English Translation of Public Signs in Chinese from a Pragmatic Perspective

This paper applies Newmark’s communicative translation and semantic translation theory to analyzing the English translation of Chinese public signs and its pragmatic functions. It finds that communicative translation is typically used to fulfill the communicative function of public signs. Both communicative and semantic translation are employed to adapt to different situational contexts, in order to preserve the pragmatic functions of the Chinese public signs. The differences between Chinese and English lead to pragmatic errors in translation, making the translator’s bilingual proficiency and familiarity with English culture necessary. The fundamental principle of public sign translation is to be concise and clear, which often requires modifying some complex rhetorical devices from Chinese in translation.

Context Awareness and Word-rendering in the Teaching of Chinese-English Translation

In the teaching of Chinese-English（C-E） translation, the cultivation of students＇ awareness of context is very important. As far as word-rendering in C-E translation is concerned, contextual analysis can help student solve such problems as the precise comprehension of the SL（source language） words, the translation of vague words and polysemous words, the conveyance of implicature and non-correspondence of word meaning.

A Probe into C-E Translation of Publicity Materials of Red Tourism in Hu.nan Province

Hunan Province is rich in red tourism resources, and many scenic spots in the region proudly echo the glory of China's revolutionary history. Publicity materials of red tourism in Hunan Province play the role of publicizing and promoting historical sites and places linked with China's revolutionary history. However, at present the C-E translation of publicity materials of red tourism in Hunan province is far from satisfaction. Reasonable application of eco-translatology in C-E translation of publicity materials of red tourism in Hunan Province will allow the translator to enjoy a much greater degree of flexibility in translating and produce appropriate translation which produce functionally the same effect on the target readers as the original on the readers.

Chinese-English Translation of Advertisements

This paper is on the Chinese-English advertisement translation. It gives people an orderly discussion with examples in three parts:the problems in current advertisement translation, the causes of these problems, essential steps of making the Chinese-English translation of advertisement onto an appropriate way. This paper also suggests the principles of Chinese-English advertisement translation:natural, precise and understandable.

On C-E Translation of Chinese Tang Poetry from the Perspective of Ecotranslatology

Tang poetry is a shining pearl in the history of Chinese literature.C-E translation of Tang poetry is regarded as a very complex and hard task because of its special style and form,concise diction and profound artistic conception.Eco-translatology provides a new perspective for the study on C-E translation of Tang poetry.Based on analysis of some practical examples,this paper discusses some C-E translation methods of tang poetry from the perspective of eco-translatology,namely,adaptive transformation from linguistic,cultural and communicative dimensions.

Faithfulness:the Basic Standard for Chinese-English Contract Translation

Contract,as a legal agreement,stipulates the obligations and rights for both the buyer and the seller,therefore the appropriateness of contract translation is highly required. This paper first demonstrates that "faithfulness" is the basic standard for Chinese-English (thereafter shortened as C-E) contract translation. Then by using some examples to illustrate how the criteria of "faithfulness" is put into practice.

Cultural Vacancy in Chinese-English Translation and Its Compensation Strategies

Attempts are made to explore the relationship between culture and translation, reasons are illustrated for the phenomenonof cultural vacancy and compensation methods for cultural vacancy are demonstrated in Chinese-English translation. Such strate-gies as literal translation, liberal translation, transliteration, annotation and cultural omission are of great guidance to our transla-tion practice.

The Translation Strategies of Chinese Reduplicated Words From a Skopos Theory Perspective

This paper explores the translation strategies for Chinese reduplication to English from the perspective of Skopos theory. Drawing on previous research on the semantic functions of reduplication, the paper analyzes the three main types of semantic changes in Chinese reduplicated words: intensification of meaning, moderation of meaning, and addition of meaning. The paper then proposes different translation strategies for Chinese reduplication, including same-word repetition, near-synonym repetition, “have a try” form, “noun(pl.) + of” form, and “all”, “each”, and “every” pattern. Finally, the paper emphasizes the importance of understanding the intended communicative function of the reduplicated words and the need for flexible handling in order to achieve a natural translation with better readability.

Peer Feedback in Chinese-English Paragraph Translation Practice:A Case Study

This pilot research is to explore the efficacy of peer feedback in translation teaching and learning in the context where College English Test has great influence on university’s language teaching and learning through a case study.It will shed some light on pedagogical thinking in the context of Chinese ESL teaching and learning.

On the C-E Translation of Cultural Information in Tourist Publicity Materials

Chinese scholar Qiu Maoru points out that the aim of translation is,partly,to establish cultural equivalence between the source text and the target text.He also argues that whether or how to establish cultural equivalence depends on the following four factors:1) the type of source text;2) the significance of cultural flavor in the source text;3) the purpose of translation;4) the type of readers of the target text.This theory provides a good perspective for the C-E translation of cultural information in Tourist Publicity Materials.Under the guidance of this theory,this paper attempts to explore the methods of establishing cultural equivalence in translation of Tourist Publicity Materials.

On Errors in Chinese-English Translation of Public Signs

With more attentions being paid to the research of the Chinese-English translation of public signs,errors and mistakes can be frequently observed in some places and occasions due to different cultural backgrounds as well as diversified function of public signs.For that reason,the author venture to analyses the problems existing in Chinese-English translation of public signs on the level of linguistic and culture such as spelling errors,harsh tones and so on.Meanwhile the author offer some strategies and principles of translation based on the communicative translation method and as well as the quality of translators perspectives,including the methods of functional priority,of utilization of Pin Yin and so on,hoping to optimize the quality of the public signs translation so as to publicize China and promote the image of China and arose the attention and awareness of the translators.

How to Deal with the Mood in C-E Translation

The mood particle in Mandarin Chinese is a very important kind of mark in the analysis of discourse structure.By varying the discourse structure,changing the word order or using modal verbs,we can translate Chinese into English both accurately and beautifully.

C-E Translation of News under the Influence of Cultural Integration

With the rapid development of economy and technology, the world is becoming a global village. Cultural integration is an essential part under the globalization trend. Communications between different countries has been paid high attention to. News, as a carrier of the information, is received by large amount of people. Thus translators play an essential role in promoting the intercultural activity. The thesis discusses translation strategies in order to come up with a better idea of C-E translation under the influence of cultural integration.

Study on C-E Translation of Lexical Items with Chinese Characteristics in the Report on the 19th National Congress of the CPC

The 19th National Congress of the Communist Party of China is a meeting of great importance held during the decisivestage of building a moderately prosperous society in all respects.As a window to know about the latest changes of China,it is au-thoritative and of much value to study.As time goes by,there emerge more lexical items with Chinese characteristics.This articlestudies Chinese-English translation skills of lexical items with Chinese Characteristics in the Report on the 19th National Congressof the CPC.First,it classifies these lexical items into several kinds including those related with economy,politics,culture,peo-ple’s wellbeing and other lexical items,and then studies them respectively.

On the Cultural Untranslatability in Chinese-English Literary Translation

The paper is intended to study the cultural untranslatability in Chinese-English literary translation and its compensation with a view to find some practical strategies in translation when untranslatabiltiy occurs. Based on Eugene A. Nida’s classification of language culture, the author analyzes causes of cultural untranslatability in terms of ecological culture, material culture, social culture, religious culture, and linguistic culture through specific examples. As the cultural untranslatability is conditioned, variable, and dynamic, some translation strategies are proposed for tranferring untranslatability to translatability.

A Study on C-E Translation of Product Introductory Texts on Company Websites Under Skopos Theory

This paper takes the C-E translation of product introductory texts on official websites of three mobile phone makers as the study object under the Skopos theory, with an aim to identify and analyze the distinctive translation features of such special type of text. The exhausted parse and analysis bring out the findings that there exists a significant translation difference between the Chinese and English-version product introductory texts on official websites. It is found that Chinese introductory texts are more inclined to rely on exquisite words and redundant expressions to describe products’ features and functions, while switching to the corresponding English version, simple vocabularies and compact sentence structure are more frequent. Hereafter, this paper raises two practical guidelines to instruct translation activities in business contexts.

The C-E Translation Strategies of Run-on Sentences

Run-on sentences are used frequently in daily life and literature;however,there is no corresponding sentence pattern in English.Therefore,it is challenging for translators to render run-on sentences into idiomatic English.This paper introduces the definition,classification,and the translation of run-on sentences,aiming to summarize the common rules of its translation.

Chinese-English translation of banners for conventions and exhibitions： A skopos perspective

As China＇s convention and exhibition industry strides forward to internationalization, Chinese-English translation of banners for conventions and exhibitions is more frequent than ever before. Based on Vermeer＇s skopos theory, the core theory of functionalist approaches, the paper analyzes authentic examples and highlights the techniques of translation for this type. With representative examples, the paper illustrates the necessity of adopting skopos theory in Chinese-English translation of banners for conventions and exhibitions.

On C-E Translation Strategies and Methods of Zhiba Culture for Global Communication

Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.

A brief analysis of the classical poetry Chinese-English translation： From the perspective of ＂Beauty in three aspects＂

With the growing of mutual communication between different cultures, the translation of classical Chinese poetry becomes quite significant in the contemporary times. This paper first briefly introduces classical Chinese poetry, major classical Chinese poetry translation schools and their representatives, and professor XU Yuan-zhong＇s famous principle of ＂Beauty in three aspects＂. In order to help disseminate this part of Chinese culture through discussing how the reader of the translation may be inspired, moved and aesthetically entertained in the same way as one reads the original, this paper will analyze the classical poetry Chinese-English translation from the perspective of ＂Beauty in three aspects＂, namely, in three parts--beauty in meaning, beauty in sound and beauty in form. Thus, it serves the purpose to offer a relatively comprehensive view of the classical poetry Chinese-English translation.