the translator, the original text and the translated text are in the binary oppositions. Both author-centeredness and text-centeredness are in authoritative positions. Moreover, there are some incorrect viewpoints about the translator's position in the traditional translation theories. In this case, this paper will analyze the translator's position in the traditional translation theories comprehensively.

Semantic Changes and Translation of Chinese Buzzwords of COVID-19 Pandemic

As a unique cultural product of the pandemic era,the COVID-19 pandemic buzzwords fully reflect the characteristics of the time.The paper applies the prototype theory to classify the semantic changes of the pandemic prevention buzzwords into two types:semantic evolution and semantic variation,and briefly discusses the implications of the prototype theory for translating the pandemic prevention propaganda slogans based on understanding the semantic changes to help people further understand the pandemic buzzwords as well as related social realities.

The Translation Strategies of Chinese Reduplicated Words From a Skopos Theory Perspective

This paper explores the translation strategies for Chinese reduplication to English from the perspective of Skopos theory. Drawing on previous research on the semantic functions of reduplication, the paper analyzes the three main types of semantic changes in Chinese reduplicated words: intensification of meaning, moderation of meaning, and addition of meaning. The paper then proposes different translation strategies for Chinese reduplication, including same-word repetition, near-synonym repetition, “have a try” form, “noun(pl.) + of” form, and “all”, “each”, and “every” pattern. Finally, the paper emphasizes the importance of understanding the intended communicative function of the reduplicated words and the need for flexible handling in order to achieve a natural translation with better readability.

On Causes of the Phenomenon of Oscar Wilde’s Translation Into China Based on Poly-System Theories

Based on a theoretical framework adapted from the theories of Itamar Even-Zohar,this paper puts the translation of Oscar Wilde’s works into the dynamic historical context of the Chinese cultural poly-system and attempts to explore which factors prompted Oscar Wilde’s works to be first introduced and translated into China.

Norms in the Translation of Chinese Film Titles

A film title is an essential part of a film.Compared with the translation of book titles and news headings,film title translation has been received far less attention,especially the rendering of Chinese film titles into English versions.Therefore,the thesis aims to study Chinese film title translation in the framework of norm theory and investigate the strategies adopted by translators.

On the Translation of Hybridity in the Chinese Version of Saving Fish from Drowning in the Light of Bakhtin's Theory of Dialogue

In translation, hybridity often poses a big challenge to the translator, especially when the hybrid text is a novel. The au-thor of this paper hopes to contribute to the study of the translation of hybridity in English novels by drawing on Bakhtin's theory ofdialogue. By analyzing the translation of linguistic hybridity in Saving Fish from Drowning, the author of this paper finds that thetranslation by Caiju is not good enough and tries to provide a new direction by virtue of which translators can choose right transla-tion strategies.

A Commentary on My Chinese Translation of Forensic Chemistry Handbook

This essay aims to analyze my translation of ForensicChemistryHandbook which is a scientific book published in 2012. I am commissioned to translate the book by China Maritime Police Academy, a university in Ningbo. The translated version will be used as a textbook for university, thus the potential readers will be students in this university. As to features of the textbook, it belongs to informative text, which can be characterized as conciseness, correctness and objectiveness. Guided by typical functional translationtheoriessuchasHanJ.Vermeer'sskoposruleandPeterNewmark'stexttypology,thiscommentarywilldealwithhowI use collaborative strategy and simplification to translate the book to ensure the quality and efficiency, especially when encountering technicaltermsandcomplicatedsentences.FourexamplesareshowninthefollowingpapertoillustratehowItranslatethebook.

Faithfulness in Poetry Translation—A Comparative Study of Two Chinese Versions of Thomas Hardy's“The Darkling Thrush”

People have different points of view on the criteria applicable to poetry translation.This paper focuses on what kind of principle should be followed in poetry translation.It starts with a brief introduction of one interesting dispute over the standards and criteria applicable to poetry translation.Based upon a brief summary of the two conflicting theories raised by Professor Xu Yuanchong(许渊冲)and Professor Liu Yingkai(刘英凯),this paper compares two Chinese versions of Thomas Hardy’s"The Darkling Thrush"for the purpose of establishing the idea that"faithfulness"should be treated as the paramount principle and criteria in poetry translation.