A Probe on the Chinese-English Translation Strategies of Names of Scenic Spots——A Case Study on the Scenic Spots of Fanjing Mountain in Tongren,Guizhou

This paper,taking the scenic spots of Fanjing Mountain in Tongren,Guizhou as a case,mainly has a probe on the strategies adopted in the C-E translation of names of scenic spots.four major methods are discussed which are the transliteration,literal translation,transliteration plus literal translation/free translation and transliteration of the full name plus literal translation/free translation for the purpose of getting a decent and satisfactory translation so as to both convey the Chinese culture and satisfy the curiosity of the potential foreign tourists.

Translation Strategies of Red Tourism Terms in the Central Plains-Taking Red Central Plains as an Example

In recent years,the Red Tourism in Central Plains has gradually become a new type of thematic tourism form,which is an important carrier to carry out patriotism and revolutionary traditional education and carry forward the national spirit.The translation of red tourism publicity is an important window for spreading Chinese culture,and the translation of professional terms is an important link in the red tourism publicity.How to spread the red culture of the Central Plains,glow the charm of the Central Plains culture,enhance the influence of the Central Plains culture,and spread the Central Plains culture to the world has become the mission of every child of the Central Plains.This paper adopts the case analysis method,combined with the specific and typical cases in“Red Central Plains”,and uses different translation strategies and methods to explore the difficulties and solutions of the translation of terms in the red tourism text.

Problems and Strategies:A Case Study of Translation of the Introduction of Xianda College of Economics and Humanities,SISU

The present paper takes the English translation of the introduction of Xianda College of Economics and Humanities,SISU as an example to explore the translation problems of proper nouns and differences in English and Chinese language expressions in the construction of English introductions in Chinese institutions of higher education with the intention to propose corresponding solutions.It is hoped that this paper will provide some tips for the English translation of international publicity materials for other institutions of higher education.

A Study on German Translation Strategies of Culture-Loaded Words in Documentary Hexi Corridor(Expert)by Adaptation Theory

This paper deals with the translation strategies of Chinese Culture-Loaded Words from the perspective of adaptation theory.It is based on the translation text of the sixth episode“Silk Road”and the seventh episode“Dunhuang”of the documentary Hexi Corridor.Many words with Chinese cultural connotations appear in the subtitles of this documentary.This paper will be divided into four parts.The first part and the second part deal with the basic theories,i.e.,definition of Chinese Culture-Loaded Words and of adaptation theory.The original text is analysed in the third part.This part deals with the background and specifics of the language of the documentary film Hexi Corridor.The fourth part deals with the difficulties encountered by the author in translation practice and the corresponding solutions adopted by the author.The translation difficulties are solved by five translation methods,namely transliteration,loan translation,substitution,interpretation,and adaptation.

Cultural Vacancy in Chinese-English Translation and Its Compensation Strategies

Attempts are made to explore the relationship between culture and translation, reasons are illustrated for the phenomenonof cultural vacancy and compensation methods for cultural vacancy are demonstrated in Chinese-English translation. Such strate-gies as literal translation, liberal translation, transliteration, annotation and cultural omission are of great guidance to our transla-tion practice.

Research on the Chinese Translation of Brand Advertisements from the Perspective of Skopos Theory

This study is based on the Skopos theory,using the translation of selected brand advertising slogans as examples.It analyzes the characteristics of advertising slogans and summarizes translation strategies to illustrate the research value of translating advertising slogans into Chinese.This research aims to help domestic consumers accurately understand the meaning of imported product advertisements and provide reference for the translation of domestic brand advertisements,thereby contributing to the development of national enterprises.

Translation Studies from a Cross-Cultural Perspective:Reinventing Subjectivity-A Case Study of English Translation of A Dream of Red Mansions

The integration of cross-cultural inquiries into the realm of translation has given rise to a distinct subfield known as cross-cultural translation studies.This approach emphasizes the importance of delving into the cultural subtleties and the awareness of cultural subjectivity within the translation process.Central to this framework is the concept of reshaping cultural nuances and the subjectivity of culture.This paper introduces three principal translation strategies that emerge from a cross-cultural standpoint:the alienation translation strategy,the‘cannibalism’translation strategy,and the destructive translation strategy.Utilizing the English translation of“Dream of the Red Chamber”as a case study,the paper examines how cultural nuances and cultural subjectivity influence the selection of translation strategies and demonstrates the practical application of cross-cultural research within the translation sphere.Hence,the significance of cross-cultural translation studies lies in its capacity to offer a novel lens through which to view translation studies.It encourages a reevaluation of cultural nuances and subjectivity in translation,which is of profound practical importance for advancing the field of translation studies,enhancing cross-cultural communication,and facilitating the spread of Chinese discourse on the global stage.

Principles and Translation Strategies to English Numerical Idioms

Numbers are a special kind of language.Numerical idioms refer to the idioms containing numbers.In both Chinese and English languages,numbers have magical uses.They have deep ethic and historical color and show different cultural character istics vividly.This paper tries to discuss the translation strategies to the English numerical idioms,with the aim of narrowing the culture gap between eastern and western countries.

Problems and Strategies in Business Advertisement Translation

With the development of economic globalization, international communication increases rapidly and business advertise-ment plays an important role in the economic development. However, due to different cultures and languages, business translationoften meets some obstacles. This essay tries to talk about the problems in business advertisement translation, analyze the reasonsfor those misinterpretations and bring out some related solutions.

An Analysis of Stylistic Functions of Chinese Enterprise Profile and Its Translation Strategies

Enterprise profile plays an important role in promoting company in the international market, showing its strength, expanding its influence, and advancing their business. At present, the translation of Chinese enterprise profile is not very good. The problems of inappropriate words, grammatical mistakes, and pragmatic errors have deeply influenced the delivery of correct information of Chinese enterprises. Wrong translation or informal translation not only seriously affects the corporate image, but also damages China's international image. Based on this, this paper focuses on studying stylistic functions of Chinese enterprise profile and its translation strategies.

The Translation Strategies of Chinese Dish Names on Descriptive Translation Studies

It is well-known that Chinese dish names concentrate on the essence of traditional Chinese culture,reflecting the collective wisdom of Chinese nation.In recent years,good and awkward translation of Chinese dish names coexist with each other,which has a negative influence on Chinese image.Nowadays many people have begun to center on and study the English translation of Chinese dishes names.Descriptive translation is a clear answer to it.

The Study of Strategies in College English Translation Teaching from the Perspective of Input and Output Theory

Research on SLA gives highlights to English translation teaching. The second language acquisition is a cognitive process of understanding and outputting the second language by making use of strategies, which contains language input, learners' linguistic knowledge, and language output. This paper analyzes language input and output theory and then proposes that we should stress language input by practice and interaction and at the same time focus on the role of language output in college English translation teaching.

Non-linguistic Factors and Strategies on the English-Chinese Translation of Humor

The text have an in-depth discussion of the non-linguistic factors on the English-Chinese Translation of humor,and according to different types of humor,summarized the corresponding translation strategies,including the naturalization,replacement and explanation.

Translation Strategies from the Perspective of Hypotaxis and Parataxis

Nida once pointed out one fact that from the perspective of linguistics, the most important distinction between English and Chinese sentences lies in the contrast between hypotaxis and parataxis.”(Nida, 1982:16) Therefore, the use of hypotaxis and parataxis can be seen almost everywhere in the field of Contrastive Study of translation. Then, how to master the key point of hypotaxis and parataxis for translation? Using the research approaches of literature survey and comparative analysis, this paper conducts a comparative study of hypotaxis and parataxis to further explore appropriate translation strategies in terms to language, culture difference and translation.

Exploration and Research on Translation Strategies of Terminologies in Treatise on Warm Heat Disease

Cultural Translation Theory,originated in the 20 th century,states that the study of translation is the study of cultural in-teraction.It aims to explain that translation should not merely be constrained at traditional linguistic level,but should go to a muchbroader area,that is to say,the cultural and historical frame to direct our translation.Wen Re Lun(Treatise on Warm Heat Disease)is a representative classic of Warm Disease Theory in Traditional Chinese Medicine(TCM),with considerable cultural tradition.From the perspective of Cultural Translation Theory,this thesis discussed the translation strategy of terminologies in Wen Re Lun.The principle,"mainly based on foreignization and domestication as minor",could be preferable to transmit the TCM essence byits own language.

An analysis on Translation Strategies of Chinese Dishes

Cuisine culture occupies a pivotal position in nation’s culture especially in China.Chinese cooking has become a link between Chinese people and people from other countries and an important window for them to know Chinese culture.Hence,to translate those Chinese dish names has been put outstandingly to us,not only because this is the need to promote the comity and understanding between them and us,but also the key job to spread our tradition culture to the world.This thesis attempts to have a brief study of Chinese cuisine naming and put forward some translation methods,such as transliteration,domestication,and so on.Without neglecting some related obstacles.

The Translation Strategies of English Numerical Idioms Based on Skopos Theory

Number, as an indispensible part of language, shows the cultural differences among different languages with its unique charm. And idioms play a crucial role in the studying of language with its characteristics of briefness and vividness. So the numerical idioms as a combination of numbers and idioms play an important part of language. The numerical idioms in both English and Chinese have their own strong ethnic color because of their cultural differences. Only by the way of understanding the cultural meanings of the numerical idioms deeply, can the translation of numerical idioms be more vivid and more expressive. The following essay is going to give a brief discussion of the translation strategies of English-Chinese numerical idioms based on the skopos principle of skopos theory. It will make the communication between America and China better and more effective.

On the Differences in C-E Thinking Ways and Translation Strategies

This paper preliminarily studied the hidden philosophical foundation behind the phenomena existing in the thinking ways between Chinese and English, analyzed the formation and specific performance in the two languages, thus exploring some translation strategies to exclude the negative interference of the thinking ways.

Language Factor and Translation Strategies

It is no exaggeration to say that all the problems in translation are connected with language.Therefore,if we want to explore the translation strategies,we should explore the similarities and differences between English and Chinese first and then the translation strategies.