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“灰姑娘效应”对品牌态度形成的影响机制分析 被引量:1
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作者 张蕾 高登第 +1 位作者 薛雨楠 曹渊 《科学决策》 CSSCI 2018年第10期54-71,共18页
作为品牌战略之一的品牌起源故事,正成为影响消费者选择的一个重要因素,而国内对品牌起源故事研究仍然较少。文章通过分析信息表述方式为单面或双面,消费者情绪为激动或平静,以及品牌是强势或弱势的不同情况下,消费者偏好如何变化,推断... 作为品牌战略之一的品牌起源故事,正成为影响消费者选择的一个重要因素,而国内对品牌起源故事研究仍然较少。文章通过分析信息表述方式为单面或双面,消费者情绪为激动或平静,以及品牌是强势或弱势的不同情况下,消费者偏好如何变化,推断消费者会产生何种倾向,从而总结出在不同消费者情绪的情况下,单面与双面信息对品牌态度的影响机制以及"灰姑娘效应"的作用条件。这项研究有助于国内弱势品牌在竞争中获得最大的品牌吸引力。 展开更多
关键词 灰姑娘效应 单双面信息 品牌吸引力 消费者情绪
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Is the higher rate of parental child homicide in stepfamilies an effect of non-genetic relatedness?
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作者 Hans TEMRIN Johanna NORDLUND +1 位作者 Mikael RYING Birgitta S. TULLBERG 《Current Zoology》 SCIE CAS CSCD 北大核心 2011年第3期253-259,共7页
In an evolutionary perspective individuals are expected to vary the degree of parental love and care in relation to the fitness value that a child represents. Hence, stepparents are expected to show less solicitude th... In an evolutionary perspective individuals are expected to vary the degree of parental love and care in relation to the fitness value that a child represents. Hence, stepparents are expected to show less solicitude than genetically related parents, and this lack of genetic relatedness has been used to explain the higher frequencies of child abuse and homicide found in stepfamilies. However, other factors than non-genetic relatedness may cause this over-representation in stepfamilies. Here we use a 45-year data set of parental chiltl homicides in Sweden to test two hypotheses related to the higher incidence in stepfamilies: 1) adults in different types of family differ in their general disposition to use violence, and 2) parents are more likely to kill stepchildren than genetically related children. Of the 152 perpetrators in biparental families there was an overrepresentation of perpetrators in step- families (n=27) compared with the general population. We found support for the first hypothesis in that both general and violent crime rates were higher in stepfamilies, both in the general population and among perpetrators of child homicide. However, we found no support for the second hypothesis because of the 27 perpetrators in stepfamilies the perpetrator killed a genetically related child in 13 cases, a stepchild in 13 cases and both types of children in one case. Moreover, out of the 12 families where the perpetrator lived with both stepchildren and genetic children, there was no bias towards killing stepchildren. Thus, we found no evidence for an effect of non-genetic relatedness per se [Current Zoology 57 (3): 253-259, 2011]. 展开更多
关键词 cinderella effect Alternative explanations Characteristics of parents Previous criminality Violence
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中国灰姑娘故事婚姻叙事规则
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作者 严曼华 《艺术与民俗》 2023年第1期48-58,共11页
中国灰姑娘故事以“婚姻”为叙事核心,围绕“婚姻”,灰姑娘故事中的有效叙事以“加害”和“帮助”为主要驱动进行讲述。随着故事情节的推进,叙事波折不断增大,叙事节奏力度不断加强,极大满足了听众的期待视野。在既定期待视野满足的基础... 中国灰姑娘故事以“婚姻”为叙事核心,围绕“婚姻”,灰姑娘故事中的有效叙事以“加害”和“帮助”为主要驱动进行讲述。随着故事情节的推进,叙事波折不断增大,叙事节奏力度不断加强,极大满足了听众的期待视野。在既定期待视野满足的基础上,故事若想围绕主人公继续向前发展,其叙事波折应当不小于此前情节所造成的叙事波折。而故事中的无效叙事则是对部分情节的进一步补充,同时,加诸无效叙事中的地域叙事传统为无效叙事进入故事提供了可能。在有效叙事与无效叙事的共同作用下,中国灰姑娘故事表现出形态复杂而结构多样的特点。 展开更多
关键词 灰姑娘故事 期待视野 有效叙事 无效叙事
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